Sweeping Away The Crumbs And Diving Into What’s Truly Important In Privacy
Release Date: 08/08/2023
AI Is The New Ad Space
AdExchanger Talks
AI isn’t just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It’s a brand-new media environment that’s reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.
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Betterment’s ‘Anti‑Marketing’ Machine
AdExchanger Talks
Kim Rosenblum, CMO of investment app Betterment, unpacks her “anti‑marketing” playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.
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Who Needs ‘Corrosive Intermediaries’ Anyway?
AdExchanger Talks
The programmatic supply chain is “pretty flawed,” says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn’t mean they need to stand there and take it.
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Why Scripps Is All In On Women’s Sports
AdExchanger Talks
Scripps CRO Brian Norris explains why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping the media plan.
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Sussing Out ‘Performance TV’
AdExchanger Talks
Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.
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Perion Is So Over The AI Hype Cycle
AdExchanger Talks
Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he’s betting big on agents, outcomes and letting machines handle the messy parts of media buying.
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Healthy Growth In The Age Of AI
AdExchanger Talks
Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she’s turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.
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What Marketers Miss When Their Data Isn’t Inclusive
AdExchanger Talks
Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen’s VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn’t just a measurement failure; it’s a missed growth opportunity for brands.
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From Avoiding Bad Ads To Demanding ROI
AdExchanger Talks
Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.
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Freestar’s CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers
AdExchanger Talks
Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web’s best bet for survival in the AI search era.
info_outlineThe ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with misinformation to promoting competition, says Jules Polonetsky, CEO of the Future of Privacy Forum.