All About F1 Brand Associations, with Brad Steinbacher
A Brave New Podcast
Before he entered the world of marketing, A Brave New’s Content Director Brad Steinbacher spent 14 years as a journalist and editor at Seattle’s leading alternative newspaper The Stranger. His marketing work has included creating content for Fortune 500 companies, political campaigns, and penning opinion pieces for former members of Congress and professional sports stars. At A Brave New, Brad guides and oversees all content for clients, ensuring brand guidelines and voices are followed, and generating new ideas for content delivery. In his free time, Brad enjoys sports, playing video...
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Lessons From the 2023 Edelman Trust Barometer for Healthcare & Tech Brands, with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies. What you’ll learn about in this episode: About the current macro trends around trust and uncertainty uncovered by Edelman’s annual online survey of over 32,000 people in 28 countries The opportunities that B2B healthcare and technology...
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HealthTech Marketing With A Mission, with Nora Marsh
A Brave New Podcast
Nora Marsh, Director of Marketing at CareMessage, leads strategy development for communicating product value as well as efforts to generate demand among new customers and support customer retention. Nora's background in healthcare marketing is broad and deep. She spent 15 years in advertising and communications for pharmaceutical products, medical devices, and over-the-counter health products before pivoting to product marketing for healthcare technology tools. Currently, Nora is focused on bringing her expertise and knowledge to help improve access to healthcare and equitable health outcomes....
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Community Building, Content, & Innovation In The Corporate Learning Space, with Jack Foster
A Brave New Podcast
Successful marketing and enterprise demand generation starts with community building. This is the foundation stands firm on. It’s been reinforced by 16 years of marketing experience, the majority of which has been spent spearheading marketing and demand gen efforts for some of the most innovative players in tech like Momentive (formerly SurveyMonkey) and Lever. Now as the Vice President of Marketing at , Jack is putting her focus on community building into action — and helping disrupt the established corporate learning and development industry in the process. What you’ll learn about in...
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3 Imperatives For B2B Marketing Leaders As We Kick Off 2023, with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: Strategies to consider for your marketing program in the face of economic uncertainty Imperative 1: Protecting your marketing spend How to protect your marketing spend in the face of economic uncertainty...
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Recapping 2022…and looking forward to the New Year!, with Michelle Burk-Gomez & Brad Steinbacher
A Brave New Podcast
Michelle Burk-Gomez is the Account Director at A Brave New, and she is passionate about building brands and crafting compelling digital experiences for organizations. Her ideas are informed by creative and quantitative perspectives. Michelle has over 15+ years of experience in the Marketing, Brand Strategy, Technology, Finance and Nonprofit industries. Adept at knowing market trends and how to relate that to an organization’s targeted goals, Michelle is out to discover how best to use marketing campaigns and technology to impact market position and brand perception. She is excited about how...
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Driving Growth As A CMO, with Grant Johnson
A Brave New Podcast
Grant Johnson is a 4x CMO with a proven track record of more than doubling revenues and scaling businesses, building high-performance teams, and transforming global companies, from early stage to multi-billion-dollar enterprises, including: Emburse, Cylance, Kofax, Pegasystems and Symantec. Grant has been a key member of executive teams, driving growth, helping integrate more than 20 acquisitions, and fostering liquidity events valued at more than $10 billion. Grant’s a full stack marketer with expertise in all key functions, including brand, channel, customer, demand, operations,...
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Marketing A Complex Tech Product, with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: How to market a complex product in four steps Clarifying what you're really selling Building trust with humans Importance of being data driven Keeping the balance between not getting lost in features and...
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Marketing With Purpose, with Heidi Lorenzen
A Brave New Podcast
Heidi Lorenzen is a global go-to-market executive with 35 years’ experience driving outsized impact through inspired and profitable business strategies. She empowers companies and teams to adapt to change and leverage it for better outcomes – providing fresh insights for success amid the dramatic shifts, unprecedented demands, and exponential opportunities made possible through technology. She is a sought-after thought leader on topics including socially conscious leadership, global marketing strategy, gender equity, and business expansion and has written on these subjects for CMO Council,...
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Data-Driven Marketing with Erich Ziegler
A Brave New Podcast
Erich Ziegler is the Interim GM, EMEA at CircleCI. He is incredibly calculated in his decision-making and is laser-focused on prioritizing the most important business drivers to achieve impactful results. Since joining CircleCI six years ago, Erich has risen to the challenge of building a team that successfully markets to developers. In that time he’s delivered >100% year-over-year growth, which is largely due to his data-driven marketing approach. Prior to CircleCI, Erich led marketing teams at RingCentral, Intuit, PayCycle, and Netflix and was featured in the 2020 documentary,...
info_outlineGrant Johnson is a 4x CMO with a proven track record of more than doubling revenues and scaling businesses, building high-performance teams, and transforming global companies, from early stage to multi-billion-dollar enterprises, including: Emburse, Cylance, Kofax, Pegasystems and Symantec. Grant has been a key member of executive teams, driving growth, helping integrate more than 20 acquisitions, and fostering liquidity events valued at more than $10 billion. Grant’s a full stack marketer with expertise in all key functions, including brand, channel, customer, demand, operations, product, and Web marketing. His passion is for developing talent and he’s gratified that more than a dozen of his former staff have progressed their careers to become heads of marketing and CMO’s.
What you’ll learn about in this episode:
- How to balance building strong brand loyalty and driving the demand that you need for growth
- Best tactics to build your brand in the B2B space
- How to bridge the gap between sales and marketing in B2B and ensure a smooth handoff
- Marketing differently based on a company’s stage, whether it’s orgs in growth, acquisition, or integration
- Common pitfalls CMOs face
- Why the relationship with your CEO is so important and how can someone build it
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