Sweeping Away The Crumbs And Diving Into What’s Truly Important In Privacy
Release Date: 08/08/2023
Back To Marketing Basics, With Back Market’s New CMO
AdExchanger Talks
As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.
info_outline
Pitching Performance, With Pinterest’s CRO
AdExchanger Talks
Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its , says Pinterest CRO Bill Watkins.
info_outline
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead
AdExchanger Talks
Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.
info_outline
Oracle Memories, With Omar Tawakol
AdExchanger Talks
Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he’s in no rush with his new virtual product placement startup Rembrand. He says he’s having too much fun. Plus: Meditating on the end of Oracle Advertising.
info_outline
Ari Paparo, On The Ground In Virginia
AdExchanger Talks
Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.
info_outline
Adam Heimlich, Ad Tech Time Traveler
AdExchanger Talks
If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google’s acquisition of DoubleClick in 2007, but not necessarily to stop it.
info_outline
Talking Advanced Audiences With NBCU’s Alison Levin
AdExchanger Talks
Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks.
info_outline
An AMA With Reddit’s New VP Of Ad Product
AdExchanger Talks
It’s a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful.
info_outline
Gopuff Goes In-House
AdExchanger Talks
Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Gopuff’s SVP of business, Daniel Folkman, who helped spearhead the company’s advertising business.
info_outline
Let’s Live In A Data Democracy
AdExchanger Talks
Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that’s also respectful of the consumer.
info_outlineThe ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with misinformation to promoting competition, says Jules Polonetsky, CEO of the Future of Privacy Forum.