Welcome to Season One of The [ad]Vantage Point, where Keith and Suzanne explore how the digital revolution impacts daily life.
This season, we're exploring how digital technology intersects with education, careers, and daily life - from the tools we use to the way we think about work and learning.
In our premiere episode, Keith tackles one of the most powerful yet misunderstood forces in today's digital landscape: microtargeting. We break down how this precision marketing technique works, why it matters for both consumers and professionals, and what it means for anyone trying to build a career or business in our hyper-connected world.
Whether you're an educator preparing students for digital literacy, a professional navigating online marketing, or simply someone who wants to understand how the digital world really operates, this episode sets the stage for a season of essential conversations about living and working in the digital age.
Join us as we explore the digital revolution - one episode at a time.