AdExchanger Talks

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Teads On The Brain 03/11/2025

Teads On The Brain Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an “end-to-end, full-funnel platform for the open internet.” But what does that mean in plain English? /episode/index/show/adexchanger/id/35616535

What It Means To Measure ‘True ROI’ 03/04/2025

What It Means To Measure ‘True ROI’ What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts. /episode/index/show/adexchanger/id/35518795

How Publishers Can Place Safe Bets In A Rigged Programmatic Game 02/25/2025

How Publishers Can Place Safe Bets In A Rigged Programmatic Game For publishers, digital advertising is a lot like playing craps, says Aditude’s Justin Wohl. It’s all about tuning out the noise while placing safe bets that work for your monetization strategy. /episode/index/show/adexchanger/id/35414360

The Power Of Creative Data 02/18/2025

The Power Of Creative Data According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn’t creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn’t advanced enough to measure creative decisions at scale. /episode/index/show/adexchanger/id/35338240

Measurement Real Talk, With INCRMNTAL’s Maor Sadra 02/11/2025

Measurement Real Talk, With INCRMNTAL’s Maor Sadra Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn’t be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL. /episode/index/show/adexchanger/id/35238270

Brands, It’s Time To Test Those Alt IDs 02/04/2025

Brands, It’s Time To Test Those Alt IDs Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers. /episode/index/show/adexchanger/id/35081095

What The World Looks Like To Smaller Agencies 01/28/2025

What The World Looks Like To Smaller Agencies It’s not easy competing for business with massive holding companies (which are ). But the Omnicom-IPG deal “also creates opportunities for the rest of us,” says Remy Stiles, North America CEO of programmatic agency Kepler. /episode/index/show/adexchanger/id/35036585

A Standard-Bearer For Standards 01/21/2025

A Standard-Bearer For Standards What do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide. If you can trust a set of standards – and companies conform to them – the less transparency you need. It’s like when you plug in a new toaster. “You’re not worried that it's going to burst into flames and destroy your home,” Hovaness says. /episode/index/show/adexchanger/id/34943285

Speaking Of Growth, With Duolingo’s CMO 01/14/2025

Speaking Of Growth, With Duolingo’s CMO Performance marketing can become a crutch for some brands, warns Duolingo CMO Manu Orssaud, especially app-based businesses that are under pressure to show rapid growth. That’s why Duolingo makes organic marketing a top priority. /episode/index/show/adexchanger/id/34850415

Frank Predictions For 2025 01/07/2025

Frank Predictions For 2025 Tune into the first episode of the year with guest Andrew Frank, VP and distinguished analyst at research firm Gartner. We cover a lot of ground, from the impact of multiple major Big Tech antitrust trials to practical AI use cases (minus the BS). /episode/index/show/adexchanger/id/34744550

Breaking Away From Low-Quality Data 12/31/2024

Breaking Away From Low-Quality Data Scott McKinley shares his journey from professional cyclist and captain of the 1988 US Olympic Road Cycling Team to CEO and founder of data validation provider Truthset. The road was more linear than one might think. /episode/index/show/adexchanger/id/34536710

On The Verge Of Convergence 12/23/2024

On The Verge Of Convergence Feels like we’ve been waiting for the convergence of ad tech and mar tech forever. But it’s finally starting to happen, and the time couldn’t be more ripe, says Heather Macaulay, president of product-focused consultancy MadTech. /episode/index/show/adexchanger/id/34493450

For Incrementality Testing, It’s One Step At A Time 12/17/2024

For Incrementality Testing, It’s One Step At A Time What is incrementality testing? “I’ve been doing more interviews with journalists lately and realize I need a better answer to this question,” says Haus Head of Strategy Olivia Kory. /episode/index/show/adexchanger/id/34480910

