Spa Marketing Made Easy Podcast

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

SMME #446 AI Is Coming for Your Spa: How to Stay Visible (and Booked) in the New Era of Search 08/11/2025

SMME #446 AI Is Coming for Your Spa: How to Stay Visible (and Booked) in the New Era of Search If you’ve noticed your spa website’s clicks going down but impressions going up, you’re not imagining things—and you’re not alone. In this episode, we break down what’s happening with Google’s new AI Overviews and why SEO is evolving fast. You’ll learn how AI is reshaping how clients search, how your spa can stay visible, and how to make AI work for you (not against you). Whether you’re doing your own marketing or working with an SEO team, these strategies will help you protect your rankings, build trust, and stay booked—even as AI changes the game. What you’ll learn during this episode: What Google’s AI Overviews mean for spa traffic and trust How to optimize your website and blog for AI search visibility SEO tactics for 2025: long-form content, FAQs, and credibility signals How to rethink metrics and diversify your attention strategy Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / ABOUT THE SPA MARKETING MADE EASY HOST Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/37729120

SMME #445 Rising Costs, Shrinking Margins: Smart Strategies for Spa Owners Navigating Inflation 08/04/2025

SMME #445 Rising Costs, Shrinking Margins: Smart Strategies for Spa Owners Navigating Inflation Inflation is squeezing margins across every corner of the spa industry - from skincare products to payroll. But there’s a smarter way forward. In this episode of Spa Marketing Made Easy, Daniela walks you through five proactive strategies to stay profitable, intentional, and allows you to cut costs without cutting the experience: Know your true cost-per-treatment and key KPIs Raise prices confidently without fear Build $10K+/mo in recurring revenue with memberships Streamline operations and get back 20-30% of your time Reduce payroll costs by up to 25% by training your team on AI Tune in to reframe inflation as opportunity—not obstacle—and learn how to emerge stronger than ever. What you’ll learn during this episode: The essential financial metrics every spa owner must track Pricing psychology and when to say goodbye to low-profit clients Membership structures that deliver breathing room for CEOs Practical cost-cutting strategies that don't affect experience How to empower your team to use AI Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / ABOUT THE SPA MARKETING MADE EASY HOST Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/37621075

SMME #444 AI Is Coming for Your Spa (In the Best Way): How to Use ChatGPT to Attract Ideal Clients 07/28/2025

SMME #444 AI Is Coming for Your Spa (In the Best Way): How to Use ChatGPT to Attract Ideal Clients AI is transforming how spa owners market, hire, and lead—and the shift is happening fast. In this episode, Daniela reveals how to actually use ChatGPT to grow your spa by getting ultra-clear on your Ideal Client Avatar. Discover how spa CEOs can use simple prompts to attract aligned, rebooking clients, save time on marketing, and reduce burnout—all while building a boutique brand that feels authentic and sustainable. Whether you’re just dabbling in AI or ready to go all-in, this episode will help you train ChatGPT to become your secret marketing assistant (with soul). What you’ll learn during this episode: Why 40–45% of small businesses will use AI by 2026—and what it means for spas How to use ChatGPT to define your Ideal Client Avatar (ICA) Prompts that create emotionally resonant marketing content How ICA clarity leads to better clients, fewer refunds, and scalable growth Pro tips to train ChatGPT on your tone, voice, and unique spa brand Resources Mentioned in Episode #444: AI Is Coming for Your Spa (In the Best Way): How to Use ChatGPT to Attract Ideal Clients Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / ABOUT THE SPA MARKETING MADE EASY HOST Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/37532035

SMME #443 $30K Months from Memberships? The Spa Revenue Strategy You’re Not Using (Yet) 07/21/2025

SMME #443 $30K Months from Memberships? The Spa Revenue Strategy You’re Not Using (Yet) What if you could start every month knowing your spa’s core expenses were already covered? In this episode, we dive into the power of spa memberships—not just as a revenue stream, but as a business-transforming foundation. You’ll learn how even just 50–100 members can generate $10K+ in recurring monthly revenue, reduce your stress, improve client retention, and position you as a Spa CEO. Whether you're solo or scaling a team, memberships are the bridge between burnout and balance. What you’ll learn during this episode: The difference between monthly, annual, and "bank-style" membership models Why being booked out isn’t the same as being profitable The psychology behind recurring revenue—and why clients love it too How to structure a "Founding Member" offer and build $30K/month memberships in 12 months Tips for client journey mapping, agreements, tracking, and sustainability Resources Mentioned in Episode #443: $30K Months from Memberships? The Spa Revenue Strategy You’re Not Using (Yet) Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / ABOUT THE SPA MARKETING MADE EASY HOST Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/37412410

SMME #442 The Retail Reversal: A Smart Way to Boost Spa Revenue 07/14/2025

SMME #442 The Retail Reversal: A Smart Way to Boost Spa Revenue Looking to build a profitable, systemized spa that pays you $100K+ without burning out? It all starts with retail. In this episode, we dive deep into the Retail Reversal strategy: we reward retail purchases with complimentary services - driving loyalty, boosting results, and maximizing revenue. And the great thing? It will cost you about the same as offering 10% off products. Yep, you heard that right. We cover why retail is essential (when clients buy 3+ products, they’re 90% more likely to rebook!), how to systemize ordering and product rep relationships, and how to run a promotion that’s a win–win for your spa and your clients. What you’ll learn during this episode: Real-world stats proving retail boosts rebooking and retention How to order strategically and build rep relationships to save 25% The step-by‑step of running a Retail Reversal promo (e.g. “Spend $200, get a free peel”) A breakdown of costs, ROI, and promotion design How to launch, track success, and measure a 10–15% retail lift Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / ABOUT THE SPA MARKETING MADE EASY HOST Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/37373280

SMME #441 Still on Track? How to Use a Mid‑Year Review to Save Your Spa’s 2025 Goals 07/07/2025

SMME #441 Still on Track? How to Use a Mid‑Year Review to Save Your Spa’s 2025 Goals Halfway through 2025 - and halfway to your goals. This episode uncovers a powerful Mid‑Year Spa CEO Review process designed to help you reflect, reset, and reclaim momentum for the rest of the year. We walk through 5 critical steps to assess your business - check key metrics, align your goals, and reclaim dedicated CEO time - plus a downloadable worksheet to guide your decisions. What you’ll learn during this episode: How to pause and assess your top 3 goals from January The metrics every spa CEO should review How to debrief your business: what's working, and what to pivot Why calendar-blocked CEO time is non-negotiable How to create a clear action plan for Q3–Q4, with realignment or reinvention Downloadable mid‑year review worksheet included Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / ABOUT THE SPA MARKETING MADE EASY HOST Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/37269130

SMME #440 Legal Clarity on GLP-1s in Medically Assisted Weight Loss with Courtney Walker 06/30/2025

SMME #440 Legal Clarity on GLP-1s in Medically Assisted Weight Loss with Courtney Walker If medically assisted weight loss is part of your revenue stream, this episode is non-negotiable. I sat down with attorney, spa owner, and compliance educator Courtney Walker to unpack the current chaos around GLP-1s—semaglutide, tirzepatide, and the like. From cease and desist letters to compounding confusion to trademark traps, Courtney breaks down what’s really going on and how you can move forward with confidence. Whether you’re all-in on weight loss programs or just exploring, you need to know your legal and operational options. What you’ll learn during this episode: What’s changing around compounded GLP-1s—and why it matters for spa owners The real difference between legal risk vs. operational compliance How cease and desist letters work—and what to do if you receive one What pharmaceutical companies are targeting next How to vet pharmacies, avoid marketing violations, and stay in your lane legally Resources Mentioned in Episode #EP 440: Legal Clarity on GLP-1s in Medically Assisted Weight Loss with Courtney Walker Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / ABOUT THE SPA MARKETING MADE EASY HOST Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework - a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/37159270

SMME #439 Marketing Budgeting Deep Dive: How Much Should Your Spa Really Spend? 06/23/2025

SMME #439 Marketing Budgeting Deep Dive: How Much Should Your Spa Really Spend? Ads are always changing—but your budgeting system shouldn’t. In this episode of Spa Marketing Made Easy, I sit down with Tara (my go to ads strategist) to break down how much spa CEOs should actually be spending on marketing—based on three common business stages: Maintenance: Hold steady & replace lost clients Growth: Scale month-over-month Hyper Growth: Seize big promotional moments like Black Friday Learn the exact percentage of revenue you should allocate in each stage, plus how to measure ad performance vs. SEO or referrals—so your marketing dollars aren’t a guess, but a powerful investment. What you’ll learn during this episode: How to identify your current stage: maintenance, growth, or hyper growth What % of revenue to invest in marketing during each phase Why budgeting by stage protects your profits and alerts you if you're under-investing How to split your marketing dollars between ads and “analog” tactics (50/50) Why tracking lead source quality is critical: SEO vs ads vs referral Resources Mentioned in Episode #439: Marketing Budgeting Deep Dive: How Much Should Your Spa Really Spend? Register for the webinar on Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / ABOUT THE SPA MARKETING MADE EASY HOST Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework - a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/37089220

SMME #438 Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story 06/16/2025

SMME #438 Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story Candice Johnson didn’t start out with perfect systems, a financial background, or a clear roadmap—but what she did have was vision, grit, and a deep commitment to building something better for herself and her team. In this inspiring episode of Spa Marketing Made Easy, Candice shares her journey from working in national waxing franchises to launching her own thriving waxing and skincare brand, Candee Skin. With 16 employees, a million-dollar location, and big dreams of franchising, Candice is a powerful example of what’s possible when faith, leadership, and purpose-driven business align. Whether you’re still in the treatment room or on your way out, this episode will give you a fresh wave of motivation—and a reminder that leadership is about lifting others as you climb. What you’ll learn during this episode: How Candice transitioned from employee to 7-figure spa owner The role of transparency and teamwork in her success What she did when she couldn’t make payroll—and how that moment changed her leadership Why she’s prioritizing financial literacy and sustainable growth Her vision for franchising and the legacy she’s creating Resources Mentioned in Episode #438: Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story Follow Candee Skin on Instagram → Connect with Candice on LinkedIn → Visit Candice's website → Listen to the full episode here: Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/36950045

SMME #437 What If Failure Isn’t the End - But the Beginning? 06/09/2025

SMME #437 What If Failure Isn’t the End - But the Beginning? Failure. It’s one of the scariest words for entrepreneurs - but what if we’ve been thinking about it all wrong? In this solo episode of Spa Marketing Made Easy, Daniela shares a heartfelt story about a birthday weekend, a sourdough flop, and the unexpected business wisdom that came from both. If you’ve ever launched something that didn’t land, hired the wrong person, or felt the sting of putting your heart into your spa only to feel disappointed by the outcome - this episode is for you. You’ll walk away with a powerful mindset shift and a reminder that failure doesn’t mean you're off track. It means you’re in the arena. What you’ll learn during this episode: Why failure isn’t a stop sign—it’s feedback How to extract lessons from what didn’t go as planned The truth about shame, self-doubt, and entrepreneurial growth Why progress—not perfection—is the real measure of success Resources Mentioned in Episode #437: What If Failure Isn’t the End - But the Beginning? Worthy by Jamie Kern Lima Sara Blakely’s “What did you fail at today?” practice Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/36886560

SMME #436 Getting Out of the Treatment Room: Your Path from Overbooked Provider to Thriving Spa CEO 06/02/2025

SMME #436 Getting Out of the Treatment Room: Your Path from Overbooked Provider to Thriving Spa CEO If you’re a spa owner stuck in the treatment room, fully booked, and running on fumes—you’re not alone. But if your goal is to build a spa business that’s scalable, sustainable, and doesn’t rely on you doing every treatment, this episode is for you. In this solo episode of Spa Marketing Made Easy, I’m walking you through the step-by-step CEO shift—from being the overworked solo provider to becoming the visionary leader of your company. With over 1,600 spa professionals supported through our programs, we’ve identified three categories spa owners fall into when they’re stuck in client care—and the exact strategies to help you move forward. What you’ll learn during this episode: The 3 categories most spa owners fall into when they’re stuck in the treatment room How to start shifting your schedule even if hiring feels impossible What to do when you’ve been burned by bad hires The strategy for shifting client flow to a new provider without losing revenue How to calculate your CEO milestones and build your exit plan from the room Resources Mentioned in Episode: Download the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/36785485

SMME #435 From Blow Dry Bar to Beauty Empire: Fatima Rosa’s Journey of Grit, Grace, and Growth 05/26/2025

SMME #435 From Blow Dry Bar to Beauty Empire: Fatima Rosa’s Journey of Grit, Grace, and Growth In this inspiring episode of Spa Marketing Made Easy, Daniela sits down with serial entrepreneur and spa visionary Fatima Rosa to explore her incredible journey from launching Florida’s first blow dry bar to building a multi-location beauty brand and co-founding a clean skincare line, 100and1 Cosmetics. Fatima shares the highs and lows of entrepreneurship—from navigating complex build-outs and regulatory hurdles to embracing her identity as a CEO and visionary. She also delves into the power of persistence, the importance of genuine relationships, and how mindset and grit have been pivotal to her success. What you’ll learn during this episode: How Fatima transitioned from a blow dry bar franchisee to a multi-location spa owner The challenges and lessons learned from multiple spa build-outs The story behind the creation of 100and1 Cosmetics and its mission The significance of mindset, grit, and grace in entrepreneurial success The impact of building genuine relationships in business growth Resources Mentioned in Episode 435 - : Connect with 100and1 Cosmetics on Instagram → Connect with Face Beauty Bar on Instagram → Connect Fatima Rosa on Instagram → Join the Addo Professional Alliance (APA) → IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/36685930

