Libsyn Directory

Where Brand Building & Performance Marketing Intersect, with Kristi Annes

Release Date: 07/08/2026

Building Trustworthy Healthcare Brands with Claire Bolger

A Brave New Podcast

Claire Bolger is the Senior Director of Marketing and Growth at Health2047. In this role, she leads brand, PR, and strategic communications for the firm while advising portfolio companies and corporate partners on growth strategy, commercialization, and innovation. Prior to joining Health2047, Claire was a consultant for early-stage startups and has worked with corporate clients ranging from Planned Parenthood to Stanford Medicine. As Assistant Vice President of Marketing at EmblemHealth, Claire built and led a department responsible for marketing, PR, market insights, and events across the...

Making High-Quality Mental Healthcare Accessible with Nada Pupovac

A Brave New Podcast

Nada Pupovac is VP of Marketing Strategy at Animo Sano Psychiatry, where she leads a multidisciplinary marketing team and develops strategies to support the organization’s growth, reach, and mission. Her work sits at the intersection of marketing, healthcare, and mental health, with a focus on building ethical, human-centered approaches that connect people with the care and resources they need. At Animo Sano, Nada works cross-functionally with clinical and operational teams to translate complex mental-health services into clear, accessible, and meaningful communication for patients,...

How Zivian Health Builds Trust, with Chris Prudhomme

A Brave New Podcast

Chris Prudhomme is a digital marketing leader with 10+ years of growth, brand, and performance experience. He is currently Head of Marketing at Zivian Health, a B2B healthcare SaaS company that provides compliance infrastructure for organizations deploying advanced practice provider (NP & PA) workforces. Chris began his career on the agency side as a copywriter and has grown into a hands-on marketing leader with range across content, SEO, paid media, and creative strategy, working in industries from social innovation to hospitality. His focus has increasingly centered on healthcare and...

Certitude & Early Breast Cancer Detection, with Jaime LaMontagne

A Brave New Podcast

As a marketing leader and passionate advocate for earlier cancer detection, Jaime LaMontagne has spent her career helping bring breakthrough medical innovations from idea to impact. She is currently leading the launch of Certitude™, the first blood-based test designed to detect breast cancer—work driven by a simple but powerful belief: detecting cancer earlier can change everything. Jaime has helped introduce some of the most transformative technologies in modern healthcare, including the Micra® leadless pacemaker at Medtronic—a device so small it fits inside the heart—and...

Nasco Healthcare’s Brand Breakthrough: Listen More, Add Less, with Aeron Povey

A Brave New Podcast

Aeron Povey is Vice President of Marketing at Nasco Healthcare, where she leads global marketing and works across product strategy, commercialization, brand, and business growth. With a background spanning both marketing and operations, Aeron built her career on the agency side, working across industries and helping organizations solve complex business challenges before joining Nasco Healthcare. Today, her work is focused on understanding the people Nasco serves and translating those insights into better products, stronger positioning, and meaningful commercial strategies. She is particularly...

Building The Children’s Minnesota Brand Repost, with Hillery Smith Shay

A Brave New Podcast

Hillery Smith Shay, MBA is chief marketing and experience officer, senior vice president of communications at Children’s Minnesota. Hillery Shay joined Children’s Minnesota in 2021, as VP of marketing and communications and is now chief marketing and experience officer, senior vice president of communications. She provides strategic direction for organizational marketing and communications. She is also responsible for defining and building an organization-wide experience strategy. Ms. Shay brings nearly 25 years of leadership experience in health care and mass communication, with a...

The Evolution of the Sickbay Brand, with Jennifer Lazarz

A Brave New Podcast

Jennifer Lazarz is Director of Marketing at Medical Informatics Corp. (MIC), where she now runs the company’s entire marketing function as a sole practitioner. Her work spans brand strategy, demand generation, content, and go-to-market execution for the Sickbay Clinical Platform, an FDA-cleared patient monitoring solution used by health systems nationwide. Since joining MIC in 2022, Jennifer has grown the company’s digital footprint from a minimal presence into a full content and demand engine, driving a 6x increase in website traffic and a 400% increase in content output through an...

Building Trust in Digital Health, with Geoffrey Schiavon

A Brave New Podcast

Geoffrey Schiavon is a marketing leader with more than 15 years of international experience driving growth through B2B2C business models across ecommerce and health tech. His expertise spans performance marketing, customer engagement, strategic partnerships, and go-to-market strategy, helping businesses build lasting relationships and drive sustainable revenue growth. Before joining dacadoo as Head of Marketing & Client Success, Geoffrey spent nine years at Webloyalty, where he held a variety of marketing leadership roles, partnering with leading retailers and ecommerce businesses across...

Marketing at Scale, with Ashley Buehnerkemper

A Brave New Podcast

Ashley Buehnerkemper is Director of Marketing at VitalSkin Dermatology, where she has led marketing and brand strategy since the company's inception in 2019, growing the platform from its earliest locations to more than 40 today. Her role spans far beyond traditional marketing: as a member of VitalSkin's executive leadership team, she owns the martech stack, performance reporting, and brand governance across a fast-growing, multi-brand dermatology group, with a particular focus on driving tight alignment between marketing and operations. Before joining VitalSkin, Ashley spent 11 years at...

Where Brand Building & Performance Marketing Intersect, with Kristi Annes

A Brave New Podcast

Kristi Annes is a healthcare marketing executive with more than 15 years of experience building brands and driving growth at some of the most influential companies in health IT. Kristi currently serves as VP of Marketing Strategy at IMO Health, a private equity-backed leader in clinical intelligence and data solutions, where she has spent nearly a decade defining how the company shows up in the market. When IMO Health acquired Melax Tech, she led the marketing integration — unifying teams, technology, and execution to deliver impact from day one. Her path to that role ran through one...

More Episodes

Kristi Annes is a healthcare marketing executive with more than 15 years of experience building brands and driving growth at some of the most influential companies in health IT.

Kristi currently serves as VP of Marketing Strategy at IMO Health, a private equity-backed leader in clinical intelligence and data solutions, where she has spent nearly a decade defining how the company shows up in the market. When IMO Health acquired Melax Tech, she led the marketing integration — unifying teams, technology, and execution to deliver impact from day one.

Her path to that role ran through one of health IT’s most notable transactions: the IBM acquisition of Merge Healthcare. As Director of Performance Marketing at Merge, Kristi was retained post-acquisition to lead segment marketing inside IBM Watson Health, guiding a specialized healthcare brand through the demands of integrating into one of the world’s largest technology organizations.

Earlier in her career, Kristi held marketing leadership roles at the American Hospital Association, where she helped launch AHA SmartMarket, and began her career in brand and creative strategy at Shaker Recruitment Advertising. Kristi holds a Bachelor of Science in Marketing from Illinois State University.

What you’ll learn about in this episode:

How IMO Health keeps its mission focused on improving patient and clinician experiences while developing AI-ready solutions.
How Kristi defines branding beyond logos and visuals, and why emotional connection and trust are essential in B2B healthcare.
Why enterprise healthcare buyers make decisions emotionally, and how brands that deliver clarity, reliability, and human centered messaging stand out in complex markets.
How collaboration between brand, content, product, and performance marketing teams create cohesive campaigns, leading to stronger business impact.
How Kristi’s team approaches attribution, pipeline generation, and ROI during the complexities of long healthcare buying cycles.
How interactive virtual experiences, research-driven surveys, and creative engagement are outperforming webinars and generating meaningful conversations with prospective customers.
Practical ways AI is helping marketing teams automate reporting, content creation, and operational tasks.
Why future marketing leaders will oversee both people and AI agents, balancing automation with strategy, ethics, and relationship-building.

Additional resources:

TOPICS