The Power of Connection and Collaboration, with Jennifer Pascoe
Release Date: 11/25/2020
Building Big Bold Brands, with Karley Cunningham
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Creative Strategist & Growth Accelerator Karley Cunningham develops brand leaders by taking businesses from overcrowded, competitive spaces into blue ocean territory, where they can confidently stand out and thrive. Her international client base benefits from accelerated growth, profit and stability as her innovative Surefire Method™ provides them with an infallible business strategy and brand toolkit to stand out in the sea of sameness, attract the people their business needs to thrive, and become a brand leader in their industry. Karley’s entrepreneurial success story is featured in...
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Pipeline Marketing, with Matt Heinz
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Matt is President and Founder of Heinz Marketing with more than 25 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable,...
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Discussing Marketing Trends, with Kirsten Cutshall
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With more than 20 years of experience in marketing, Kirsten Cutshall is the CEO of Austin-based Steel Advertising - a full-service ad agency specializing in marketing to the family. As a purpose-driven agency with a mission of "doing magic for the good guys" Steel' is a strategic partner, driven to produce obvious results and brands people love for who do good in our community - primarily health, education, and government programs. As a researcher and strategist, Kirsten frequently digs into the dynamics of making a decision within the family unit. Her background in Anthropology gives her...
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Designing Brand Identity, with Rob Meyerson
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Rob works with business leaders to build identities for their organizations, products, and services. More than a name or logo, Rob believes an identity is defined by clear, focused beliefs, expressed through compelling words, and substantiated by consistent actions. His specialties include strategic positioning, naming and messaging, brand architecture, qualitative research, and organizational change. Prior to launching Heirloom, he was global head of brand architecture and naming at HP, and previously held strategy director roles at several leading, international brand consulting firms. Rob...
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A Strategic Approach To Tech, with Jon Christensen
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Jon is the President/CEO of Phoji Inc, the creator, inventor and patent holder of the custom emoji. Jon also serves as fractional Advisor, Business Development for CTO Teammate and fractional Advisor, Business Development for Bright Bucks Inc. CTO Teammate is focused on maximizing the ROI on technology by providing fractional resources expert in their discipline. What you’ll learn about in this episode: The importance of alignment between branding, marketing, and technology Why slowing down and developing a plan for digital transformation is the best thing you can do before going...
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Public Relations Fundamentals, with Elizabeth Sutherland
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Elizabeth Sutherland, APR, is the Sutherland of Sutherland Weston Marketing Communications. Growing up in Northern Maine, after college Elizabeth worked for the United States Senate, the American Red Cross, and Northern Light Health in increasingly complex public relations and marketing roles before launching out on her own. She is a graduate of the Bangor Region Leadership Institute and winner of the 2016 Eames Leadership Award, the Girl Scouts of Maine 2017 Juliette Award for Leadership, and a 2022 laureate of the Maine Business Hall of Fame. She serves on several non-profit boards and...
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Building a Hypergrowth B2B SaaS Brand, with Rabah Rahil
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With 18 years of industry expertise in DTC and Marketing, Rabah is a force to be reckoned with in the world of advertising. Spending millions on captivating ad campaigns and having the honor to work alongside the inspiring Oprah, Rabah has crafted a career forged in the School of Hard Knocks of Advertising. As the former CMO at Triple Whale, a cutting-edge attribution solution, innovative strategies brought unprecedented growth during a whirlwind 18-month tenure. Now, as the Chief Evangelist at the TW, Rabah continues to lead, inspire, and push the boundaries of creativity. Rabah's...
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Overcoming The Imposter, with Kris Kelso
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Kris Kelso is a Keynote Speaker, a two-time entrepreneur, a Professional Certified Coach, and is the author of “Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence”. Kris has worked with hundreds of entrepreneurs, business owners, and their leadership teams as a coach, facilitator, and mentor. He is the Dean of Entrepreneurship at the Professional Christian Coaching Institute, an advisor and instructor at the Nashville Entrepreneur Center, and is a contributing writer for Fast Company Magazine, Yahoo Finance, and The Nashville Business Journal. Kris has founded...
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Fantasy Brand Draft, With The A Brave New Team
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In this episode host Josh Dougherty is joined by the A Brave New team. Art director Phil Padilla, content director Brad Steinbacher, and project manager Mel Johnson share their thoughts about which brands they would draft for their fantasy brand football team starting with quarterback and running down the other key positions on the offensive side of the ball. What you’ll learn about in this episode: The difference between a slot receiver brand and a big play receiver brand Which position best fits brands like Hersheys, Adobe, and Black & Decker, and Magic Spoon The powerful ways that...
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Building Visual Systems, with Phil Padilla
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A Brave New’s Art Director Phil Padilla brings with him over 15 years of experience, including 12 years of freelancing for some of the top Seattle creative agencies including Touch Worldwide and Hey, Advertising. Through this he has partnered with brands like Starbucks, Microsoft, and Philips to build expert branding and product development. His work has been recognized twice by the M Award for custom product packaging. Phil is a content creator consistently recognized by partners as being a story-builder, embracing change with enthusiasm, owning major project deliverables from beginning to...
info_outlineFor over a decade, Jennifer Pascoe has been carving a way for marketing leaders to make a
positive impact while driving a successful bottom line. Having worked with beginning startups to big-name brands, Jennifer focuses on strategic direction and overall brand experience first and foremost. She’s known for her creative collaboration and resourcefulness that allows no vision to be too big or too small. This approach has led Jennifer to many successes, such as managing and developing a promotional and events department, expanding market share for a new financial product nationally, co-owning an agency, and creating sales programs.
Jennifer loves the ability to flex practical wisdom with creative thinking. She also appreciates that the best ideas come from collaboration and loves working with talented teammates to learn something new every day.
When not tracking budget spend and crafting campaigns, you can find Jennifer hiking the beautiful PNW trails and volunteering with local entrepreneur organizations.
What you’ll learn about in this episode:
- How Jennifer defines "humane marketing", and how she uses this principle to inform her overall marketing efforts
- Why collaboration has been crucial for understanding customers' needs and pain points, and how Jennifer fosters a culture of teamwork and communication in her organization
- What "regenerative business thinking" is and how it provides a positive and self-sustaining feedback loop within the business
- What differences Jennifer recognizes between her male and female mentors, and how she works to make a difference and be a supportive presence for her own mentees
- How Jennifer and her team have adapted to the global pandemic, and what future changes she anticipates within marketing because of the pandemic
- How Jennifer and her team have used the global pandemic as an opportunity to refresh their digital marketing presence, listen to customers, and meet their needs in other ways
- How Jennifer's team is working to support each other through the emotional weight of the realities of the pandemic
- Why "the power of people" can be an invaluable tool to promote and exponentially expand your personal brand, and how Jennifer is working to define and clarify her brand
Additional resources:
- Website: https://oacsvcs.com/
- LinkedIn: www.linkedin.com/in/jenniferpascoe/
- LinkedIn: www.linkedin.com/company/oac-services-inc/
- Facebook: www.facebook.com/oacservicesinc
- Twitter: https://twitter.com/OACservicesinc @OACservicesinc