a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

15 lessons from over 30 years of value creation – with Todd Kelly 05/26/2021

93 - Inside the fastest growing social media teams - with Miruna Dragomir 05/13/2021

92 – How to build a personal brand 04/29/2021

91 - The business case for sustainability - with Chad Park 04/15/2021

90 - How gamification can improve lives and bottom lines - with Oliver Šimko - Part 2 03/18/2021

89 - How gamification can improve lives and bottom lines - with Oliver Šimko - Part 1 03/04/2021

88 - Becoming the story 02/18/2021

87 - How small brands become powerful 02/04/2021

86 - Brand and Culture 01/14/2021

85 - Beyond 2020 12/20/2020

84 - How to influence and win clients with copywriting - with Rob Marsh 11/26/2020

83 - How values impact engagement - with Cian Murphy 11/12/2020

82 - Hipnostalgia: The A&W story - with Sarah Mueller 10/29/2020

81 - Challenge Accepted - with Jason Horowitz 06/29/2020

80 - The future of brands 06/12/2020

79 - How to protect your brand - with Etienne Sanz De Acedo 05/17/2020

78 - How to build a resilient culture - with Lorne Rubis 04/30/2020

77 - Necessity is the mother of invention 04/19/2020

72 - How to go from “one of many” to “one of a kind” - with David Lemley 04/10/2020

76 - Marketing during COVID-19 – 6 guiding principles 04/08/2020

75 - Crisis communications - with Scott Crockatt 03/20/2020

74 - The Harlem Globetrotters: How this legacy brand made a come back 03/08/2020

73 - The need for brand alignment to deliver the right experiences - with Chris Wallace 02/23/2020

71 - How McDonald’s manages to be one of the world’s most valuable brands? Part 2 - with Usman Tahir Jutt 11/14/2019

70 - How McDonald’s continues to be one of the world’s most valuable brands? Part 1 - with Usman Tahir Jutt 11/02/2019

69 - How the YMCA after 175 years, stays relevant to each community they serve and as a global brand - with Ken Lima-Coelho 10/17/2019

68 - Part 3 of 3: Airbnb's powerful culture and how you can do it too - with Douglas Atkin 10/03/2019

67 - Part 2 of 3: How Airbnb defined and operationalized their core values and how you can do it too - with Douglas Atkin 09/19/2019

66 - Part 1 of 3: How Airbnb found and implemented their purpose and how you can do it too - with Douglas Atkin 09/06/2019

65 - Using events to reinforce your brand and internal culture - with Eryne Sarabin 07/12/2019