CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
Ad Age Special Edition
Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove, break down how they’re implementing AI into team workflows, and how marketers can start discussing AI implementation with teams mindfully. They also dig into grassroots marketing tactics and the power of bringing your brand to consumers. CMOs on CMOs is a new series from Ad Age. Each episode will feature two marketing leaders, discussing the trends, changes and trials of their work. Stay tuned...
info_outline
Uber's VP of global marketing on winging it
Ad Age Special Edition
Thomas Ranese, VP of global marketing at Uber, talks about how a lack of planning can sometimes blow up in your face, at least until you figure out how to make the best of it. He also weighs in on the wisdom he'd like to bring back from the mountaintop and how to avoid running into walls at work.
info_outline
YouTube Gaming's global head of marketing on digital dinner parties
Ad Age Special Edition
Elizabeth Del Valle explains how to plan and host a great gathering, even over Zoom. She also weighs in on catching up on peak TV and Caribbean coffee culture.
info_outline
Xaxis' U.S president on life as a rabbinical spouse
Ad Age Special Edition
Gila Wilensky never expected to marry a rabbi, but she's settled into duties much like those of a first lady—and adapted to long-distance religious life during the pandemic. She also weighs in on trying out for MasterChef and the lessons we'll all take from forced digital sabbaticals.
info_outline
Google's VP of global marketing on loving fast food
Ad Age Special Edition
Marvin Chow talks about his love of chains like McDonald's, Shake Shack and In-N-Out, especially outside the U.S. He also weighs in on working in his mother's 7-Eleven, being married to a chef and the social impact of brands at scale.
info_outline
TwentyFirstCenturyBrand's Neil Barrie on playing in indie bands
Ad Age Special Edition
The consultancy's global CEO spent his younger years touring Europe playing indie rock for a share of the door take. He also weighs in on disappointing The National's Matt Berninger and why drummers have so much baggage.
info_outline
Lippincott's 'Carrie Dragshaw' on drag, 'Bake Off'—and the personas we all create every day
Ad Age Special Edition
Brand innovation and strategy partner Dan Clay talks about creating his 'Carrie Dragshaw' persona, meeting Sarah Jessica Parker and the drag we all wear every day.
info_outline
Tool of North America's founder on driving in the pro racing circuit
Ad Age Special Edition
Erich Joiner, founder of Tool of North America, talks about his side gig, driving a Porsche 911 GT3 R on the professional racing circuit. He also weighs in the benefits of learning filmmaking before digital, running a coffeeshop and crashing into a concrete wall at 120 mph.
info_outline
B-Reel's CEO on running a microbrewery
Ad Age Special Edition
Anders Wahlquist, founder and CEO of B-Reel, ran a microbrewery in Sweden in the '90s—the first in the country to produce an unfiltered beer. He also talks about '70s cinema, running a nightclub and performing as a DJ.
info_outline
CRWN Magazine's founder on gardening
Ad Age Special Edition
Lindsey Farrar, founder and editor in chief of CRWN Magazine, planted her first garden this year. The collard greens flourished. The tomatoes weren't so lucky. She also weighs in on conscious consumption, buying dirt and realizing she was conditioned out of a birthright.
info_outlineJudy John, global CCO at Edelman, talks about making it in advertising as a shy, socially awkward person who hates small talk and public speaking. She also weighs in on her favorite football team, her love of Kanye West and what she would eat for her last meal.