loader from loading.io

Navigating the Complexities of the Pandemic, with Rhiannon Andersen

A Brave New Podcast

Release Date: 02/03/2021

Securing Your IT - Why It Matters For Healthcare Brands, with Kevin Gemeroy show art Securing Your IT - Why It Matters For Healthcare Brands, with Kevin Gemeroy

A Brave New Podcast

Kevin is a fourth generation Seattle entrepreneur and small business owner who founded Dynamic Computing in the year 2000 while attending the Foster School of Business at the University of Washington. Over the past 20+ years, Kevin has built Dynamic Computing from the ground up into the thriving small business it is today. Kevin holds degrees in both Business Administration and Political Science from the University of Washington in Seattle. He was recognized as Washington State’s Mr. Future Business Leader in 1998 and as a Puget Sound Business Journal 40 under 40 honoree in 2018. Outside of...

info_outline PointClickCare Rebrand, with Saige Carpenter show art PointClickCare Rebrand, with Saige Carpenter

A Brave New Podcast

Saige Carpenter is the Director of Brand Marketing at PointClickCare, where she leads brand strategy, enterprise positioning, and integrated marketing programs designed to build and protect brand equity, establish trust, and fuel buying consideration. She spearheaded the company’s enterprise-wide brand refresh and ensures the brand shows up clearly and credibly at every stage of the buyer journey.  With a background in sales across long-term post-acute care, Saige brings a future-focused, commercially grounded approach to brand—rooted in real buyer insight, market understanding, and...

info_outline Building a Cancer Center Brand / CMCA, with Meredith Rae Vehar show art Building a Cancer Center Brand / CMCA, with Meredith Rae Vehar

A Brave New Podcast

Meredith Rae Vehar, MPA, is Director of Communications at Huntsman Cancer Institute. Since joining the cancer center more than 20 years ago, Meredith strives to be an agent of progress and enable others to recognize their potential. She leads a team of creative communication professionals who represent the cancer center through brand management, social media, web content and design, publications, multimedia, and internal communications. This meaningful work is very personal to her, and she sees camaraderie, sincerity, and laughter as key. Meredith earned her Master of Public Administration...

info_outline The Intersection of Brand & ABM, with Brianna Miller show art The Intersection of Brand & ABM, with Brianna Miller

A Brave New Podcast

Brianna Miller is a digital marketing leader with over 15 years of experience building data-informed strategies that connect marketing efforts to real business growth. She currently serves as the Director of Demand Generation at Cohere Health where she develops multi-channel demand generation campaigns and account-based marketing strategies. Beyond her professional roles, Brianna is dedicated to advancing the industry and mentoring its next generation of leaders. She serves as an Adjunct Professor at the University of Missouri-St. Louis, teaching Marketing Strategy and inspiring future...

info_outline How Brand Helps Healthtech Startups Fundraise, Sell, & Scale, with Adam Taylor show art How Brand Helps Healthtech Startups Fundraise, Sell, & Scale, with Adam Taylor

A Brave New Podcast

Adam Taylor is a multidisciplinary designer, illustrator, and educator with more than 15 years of professional experience in Utah, Michigan, and Seattle. Throughout his career, he has worn many hats within the ever-evolving world of design, but his strongest affinities lie in strategic brand development, UI/UX, and illustration.   Adam also serves as a remote Assistant Professor of Graphic Design at Michigan State University, where he teaches courses on design tools, theory, and brand identity development. Outside of work, he’s an occasional exhibiting fine artist, a novice dungeon...

info_outline Kicking off 2026, with Josh Dougherty show art Kicking off 2026, with Josh Dougherty

A Brave New Podcast

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, hospitals and specialty care providers, and healthcare nonprofits. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market. What you’ll learn about in this episode: What’s ahead in 2026 including healthcare branding trends, emerging challenges, and a glimpse into the...

info_outline Building The Children’s Minnesota Brand, with Hillery Smith Shay show art Building The Children’s Minnesota Brand, with Hillery Smith Shay

A Brave New Podcast

Hillery Smith Shay, MBA is chief marketing and experience officer, senior vice president of communications at Children’s Minnesota.  Hillery Shay joined Children’s Minnesota in 2021, as VP of marketing and communications and is now chief marketing and experience officer, senior vice president of communications. She provides strategic direction for organizational marketing and communications. She is also responsible for defining and building an organization-wide experience strategy. Ms. Shay brings nearly 25 years of leadership experience in health care and mass communication, with a...

info_outline How to Nail Your Health Tech Brand Positioning, with Brad Steinbacher show art How to Nail Your Health Tech Brand Positioning, with Brad Steinbacher

A Brave New Podcast

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, employee health and wellness programs, and hospitals and providers. Josh has 15 years of experience building new brands from scratch, refreshing existing brands, and building strategies to bring those brands to life in the market. In this episode, Josh is joined by A Brave New’s content director, Brad Steinbacher, to discuss how health tech brands can develop distinctive...

info_outline The State of Health Tech Venture Capital, with Tamar Rudnick show art The State of Health Tech Venture Capital, with Tamar Rudnick

A Brave New Podcast

Tamar Rudnick is a healthcare executive who has spent 10+ years in leadership roles across early-stage, public company, and PE-backed businesses. She is currently an Operating Partner at Define Ventures, one of the largest early-stage digital health VCs with ~$800M under management and $22B in exited value. At Define Ventures, Tamar leads strategic growth initiatives. Based in Silicon Valley, Define invests in early-stage companies from Seed stage to Series B, and has backed and built some of the category-leading companies such as Livongo, HIMS, and Evolent. Define differentiates itself by...

info_outline Brand Architecture Basics with Josh Dougherty show art Brand Architecture Basics with Josh Dougherty

A Brave New Podcast

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building  strategies to bring those brands to life in the market. What you’ll learn about in this episode: What brand architecture is and is not Why brand architecture is an essential part of your...

info_outline
 
More Episodes

Rhiannon Andersen has served as the CMO and Co-Owner at Steelhead Productions, her company specializes helping some of the most exciting brands in the country produce face to face events. Steelhead has been awarded ‘The Best Places’ to Work in Nevada and appointed Exhibitor Magazine’s Top 40 Providers in the event industry. Rhiannon has guided the company through the greatest recession of our time and gone on to help grow the business by over 630%, while becoming one of Inc. 5000’s Fastest Growing Companies in America.

In addition to her duties at Steelhead, she has served as the President of the Las Vegas chapter of the Exhibit Designer Producers Association and is the current president of EO Las Vegas, a global organization for entrepreneurs and Co-Chair of the non-profit, Make A Wish Southern Nevada. Rhiannon believes that marketing, done well, has the power to transform any business.

What you’ll learn about in this episode:

  • How the outbreak of the global pandemic had an outsized impact on the event planning industry and on companies like Steelhead, who had already weathered the 2008 financial crash
  • How Rhiannon’s leadership team dealt with the juxtaposition of winning Nevada’s Top Workplace while having to lay off workers who were like family due to the catastrophic effects of the pandemic
  • How Rhiannon and her partner were incredibly intentional in creating the organization's values to ensure that those values become a foundational part of their culture
  • Why culture is a crucial part of Steelhead's environment, and how developing a strong company culture was an intentional process that started with Rhiannon and her partner
  • Why Rhiannon believes strongly in approaching everything in life with humility and a desire to continue learning "about the best from the best"
  • What important lessons Rhiannon has learned over the course of her business leadership journey, and why she appreciates every step of the process she has gone through
  • Why Rhiannon learned to stop doing the things a business leader "should" be doing and instead prioritize what really matters
  • What "non-negotiables" Rhiannon has carved out in her life every day, and why she refuses to compromise on those things
  • Why Rhiannon believes that the key to good marketing, whether B2C or B2B, is found in understanding that we're all human regardless if we are interfacing digitally or in person

Additional resources: