Jay Baer on Growing Businesses and Captivating Customers
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Release Date: 11/12/2018
Are you Prepared for the Cookieless Future of Marketing?
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On this episode, Jon Claydon, founder and CEO of Streamline Marketing (an Acceleration Partners’ company) sheds light on this issue and explains what it’s likely to mean for advertisers and their affiliate marketing programs.
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How Trademark Plus Partnerships are Improving Affiliate Program Performance
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On this episode, we discuss how brands are using Trademark Bidding and Trademark Plus within their affiliate programs to help prevent competitors from bidding on their branded keywords in paid search campaigns.
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What’s Ahead for Affiliate Partnerships
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On this episode, Michelle Morgan, Director of Publisher Development at Acceleration Partners, shares insights into what the future holds for affiliate partnerships and why this evolution is so valuable to brands.
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Answers to Affiliate Marketing FAQs
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On this episode, we answers some frequently asked questions about affiliate marketing, the key players that make up the affiliate model and how brands measure success within their affiliate programs.
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Exploring the Global Expansion Trend in Affiliate Marketing
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On this episode you’ll learn about a growing global expansion trend in affiliate marketing that many brands are embracing. Our guest, Kevin Osborne, Sr. Vice President of Client Strategy at Acceleration Partners, talks about what brands have shared with him about this global expansion trend and why he thinks it will likely increase in 2020 and beyond.
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How Purple Carrot’s Affiliate Partners are Helping Them Navigate a New Normal
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In this episode of Outperform, you’ll hear Purple Carrot’s Marketing Project Manager, Allison Rolish, share how the plant-based meal kit company grew their business before and during the global pandemic with the help of their affiliate partners, as well as what they did to effectively keep up with the increased demand for their subscription-based service.
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How Brands Use Affiliate Marketing to Test Performance of Other Channels
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On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting.
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Why Brands are Missing the Opportunity To Take Market Share From Amazon
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On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and Amazon Associates who are looking for new brands to partner with.
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Why Changing Payments to Publishers Will Have a Lasting Impact
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On this episode, we delve into some troubling decisions being made by brands and affiliate technology providers with regard to publisher payments and the long-term consequences that’s likely to have.
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Why Affiliate Marketing Should Be Taught In Universities
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Our guest on this episode, Veronica Gauthier, Senior Director of Key Accounts at Acceleration Partners, explains why it’s so important for universities to be including the affiliate model in their marketing and business course curriculum and the value that will offer to students and the business industry as a whole.
info_outlineJay Baer, founder and President of Convince & Convert, joined us on the Outperform podcast to discuss the past, present and future of digital marketing, his approach to building successful businesses and captivating customers.
Jay's advised more than 700 brands since getting started in online marketing in 1993. He is also the New York Times best-selling author of five books, including his latest, Talk Triggers.
Jay is the most retweeted person in the world among digital marketers and one of the top 3 most influential people online among CMOs and B2B Marketers. His is also an avid tequila collector and a certified BBQ judge.
Show Notes:
- What the online marketing landscape looked like when Jay got started in the industry.
- What Jay and his partners got when they sold the Budweiser.com domain name to Anheuser-Busch in 1993.
- Why Jay decided to build Convince and Convert differently from his past companies.
- Why influencer marketing is just affiliate marketing wrapped in a different cloak.
- The big challenge all marketers face today.
- What the Hatrix is and how customer service teams can use it.
- What Herb Kelleher said that had a real impact on Jay.
- What talk triggers are and why they are so important to business.
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.