How Purple Carrot’s Affiliate Partners are Helping Them Navigate a New Normal
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Release Date: 07/06/2020
Are you Prepared for the Cookieless Future of Marketing?
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On this episode, Jon Claydon, founder and CEO of Streamline Marketing (an Acceleration Partners’ company) sheds light on this issue and explains what it’s likely to mean for advertisers and their affiliate marketing programs.
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How Trademark Plus Partnerships are Improving Affiliate Program Performance
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On this episode, we discuss how brands are using Trademark Bidding and Trademark Plus within their affiliate programs to help prevent competitors from bidding on their branded keywords in paid search campaigns.
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What’s Ahead for Affiliate Partnerships
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On this episode, Michelle Morgan, Director of Publisher Development at Acceleration Partners, shares insights into what the future holds for affiliate partnerships and why this evolution is so valuable to brands.
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Answers to Affiliate Marketing FAQs
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On this episode, we answers some frequently asked questions about affiliate marketing, the key players that make up the affiliate model and how brands measure success within their affiliate programs.
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Exploring the Global Expansion Trend in Affiliate Marketing
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On this episode you’ll learn about a growing global expansion trend in affiliate marketing that many brands are embracing. Our guest, Kevin Osborne, Sr. Vice President of Client Strategy at Acceleration Partners, talks about what brands have shared with him about this global expansion trend and why he thinks it will likely increase in 2020 and beyond.
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How Purple Carrot’s Affiliate Partners are Helping Them Navigate a New Normal
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In this episode of Outperform, you’ll hear Purple Carrot’s Marketing Project Manager, Allison Rolish, share how the plant-based meal kit company grew their business before and during the global pandemic with the help of their affiliate partners, as well as what they did to effectively keep up with the increased demand for their subscription-based service.
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How Brands Use Affiliate Marketing to Test Performance of Other Channels
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On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting.
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Why Brands are Missing the Opportunity To Take Market Share From Amazon
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On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and Amazon Associates who are looking for new brands to partner with.
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Why Changing Payments to Publishers Will Have a Lasting Impact
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On this episode, we delve into some troubling decisions being made by brands and affiliate technology providers with regard to publisher payments and the long-term consequences that’s likely to have.
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Why Affiliate Marketing Should Be Taught In Universities
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Our guest on this episode, Veronica Gauthier, Senior Director of Key Accounts at Acceleration Partners, explains why it’s so important for universities to be including the affiliate model in their marketing and business course curriculum and the value that will offer to students and the business industry as a whole.
info_outlineIn this episode of Outperform, you’ll hear Purple Carrot’s Marketing Project Manager, Allison Rolish, share how the plant-based meal kit company grew their business before and during the global pandemic with the help of their affiliate partners, as well as what they did to effectively keep up with the increased demand for their subscription-based service.
Show Notes:
- How Purple Carrot’s affiliate partners were helping the brand grow their awareness and meal kit service prior to COVID-19.
- How the documentary Game Changers impacted Purple Carrot’s business and how their affiliate partners used the film to promote Purple Carrot’s meal subscription service.
- What Purple Carrot experienced in March when COVID-19 became a household name around the world.
- What Purple Carrot and their affiliate program management team did to facilitate their significant month-over-month order increases and not overwhelm their delivery team.
- How Purple Carrot handled the rapid increase in new affiliates wanting to join their program.
- Some wins and learnings that have come out of navigating the pandemic and how Purple Carrot is planning on moving forward in these uncertain times.
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast