AdExchanger Talks

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Information Quality Is What Wins In The AI Era 09/16/2026

Information Quality Is What Wins In The AI Era In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” In other words, the brands that get recommended won’t necessarily be the ones with the biggest ad budgets, he says, but rather those with the most clear, complete and transparent product data. /episode/index/show/adexchanger/id/42922327

I’ve Tried Everything But AdTech Therapy 09/08/2026

I’ve Tried Everything But AdTech Therapy With AI eating everyone’s traffic, publishers could use a sympathetic ear. AdTech Therapy’s Jana Meron and Scott Messer talk through the sell side’s biggest challenges and break down what Google avoiding an ad tech breakup means for media owners. /episode/index/show/adexchanger/id/42828160

Cracking The In-Store Attribution Code In Influencer Marketing 09/01/2026

Cracking The In-Store Attribution Code In Influencer Marketing Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down. /episode/index/show/adexchanger/id/42638045

Programmatic Gets An Agentic Brain 08/25/2026

Programmatic Gets An Agentic Brain Agentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste. Butler/Till’s Scott Ensign explains what that means for the future of programmatic. /episode/index/show/adexchanger/id/42549410

Google’s Mass Arbitration Problem 08/18/2026

Google’s Mass Arbitration Problem Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller of Keller Postman explains the legal strategy and what a positive outcome could mean for claimants. /episode/index/show/adexchanger/id/42471390

Murder Your Thirst And Measure Everything 08/11/2026

Murder Your Thirst And Measure Everything Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves. /episode/index/show/adexchanger/id/42385010

‘Models Built For Me’ 08/04/2026

‘Models Built For Me’ Chalice AI’s COO and co-founder, Ali Manning, explains how the AI startup – don’t call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies. /episode/index/show/adexchanger/id/42307375

The Hardest KPI In Advertising 07/28/2026

The Hardest KPI In Advertising Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes. /episode/index/show/adexchanger/id/42247690

Forget The Shiny Objects And Focus On Fundamentals 07/21/2026

Forget The Shiny Objects And Focus On Fundamentals Sharona Sankar-King, Havas Media’s chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that’s “fit for purpose.” /episode/index/show/adexchanger/id/42163740

Convincing Cat Parents To Buy A $600 Litter Box 07/15/2026

Convincing Cat Parents To Buy A $600 Litter Box Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores. /episode/index/show/adexchanger/id/42097895

Reckitt’s Digital Reckoning 07/08/2026

Reckitt’s Digital Reckoning You wouldn’t accept paying for a Big Mac and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Reckitt’s Sameer Amin, on this week’s episode of AdExchanger Talks recorded live in Cannes. /episode/index/show/adexchanger/id/42006305

Reddit Is Training The Robots 06/30/2026

Reddit Is Training The Robots Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data licensing deals, how people use Reddit to validate what they’re about to buy and what it takes to stop bad actors from gaming its forums to sway AI results. /episode/index/show/adexchanger/id/41865040

Rethinking Vitamin Marketing, With Barrière 06/23/2026

Rethinking Vitamin Marketing, With Barrière Cleo Davis-Urman, CEO and co-founder of wearable vitamin brand Barrière, talks word-of-mouth, measurement, retail media and what it takes to build a new category around patches instead of pills. /episode/index/show/adexchanger/id/41704000

California Regulatin’ 06/16/2026

California Regulatin’ Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, his agency’s enforcement priorities, the rules governing automated decision-making tech – and why ad tech should pay close attention to it all. /episode/index/show/adexchanger/id/41658190

The Gwyneth Effect, Measured 06/10/2026

The Gwyneth Effect, Measured You don’t usually hear someone talk about peptide serums, and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow. /episode/index/show/adexchanger/id/41593620

Don’t Take Customers At Face Value 06/03/2026

Don’t Take Customers At Face Value Verizon Value President David “DK” Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as “prepaid by need” versus “prepaid by choice” changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans. /episode/index/show/adexchanger/id/41521395

How ‘Wrapped’ Insights Become Audience Segments 05/26/2026

How ‘Wrapped’ Insights Become Audience Segments How does Spotify translate quirky “Wrapped” labels, like “divorced dad hipster,” into ad audiences? And is AI-generated content safe for brands? Spotify’s Global Head of Ad Product Katie English weighs in. /episode/index/show/adexchanger/id/41426075

Influencer Marketing Grows 05/19/2026

Influencer Marketing Grows Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential. /episode/index/show/adexchanger/id/41342660

Zoom’s Next Act 05/12/2026

Zoom’s Next Act Zoom CMO Kim Storin has one of the rarer jobs in marketing: She’s responsible for promoting and evolving a brand that’s also become a verb. /episode/index/show/adexchanger/id/41253835

Manscaped’s Whole‑Body Media Strategy 05/05/2026

Manscaped’s Whole‑Body Media Strategy Behind the scenes with Manscaped CMO Marcelo Kertész on the brand’s first Super Bowl spot – a musical ad starring singing hair balls (just watch it) – and how he’s shifting Manscaped’s marketing from performance-heavy DTC to a broader, brand-led strategy. /episode/index/show/adexchanger/id/41150785

Ready, Set, Upfront 04/28/2026

Ready, Set, Upfront Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. “We’re encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes,” says Sarah Iooss, head of agency partnerships at Amazon Ads. /episode/index/show/adexchanger/id/41041940

AI Is The New Ad Space 04/21/2026

AI Is The New Ad Space AI isn’t just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It’s a brand-new media environment that’s reshaping how people decide what to buy and challenging marketers to completely rethink the funnel. /episode/index/show/adexchanger/id/40943265

Betterment’s ‘Anti‑Marketing’ Machine 04/14/2026

Betterment’s ‘Anti‑Marketing’ Machine Kim Rosenblum, CMO of investment app Betterment, unpacks her “anti‑marketing” playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value. /episode/index/show/adexchanger/id/40868850

Who Needs ‘Corrosive Intermediaries’ Anyway? 04/07/2026

Who Needs ‘Corrosive Intermediaries’ Anyway? The programmatic supply chain is “pretty flawed,” says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn’t mean they need to stand there and take it. /episode/index/show/adexchanger/id/40752500

Why Scripps Is All In On Women’s Sports 03/31/2026

Why Scripps Is All In On Women’s Sports Scripps CRO Brian Norris explains why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping the media plan. /episode/index/show/adexchanger/id/40645135

Sussing Out ‘Performance TV’ 03/24/2026

Sussing Out ‘Performance TV’ Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in. /episode/index/show/adexchanger/id/40606430

Perion Is So Over The AI Hype Cycle 03/17/2026

Perion Is So Over The AI Hype Cycle Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he’s betting big on agents, outcomes and letting machines handle the messy parts of media buying. /episode/index/show/adexchanger/id/40504635

Healthy Growth In The Age Of AI 03/10/2026

Healthy Growth In The Age Of AI Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she’s turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts. /episode/index/show/adexchanger/id/40364990

What Marketers Miss When Their Data Isn’t Inclusive 03/03/2026

What Marketers Miss When Their Data Isn’t Inclusive Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen’s VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn’t just a measurement failure; it’s a missed growth opportunity for brands. /episode/index/show/adexchanger/id/40298140

From Avoiding Bad Ads To Demanding ROI 02/24/2026

From Avoiding Bad Ads To Demanding ROI Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider. /episode/index/show/adexchanger/id/40217785

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