EP. 194: "I Was the Only One Holding Me Back" — Her Journey from Self-Doubt to CEO with Bianca Cervantes
Release Date: 07/22/2025
Ch*ngona Revolution
So many of my Courage Driven Latinas clients are loving the Visibility Challenge we’re working through right now, but that doesn’t mean that it’s been easy for them. In fact, a few fears have come up, and were preventing them from posting their content. It turns out they were afraid of being seen as conceited. This makes sense, especially for our community. We were always being told to worry about what other people will say and what other people will think of us. Being too visible has always been framed as a negative in our lives, but what if I told you that posting your...
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2026 is a new year, and it’s time to make some courageous changes in your life. So if you’ve been wanting to post on social media and build your personal brand, but you’re too afraid to post anything, you’re leaving opportunities on the table. Right now in the Courage Driven Latina program, we are working on being visible, and for a lot of people, that means posting on social media and building up their personal brand. They’re doing amazingly well right now, posting almost every single day to get used to it and seeing amazing results. But they weren’t posting before...
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Many of my CDL clients are currently working on their fear of being seen. And as we talk through their feelings, I’m noticing that everyone is saying the same thing. This fear didn’t come from them; someone told them to be afraid of being seen. Now, it’s not always in those words. But if you were being told that calladita te ves mas bonita as a kid, you’re going to remember that during a brainstorming meeting at work and keep your ideas to yourself. And the blame for that is not necessarily on our parents - the blame is on the culture that perpetuates misogyny in our...
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Your manifestations are not something you can Two Day ship to your house. They’re not a new top you need before your cousin’s birthday party. So why does it feel so discouraging when your manifestations don’t happen right away? It makes us feel like failures, even though we haven’t even had the time to fail yet. We have forgotten that great things take time. You need time to build momentum, get better at things, and get your reps in. Waiting feels like things are moving too slowly, like you're failing, but have you really even given your manifestations time to grow and...
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Not all vision boards are created equally. Some of them work, and they help you manifest everything you’ve ever wanted, and some don’t do anything. So why is it that some vision boards do work and others don’t? The truth is that a vision board is just like manifesting. There’s a formula that I use to get everything I want. That formula removes limiting beliefs and sets me up to take courageous action. The manifestation formula that I use can also be used to create vision boards, and this week, I’m going to share it with you! In this week’s episode, we’re...
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The end of the year can make my clients feel like they didn’t do enough, like they failed, or like they’re never going to make their dreams come true. I get it, it’s a totally normal reaction to the end of the year. But stewing in these feelings is not going to help us manifest our most amazing lives. There’s no ignoring these feelings; we have to work through them in order to feel better. And that means facing them head-on and confronting your triggered self in order to help her. And we can do it, together. In this week’s episode, we’re talking about...
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Manifesting is technically a science. It’s a little bit of quantum physics, a little bit of psychology, and a lot of heart. You are the key to making your dreams come true. The first step to making those dreams a reality is identifying them. Many times, my clients have a general idea of what they want, but they don’t have the specifics. They know they want financial freedom and to start their own business, but they don’t know what they want to offer their customers. I help them figure that out in both the Courage Driven Latina and the Magnetic Mastermind programs, and we always...
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Hot take: Everyone can benefit from a personal brand! Especially women of color. Whether you’re an employee or a business owner, everyone needs to have a personal brand because only you know what the best parts of you are and how to market yourself. Your dreams come true when you believe in yourself, and personal branding gives you the framework to do just that. Now, the idea of figuring out your personal brand may seem daunting, but it’s really not. First of all, I am going to share my 3-step framework on how to identify your personal brand, so I’ve got you covered there. And secondly,...
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Financial trauma is tricky - it’s a nuanced conversation that plays a part in our everyday lives. And that’s because money touches every part of our lives. Our families, businesses, and even we ourselves depend on money to a certain extent. So when you get that guilty feeling in your stomach that makes you refuse to look at your bank statements, it can feel overwhelming. That’s why we called in a professional. Alejandra Rojas is an entrepreneur, Forbes contributor, writer, and founder of , a financial mentoring platform that helps women overcome financial trauma and improve their...
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As we close out the year, we naturally start thinking about everything we’ve accomplished and everything we still need to work on. And if you didn’t achieve all your goals, that’s ok! That’s what next year is for. For now, let’s organize our thoughts and reset our mindset. Because if you’re anything like me, there comes a point when you’re tired of hiding, and you’re ready to be more visible. That’s how I felt back in 2019, and now I have a successful business, a thriving podcast, and I’ve appeared on National television on multiple TV segments. It is possible,...
info_outlineSometimes it’s not the job that’s holding you back. Sometimes it’s you! And that hurts! You’d never think that you’d be holding yourself back. You want to live a better life, so of course, you’d give it to yourself if you had the chance. Right? This week, we’re speaking with someone who discovered that she was holding herself back and what she did to course-correct her life.
Bianca Cervantes is the co-founder of Confianza Wealth Management and co-host of the Building Wealth From Scratch podcast. She grew up in her parents’ jewelry store in a Latino working-class neighborhood, where she first witnessed the power of small business and community. After relocating to San Diego as a newlywed military spouse, Bianca faced financial stress and identity shifts that sparked her passion for personal finance. She began her career in financial services, later working with high-net-worth clients in wealth management—yet felt called to serve families like her own. After growing her and her husband's assets from $2K to $100K with the help of a financial planner, Bianca left corporate to build Confianza, a firm dedicated to empowering first-time wealth builders. Her mission is to make financial planning accessible, especially for those often overlooked by traditional firms. Bianca now empowers others to take control of their money with real talk, clear strategies, and the belief that you don’t need to be rich to start building wealth—you just need a plan and a little confianza.
In this week’s episode, we talk to Bianca about why she was holding herself back from her most amazing life. This is a common problem I run into with my clients. They did the big flashy thing that’s going to restart their life for the better. But then nothing happens. They changed their lives, but they’re not any closer to their goals. Luckily, they sign up for the Courage Driven Latina program and get the guidance they're looking for. Listen to this week's episode to hear how Bianca took aligned action, stayed consistent, and became the CEO she always wanted to be.
Follow Bianca on:
IG: @Itsbiancaariana
IG: @buildingwealthfromscratch
TikTok: @biancaacervantes_
LinkedIn: Bianca Cervantes
Spotify & Apple: Building Wealth From Scratch
Website: https://www.confianzawealth.com
Follow Erika on:
Instagram @theerikacruz
TikTok @theerikacruz
LinkedIn
Website:
http://www.theerikacruz.com
How to work with Erika:
Sign up for the free webinar “ The 90-Day Manifestation Path” here!
Join the waitlist for the Courage Driven Latina program here.
Join the waitlist for the Magnetic Mastermind here.