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#112 - Broker Talks: Building Your Brand with TikTok

The Accord Mortgages Growth Series Podcast

Release Date: 12/02/2024

#142 - Mortgage Mentors: AI, HubSpot and the Modern Mortgage Firm with Jon Pittham show art #142 - Mortgage Mentors: AI, HubSpot and the Modern Mortgage Firm with Jon Pittham

The Accord Mortgages Growth Series Podcast

In episode #142 of the Growth Series podcast’s Mortgage Mentors series,Jeremy Duncombe, Managing Director at Accord Mortgages speaks with Jon Pittham, Founder & Managing Director of HubSpot consultancy Karman Digital to discuss how mortgage and financial advice firms can navigate the growing influence of AI and marketing technology. The episode explores the shift towards more human-focused advice, the importance of consistent client engagement, and how brokers can begin modernising their approach without becoming overwhelmed. Jon shares practical views on using AI effectively, alongside...

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In episode #141 of the Growth Series podcast’s Mortgage Mentors series,Jeremy Duncombe, Managing Director at Accord Mortgages is joined by Charles Roe (UK Finance) and Rob Thomas (IMLA) to examine what 2026 could hold for the mortgage market.  The discussion compares gross lending forecasts of £300–£320 billion and unpacks the drivers behind them, including affordability pressures, rising real incomes and anticipated base rate movements. The episode explores the scale of the remortgage opportunity, evolving lender appetite around high LTV and LTI lending, support for first-time...

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In episode #139 of the Growth Series podcast’s Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgages interviews Nicola Goldie, Head of Strategic Partnerships at Aldermore Bank.  Nicola shares her unconventional journey into mortgages, moving through travel, retail, PR and insurance before finding her place in the intermediary market. She discusses the lessons learned along the way, the importance of relationship-led partnerships and how trust, shared ambition and adaptability shape long-term success. The conversation also explores Nicola’s commitment to...

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In episode #138 of the Growth Series podcast’s Mortgage Mentors series, Ben Thompson, Director at Mortgage Advice Bureau turns the tables and interviews Jeremy Duncombe, Managing Director at Accord Mortgages.  Jeremy reflects on his career journey from starting out at Halifax to leading one of the UK’s best-known intermediary lenders, sharing the experiences that shaped his views on leadership, people development and partnership across the mortgage market.  The discussion explores why attitude and resilience matter more than qualifications alone, the thinking behind the Growth...

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In episode #137 of the Growth Series podcast, host Chris Hill, Head of Sales at Accord Mortgages is joined by Ash Borland, Sales and Marketing Coach at Mortgage Business Mastery. Together, they explore how brokers can build stronger, more effective relationships with lenders and BDMs, and why these relationships are becoming even more important in a changing market. Ash draws on his experience coaching advisers to highlight the habits that set successful brokers apart. He shares the impact of clear communication, early conversations and well-prepared case summaries, as well as the value of...

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In episode #135 of the Growth Series podcast’s Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgage speaks with Richard Merrett, Managing Director at Alexander Hall about his unexpected entry into financial services and the experiences that shaped his leadership journey. Richard reflects on how a temporary role pulled him into an industry he once aimed to avoid, and how he came to realise that mortgage advice is rooted in connection, empathy and helping people achieve meaningful life goals. He talks about the value of stepping outside familiar surroundings, the...

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In episode #134 of the Growth Series podcast’s Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgage speaks with Clare Beardmore, Director of Legal & General Mortgage Club, about her inspiring rise through the mortgage industry.  From her early days at Leek United Building Society to her leadership role at L&G,  Clare shares her personal and professional journey shaped by resilience, emotional intelligence and a people-first approach to leadership. Together, they explore the role of emotional intelligence in building teams, overcoming imposter...

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In episode #133 of the Accord Mortgages Growth Series podcast, host Mike Davies, Head of Lending at YBS Commercial Mortgages, speaks with Matthew Martin, Director at Align Property Finance. They explore the changing commercial mortgage market, from the rise of challenger lenders to the importance of building long-term client relationships. The episode covers how interest rates and sector trends are shaping activity, why HMOs are gaining traction, and the role of technology in streamlining processes without losing the human touch. Deregulation and its potential impact are also discussed, with...

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In episode #132 of the Growth Series podcast’s Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgage chats with James Tucker, CEO of Twenty7Tec, about his journey from stockbroking to leading one of the UK’s top mortgage tech firms. James shares lessons on resilience, leadership and innovation, and how embracing technology and data can future-proof mortgage advice without losing the human touch. He also reflects on mentorship, community impact, and how golf and mountaineering help him stay grounded outside of work.  

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More Episodes

In episode #112 of the Growth Series podcast, host Gurpreet Chahal sits down with Bob Singh, Director of Chess Mortgages, to discuss how TikTok has transformed his business. Known as the "Mortgage Maharaja," Bob shares how he overcame initial scepticism and leveraged TikTok to create a powerful personal brand that attracts diverse clients. From mastering the platform’s live feature to balancing personality with professionalism, Bob provides actionable insights that any broker can adopt to grow their audience and enhance lead generation.

Highlights include: 

-Bob’s reflections on the challenges of consistency
-The innovative use of live Q&A sessions to demonstrate expertise 
-The power of authenticity in building trust with potential clients. 

With stories of how TikTok has opened doors to high-value inquiries and fostered lasting client relationships, this episode is a must-listen for brokers ready to explore the platform’s potential.