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Straight Talk With Mediaocean CEO Bill Wise

AdExchanger Talks

Release Date: 04/15/2025

Spilling The Rosé In Cannes, With TikTok’s Monetization Chief show art Spilling The Rosé In Cannes, With TikTok’s Monetization Chief

AdExchanger Talks

Despite ongoing uncertainty over TikTok’s fate in the US – the potential ban just got extended for the third time – advertisers aren’t concerned, according to TikTok’s David Kaufman. On this episode, recorded live from Cannes, Kaufman, who oversees product development, marketing and operations for TikTok’s ad platform, says it’s pretty much been business as usual for buyers.

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The Indy Innovates With AI show art The Indy Innovates With AI

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The best thing publishers can do with generative AI is experiment with it. If journalists don’t decide the best use of AI in journalism, then others will decide for them, says Christian Broughton, CEO of The Independent.

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The Next Level Of Niche, With Puck’s New CRO show art The Next Level Of Niche, With Puck’s New CRO

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Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there’s a place for long-form, in-depth, dishy journalism.

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Inside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert show art Inside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert

AdExchanger Talks

In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast.

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Maybe Nielsen Is The Alternative Currency show art Maybe Nielsen Is The Alternative Currency

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The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts. It stems, he argues, from the “absurd notion” that the TV industry “has almost 100% of its eggs in one basket.”

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Context(ual) Switching, With Viant CEO Tim Vanderhook show art Context(ual) Switching, With Viant CEO Tim Vanderhook

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Viant is on an M&A tear, with two acquisitions – IRIS.TV followed by lockr – in less than six months. Although the rationale behind these deals might be obvious to ad tech insiders, Wall Street investors speak a different language, one that Viant CEO Tim Vanderhook has become fluent in as the leader of a publicly traded company.

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Can LinkedIn Become A B2B Streaming Hub? show art Can LinkedIn Become A B2B Streaming Hub?

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LinkedIn has been investing in video like nobody’s business. Lindsey Edwards, VP of product management, takes us inside the company’s video strategy, which now includes CTV ads and a creator rev share program. Plus: Why LinkedIn decided to host its first NewFronts presentation this year.

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The Force Of Data Gravity, With Snowflake show art The Force Of Data Gravity, With Snowflake

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Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake. Cloud-based platforms, meanwhile, are becoming the foundation for technologies that are increasingly integral to how digital advertising functions.

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The Behavioral Economist’s POV On Marketing Measurement show art The Behavioral Economist’s POV On Marketing Measurement

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Marketing measurement is messed up – it’s hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there’s another issue at play, argues Julian Runge, an assistant professor of marketing at Northwestern University – and that’s a simple lack of communication.

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The Outcomes Era Is Dead. Long Live The Quality Era show art The Outcomes Era Is Dead. Long Live The Quality Era

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Emet Advisory’s Erez Levin explains why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes, conversions and flawed attribution models. The former Googler also weighs in on the ruling that Google operates an ad tech monopoly and reacts to the company’s latest cookie pivot.

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More Episodes

In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean’s $550 million Innovid acquisition and Wise’s counterpoint to recent criticisms of The Trade Desk.