(2/4) Waiting for Wind: White Water, Weather, and the Conditions for the Right Waves
Release Date: 08/16/2025
The Age of the Discerning Class
White Water with Maya Guice
“Authenticity” alone no longer earns trust; what matters for brands is ruthless self-awareness. Originally published by Drucker+, the Drucker School of Management's thought leadership platform, this essay explores the rise of a new kind of audience — one that values depth, discernment, and creative integrity over noise. In this special bonus episode, Maya reads her article aloud and unpacks how the “Discerning Class” is reshaping culture, business, and the creative economy. 's website. ____ White Water is a podcast about creative urgency and the magical things...
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Victoria Cassinova: Creative Alchemy and the Deliberate Art of Becoming
White Water with Maya Guice
Painter Victoria Cassinova survived a five-story fall—and turned that life-altering moment into a masterclass in creative alchemy. From learning to walk again to redefining her path as an artist, Victoria shares how she transforms pain into purpose, and why manifesting your dreams often requires us to slow down to speed up. Victoria is an LA-based visual artist whose work explores the unconscious and unseen. Her bold, multimedia style blends striking portraiture with abstract textures, touching on themes of identity, resilience, and community. Known for her large-scale public murals, her...
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Reimagining Altadena: The Fire, The Future, and the Case for a Rethink
White Water with Maya Guice
Can imagination help solve a housing crisis? In this episode, Maya joins Kacy Keys—"one of LA’s most influential women in real estate"—and Maya's mom, a lifelong Altadena resident, for a drive through a neighborhood still healing post fire. As they take in what was lost and what remains, Kacy and Maya discuss what happens after the fire: the slow rebuild, the policy gridlock, and the deeper housing crisis it exposes. Listen in as we explore how imagination becomes a tool for recovery, how local politics have stalled development across LA, and what it might look like to reimagine...
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(4/4) The Detour is the Destination: Where the White Water Meets the Road
White Water with Maya Guice
The longest way round is the shortest way home. — CS Lewis This is PT IV, the final part of a short series describing White Water: that critical, transformative, transitionary phase where we leave our comfort zone and ride the wave toward our dreams. This series is also available on Medium. Visit to read the whole series. ____ White Water is a podcast about creative urgency and the magical things that happen when we ‘ride the wave’ of life. Hosted by Maya Guice, business storyteller and Founder of Panakin Studios, each episode features candid stories of tenacity...
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(3/4) Effort is Part of the Elegance: Ride the Wave Like You Mean It
White Water with Maya Guice
It takes a lot of effort to make something look effortless. This is PT III of what will be a four-part exposition on White Water: that critical, transformative, transitionary phase where we leave our comfort zone and ride the wave toward our dreams. This series is also available on Medium. Visit to read the whole series. ____ White Water is A podcast about creative urgency and the magical things that happen when we ‘ride the wave’ of life. Hosted by Maya Guice, business storyteller and Founder of Panakin Studios, each episode features candid stories of tenacity and...
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(2/4) Waiting for Wind: White Water, Weather, and the Conditions for the Right Waves
White Water with Maya Guice
Perfect surf conditions, like perfect market conditions, are always personal preference. This is PT II of what will be a four-part exposition on White Water: that critical, transformative, transitionary phase where we leave our comfort zone and ride the wave toward our dreams. This series is also available on Medium. Visit to read the whole series. ____ White Water is a podcast about creative urgency and the magical things that happen when we ‘ride the wave’ of life. Hosted by Maya Guice, business storyteller and Founder of Panakin Studios, each episode features...
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(1/4) The Edge of Action: Answering White Water’s Call
White Water with Maya Guice
The first step is you have to say you can. — Will Smith This is PT I of a four-part exposition on White Water: that critical, transformative, transitionary phase where we leave our comfort zone and ride the wave toward our dreams. This series is also available on Medium. Visit to read the whole series. ____ White Water is a podcast about creative urgency and the magical things that happen when we ‘ride the wave’ of life. Hosted by Maya Guice, business storyteller and Founder of Panakin Studios, each episode features candid stories of tenacity and grit from individuals...
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Trailer: Enter the White Water
White Water with Maya Guice
White Water is a podcast about creative urgency and the magical things that happen when we ‘ride the wave’ of life. Hosted by Maya Guice, business storyteller and Founder of Panakin Studios, each episode features candid stories of tenacity and grit from individuals leading creative ventures that span industries, mediums, and borders. If you’ve got an idea and don’t know where to start, come hang out with us in the white water! White Water is written, hosted, produced, and edited by Maya Guice, Founder of Panakin Studios. This episode was mixed, mastered, and music...
info_outlinePerfect surf conditions, like perfect market conditions, are always personal preference.
This is PT II of what will be a four-part exposition on White Water: that critical, transformative, transitionary phase where we leave our comfort zone and ride the wave toward our dreams.
This series is also available on Medium. Visit here to read the whole series.
____
White Water is a podcast about creative urgency and the magical things that happen when we ‘ride the wave’ of life.
Hosted by Maya Guice, business storyteller and Founder of Panakin Studios, each episode features candid stories of tenacity and grit from individuals leading creative ventures that span industries, mediums, and borders. If you’ve got an idea and don’t know where to start, come hang out with us in the white water!
This episode was mixed, mastered, and music and sound designed by Adam Mehr.
Panakin Studios is an interdisciplinary shop of thinkers and doers. Medium-agnostic, we’re half think-tank, half content studio, creating a whole machine that produces new stories for smart audiences. www.panakin.co