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Marketing Challenges in Advance Care Planning, with Scott Brown

A Brave New Podcast

Release Date: 10/20/2021

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Scott Brown is the Co-founder, President, and CEO of ADVault. He is also the co-editor of the HL7 CDA® R2 Implementation Guide: Personal Advance Care Plan Document, Release 1 Standard for Trial Use and a reviewer of the HL7 CDA® R2 Implementation Guide: C-CDA R2.1 Revised Templates for Advance Directives, Release 1 Standard for Trial Use. Prior to co-founding ADVault, Scott was an international corporate and securities attorney practicing in Paris, France and Dallas, Texas. He earned his undergraduate degree with distinction, graduating Phi Beta Kappa from the University of Oklahoma, and he earned his Juris Doctor degree from Tulane Law School.

What you’ll learn about in this episode:

  • How Scott and his team navigate the complexities of the healthcare industry, and how they identified a need within healthcare that wasn't being served
  • Why healthcare providers haven't been talking about advance care planning, and why Scott is motivated to improve systems and connect people with advance care services
  • What intense marketing challenges Scott and ADVault have faced, and the steps they have taken to overcome these unique obstacles
  • Why one of the major challenges has been getting the attention of the people at the top of large medical provider companies who have the power to affect change
  • How the global pandemic has accelerated progress in informing healthcare providers and consumers of the importance of advance care planning
  • What advice Scott has for organizations new to the healthcare technology space
  • Why the outbreak of the pandemic has highlighted the many ways in which our healthcare systems are struggling and were unprepared for crisis

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