HubSpot for Healthcare & Sensitive Data, with Hank Lander
Release Date: 04/02/2025
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info_outlineProduct Management and innovation enthusiast, Hank Lander, currently serves as a Group Product Manager at HubSpot, focusing on Customer Data Protections. Hank's expertise lies in launching new products and building product pipelines. Prior to his current role, he was the Director of Product at ZoomInfo and worked at multiple early-stage startups. Hank holds an MBA in Entrepreneurship from MIT Sloan School of Management and a BS in Computer Science from Georgia Institute of Technology.
In this episode Josh and Hank have a conversation about HubSpot’s Sensitive Data Management functionality and how it enables healthcare organizations to store and leverage protected health information (PHI) in marketing while staying compliant with HIPAA (the Health Insurance Portability and Accountability Act). You’ll want to listen whether you want to understand the functionality from a high level or if you’re interested in the nuts and bolts of how it works. Josh and Hank cover both.
What you’ll learn about in this episode:
- How HubSpot’s Sensitive Data Functionality works
- How it enables healthcare companies to leverage new marketing functionality while protecting PHI
- How it enables healthcare organizations to securely store and handle PHI
- How this data can then be leveraged to personalize marketing to whole new levels
- How sensitive data like PHI is segregated from the rest of the database
- How access control is managed
- What audit trail capabilities exist within the functionality
- What encryption methods are leveraged
- What resources HubSpot and its partners offer to help healthcare companies implement the functionality
- What new product rollouts are upcoming for the Sensitive Data Management product
Legal Disclaimer: None of the information shared in this episode should be construed as legal advice or counsel. Josh and Hank are not legal experts and any claims made regarding PHI or HIPAA are purely opinion and should be verified by legal counsel.
Additional resources: