Integrating Vitamins into Daily Habits
Legacy
What if your daily brushing routine could do more than just clean your teeth? Join us as we chat with Vladimir, the visionary co-founder and CEO of Better Better, who is transforming oral care into a nutritional powerhouse. After overcoming cancer and grappling with the demands of daily supplements, Vladimir had a breakthrough idea: infuse toothpaste with essential vitamins and minerals to support both oral health and overall well-being. Discover the compelling story behind the development of nutrient-enriched toothpaste and how this innovative concept leverages the simple habit of brushing to...
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The Intersection of Real Estate and Tax Advisory
Legacy
Matthew Wessels, partner at Wessels Realty and Tax Advisors, takes center stage as he shares his compelling journey from the hills of New Hampshire to carving a unique niche in the real estate and tax advisory world. Matthew's story is a testament to the power of combining passions, as he skillfully marries his accounting background with a fervor for real estate development. Our conversation uncovers how he transitioned from the corporate treadmill to co-purchasing his first property, igniting a career that now stands at the intersection of real estate analysis, general contracting, and...
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Harnessing Rhythm for Inspirational Leadership
Legacy
Transformative Leadership and Business Innovation: Natalie Spiro's journey from Johannesburg to the CEO of Drum Cafe North America illustrates the power of adaptability and innovation in leadership. Her story highlights how interactive drumming became a transformative tool for team development and corporate engagement, leading to a unique business model that turns energy into inspiration. Resilience in the Face of Adversity: The episode delves into Natalie's strategic pivots during the COVID-19 pandemic, showcasing her resilience as she transitioned from live events to virtual operations. Her...
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Fraud Detection and Digital Marketing In the age of AI
Legacy
Ready to shield your digital marketing efforts from the pervasive threat of ad fraud? Join us as we sit down with Rich Kahn, the visionary co-founder and CEO of Anura. With over two decades of expertise, Rich takes us through his journey of identifying a critical gap in the market and developing a robust ad fraud solution. From bots to malware, discover how Anura innovatively tackles fraudulent activities, significantly safeguarding advertisers' investments. Rich unpacks the sophisticated nature of ad fraud, especially with the rise of AI, and highlights the staggering financial implications...
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Crafting a Legacy in Luxury Real Estate
Legacy
Ever wondered how strategic moves can reshape your career in real estate? Join us as we uncover the journey of Harrison Polsky, the principal of Katina Homes in Dallas, and learn how his transition from a commercial analyst to a prominent figure in the Dallas real estate scene became a game-changer. Harrison unfolds his path from being a residential broker to representing builders, navigating the challenges of the COVID-19 pandemic, and ultimately co-founding a successful venture. He reveals the dynamics behind Dallas's booming market, driven by the influx from places like New York and...
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The Art of Trust and Technology
Legacy
What if empathy could be the cornerstone of great leadership? Join us on a transformative journey with Susan Odle, the visionary CEO of StorMagic, as she unravels the secrets behind her remarkable 30-year career in the tech industry. From her beginnings in sales to ascending to the role of CEO, Susan shares how listening and building trust have been pivotal in her leadership. As a woman and visible minority, she offers unique insights into balancing gut instincts with evidence-based decision-making to navigate the swiftly changing tech landscape. Discover StorMagic's strategic vision for...
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The Power of Community and AI in Entrepreneurship
Legacy
Imagine navigating the often isolating world of entrepreneurship, only to discover a thriving community waiting to support you. On the Business Legacy Podcast, I sit down with Graeme Barlow, CEO of Iversoft and founder of FounderLink, to reveal how the power of human connections is reshaping the entrepreneurial landscape. We discuss the duality of AI in networking how it both facilitates mass communication and underscores the irreplaceable value of in-person interactions. With Graeme's insights, we examine the surge in popularity of community events like founder dinners and unravel the shared...