The Crusade Against Principal-Based Buying 12/10/2024

The Crusade Against Principal-Based Buying Jared Belsky, CEO and co-founder of indie digital agency Acadia, needs your help. He’d like someone to please explain to him why media arbitrage isn’t a form of stealing. /episode/index/show/adexchanger/id/34357045

Insight Is A Man’s Best Friend, With Mars Pet Nutrition 12/03/2024

Insight Is A Man’s Best Friend, With Mars Pet Nutrition Personalization and customization are great, but when marketers go overboard with targeting, they don’t cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition. /episode/index/show/adexchanger/id/34264970

Talking (Antitrust) Turkey With DCN’s Jason Kint 11/26/2024

Talking (Antitrust) Turkey With DCN’s Jason Kint Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad tech antitrust edition. Plus: Kint noodles on potential remedies in the search antitrust case against Google. /episode/index/show/adexchanger/id/34169530

What’s Next, With Nextdoor CEO Nirav Tolia 11/20/2024

What’s Next, With Nextdoor CEO Nirav Tolia When social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would be a $1 billion business by 2020. That didn’t happen. Nextdoor generated $66 million overall in Q3 of this year, and Tolia chides himself for his hyperbole. But Nextdoor has an ambitious plan for advertising growth. /episode/index/show/adexchanger/id/34035298

Wendy Clark Says, ‘Do Your Homework’ 11/14/2024

Wendy Clark Says, ‘Do Your Homework’ Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies. /episode/index/show/adexchanger/id/33931397

The Case For Turning Google’s Network Biz Into A Nonprofit 11/04/2024

The Case For Turning Google’s Network Biz Into A Nonprofit If the DOJ wins its ad tech antitrust case against Google, it shouldn’t force a breakup, says Arete Research’s Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees. /episode/index/show/adexchanger/id/33744852

Talking Shop With Mike Ryan, The PMax Whisperer 10/29/2024

Talking Shop With Mike Ryan, The PMax Whisperer Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what’s going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says. /episode/index/show/adexchanger/id/33669082

Back To Marketing Basics, With Back Market’s New CMO 10/22/2024

Back To Marketing Basics, With Back Market’s New CMO As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to. /episode/index/show/adexchanger/id/33555782

Pitching Performance, With Pinterest’s CRO 10/15/2024

Pitching Performance, With Pinterest’s CRO Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its , says Pinterest CRO Bill Watkins. /episode/index/show/adexchanger/id/33457147

Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead 10/08/2024

Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers. /episode/index/show/adexchanger/id/33369302

Oracle Memories, With Omar Tawakol 10/01/2024

Oracle Memories, With Omar Tawakol Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he’s in no rush with his new virtual product placement startup Rembrand. He says he’s having too much fun. Plus: Meditating on the end of Oracle Advertising. /episode/index/show/adexchanger/id/33274752

Ari Paparo, On The Ground In Virginia 09/24/2024

Ari Paparo, On The Ground In Virginia Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand. /episode/index/show/adexchanger/id/33176827

Adam Heimlich, Ad Tech Time Traveler 09/17/2024

Adam Heimlich, Ad Tech Time Traveler If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google’s acquisition of DoubleClick in 2007, but not necessarily to stop it. /episode/index/show/adexchanger/id/33092922

Talking Advanced Audiences With NBCU’s Alison Levin 09/10/2024

Talking Advanced Audiences With NBCU’s Alison Levin Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks. /episode/index/show/adexchanger/id/32979702

An AMA With Reddit’s New VP Of Ad Product 09/03/2024

An AMA With Reddit’s New VP Of Ad Product It’s a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful. /episode/index/show/adexchanger/id/32814087

Gopuff Goes In-House 08/27/2024

Gopuff Goes In-House Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Gopuff’s SVP of business, Daniel Folkman, who helped spearhead the company’s advertising business. /episode/index/show/adexchanger/id/32751692

Let’s Live In A Data Democracy 08/20/2024

Let’s Live In A Data Democracy Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that’s also respectful of the consumer. /episode/index/show/adexchanger/id/32643537

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