Information Quality Is What Wins In The AI Era
AdExchanger Talks
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” In other words, the brands that get recommended won’t necessarily be the ones with the biggest ad budgets, he says, but rather those with the most clear, complete and transparent product data.
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I’ve Tried Everything But AdTech Therapy
AdExchanger Talks
With AI eating everyone’s traffic, publishers could use a sympathetic ear. AdTech Therapy’s Jana Meron and Scott Messer talk through the sell side’s biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.
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Cracking The In-Store Attribution Code In Influencer Marketing
AdExchanger Talks
Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.
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Programmatic Gets An Agentic Brain
AdExchanger Talks
Agentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste. Butler/Till’s Scott Ensign explains what that means for the future of programmatic.
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Google’s Mass Arbitration Problem
AdExchanger Talks
Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller of Keller Postman explains the legal strategy and what a positive outcome could mean for claimants.
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Murder Your Thirst And Measure Everything
AdExchanger Talks
Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.
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‘Models Built For Me’
AdExchanger Talks
Chalice AI’s COO and co-founder, Ali Manning, explains how the AI startup – don’t call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies.
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The Hardest KPI In Advertising
AdExchanger Talks
Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes.
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Forget The Shiny Objects And Focus On Fundamentals
AdExchanger Talks
Sharona Sankar-King, Havas Media’s chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that’s “fit for purpose.”
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Convincing Cat Parents To Buy A $600 Litter Box
AdExchanger Talks
Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores.
info_outlineThe programmatic supply chain is “pretty flawed,” says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn’t mean they need to stand there and take it.