SMME #434 Compliance + Scope of Practice: What Spa Owners Need to Know in 2025 05/19/2025

SMME #434 Compliance + Scope of Practice: What Spa Owners Need to Know in 2025 Scope of practice. Compliance. Legislation. These might not be the flashiest spa industry buzzwords—but they’re critical to your long-term success and sustainability as a spa CEO. In this essential episode of Spa Marketing Made Easy, I’m joined by Paulina from Spakinect, a leading expert in med spa compliance and legislation, to break down the most important legal shifts happening in our industry right now—and what you need to do to stay protected. From new state-specific regulations to the importance of good faith exams, we cover everything you didn’t learn in esthetics school but absolutely need to know to avoid costly mistakes and confidently lead your business in 2025. What you’ll learn during this episode: The truth behind recent legislative changes in Texas—and what it means for other states What really defines a good faith exam (and why it’s not optional) How to stay compliant even as laws change without your knowledge The role of esthetic coalitions and associations in protecting your spa Why compliance is a strategic advantage—not just a legal requirement Resources Mentioned in Episode #434 - Compliance + Scope of Practice: What Spa Owners Need to Know in 2025 Learn more about Spakinect → Follow Spakinect on Instagram → Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/36575865

SMME #433 Why LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That Scale 05/12/2025

SMME #433 Why LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That Scale You might be on Instagram every day—but is that really where your best business partnerships are? In this episode of Spa Marketing Made Easy, I’m diving into a platform that spa owners often overlook—LinkedIn. And trust me, if you want to build real, strategic, and scalable partnerships that help you grow your spa beyond client-by-client bookings, this platform is non-negotiable. LinkedIn isn’t just for job hunters—it’s where the decision-makers are. It’s where CEOs are having real conversations, building collaborations, and expanding their influence. If you’re ready to get out from behind your treatment room and step fully into the Spa CEO role, LinkedIn needs to be part of your strategy. What you’ll learn during this episode: Why LinkedIn is a goldmine for strategic, local business partnerships How to use search tools to find and connect with aligned professionals The difference between foundational vs. tactical marketing strategies Why your personal brand matters more than your spa’s company page How to position yourself as a leader in your local market (without ads!) Resources Mentioned in Episode #433: Why LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That Scale Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/36483070

SMME #432 Replay: How to Build Rich Relationships with Selena Soo 05/05/2025

SMME #432 Replay: How to Build Rich Relationships with Selena Soo A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you. These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward. On today’s episode, my guest is no stranger to the Spa Marketing Made Easy podcast family. Returning for the second time is master connector and relationship builder, Selena Soo. Selena is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message. Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business. What you’ll learn during this episode: How Selena got started in her line of work What is a rich relationship and how can we attract them? How can we add value to the people we care about? The strategy behind building successful partnerships Story ideas to publicize your spa in the media Resources Mentioned in Episode #432: Replay: How to Build Rich Relationships with Selena Soo Connect with Selena on Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/36385615

SMME #431 The Untapped Superpower in Community-Driven Growth 04/28/2025

SMME #431 The Untapped Superpower in Community-Driven Growth Community isn’t just a feel-good word—it’s a business growth strategy. In this episode of Spa Marketing Made Easy, I’m joined by Kim Pezzetti, Director of Practice Development at Cartessa Aesthetics. We dive into why relationships are the real currency in business—and how cultivating genuine, strategic community partnerships can be one of the most cost-effective and high-return marketing methods for your spa. From her “Give Something, Get Something” theory to real-world examples of budget-friendly local marketing, Kim shares how spa owners can start building referral networks right now, with low cost and high reward. What you’ll learn during this episode: How to build your professional network with intention Why authentic relationships drive referrals (and revenue) A budget-friendly way to create local partnerships The internal goldmine most spa owners overlook How to track marketing ROI without overcomplicating it Why you should be the mayor of your town as a spa CEO Resources Mentioned in Episode #431: The Untapped Superpower in Community-Driven Growth - Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/36325495

