EP. 209: How to Feel Rich in Courage (Even When Money Feels Tight): 3 Steps to Build Confidence & Negotiate What You’re Worth with Evie Prete
Release Date: 11/04/2025
Ch*ngona Revolution
So many of my Courage Driven Latinas clients are loving the Visibility Challenge we’re working through right now, but that doesn’t mean that it’s been easy for them. In fact, a few fears have come up, and were preventing them from posting their content. It turns out they were afraid of being seen as conceited. This makes sense, especially for our community. We were always being told to worry about what other people will say and what other people will think of us. Being too visible has always been framed as a negative in our lives, but what if I told you that posting your...
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Manifesting is technically a science. It’s a little bit of quantum physics, a little bit of psychology, and a lot of heart. You are the key to making your dreams come true. The first step to making those dreams a reality is identifying them. Many times, my clients have a general idea of what they want, but they don’t have the specifics. They know they want financial freedom and to start their own business, but they don’t know what they want to offer their customers. I help them figure that out in both the Courage Driven Latina and the Magnetic Mastermind programs, and we always...
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Hot take: Everyone can benefit from a personal brand! Especially women of color. Whether you’re an employee or a business owner, everyone needs to have a personal brand because only you know what the best parts of you are and how to market yourself. Your dreams come true when you believe in yourself, and personal branding gives you the framework to do just that. Now, the idea of figuring out your personal brand may seem daunting, but it’s really not. First of all, I am going to share my 3-step framework on how to identify your personal brand, so I’ve got you covered there. And secondly,...
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Financial trauma is tricky - it’s a nuanced conversation that plays a part in our everyday lives. And that’s because money touches every part of our lives. Our families, businesses, and even we ourselves depend on money to a certain extent. So when you get that guilty feeling in your stomach that makes you refuse to look at your bank statements, it can feel overwhelming. That’s why we called in a professional. Alejandra Rojas is an entrepreneur, Forbes contributor, writer, and founder of , a financial mentoring platform that helps women overcome financial trauma and improve their...
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info_outlineSo many of my clients feel trapped because of their financial situation. And it sucks because when you’re living from paycheck to paycheck, it’s hard to manifest a new life because you’re living in survival mode. There is, however, a way to break free from this feeling and finally manifest abundance. And we’re going to show you how to do it.
Evie is a Latina Salary Negotiation Coach, Speaker, and Podcaster who specializes in helping women negotiate five-figure salary increases. Through her coaching and the Self Worth Accelerator Mastermind, she has empowered women to step into their highest selves, overcome fear, and unlock their full potential in salary negotiations. As of today, Evie has helped her clients secure over $750k in base salary increases.
She’s been featured on Yo Quiero Dinero, Ch*ngona Revolution, Save 6 Figures with Gina Knox, Say Hola Wealth, Life as a Gringo, Chisme that Matters, and Vida Wish I Knew Then podcasts.
In this week’s episode, Evie and I talk about how she learned how to feel rich in courage. Before she joined Courage Driven Latina, she had already taken the steps to living a more courageous life by advocating for herself and negotiating her salary. The company that was paying her white male colleague twice as much as her only offered her an additional $1,000 annually.
Instead of internalizing or spiraling, Evie applied to other companies in her industry and almost doubled her salary through her negotiating skills. Money was tight, but she believed in herself and took smart, courageous actions anyway.
Tune in to hear how Evie is helping Latinas close the wealth gap and how you can learn how to negotiate your salary today!
Join Evie's free webinar on November 19th: https://calendly.com/lamalamujer/equal-pay-day-webinar-clone
Follow Evie on:
Instagram @lamalamujerblog
Her Website: https://lamalamujer.com/
How to Negotiate Your Salary Blog Post on La Mala Mujer
Follow Erika on:
Instagram @theerikacruz
TikTok @theerikacruz
LinkedIn
Website:
http://www.theerikacruz.com
How to work with Erika:
Sign up for the FREE webinar, Make 2026 Your Main-Character Year, here!
Join the waitlist for the Courage Driven Latina program here.
Join the waitlist for the Magnetic Mastermind here!