How We Work With Clients (And Why It Works), with Polly Yakovich
A Brave New Podcast
For many, working relationships can start to fray, particularly when things get stressful and busy. As we close another pandemic year and start a new one, it's a great time to re-examine those relationships and work on improving them. For effectiveness, and because we spend a lot of time with the people we work with - internally and externally. Polly walks you through the A Brave New guide to working well together, honest conversations, and repair when things go wrong.
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Reflecting on 2021, with Josh Dougherty
A Brave New Podcast
As we begin to wrap up 2021, we look back on the lessons we’ve learned and the experiences we have had. In this episode of A Brave New Podcast, A Brave New’s co-founder and CEO Josh Dougherty returns to reflect with Polly on the year.
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Leading with Courage, with Kim Campbell
A Brave New Podcast
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Meeting End of the Year Goals, with Josh Dougherty
A Brave New Podcast
In this episode of A Brave New Podcast, A Brave New’s co-founder and CEO Josh Dougherty returns to share actionable steps to help you meet your end-of-year goals.
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Utilizing Grassroots Efforts, with Erica Klinger
A Brave New Podcast
Erica Klinger, Senior Director of Marketing at the Association for Accessible Medicines, offers her expert perspective on how to reach an audience with a limited budget. She also discusses the importance of patient education and advocacy within your marketing efforts, and how to get started with grassroots efforts.
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Navigating the Challenges of the Pandemic, with Hannah Thomas
A Brave New Podcast
The outbreak of the global pandemic has changed so much about our lives, but no sector has been impacted as much as the healthcare industry.
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Harnessing the Power of Community, with Garrett Harding
A Brave New Podcast
Listening to your community and responding to their needs is always important, but particularly when you’re communicating about what can be scary healthcare messaging around topics like cancer and cancer prevention. In this episode of A Brave New Podcast, Associate Director of Community Outreach at Huntsman Cancer Institute (HCI), Garrett Harding joins to offer his insights into effective community outreach and messaging for the healthcare industry.
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2021 Trends and Preparing for 2022, with Josh Dougherty
A Brave New Podcast
In this episode of A Brave New Podcast, A Brave New’s co-founder and CEO Josh Dougherty returns to offer his insights into what we’ve learned during this challenging period that can be applied as we prepare to enter 2022.
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Marketing Challenges in Advance Care Planning, with Scott Brown
A Brave New Podcast
The global pandemic has revealed so many gaps in our systems, including the lack of advanced care planning digital tools. Having a plan in place for how your healthcare providers and loved ones should direct your care if you can not is crucial.
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Creating a Thriving Virtual Workplace, with Tara Powers
A Brave New Podcast
Virtual and hybrid workplaces were already an emerging trend before the outbreak of the global pandemic. Now virtual teams really are here to stay, and managing employees remotely comes with its own set of challenges and opportunities for managers and leaders.
info_outlineCary Weston is the person that will cut through the trendy business speak and help define what the real goal is. A fan of function over form, his charge is to ensure that creative doesn’t mask the need and that the work is focused on results. Too honest at times, he believes the world could benefit from some more ‘old-fashioned’ and less ‘bright and shiny.’
Cary is active on a number of community boards and causes, has served as a multi-term city councilor and is a former Mayor of his home town of Bangor. He can juggle, make wine, can say the alphabet backwards, thinks A1 is a national treasure, and once took home a trophy in a stand-up comedy competition.
But the role he loves best is being blessed to serve as a proud husband and dad to a happy and healthy family. He lives in Bangor with his wife Tori and three children.
What you’ll learn about in this episode:
- How Sutherland Weston was founded fifteen years ago when Cary recognized the need to make some life adjustments, and how the firm has continued to grow since
- What important lessons and defining moments pushed Cary out of his comfort zone and proved integral to the company's growth
- Why Cary believes you should find your passion in life and strip away everything else by delegating, asking for help, and learning to say no
- Why Cary believes that it isn't the products or services you provide that differentiates you but rather the relationships and trust you build that set your company apart
- Why Cary recommends you ask yourself "why?", and how doing so can help you go another level deeper in your marketing efforts
- How Cary has built a highly collaborative team and learned to trust their skills, experience and perspectives
- What differences Cary sees between marketing for B2B and B2C organizations, and why it is important to remember that there is always a human behind the buying decision in both
- Why sticking to daily routines and developing positive habits has been a cornerstone of Cary's success
- Why books by author Marcus Sheridan have had a major impact on Cary and how he views his role as a marketer
Additional resources:
- Website: www.sutherlandweston.com
- LinkedIn: www.linkedin.com/in/caryweston/
- LinkedIn: www.linkedin.com/company/sutherland-weston/
- Facebook: www.facebook.com/SutherlandWestonInc/
- Twitter: https://twitter.com/swmc_inc @SWMC_Inc