SMME #430 New Clients Are Not Always the Answer: How to Grow with Retention + Relationships 04/21/2025

SMME #430 New Clients Are Not Always the Answer: How to Grow with Retention + Relationships Are new clients really the answer to your growth challenges? 🧐 In this special episode of Spa Marketing Made Easy, I’m switching seats! I’m the guest on the Marketing 100 podcast powered by Mangomint, chatting with hosts John and Kayle about why new client acquisition isn’t always the solution for your spa—and how focusing on retention, relationship-building, and smart strategy will grow your business faster (and more sustainably) than chasing every new lead. We also talk about real-world marketing, practical tracking strategies you can implement today, and the powerful role your booking software plays in building relationships at scale. If you’re ready to stop feeling like you’re on a marketing hamster wheel and start getting strategic with your growth, this is a must-listen. What you’ll learn during this episode: Why new clients aren’t always the solution to low bookings How to figure out if you have a lead flow problem or a retention problem Real-time tracking strategies that will give you instant marketing clarity How to have empowered, non-defensive conversations with your team about performance The power of personal touchpoints (even in an AI world!) Actionable steps to elevate retention and boost revenue without more hustle Resources Mentioned in Episode #430: New Clients Are Not Always the Answer: How to Grow with Retention + Relationships Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/36202780

SMME #429 Using Your Numbers to Make Better Business Decisions with Danielle Hayden 04/14/2025

SMME #429 Using Your Numbers to Make Better Business Decisions with Danielle Hayden Money doesn’t have to be complicated—and talking about it shouldn’t be taboo. In this episode of Spa Marketing Made Easy, I’m joined by Danielle Hayden, founder of Kickstart Accounting and a former hairstylist turned CPA, to normalize money conversations and share the vital role that financial visibility plays in building a sustainable spa business. From building your “money team” to knowing when it’s time to become an S Corp, Danielle breaks down financial concepts into approachable, actionable strategies that empower spa CEOs to make confident business decisions. We also share a big announcement—Kickstart Accounting is officially a partner inside the Addo Professional Alliance! If you’ve been searching for a reliable, woman-led accounting firm that truly understands the spa and aesthetics industry, you’re going to love this episode. What you’ll learn during this episode: The 4 essential members of your “money team” and how they work together Why your bookkeeper should be your first hire—not your CPA How to make financial decisions based on your life goals (not just revenue) The 3 benchmarks that indicate you’re ready to switch to an S Corp The difference between bookkeeping, tax planning, and CFO strategy—and why you need all three How Kickstart Accounting supports spa businesses with clarity, confidence, and care Resources Mentioned in Episode #429: Using Your Numbers to Make Better Business Decisions with Danielle Hayden Visit Danielle’s business website, Follow Danielle on Instagram: Tune into Danielle’s podcast Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/36082055

SMME #428 Why You’re Not a Million-Dollar Med Spa Owner – And How to Change That 04/07/2025

SMME #428 Why You’re Not a Million-Dollar Med Spa Owner – And How to Change That The $15 billion medical spa industry is booming—with the average single-location med spa generating $1.98 million annually. So why do so many med spa owners struggle to break into seven figures? In this solo episode of Spa Marketing Made Easy, I’m diving into the six most common reasons spa owners don’t scale to a million-dollar business—and how to fix them. From recurring revenue models to high-profit treatments and the power of partnerships, this episode will give you the insight (and actionable steps) you need to turn potential into real, sustainable growth. What you’ll learn during this episode: Why recurring revenue is the bedrock of scalable med spa success The biggest mistake spa owners make with pricing—and how to correct it The key metrics that actually matter (and how to track them) How to identify and lead with your highest-profit services The simple structure behind sales funnels and why you need one Why your strategic partnerships and network are the ultimate growth accelerator Resources Mentioned in Episode #428: Why You’re Not a Million-Dollar Med Spa Owner – And How to Change That Learn more at (AMSPA data source) Access our Spa Capacity Calculator inside APA - Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/35973470

SMME #427 6 Myths Holding Back Spa CEOs … Bust Them for Explosive Growth 03/31/2025

