AI for Video Creation – Creativity Killer?
Simon Says Video
In this solo episode of Simon Says Video Podcast, Simon explores the impact of AI on video creation. Is it a game-changer or a creativity killer? He dives into the pros and cons of AI tools, their role in scripting, editing, and content repurposing, and how video creators can embrace AI while maintaining authenticity. Timestamps & Key Topics ⏱️ 00:00 – Introduction AI’s rapid rise in content creation Concerns among creatives: Will AI replace creativity? Overview of the episode ⏱️ 01:06 – The AI Debate: Love It or Hate It? Polarised opinions on AI in the creative...
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Video Brand Guidelines with Simon Holt
Simon Says Video
Why Your Business Needs Video Brand Guidelines I am excited to share the latest episode of the Simon Says Video Podcast, in which I had an insightful conversation with my long-time colleague and video expert, Simon Holt. Why are video brand guidelines important? As video continues to dominate the digital landscape, it's crucial for businesses to ensure their content remains consistent, professional, and aligned with their brand identity. Yet, many companies overlook this vital element. In this episode, Simon Holt shares his 25+ years of industry experience to unpack why businesses should...
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The 5-step process for creating effective video content
Simon Says Video
The 5-step process for creating effective video content In this short solo episode, I discuss why businesses need to create more video. After a recent poll, I found two main who businesses don't create consistent video content, firstly, understanding the benefits of video and second, the time it takes to create it. There are many reasons why businesses need video for their growth, such as increased engagement and reach, improved conversion rates, enhanced customer experience, and increased return on investment. Video can work for businesses if they have a plan and strategy in...
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How to create YouTube videos that convert with Tom Breeze
Simon Says Video
How to create YouTube videos that convert with Tom Breeze If you're not promoting your videos with ads on YouTube, you're missing out on a huge opportunity to reach your target audience. While organic views and shares can certainly help your videos gain traction, promoting your content with ads on YouTube allows you to reach a highly targeted audience and increase your visibility in a competitive online space. Viewers tend to view brands that advertise on YouTube as serious and trustworthy. Similar to seeing ads during the Superbowl, it creates a mental shortcut that implies the brand is...
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The Smart Connector with Jane Bayler
Simon Says Video
The Smart Connector with Jane Bayler. As the Smart Connector, Jane Bayler is a London-based business growth expert who specializes in helping B2B consultants and service providers increase their revenue and establish themselves as the leading authority in their industry. With a background in media, advertising, real estate, and marketing, Jane has a wealth of experience to draw from. In this week's episode, she and I discuss why it's crucial to step in front of the camera and create video content to enhance your position as a "Smart Connector." Jane is a passionate...
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How to be confident on camera with Elisabeth Valentine
Simon Says Video
How to be confident on camera with Elisabeth Valentine Are you intimidated by the thought of appearing on video? You're not alone! The fear of being recorded, evaluated, and judged by others is common. We don't like the way we look or the way we sound on video. And often, we get brain-freeze or tongue-tied as soon as the record button is pressed. But it's time to overcome this and harness the power of video. In this episode, join me as I interview Elisabeth Valentine, a renowned voice-over artist, singer, speaker, and performance coach. Together, we share expert tips and tricks to help...
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How embracing video has transformed my business
Simon Says Video
How embracing video has transformed my business Joining me this week is business owner Jim Prior, who runs a soundproofing company based in the Midlands, and since going all in with video has seen his business grow by 40%. In the beginning, Jim couldn't see the value of spending money on video and be reluctant to get in front of the camera. But once Jim started working with me, all that changed. Jim has found that creating consistent video content has increased engagement and converted leads into clients. "I have seen a massive transformation in the conversions, the leads, and the way...
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Amplify Your Message With Video - with Lee Kennedy-Washington
Simon Says Video
Joining me this week is Lee Kennedy Washington. Lee runs an agency called Viral Seeding, and in this episode, we look at why you should be paying to get your video in front of your audience. In today's digital landscape, video is one of the most powerful tools for connecting with your audience and driving engagement. But to truly make an impact, your video needs to be seen by as many people as possible. That's where amplification comes in. Amplifying your video content means increasing its reach and ensuring that it reaches the right people at the right time. This can be done through various...
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ChatGPT - Revolutionising Content Creation
Simon Says Video
Revolutionising Content Creation: How ChatGPT is Transforming the Way Businesses Generate Content Unless you have been hiding under a rock, you would of heard of the AI Platform 'CHATGPT'. In this solo episode, I walk through how ChatGPT generates content. I will be taking you through the process of using ChatGPT to create high-quality written content for a video script and social media posts. If you want to see me demonstrate using the platform, . ChatGPT is a powerful tool that can help businesses automate repetitive tasks, improve customer engagement, and gain valuable insights from natural...
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Why you need a video brief with Christophe Stourton
Simon Says Video
Why you need a video brief with Christophe Stourton When creating a video for your business, having a clear and concise video brief is essential. A video brief is a document that outlines the goals, target audience, messaging, and other important details for your video project. Joining me this week is Christophe Stourton, better known as Chief-Of-Briefs. Christophe has managed creative agencies in the past and commissioned lots of video work, so in this episode, I wanted to get Christophe’s insight on how best to use video for your business and the importance of getting the brief right...
info_outlineJoining me this week is Steve Garvey, CEO of Moving Image, a new breed of research agency blending data and creativity to get business results from video. He is also a Director of We Fight Fraud, which makes high quality original film to combat financial crime.
Steve has had over 30 years of experience in film and video as an agency head, producer and in-house comms director. In other words, he knows what he’s talking about!
In this episode we discuss all things data, and why you should never underestimate the importance of understanding and using data to make decisions about your marketing and video content strategy. Steve shares some key insights from his own research about video effectiveness, and gives us some real value which you can start thinking about today.
Steve’s company has a unique tool for measuring video content. It is call ‘The Benchmark’. It tracks 100 brands on LinkedIn and Instagram and analyse every post and every video. That's over 1,000 videos a month. The Benchmark reveals patterns, trends and strategies that work, as well as those that don't. And in this episode we take a look at the platform and some of the surprising results it reveals. You can watch this part of the podcast on YouTube.
However, if you wish to find out more about Steve and work with him to improve your video content strategy, you can connect with him using the links below.
If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.
Highlights from this episode:
(02:55) A huge increase in video usage
(05:07) The difference between video, images and text
(11:08) Are attention spans getting shorter?
(16:23) The concept of benchmarking
(21:36) Interpreting data is like writing a novel
(24:27) That horrible word... strategy
(27:20) A million ways of looking at data
(35:32) The effectiveness of video on LinkedIn
(39:24) Video effectiveness
(42:10) The number one things brnads should be doing
Connect with Steve:
Contact Simon:
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