81 - Challenge Accepted - with Jason Horowitz
Release Date: 06/29/2020
15 lessons from over 30 years of value creation – with Todd Kelly
a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
Growing your business is hard and this is especially true if you’re a small organization. Wouldn’t it be great to learn from a seasoned marketer with a track record of growing revenue and profits while strengthening teams and building brands? Well, this is your chance.
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93 - Inside the fastest growing social media teams - with Miruna Dragomir
a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
In 2020 many brands pulled back their advertising and marketing. To ensure they could continue to connect and be helpful to their audiences, many significantly increased their social media efforts.
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92 – How to build a personal brand
a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
If you’re starting your career, your consultancy, or small business, and want to position and differentiate yourself in the marketplace, elevate your credibility, and grow your influence, your personal brand is key.
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91 - The business case for sustainability - with Chad Park
a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
Brands are expected to demonstrate their commitment towards a more sustainable future. But what does it mean to be a sustainable business and how can brands become more sustainable while ensuring financial viability?
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90 - How gamification can improve lives and bottom lines - with Oliver Šimko - Part 2
a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
Gamification offers promising results and the flexibility to start fairly easily and inexpensively, making it an attractive tool for organizations of all sizes and budgets.
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89 - How gamification can improve lives and bottom lines - with Oliver Šimko - Part 1
a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
In this two-part series, I speak with Oliver Šimko, the founder of Luducrafts, a gamification design studio. Oliver shares with us how gamification, the use of game design principles, behavioural science, and design thinking can create better products, services, and companies.
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88 - Becoming the story
a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
We like to think we’re rational beings, but as our own experience shows us facts, logic, and rational arguments alone are not enough to persuade or create the actions we want. If it did, we would all eat healthy, have active lifestyles, and not be glued to our phones.
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87 - How small brands become powerful
a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
Entrepreneurs, small business owners, and non-profits have very limited time and resources. How should they use the little time and resources they have to compete with wealthier and more established brands? What will bring the biggest value?
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86 - Brand and Culture
a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
When you’re a small team culture is easier to manage but as you grow and hire more people, it becomes harder to preserve. It can easily grow and morph into something else.
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85 - Beyond 2020
a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
2020 impacted brands around the globe. While many brands suffered significantly, others experienced record-breaking growth. What factors lead some brands to succeed and others to struggle? What are some consumer trends we need to pay attention to and be part of? And what are some opportunities worth exploring?
info_outlineBy all measures, Hot Wheels is a brand success story. It’s sold in over 150 countries, has universal brand awareness and it's the best selling toy in the world. But the question is, how can the brand continue to be as iconic for the next 50 years as it was for the first 50? In a digital world of mobile phones and on-demand content, how can Hot Wheels compete with the infinite choices kids have?
Jason Horowitz, Senior Vice President of US Marketing at Mattel and Head of Global Digital and Media for Hot Wheels is my guest in this episode. Jason walks us through the year and a half long journey, he and his team went through to find the answer to those questions.