SMME #427 6 Myths Holding Back Spa CEOs … Bust Them for Explosive Growth Do you believe you don’t have time to network or that relationship marketing just isn’t for you? If so, you’re not alone—and you might be holding back your spa’s true growth potential. In this episode of Spa Marketing Made Easy, we’re busting the six biggest myths Spa CEOs believe about relationship marketing. These misconceptions could be limiting your visibility, customer loyalty, and overall growth. From strategic partnerships to authentic community engagement, I’m sharing actionable strategies that will help you shift your perspective, build meaningful connections, and unlock new opportunities for long-term success. Whether you’re an introvert, unsure where to start, or worried you can’t track ROI—this episode is your guide to turning relationships into revenue. What you’ll learn during this episode: Why authentic relationship marketing is essential to spa growth The six biggest myths holding back spa CEOs—and how to bust them Real-world strategies to build strategic partnerships and expand visibility How to create a systemized approach to relationship marketing—even if you’re short on time The power of small, consistent action for long-term success Resources Mentioned in Episode #426: 6 Myths Holding Back Spa CEOs … Bust Them for Explosive Growth Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/35885820

SMME #426 10 Ways to Make Your Team Feel Valued (Even Without Giving a Raise) 03/24/2025

SMME #426 10 Ways to Make Your Team Feel Valued (Even Without Giving a Raise) When business slows or budgets tighten, giving a raise might not be feasible—but that doesn’t mean you can’t show your team how much they matter. In this episode of Spa Marketing Made Easy, I’m sharing 10 powerful and practical ways you can make your team feel valued, even when financial rewards aren’t an option. As Spa CEOs, our job is to lead from the heart while keeping our business financially strong. From creating a culture of appreciation to offering flexible scheduling and professional development opportunities, this episode is packed with ideas that foster loyalty, boost morale, and help you build a workplace your team loves to be part of. What you’ll learn during this episode: The power of personalized appreciation and recognition Creative, cost-effective rewards that truly matter How flexible scheduling and time off impact team morale Simple team rituals that boost culture and bonding How to encourage feedback and give your team a voice Resources Mentioned in Episode #426: 10 Ways to Make Your Team Feel Valued Book: The 5 Love Languages of the Workplace by Gary Chapman Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/35789585

SMME #425 Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling 03/17/2025

SMME #425 Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling In this powerful episode of Spa Marketing Made Easy, we’re diving into one of the most crucial yet often overlooked topics in the spa and aesthetics industry—scope of practice and regulatory advocacy. I’m joined by Susanne Schmaling, a seasoned aesthetic industry professional and the force behind the Esthetics Council. With over 30 years of experience and a passion for protecting our profession, Susanne champions professional standards, skills education, and legislative representation for estheticians nationwide. Her clinical skincare and curriculum development expertise has shaped educational frameworks across the industry, empowering practitioners with science-based approaches to skin health. We cover the real impact of state regulations, and what you need to know to keep your business—and your license—safe. This conversation is a must-listen for every Spa CEO who wants to be informed, empowered, and ready to protect the future of our profession. What you’ll learn during this episode: The current challenges surrounding the state-by-state scope of practice regulations What aestheticians need to know about memos vs. legally binding regulations How industry professionals can get involved in protecting their licenses and practices Legislative updates from Illinois, Texas, Idaho, and more Why education, clarity, and advocacy are key to preserving our profession Resources Mentioned in Episode #425: Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling Visit the Connect with the Esthetics Council on and Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/35711745

SMME #424 How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business 03/10/2025

SMME #424 How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business What if you could generate a steady stream of high-quality leads for your spa—without spending hours writing content or burning out on social media? Sounds too good to be true? Maybe. But the reality is, AI is changing the way businesses market, connect, and grow, and spa owners who embrace it now will be ahead of the curve. In this Spa Marketing Made Easy episode, I’m pulling back the curtain on how we’re using ChatGPT to streamline content creation, optimize lead flow, and free up valuable time to focus on what truly matters—building real human-to-human connections. I’ll share the exact process we used to train ChatGPT to match our brand voice, plus the specific prompts you can start using today to improve your social media, ads, SEO, and referral marketing. AI isn’t a magic bullet, but it can be a powerful tool to future-proof your spa business when used strategically. Tune in to learn how to work smarter, not harder—and don’t forget to grab our free guide with 26 ChatGPT prompts to start implementing these strategies today! What you’ll learn during this episode: How to train ChatGPT to match your brand voice Specific prompts to improve your social media, ads, & SEO Why AI is a tool, not a replacement—and how to use it wisely Resources Mentioned in Episode #424: How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business that help you save time, attract more clients, and streamline your marketing! Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/35559020

SMME #423 Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED Group 03/03/2025

