Perion Is So Over The AI Hype Cycle
AdExchanger Talks
Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he’s betting big on agents, outcomes and letting machines handle the messy parts of media buying.
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Healthy Growth In The Age Of AI
AdExchanger Talks
Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she’s turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.
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What Marketers Miss When Their Data Isn’t Inclusive
AdExchanger Talks
Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen’s VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn’t just a measurement failure; it’s a missed growth opportunity for brands.
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From Avoiding Bad Ads To Demanding ROI
AdExchanger Talks
Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.
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Freestar’s CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers
AdExchanger Talks
Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web’s best bet for survival in the AI search era.
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In Platforms We Trust?
AdExchanger Talks
The future of measurement is automated, but can marketers trust the black box? Kantar Chief Product Officer Ty Ahmad‑Taylor shares his take. Plus: Performance meets brand and measurement “at the speed of culture.”
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The True Meaning Of Holistic Media, With Carat's Carrie Drinkwater
AdExchanger Talks
With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so.
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AI Won’t Shop For You – Yet
AdExchanger Talks
AI is reshaping how we shop, but agents won’t take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience. NOTE: A Perplexity spokesperson reached out to AdExchanger to deny the existence of an official partnership between LiveRamp and Perplexity or the existence of an alpha program set to launch this quarter that will test combining its behavior data with CRM data from advertisers. "Although we do enjoy speaking with and listening to leaders in every industry, there is...
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Sizing Up Success Metrics, With The CMO Of True Religion
AdExchanger Talks
True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit. She’s moved past last click, using real-time data to see what actually drives sales, and she isn’t afraid to make fast changes when something isn’t working.
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Turning Snark Into Strategy, With The Onion
AdExchanger Talks
No brand safety? No problem. The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI.
info_outlineWhat does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.