Helping People Sleep Better with Data-Driven Reviews
Legacy
What happens when you mix analytical rigor with an everyday product like a mattress? You get NapLab, a data-driven review site created by Derek Hales, whose mission is to help people sleep better by eliminating the guesswork behind mattress shopping. In this episode of the Legacy Podcast, host Paul Dio sits down with Derek to explore how a personal frustration with mattress shopping led to a full-time career in objective sleep product testing. What started as a weekend side project quickly turned into one of the most trusted mattress review platforms online. Derek walks through his meticulous...
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Redefining Professional Outreach in the Age of AI
Legacy
Is cold email dead? Not even close you’re just doing it wrong. In this episode of the Legacy Podcast, host Paul Dio speaks with Adam Rosen, founder and CEO of Email Outreach Company (EOC), a service helping startups and businesses scale their outreach through strategic, professional cold email. From landing Fortune 500 clients like Amazon and Bank of America to getting replies from Mark Cuban and Ajay Banga, Adam shares real stories that prove email is still one of the most powerful tools in business if you know how to use it. He breaks down what’s changed (and what hasn’t) in the email...
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Rethinking Water Quality and Community
Legacy
What happens when a software founder returns to her roots in Maine and sees clean water as the foundation for local economic development? In this episode of the Legacy Podcast, host Paul Dio speaks with Jen Millard, co-founder and CEO of Maine Love, a growing water brand with a mission far bigger than hydration. After years leading tech companies and consumer product startups, Jen returned to her home state to build something that mattered not just a brand, but a vehicle for job creation, sustainability, and local reinvestment. From repurposing idle breweries to creating a supply chain that...
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Why Connection and Curiosity Drive Business Growth
Legacy
How do you turn a childhood paper route into a billion-dollar vision rooted in purpose and positivity? In this episode of the Legacy Podcast, host Paul Dio sits down with Peter Bradford, serial entrepreneur and founder of Cash Network LLC, to explore his journey from domain-flipping in the late '90s to launching a pet insurance company with heart. Peter’s story is a testament to how curiosity, adaptability, and an intrinsic desire to “be better” can evolve into meaningful legacy-building. He shares how early lessons in efficiency, pattern recognition, and people-watching laid the...
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From Disruption to Advantage with Futurist Insights
Legacy
What if you could anticipate the future with certainty, turning potential challenges into opportunities? On this episode of the Legacy Podcast, we explore this compelling idea with Daniel Burrus, a renowned futurist, author, and speaker. Dive into the art of foresight as Burrus explains the power of combining anticipatory strategies with an understanding of hard and soft trends. Hard trends are inevitable future certainties such as technological advancements, while soft trends are mutable assumptions. Together, we uncover how identifying these trends can transform both personal growth and...
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Integrating Vitamins into Daily Habits
Legacy
What if your daily brushing routine could do more than just clean your teeth? Join us as we chat with Vladimir, the visionary co-founder and CEO of Better Better, who is transforming oral care into a nutritional powerhouse. After overcoming cancer and grappling with the demands of daily supplements, Vladimir had a breakthrough idea: infuse toothpaste with essential vitamins and minerals to support both oral health and overall well-being. Discover the compelling story behind the development of nutrient-enriched toothpaste and how this innovative concept leverages the simple habit of brushing to...
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The Intersection of Real Estate and Tax Advisory
Legacy
Matthew Wessels, partner at Wessels Realty and Tax Advisors, takes center stage as he shares his compelling journey from the hills of New Hampshire to carving a unique niche in the real estate and tax advisory world. Matthew's story is a testament to the power of combining passions, as he skillfully marries his accounting background with a fervor for real estate development. Our conversation uncovers how he transitioned from the corporate treadmill to co-purchasing his first property, igniting a career that now stands at the intersection of real estate analysis, general contracting, and...