SMME #423 Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED Group At Addo Aesthetics, we’re firm believers that it’s never too late to take action on a dream and that you wouldn’t have that dream if you couldn’t make it a reality. So, if you’re an aesthetic professional who has ever dreamed of crafting a brand of signature products, this episode with Anthony Standifer of mSEED Group is a must-listen! With over 25 years of experience working within the beauty and personal care industries on both the corporate and entrepreneurial side, Anthony brings a unique blend of skills and insights that help beauty founders build and scale profitable brands in today’s competitive landscape. And as one of the Founding Partners and Chief Marketing Officer of mSEED group, a manufacturing company that provides product formulation, contract manufacturing, and brand development to smaller-scale beauty brand founders, Anthony works to translate the tried-and-tested tactics of multinational corporations into the start-up space so you can be successful before your product ever hits shelves. What you’ll learn during this episode: How to get your signature products off the ground as a self-funded product creator The mSEED Group’s mission and how they work with aesthetic professionals to bring their product dreams into a reality by lowering the cost of entry to crafting your brand The importance of packaging and how to analyze elements of packaging when you’re just starting with crafting your signature product line What to expect when working with a group like mSEED, and how to set yourself up for a successful launch before you even get your inventory Resources Mentioned in Episode #423: Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED group Learn more about Connect with Anthony on , and Listen to our Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/35496780

SMME #422 Growth Through Acquisition with Susan Wos of Salonspa Connection 02/24/2025

SMME #422 Growth Through Acquisition with Susan Wos of Salonspa Connection How would it feel if you could add $100,000 to your business in the next 90 days? Incredible, obviously. Your alarm bells and skepticism might be triggered, and that’s good! As a Spa CEO, it’s critical to be discerning about claims around how you can grow your business and how quickly. However, some growth pathways are like a rocketship–they take off fast and with a lot of power (and profitability). One of those pathways is acquisition – either you acquire a business or yours gets acquired. Joining me on Episode 422 is Susan Wos, a former hairstylist and salon owner who now helps sell beauty industry businesses across the U.S. through her company, Salonspa Connection. Susan has sold beauty industry businesses of all shapes and sizes since 2019. She now has a team of 17 brokers and assistants working with her to help Spa CEOs layer acquisition into their overarching entrepreneurial growth and wealth-building strategy. What you’ll learn during this episode: What Susan is seeing in the current beauty and wellness landscape regarding acquisitions, private equity, and market trends What types of businesses are entrepreneurs looking to acquire, and what kinds of spa and aesthetic practices make for a lucrative acquisition The ins and outs of the business buying process (both from the seller and buyer perspective) and what assets carry the highest value What to expect when entertaining an acquisition offer and how to go about valuing a business to sell or buy, plus Susan’s top tips for those looking to build acquisition into their growth strategy Resources Mentioned in Episode #422: Growth Through Acquisition with Susan Wos of Salonspa Connection Follow Salonspa Connection on and Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/35376775

SMME #421 3 Ways to Increase Your Spa’s Profit Margins 02/17/2025

SMME #421 3 Ways to Increase Your Spa’s Profit Margins Your sights are set on growth for your spa business, but what happens when economic conditions impact your area or clientele? Or if you face personal challenges beyond your control? You want to be prepared to respond, not react, and one key thing that allows you to be calm and controlled in your response is knowing you are on solid financial footing. That’s why this year, I’m focusing on teaching you how to focus on profitability. In this episode of Spa Marketing Made Easy, I’ll discuss three steps you can take today to help increase your profit margins to continue growing your business and being financially sound, even if the economy or your environment is unstable. What you’ll learn during this episode: Why profit needs to be the number one KPI you understand how to grow in your spa business and why it’s so critical to your company and personal success What you’re missing out on if you’re solely focusing on the bigger-picture numbers, like top-line revenue, without digging into the data on how much of that revenue you get to keep The three key ways you can increase your spa’s profit margins (great news – you can get started with all of them today!) How your profits can continue to grow even during tight economic conditions or uncertain times Resources Mentioned in Episode #421: 3 Ways to Increase Your Spa’s Profit Margins See all our upcoming events under , and be sure to check out our upcoming masterclass Click here to learn more about becoming a member of the Explore tools mentioned in this episode including , , and Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business! /episode/index/show/addoaesthetics/id/35299460

SMME #420 Building Strong Relationships with Your Vendors with Danielle Cobo 02/10/2025

