EP. 192: From Perfectionism to Purpose: How Jazmin Took Messy Action & Launched Her Dream Biz with Jazmin Ocampo
Release Date: 07/08/2025
Ch*ngona Revolution
So many of my Courage Driven Latinas clients are loving the Visibility Challenge we’re working through right now, but that doesn’t mean that it’s been easy for them. In fact, a few fears have come up, and were preventing them from posting their content. It turns out they were afraid of being seen as conceited. This makes sense, especially for our community. We were always being told to worry about what other people will say and what other people will think of us. Being too visible has always been framed as a negative in our lives, but what if I told you that posting your...
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2026 is a new year, and it’s time to make some courageous changes in your life. So if you’ve been wanting to post on social media and build your personal brand, but you’re too afraid to post anything, you’re leaving opportunities on the table. Right now in the Courage Driven Latina program, we are working on being visible, and for a lot of people, that means posting on social media and building up their personal brand. They’re doing amazingly well right now, posting almost every single day to get used to it and seeing amazing results. But they weren’t posting before...
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Manifesting is technically a science. It’s a little bit of quantum physics, a little bit of psychology, and a lot of heart. You are the key to making your dreams come true. The first step to making those dreams a reality is identifying them. Many times, my clients have a general idea of what they want, but they don’t have the specifics. They know they want financial freedom and to start their own business, but they don’t know what they want to offer their customers. I help them figure that out in both the Courage Driven Latina and the Magnetic Mastermind programs, and we always...
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Hot take: Everyone can benefit from a personal brand! Especially women of color. Whether you’re an employee or a business owner, everyone needs to have a personal brand because only you know what the best parts of you are and how to market yourself. Your dreams come true when you believe in yourself, and personal branding gives you the framework to do just that. Now, the idea of figuring out your personal brand may seem daunting, but it’s really not. First of all, I am going to share my 3-step framework on how to identify your personal brand, so I’ve got you covered there. And secondly,...
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info_outlineWe tend to think of cycles in a negative light, like the cycles of abuse or the cycles of complacency. But there are also good cycles that can lead to even better outcomes than the ones you have now. Once you make a positive change in your life and stick with it, you create a new cycle that’s in alignment with what you want. The more you bet on yourself, the more results you’ll see and the more motivation you’ll have to show up for yourself. This is exactly what happened to this week’s guest, and we’re going to share her story with you on the Chingona Revolution Podcast.
Jazmin's name is pronounced "Yahsz-meen,” and she goes by Yaz. She was born & raised to Mexican immigrant parents, in Chicago’s Gage Park neighborhood, and has a deep commitment to social, economic, & racial justice for BIPOC communities. She works in data & evaluations at a nonprofit that prioritizes the organizational health and sustainability of small Black and Latinx-led organizations. She values mobilizing others to embrace their holistic selves & take action towards more aligned and empowering changes. She loves all things health & wellness, and inspiring others to explore their version of that for themselves. She creates social media content about her health and wellness journey, which currently includes yoga, caretaking of her 75+ plants, strength training, salsa dancing, getting out of her comfort zone, meeting new people, testing out simple and healthy food recipes, and connecting with other community-centered content creators in the city.
In this week’s episode, we’re talking to Jazmin Ocampo about how she went from perfectionism to purpose-driven. Through the Courage Driven Latina program, Jazmin was able to use the “Ghetto First Draft” to take messy action and launch her dream business. She knew she had to break the cycle of perfectionism to achieve her dreams. But she couldn’t do it if her perfectionism was going to keep getting in her way. With some coaching and commitment, Jaz has accomplished her goals and is on her way to setting new ones. Listen to Jaz’s episode to hear how she broke the cycle and started a brand new one.
Follow Jazmin on:
Instagram: @yazzy_yayy
TikTok: @yazzy.yayy
LinkedIn: Jazmin Ocampo
Follow Erika on:
Instagram @theerikacruz
TikTok @theerikacruz
LinkedIn
Website:
http://www.theerikacruz.com
How to work with Erika:
Sign up for the free webinar “ The 90-Day Manifestation Path” here!
Join the waitlist for the Courage Driven Latina program here.
Join the waitlist for the Magnetic Mastermind here.
Podcast production for this episode was provided by CCST.