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Redefining Success Through Technology and Integrity
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Let’s talk secrets to pioneering successful and transformative leadership with Mark Lewis, the visionary behind Evolved Media AI. Ever wondered how a former IBM expert could reshape Louisiana's tech industry and introduce a groundbreaking media synthesis technology? Join us as Mark unveils his journey from the early internet days to his current role in revolutionizing how personal media is transformed into cohesive videos. His patented "video GPT of chat GPT" technology promises to change the landscape of digital storytelling, and he shares insightful lessons learned along the way. As a...
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Building Pathways for Student Success
Legacy
Jessica Bartnick, co-founder and CEO of Foundation for C.H.O.I.C.E, joins us to illuminate the power of mentorship in transforming the lives of students from low socioeconomic backgrounds. With "CHOICE" meaning "Consider how One Individual Changes Everything," Jessica shares how her organization's mission is deeply personal, inspired by her husband's success as a first-generation college graduate. We explore how the foundation navigates the complexities of the college application process, connecting students with mentors who guide them through a transformative 27-week curriculum. This...
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Beyond Numbers Embracing Entrepreneurial Passion
Legacy
Discover the transformative journey from corporate finance to entrepreneurial success with Shanli Liu, founder of Freedom Folio. What if leaving a steady career could lead to a more fulfilling life and business? Shanley’s story is a testament to resilience and the power of personal connections, tracing her path from a childhood fundraising event in China to establishing her own CPA practice in Boston. The episode offers a candid look at the pivotal moments that fueled her transition, including learning from a seasoned CPA and leveraging her corporate experience to launch her own firm after...
info_outlineWhat happens when a seasoned corporate professional takes the leap into entrepreneurship, fueled by the inspirations of Gary Vaynerchuk and the timeless wisdom of Mr. Rogers? Join us for an insightful conversation with Eric Ritter, founder of Digital Neighbor, as he shares his journey from the structured confines of a corporate career to the dynamic realm of running his own agency. Eric opens up about the initial hurdles he encountered, highlighting how strategic experimentation and resourceful decision-making became his compass in navigating the entrepreneurial landscape. Gain a fresh perspective on the mindset shift needed to flourish as an entrepreneur, and learn how Eric managed to weave his passion for SEO and wine into a unique offering the SEO sommelier experience.
In a fascinating exploration of marketing's evolving landscape, we tackle the impact of AI on both marketing channels and the creative industries. From the enduring touch of direct mail to the artistry of handmade versus AI-generated animations, discover how businesses can adapt to these technological shifts. Eric's innovative SEO sommelier concept brings a refreshing twist, aiming to demystify the world of digital marketing much like a sommelier does with the complexities of wine. Uncover how "sip and searches" make SEO accessible and engaging, and rethink the focus from vanity metrics to tangible ROI in the age of AI-driven search behaviors. Join us for a conversation rich with insights and creative approaches to digital marketing.
Timestamps
00:00:00 - Introduction and Welcome to Business Legacy Podcast
00:00:37 - Eric Ritter's Transition from Corporate to Entrepreneurship
00:02:10 - The Influence of Gary Vaynerchuk and Mr. Rogers
00:03:45 - Initial Challenges of Starting Digital Neighbor
00:05:20 - Strategic Experimentation and Resource Management
00:06:55 - Mindset Shift Required for Entrepreneurial Success
00:09:24 - Exploration of Evolving Marketing Channels and AI
00:11:00 - Cost-Effectiveness and Impact of Direct Mail
00:12:30 - The Role of AI in Changing Search Behaviors
00:14:00 - Introduction to the Concept of the SEO Sommelier
00:15:45 - Combining SEO and Wine for Engaging Marketing
00:17:10 - Networking and Building Community Through Sip and Searches
00:18:50 - Strategic Adjustments and the Importance of ROI
00:20:30 - The Art and Science of Marketing Mastery
00:22:00 - Balancing Traditional and Digital Marketing Strategies
00:23:45 - Final Thoughts and Reflections on Entrepreneurship
00:25:15 - Closing Remarks and Where to Find More Information About Eric Ritter and Digital Neighbor
Episode Resources:
Connect with Eric here for more information: https://digitalneighbor.com/about/eric-ritter
Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com.
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For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.