SMME #420 Building Strong Relationships with Your Vendors with Danielle Cobo Here on Spa Marketing Made Easy, we’ve had numerous episodes covering the topics of building and nurturing client relationships, using events to draw in new clientele and provide exciting opportunities for existing clients to try new treatments and products, as well as how to select aligned products and partners, but diving into nurturing those vendor and partner relationships is something we’ve yet to cover in a dedicated episode. That’s why I’m so thrilled to have Danielle Cobo joining me on the mic for this episode, as she’s a rockstar at helping both Spa CEOs and aesthetic vendors go deep so they can build relationships that spur incredible results. With over 15 years of corporate experience, including 7 years leading a high-performing team for one of the top Medical Aesthetic companies in the world, Danielle knows how to increase sales, productivity, and employee retention. Through keynote speeches, corporate programs, and one-on-one coaching, Danielle has taught thousands of people how to achieve their career goals with unstoppable confidence and live their best lives. She’s also the best-selling author of Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals, a mom to thrill-seeking 7-year-old twin boys, and a military spouse. From her professional prowess to her personal drive, she has a wealth of knowledge to share that I know will leave you feeling inspired and empowered as you work to grow and scale this year. What you’ll learn during this episode: Why it’s critical to understand the perspective of your vendor partners, so you know how to leverage their skills and resources best Key activities that help to make partnerships a supportive relationship that garners the best results How to align your needs as a spa owner with the nature of your vendor’s role and understanding whether they’re a brand rep, consultant, etc. Danielle’s tips for setting expectations and fostering a space for clear communication, as well as how to work together with your vendors to reach goals throughout the year Resources Mentioned in Episode #420: Building Strong Relationships with Your Vendors with Danielle Cobo Learn more about Danielle and her work on her website: Connect with Danielle Cobo on , , , and Keep the conversation going inside the IG / WEB / YOUTUBE / LINKEDIN / WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → ABOUT THE SPA MARKETING MADE EASY HOST Daniela Woerner is the creator of Addo Professional Association, a spa association for aesthetic professionals, founder of Addo Wellness Institute®, a revolutionary, hybrid-learning spa business training academy, and the host of the Top 50 podcast, Spa Marketing Made Easy. In the aesthetics industry since 2006, Daniela has consulted and trained with the top physician-dispensed brands and dermatologists as well as supported thousands of aesthetic professionals in our courses, trainings, and coaching programs. Daniela is on a mission to transform overworked aestheticians into spa CEOs, building a business around a life they love with the strategic systems needed for true freedom, flexibility, and financial growth. The Spa Marketing Made Easy podcast has over 400 published episodes, over 1 million downloads, hit the Top 100 in its first 10 months, and now ranks in the top 1% of all podcasts. /episode/index/show/addoaesthetics/id/35173900

SMME #419 The 2025 Meta Ads Landscape with Tara Zirker 02/03/2025

SMME #418 Assembling Your Unicorn Team with Jen Kem 01/27/2025

SMME #418 Assembling Your Unicorn Team with Jen Kem Hiring on a unicorn, or building a whole team of them, isn’t about narrowing in on uber-unique people who possess the “just right” combination of skills to help you succeed in your spa business. Actually, building a Unicorn Team is about getting ultra clear on your brand and the values that drive it. From there, you’re able to navigate, motivate, and communicate as the Unicorn Leader you are, and thus, rally and lead other Unicorns who want to build your brand with you, too. Here to walk us through the foundation of that innovative process is Jen Kem, the author of the new book, "Unicorn Team: How to Rally the Right People Around the Next Big Winning Idea that Changes the World.” Named Forbes' top brand strategist, Jen’s company, Master Brand Media, represents influencers, celebrities, CEOs, experts, specialists, authors and speakers to get seen, heard and paid more through brand management, team optimization and corporate brand collaborations. With a focus on the four essential areas for brand success called Brand T.I.M.E. - Team, Identity, Messaging and Experiences - Jen and her team of Strategizers and Mobilizers have advised over 400,000 leaders to grow their brand, expand their businesses and lead teams who "get" their mission and follow-through on their vision. In her upcoming book, "Unicorn Team,” she outlines the frameworks for everyone to leverage the concept of Brand T.I.M.E. so that they can make the next level impact they know possible. In this episode, we discuss: Why your team is a critical piece of the entire brand experience you’re building (yes, solo aestheticians, this applies to you, too!) Overcoming your team building objections and embracing your own unicorn role in boosting your confidence as a leader Donkey vs. unicorn behavior and getting clear on what you’re looking for in your unicorn team members Crafting a team and process that are linked to your values and brand, and support your path to sustainable scaling To read the full show notes for this episode, visit: Keep the conversation going inside the /episode/index/show/addoaesthetics/id/35003415

SMME #417 Can You Afford to Hire for More Support? 01/20/2025

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