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SMME #420 Building Strong Relationships with Your Vendors with Danielle Cobo

Spa Marketing Made Easy Podcast

Release Date: 02/10/2025

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More Episodes

Here on Spa Marketing Made Easy, we’ve had numerous episodes covering the topics of building and nurturing client relationships, using events to draw in new clientele and provide exciting opportunities for existing clients to try new treatments and products, as well as how to select aligned products and partners, but diving into nurturing those vendor and partner relationships is something we’ve yet to cover in a dedicated episode. That’s why I’m so thrilled to have Danielle Cobo joining me on the mic for this episode, as she’s a rockstar at helping both Spa CEOs and aesthetic vendors go deep so they can build relationships that spur incredible results. 

With over 15 years of corporate experience, including 7 years leading a high-performing team for one of the top Medical Aesthetic companies in the world, Danielle knows how to increase sales, productivity, and employee retention. Through keynote speeches, corporate programs, and one-on-one coaching, Danielle has taught thousands of people how to achieve their career goals with unstoppable confidence and live their best lives. 

She’s also the best-selling author of Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals, a mom to thrill-seeking 7-year-old twin boys, and a military spouse. From her professional prowess to her personal drive, she has a wealth of knowledge to share that I know will leave you feeling inspired and empowered as you work to grow and scale this year. 

What you’ll learn during this episode:

  • Why it’s critical to understand the perspective of your vendor partners, so you know how to leverage their skills and resources best 

  • Key activities that help to make partnerships a supportive relationship that garners the best results 

  • How to align your needs as a spa owner with the nature of your vendor’s role and understanding whether they’re a brand rep, consultant, etc. 

  • Danielle’s tips for setting expectations and fostering a space for clear communication, as well as how to work together with your vendors to reach goals throughout the year

Resources Mentioned in Episode #420: Building Strong Relationships with Your Vendors with Danielle Cobo

 

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

 

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the creator of Addo Professional Association, a spa association for aesthetic professionals, founder of Addo Wellness Institute®, a revolutionary, hybrid-learning spa business training academy, and the host of the Top 50 podcast, Spa Marketing Made Easy.

In the aesthetics industry since 2006, Daniela has consulted and trained with the top physician-dispensed brands and dermatologists as well as supported thousands of aesthetic professionals in our courses, trainings, and coaching programs.

Daniela is on a mission to transform overworked aestheticians into spa CEOs, building a business around a life they love with the strategic systems needed for true freedom, flexibility, and financial growth.

The Spa Marketing Made Easy podcast has over 400 published episodes, over 1 million downloads, hit the Top 100 in its first 10 months, and now ranks in the top 1% of all podcasts.