Sweeping Away The Crumbs And Diving Into What’s Truly Important In Privacy
Release Date: 08/08/2023
Is The Alt Video Currency Juice Worth The Squeeze?
AdExchanger Talks
Alternative TV currencies are ready for prime time from a technology standpoint.
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Roblox Breaks Into Programmatic
AdExchanger Talks
Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.
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Question Everything
AdExchanger Talks
Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.
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Turning Signal Loss Into A Gain
AdExchanger Talks
Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.
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A New Day For Targeting And Analytics
AdExchanger Talks
Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.
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All Marketing Is Performance Marketing
AdExchanger Talks
If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”
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Bloomberg Media Went Direct And Has No Regrets
AdExchanger Talks
It’s been more than a year since Bloomberg on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.
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The Privacy-Utility Trade-Off
AdExchanger Talks
Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym.
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From ‘Big Data’ To Business Intelligence
AdExchanger Talks
It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.
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Unpacking ‘Performance TV’
AdExchanger Talks
Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.
info_outlineThe ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with misinformation to promoting competition, says Jules Polonetsky, CEO of the Future of Privacy Forum.