loader from loading.io

How Publishers Can Place Safe Bets In A Rigged Programmatic Game

AdExchanger Talks

Release Date: 02/25/2025

Maybe Nielsen Is The Alternative Currency show art Maybe Nielsen Is The Alternative Currency

AdExchanger Talks

The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts. It stems, he argues, from the “absurd notion” that the TV industry “has almost 100% of its eggs in one basket.”

info_outline
Context(ual) Switching, With Viant CEO Tim Vanderhook show art Context(ual) Switching, With Viant CEO Tim Vanderhook

AdExchanger Talks

Viant is on an M&A tear, with two acquisitions – IRIS.TV followed by lockr – in less than six months. Although the rationale behind these deals might be obvious to ad tech insiders, Wall Street investors speak a different language, one that Viant CEO Tim Vanderhook has become fluent in as the leader of a publicly traded company.

info_outline
Can LinkedIn Become A B2B Streaming Hub? show art Can LinkedIn Become A B2B Streaming Hub?

AdExchanger Talks

LinkedIn has been investing in video like nobody’s business. Lindsey Edwards, VP of product management, takes us inside the company’s video strategy, which now includes CTV ads and a creator rev share program. Plus: Why LinkedIn decided to host its first NewFronts presentation this year.

info_outline
The Force Of Data Gravity, With Snowflake show art The Force Of Data Gravity, With Snowflake

AdExchanger Talks

Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake. Cloud-based platforms, meanwhile, are becoming the foundation for technologies that are increasingly integral to how digital advertising functions.

info_outline
The Behavioral Economist’s POV On Marketing Measurement show art The Behavioral Economist’s POV On Marketing Measurement

AdExchanger Talks

Marketing measurement is messed up – it’s hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there’s another issue at play, argues Julian Runge, an assistant professor of marketing at Northwestern University – and that’s a simple lack of communication.

info_outline
The Outcomes Era Is Dead. Long Live The Quality Era show art The Outcomes Era Is Dead. Long Live The Quality Era

AdExchanger Talks

Emet Advisory’s Erez Levin explains why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes, conversions and flawed attribution models. The former Googler also weighs in on the ruling that Google operates an ad tech monopoly and reacts to the company’s latest cookie pivot.

info_outline
How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds show art How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds

AdExchanger Talks

Americans are dealing with tumultuous change. For an ecommerce ad agency, that means navigating the same tariff craziness, the Meta ad platform going haywire, seeing Temu ads pulled from the US market and AI solutions making a bid to replace human agency services.

info_outline
Straight Talk With Mediaocean CEO Bill Wise show art Straight Talk With Mediaocean CEO Bill Wise

AdExchanger Talks

In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean’s $550 million Innovid acquisition and Wise’s counterpoint to recent criticisms of The Trade Desk.

info_outline
AI Isn’t Something To Fear – Or Rush Into show art AI Isn’t Something To Fear – Or Rush Into

AdExchanger Talks

AI isn’t something a marketer “does.” It’s not a singular action or task, and there is no AI easy button. And so AI researcher and consultant Cecilia Dones tries to “get underneath” the reasons behind why marketers want to integrate AI into their businesses.

info_outline
‘Real-Time Creativity,’ With Brandtech CEO David Jones show art ‘Real-Time Creativity,’ With Brandtech CEO David Jones

AdExchanger Talks

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement. “Every single facet of marketing can be done better, faster and cheaper using technology and AI,” Jones says. “I’d rather have a fast, efficient machine than a slow, grumpy creative with a big ego.” Tune in for more zingers.

info_outline
 
More Episodes

For publishers, digital advertising is a lot like playing craps, says Aditude’s Justin Wohl. It’s all about tuning out the noise while placing safe bets that work for your monetization strategy.