EP. 191: Permission to Pivot: Building a Business That Supports Your Life, Not Consumes It with Jereshia Hawk
Release Date: 07/01/2025
Ch*ngona Revolution
So many of my Courage Driven Latinas clients are loving the Visibility Challenge we’re working through right now, but that doesn’t mean that it’s been easy for them. In fact, a few fears have come up, and were preventing them from posting their content. It turns out they were afraid of being seen as conceited. This makes sense, especially for our community. We were always being told to worry about what other people will say and what other people will think of us. Being too visible has always been framed as a negative in our lives, but what if I told you that posting your...
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2026 is a new year, and it’s time to make some courageous changes in your life. So if you’ve been wanting to post on social media and build your personal brand, but you’re too afraid to post anything, you’re leaving opportunities on the table. Right now in the Courage Driven Latina program, we are working on being visible, and for a lot of people, that means posting on social media and building up their personal brand. They’re doing amazingly well right now, posting almost every single day to get used to it and seeing amazing results. But they weren’t posting before...
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Many of my CDL clients are currently working on their fear of being seen. And as we talk through their feelings, I’m noticing that everyone is saying the same thing. This fear didn’t come from them; someone told them to be afraid of being seen. Now, it’s not always in those words. But if you were being told that calladita te ves mas bonita as a kid, you’re going to remember that during a brainstorming meeting at work and keep your ideas to yourself. And the blame for that is not necessarily on our parents - the blame is on the culture that perpetuates misogyny in our...
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Your manifestations are not something you can Two Day ship to your house. They’re not a new top you need before your cousin’s birthday party. So why does it feel so discouraging when your manifestations don’t happen right away? It makes us feel like failures, even though we haven’t even had the time to fail yet. We have forgotten that great things take time. You need time to build momentum, get better at things, and get your reps in. Waiting feels like things are moving too slowly, like you're failing, but have you really even given your manifestations time to grow and...
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Not all vision boards are created equally. Some of them work, and they help you manifest everything you’ve ever wanted, and some don’t do anything. So why is it that some vision boards do work and others don’t? The truth is that a vision board is just like manifesting. There’s a formula that I use to get everything I want. That formula removes limiting beliefs and sets me up to take courageous action. The manifestation formula that I use can also be used to create vision boards, and this week, I’m going to share it with you! In this week’s episode, we’re...
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The end of the year can make my clients feel like they didn’t do enough, like they failed, or like they’re never going to make their dreams come true. I get it, it’s a totally normal reaction to the end of the year. But stewing in these feelings is not going to help us manifest our most amazing lives. There’s no ignoring these feelings; we have to work through them in order to feel better. And that means facing them head-on and confronting your triggered self in order to help her. And we can do it, together. In this week’s episode, we’re talking about...
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Manifesting is technically a science. It’s a little bit of quantum physics, a little bit of psychology, and a lot of heart. You are the key to making your dreams come true. The first step to making those dreams a reality is identifying them. Many times, my clients have a general idea of what they want, but they don’t have the specifics. They know they want financial freedom and to start their own business, but they don’t know what they want to offer their customers. I help them figure that out in both the Courage Driven Latina and the Magnetic Mastermind programs, and we always...
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Hot take: Everyone can benefit from a personal brand! Especially women of color. Whether you’re an employee or a business owner, everyone needs to have a personal brand because only you know what the best parts of you are and how to market yourself. Your dreams come true when you believe in yourself, and personal branding gives you the framework to do just that. Now, the idea of figuring out your personal brand may seem daunting, but it’s really not. First of all, I am going to share my 3-step framework on how to identify your personal brand, so I’ve got you covered there. And secondly,...
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Financial trauma is tricky - it’s a nuanced conversation that plays a part in our everyday lives. And that’s because money touches every part of our lives. Our families, businesses, and even we ourselves depend on money to a certain extent. So when you get that guilty feeling in your stomach that makes you refuse to look at your bank statements, it can feel overwhelming. That’s why we called in a professional. Alejandra Rojas is an entrepreneur, Forbes contributor, writer, and founder of , a financial mentoring platform that helps women overcome financial trauma and improve their...
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As we close out the year, we naturally start thinking about everything we’ve accomplished and everything we still need to work on. And if you didn’t achieve all your goals, that’s ok! That’s what next year is for. For now, let’s organize our thoughts and reset our mindset. Because if you’re anything like me, there comes a point when you’re tired of hiding, and you’re ready to be more visible. That’s how I felt back in 2019, and now I have a successful business, a thriving podcast, and I’ve appeared on National television on multiple TV segments. It is possible,...
info_outlineStarting a business can be so overwhelming and somehow so freeing at the same time. You have the freedom to use all 24 hours of your day however you’d like, but you also now have to take responsibility for all 24 hours of your day. It can be exhausting, and without the right support system, it can bring all those limiting beliefs to the surface. If this sounds like you, then what you need right now is some guidance from someone in the Chingona community who’s been where you are and found their way through it.
Jereshia Hawk is a Strategic Advisor and Business Coach, known as the "Millionaire Maker" for her expertise in helping high-earning CEOs scale with intention and precision. She built a 7-figure net worth solely from business profits, creating a life of freedom without sacrificing what matters most. After a planned sabbatical - where she navigated personal challenges and re-engineered her business - she now guides leaders to scale smarter, not harder. Featured in Essence, Forbes, and Business Insider, Jereshia helps CEOs streamline operations, refine their focus, and build businesses that work for them, not the other way around.
In this week’s episode, Jeresha shares how she gave herself permission to pivot and how she built a business that works to support her life, rather than consume it. Let’s be real - nobody's perfect. But you don’t have to be perfect to run a successful business. You just have to keep going, even when life is life-ing. So go find out how to keep going when your marriage is on the rocks, when you don’t feel like showing up, and when all those limiting beliefs start slowing you down, listen to Jeresha’s episode today!
Follow Jereshia on:
Instagram: @jereshiahawk
Website: www.jereshiahawk.com/
The Jereshia Said Podcast: https://www.jereshiahawk.com/podcast
Follow Erika on:
Instagram @theerikacruz
TikTok @theerikacruz
LinkedIn
Website:
http://www.theerikacruz.com
How to work with Erika:
Sign up for the free webinar “ The 90-Day Manifestation Path” here!
Join the waitlist for the Courage Driven Latina program here.
Join the waitlist for the Magnetic Mastermind here.