Manscaped’s Whole‑Body Media Strategy
AdExchanger Talks
Behind the scenes with Manscaped CMO Marcelo Kertész on the brand’s first Super Bowl spot – a musical ad starring singing hair balls (just watch it) – and how he’s shifting Manscaped’s marketing from performance-heavy DTC to a broader, brand-led strategy.
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Ready, Set, Upfront
AdExchanger Talks
Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. “We’re encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes,” says Sarah Iooss, head of agency partnerships at Amazon Ads.
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AI Is The New Ad Space
AdExchanger Talks
AI isn’t just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It’s a brand-new media environment that’s reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.
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Betterment’s ‘Anti‑Marketing’ Machine
AdExchanger Talks
Kim Rosenblum, CMO of investment app Betterment, unpacks her “anti‑marketing” playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.
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Who Needs ‘Corrosive Intermediaries’ Anyway?
AdExchanger Talks
The programmatic supply chain is “pretty flawed,” says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn’t mean they need to stand there and take it.
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Why Scripps Is All In On Women’s Sports
AdExchanger Talks
Scripps CRO Brian Norris explains why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping the media plan.
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Sussing Out ‘Performance TV’
AdExchanger Talks
Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.
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Perion Is So Over The AI Hype Cycle
AdExchanger Talks
Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he’s betting big on agents, outcomes and letting machines handle the messy parts of media buying.
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Healthy Growth In The Age Of AI
AdExchanger Talks
Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she’s turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.
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What Marketers Miss When Their Data Isn’t Inclusive
AdExchanger Talks
Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen’s VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn’t just a measurement failure; it’s a missed growth opportunity for brands.
info_outlineInclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen’s VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn’t just a measurement failure; it’s a missed growth opportunity for brands.