Making AI Pay Its Way, With Cloudflare
AdExchanger Talks
What if AI companies had to pay publishers every time they used their content? Cloudflare’s Lara Cohen explains the new playbook for dealing with AI bots, from blocking them to billing them.
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Value Over Volume, With NYT’s Courtney Glaze
AdExchanger Talks
Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, its VP of revenue operations.
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Want AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First
AdExchanger Talks
Everyone in Adland wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.
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Creator Marketing Is Growing Up
AdExchanger Talks
Creator marketing and influencer relationships are a top priority for marketers, but both are still behind other digital channels when it to scale, proper reporting and transparency. That’s starting to change, though, says Jennifer Quigley-Jones, the founder of Digital Voices and VP of strategy and partnerships at PMG.
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Information Quality Is What Wins In The AI Era
AdExchanger Talks
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” In other words, the brands that get recommended won’t necessarily be the ones with the biggest ad budgets, he says, but rather those with the most clear, complete and transparent product data.
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I’ve Tried Everything But AdTech Therapy
AdExchanger Talks
With AI eating everyone’s traffic, publishers could use a sympathetic ear. AdTech Therapy’s Jana Meron and Scott Messer talk through the sell side’s biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.
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Cracking The In-Store Attribution Code In Influencer Marketing
AdExchanger Talks
Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.
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Programmatic Gets An Agentic Brain
AdExchanger Talks
Agentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste. Butler/Till’s Scott Ensign explains what that means for the future of programmatic.
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Google’s Mass Arbitration Problem
AdExchanger Talks
Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller of Keller Postman explains the legal strategy and what a positive outcome could mean for claimants.
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Murder Your Thirst And Measure Everything
AdExchanger Talks
Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.
info_outlinePerion CEO Tal Jacobson is done with AI buzzwords. Instead, he’s betting big on agents, outcomes and letting machines handle the messy parts of media buying.