James Clear on Writing, Shaping New Habits & Breaking Bad Ones
Outperform with Acceleration Partners
Release Date: 01/02/2019
Outperform with Acceleration Partners
On this episode, Jon Claydon, founder and CEO of Streamline Marketing (an Acceleration Partners’ company) sheds light on this issue and explains what it’s likely to mean for advertisers and their affiliate marketing programs.
info_outlineOutperform with Acceleration Partners
On this episode, we discuss how brands are using Trademark Bidding and Trademark Plus within their affiliate programs to help prevent competitors from bidding on their branded keywords in paid search campaigns.
info_outlineOutperform with Acceleration Partners
On this episode, Michelle Morgan, Director of Publisher Development at Acceleration Partners, shares insights into what the future holds for affiliate partnerships and why this evolution is so valuable to brands.
info_outlineOutperform with Acceleration Partners
On this episode, we answers some frequently asked questions about affiliate marketing, the key players that make up the affiliate model and how brands measure success within their affiliate programs.
info_outlineOutperform with Acceleration Partners
On this episode you’ll learn about a growing global expansion trend in affiliate marketing that many brands are embracing. Our guest, Kevin Osborne, Sr. Vice President of Client Strategy at Acceleration Partners, talks about what brands have shared with him about this global expansion trend and why he thinks it will likely increase in 2020 and beyond.
info_outlineOutperform with Acceleration Partners
In this episode of Outperform, you’ll hear Purple Carrot’s Marketing Project Manager, Allison Rolish, share how the plant-based meal kit company grew their business before and during the global pandemic with the help of their affiliate partners, as well as what they did to effectively keep up with the increased demand for their subscription-based service.
info_outlineOutperform with Acceleration Partners
On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting.
info_outlineOutperform with Acceleration Partners
On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and Amazon Associates who are looking for new brands to partner with.
info_outlineOutperform with Acceleration Partners
On this episode, we delve into some troubling decisions being made by brands and affiliate technology providers with regard to publisher payments and the long-term consequences that’s likely to have.
info_outlineOutperform with Acceleration Partners
Our guest on this episode, Veronica Gauthier, Senior Director of Key Accounts at Acceleration Partners, explains why it’s so important for universities to be including the affiliate model in their marketing and business course curriculum and the value that will offer to students and the business industry as a whole.
info_outlineJames Clear is an American author, entrepreneur and photographer. On his personal website, JamesClear.com, he writes about habits and human potential. James is also the author of Atomic Habits.
Show Notes
- A formative accident in James’ life that set him on a new career path.
- How the new habits he developed led him to become an academic All-American in baseball.
- How James stumbled into writing and how that evolved into a business, led to his focus on habits and writing his book, Atomic Habits.
- Habits James has developed to become a better writer.
- The five core elements of Atomic Habits – what they are and how they guide readers to shape a new habit or break a bad one.
- What happens if you get 1% better or worse each day.
- What habit stacking is and the formula to follow when applying it.
- Why mastering the art of showing up and doing the first second of work is so vital to creating a new habit.
- The role environment can play in our habits and behaviors.
- A bad habit of James’ and what he’s doing to break it.
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.