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Growth-Driven Website Design, with Josh Dougherty

A Brave New Podcast

Release Date: 08/18/2021

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Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding.

 

What you’ll learn about in this episode:

 

  • What the typical website process looks like and why it often results in an outdated website that needs to be revamped every few years
  • What kinds of problems and challenges the traditional website design process creates for organizations
  • What "growth-driven design" is and what advantages it offers over the traditional thinking around website design
  • Why the first step is to develop a clear, empathetic understanding of your target audience and your KPIs
  • How to create a wishlist for your site that can help inform the direction of your incremental site improvements
  • What mitigating steps you can take to begin refreshing your site even before you implement a growth-driven design plan
  • How six-week design sprints can help you determine your key priorities and fit them within your budget, and how to deal with hesitation and pushback

Additional resources: