Libsyn Directory

How video 10x-ed my business with Dr Jonathan Ashong-Lamptey

Release Date: 12/21/2022

AI for Video Creation – Creativity Killer?

Simon Says Video

In this solo episode of Simon Says Video Podcast, Simon explores the impact of AI on video creation. Is it a game-changer or a creativity killer? He dives into the pros and cons of AI tools, their role in scripting, editing, and content repurposing, and how video creators can embrace AI while maintaining authenticity. Timestamps & Key Topics ⏱️ 00:00 – Introduction AI’s rapid rise in content creation Concerns among creatives: Will AI replace creativity? Overview of the episode ⏱️ 01:06 – The AI Debate: Love It or Hate It? Polarised opinions on AI in the creative...

Video Brand Guidelines with Simon Holt

Simon Says Video

Why Your Business Needs Video Brand Guidelines I am excited to share the latest episode of the Simon Says Video Podcast, in which I had an insightful conversation with my long-time colleague and video expert, Simon Holt. Why are video brand guidelines important? As video continues to dominate the digital landscape, it's crucial for businesses to ensure their content remains consistent, professional, and aligned with their brand identity. Yet, many companies overlook this vital element. In this episode, Simon Holt shares his 25+ years of industry experience to unpack why businesses should...

The 5-step process for creating effective video content

Simon Says Video

The 5-step process for creating effective video content In this short solo episode, I discuss why businesses need to create more video. After a recent poll, I found two main who businesses don't create consistent video content, firstly, understanding the benefits of video and second, the time it takes to create it. There are many reasons why businesses need video for their growth, such as increased engagement and reach, improved conversion rates, enhanced customer experience, and increased return on investment. Video can work for businesses if they have a plan and strategy in...

How to create YouTube videos that convert with Tom Breeze

Simon Says Video

How to create YouTube videos that convert with Tom Breeze If you're not promoting your videos with ads on YouTube, you're missing out on a huge opportunity to reach your target audience. While organic views and shares can certainly help your videos gain traction, promoting your content with ads on YouTube allows you to reach a highly targeted audience and increase your visibility in a competitive online space. Viewers tend to view brands that advertise on YouTube as serious and trustworthy. Similar to seeing ads during the Superbowl, it creates a mental shortcut that implies the brand is...

The Smart Connector with Jane Bayler

Simon Says Video

The Smart Connector with Jane Bayler. As the Smart Connector, Jane Bayler is a London-based business growth expert who specializes in helping B2B consultants and service providers increase their revenue and establish themselves as the leading authority in their industry. With a background in media, advertising, real estate, and marketing, Jane has a wealth of experience to draw from. In this week's episode, she and I discuss why it's crucial to step in front of the camera and create video content to enhance your position as a "Smart Connector." Jane is a passionate...

How to be confident on camera with Elisabeth Valentine

Simon Says Video

How to be confident on camera with Elisabeth Valentine Are you intimidated by the thought of appearing on video? You're not alone! The fear of being recorded, evaluated, and judged by others is common. We don't like the way we look or the way we sound on video. And often, we get brain-freeze or tongue-tied as soon as the record button is pressed. But it's time to overcome this and harness the power of video. In this episode, join me as I interview Elisabeth Valentine, a renowned voice-over artist, singer, speaker, and performance coach. Together, we share expert tips and tricks to help...

How embracing video has transformed my business

Simon Says Video

How embracing video has transformed my business Joining me this week is business owner Jim Prior, who runs a soundproofing company based in the Midlands, and since going all in with video has seen his business grow by 40%. In the beginning, Jim couldn't see the value of spending money on video and be reluctant to get in front of the camera. But once Jim started working with me, all that changed. Jim has found that creating consistent video content has increased engagement and converted leads into clients. "I have seen a massive transformation in the conversions, the leads, and the way...

Amplify Your Message With Video - with Lee Kennedy-Washington

Simon Says Video

Joining me this week is Lee Kennedy Washington. Lee runs an agency called Viral Seeding, and in this episode, we look at why you should be paying to get your video in front of your audience. In today's digital landscape, video is one of the most powerful tools for connecting with your audience and driving engagement. But to truly make an impact, your video needs to be seen by as many people as possible. That's where amplification comes in. Amplifying your video content means increasing its reach and ensuring that it reaches the right people at the right time. This can be done through various...

ChatGPT - Revolutionising Content Creation

Simon Says Video

Revolutionising Content Creation: How ChatGPT is Transforming the Way Businesses Generate Content Unless you have been hiding under a rock, you would of heard of the AI Platform 'CHATGPT'. In this solo episode, I walk through how ChatGPT generates content. I will be taking you through the process of using ChatGPT to create high-quality written content for a video script and social media posts. If you want to see me demonstrate using the platform, . ChatGPT is a powerful tool that can help businesses automate repetitive tasks, improve customer engagement, and gain valuable insights from natural...

Why you need a video brief with Christophe Stourton

Simon Says Video

Why you need a video brief with Christophe Stourton When creating a video for your business, having a clear and concise video brief is essential. A video brief is a document that outlines the goals, target audience, messaging, and other important details for your video project. Joining me this week is Christophe Stourton, better known as Chief-Of-Briefs. Christophe has managed creative agencies in the past and commissioned lots of video work, so in this episode, I wanted to get Christophe’s insight on how best to use video for your business and the importance of getting the brief right...

More Episodes

How video 10x-ed my business with Dr Jonathan Ashong-Lamptey.

Joining me this week is Dr Jonathan Ashong-Lamptey, he is the Founder & Managing Director of Element of Inclusion. His business supports business leaders and organisations' workplaces to become inclusive.

"There is something in this video lark", is Dr Jonathan's favourite saying. He has been using video for some years, and he shares his insights into how he uses video on LinkedIn and for his podcast - The Element of Inclusion.

Dr Jonathan explains why using video has connected with his audience and 10X-ed his business.

His biggest top tip for being successful with video is consistency. To help him with this, Dr Jonathan enrolled in one of Simon's online video courses and received 1-2-1 coaching from him.

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

Highlights from this episode:

(02:31) How video changed my business

(04:06) How to use video on LinkedIn

(05:06) Why people love Dr Jonathan’s videos

(08:10) How to start with video

(10:36) Video shows your passion for your business

(12:19) Dr Jonathan’s video process

(15:51) The power of personalised video

(18:32) Biggest tip - be consistent

(19:55) Why video is worth the effort

Connect with Dr Jonathan

The Element of Inclusion podcast