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Harnessing Rhythm for Inspirational Leadership
Legacy
Transformative Leadership and Business Innovation: Natalie Spiro's journey from Johannesburg to the CEO of Drum Cafe North America illustrates the power of adaptability and innovation in leadership. Her story highlights how interactive drumming became a transformative tool for team development and corporate engagement, leading to a unique business model that turns energy into inspiration. Resilience in the Face of Adversity: The episode delves into Natalie's strategic pivots during the COVID-19 pandemic, showcasing her resilience as she transitioned from live events to virtual operations. Her...
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Fraud Detection and Digital Marketing In the age of AI
Legacy
Ready to shield your digital marketing efforts from the pervasive threat of ad fraud? Join us as we sit down with Rich Kahn, the visionary co-founder and CEO of Anura. With over two decades of expertise, Rich takes us through his journey of identifying a critical gap in the market and developing a robust ad fraud solution. From bots to malware, discover how Anura innovatively tackles fraudulent activities, significantly safeguarding advertisers' investments. Rich unpacks the sophisticated nature of ad fraud, especially with the rise of AI, and highlights the staggering financial implications...
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Crafting a Legacy in Luxury Real Estate
Legacy
Ever wondered how strategic moves can reshape your career in real estate? Join us as we uncover the journey of Harrison Polsky, the principal of Katina Homes in Dallas, and learn how his transition from a commercial analyst to a prominent figure in the Dallas real estate scene became a game-changer. Harrison unfolds his path from being a residential broker to representing builders, navigating the challenges of the COVID-19 pandemic, and ultimately co-founding a successful venture. He reveals the dynamics behind Dallas's booming market, driven by the influx from places like New York and...
info_outlineWhat if your biggest cybersecurity crisis could become your company’s greatest growth opportunity? In this episode, Bradley Thies CEO and founder of BARR Advisory, shares how his unexpected shift from accounting to cybersecurity shaped his view of security as a strategic investment. From Equifax’s high-profile breach to small business vulnerabilities, Bradley unpacks how transparency, education, and culture shifts can turn risk into resilience. This conversation goes beyond damage control—it's about redefining legacy through leadership in moments of pressure.
In our conversation, Bradley also unveils the blueprint for startups aiming to partner with Fortune 500 companies, navigating the tightrope of immediate needs and long-term success. Learn how the "double vision" approach has enabled budding companies to grow into industry leaders, fortified by robust cybersecurity measures and unwavering accountability. Discover the nuances of buyer psychology and the importance of a client-focused approach in building lasting trust. Drawing parallels with a mechanic's meticulous care, Bradley highlights phased planning and the Dunbar effect's role in scaling relationships as businesses expand. This episode promises to equip you with strategies to not just survive but thrive in the competitive landscape of modern business.
Timestamps:
00:00:00 - Introduction and Welcome to Business Legacy Podcast
00:00:13 - Bradley Thies' Career Shift from Accounting to Cybersecurity
00:02:45 - The Transformative Internship Experience
00:04:10 - Framing Cybersecurity as a Strategic Investment in Risk Management
00:05:55 - Education and Transparency in Cybersecurity
00:07:20 - Case Study: Equifax Breach and Cultural Transformation
00:09:15 - Importance of Strong Security Culture in Organizations
00:10:45 - Navigating Cybersecurity Challenges in Large Organizations
00:13:06 - Working with Startups to Secure Fortune 500 Deals
00:14:45 - The Concept of "Double Vision" in Startup Growth
00:16:00 - Balancing Immediate Needs with Long-Term Goals
00:17:20 - Understanding Buyer Psychology and Building Trust
00:18:50 - The Mechanic Analogy: Phased Planning and Relationship Building
00:20:15 - Dunbar Effect and Managing Relationships in Growing Businesses
00:21:45 - Excitement for the Future and Company Growth Strategy
00:23:30 - The Legacy of Barr Advisory and Personal Reflections
00:25:00 - Closing Remarks and Where to Find More Information About Barr Advisory
Episode Resources:
Find out what Bradley ans his team is up to here: https://www.barradvisory.com/
Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com.
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For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.