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Service Pivots and Brand Evolution, with Jennifer Sargent

A Brave New Podcast

Release Date: 06/10/2026

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Jennifer is a seasoned healthcare leader with expertise in leading start-up and high growth organizations, with a proven track record of executing on go-to-market and growth strategies in the employer, payor and provider channels. 

Jennifer currently serves as Chief Executive Officer of Pacify Health, a leader in tech-enabled Maternity Management Solutions.  Previously, Jennifer served as General Manager and Chief Commercial Officer for Vera Whole Health, an advanced primary care organization and at Optum as Senior Vice President, Commercial Growth.  Jennifer serves as a board member for Zero Health, a leader in employer direct contracting and as the Board Chair for the Minnesota Milk Bank for Babies. 

Jennifer holds an MBA from the University of Minnesota’s Carlson School of Management and an MS in Kinesiology from the University of North Dakota.

What you’ll learn about in this episode:

  • How Jennifer and the Pacify team made the strategic decision to expand from on-demand lactation into a doula-led maternity management model
  • What the research actually shows about doulas' impact on clinical outcomes and birth experience
  • How to apply "calculated bravery" when making a fundamental shift to your business model
  • Why Pacify chose to evolve its brand positioning rather than rename the company
  • How to balance brand messaging across complex audiences, including members, providers, paying customers, and internal teams
  • Why education and human outbound calls are essential to driving engagement, even for free services
  • How Jennifer thinks about the role of AI and technology in a deeply human care experience

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