Ep 38 Creating a soul aligned business, career & life without burning out.
Release Date: 10/16/2022
Low-Tox, Size-Inclusive & Wildly Brave: The Story Behind Wild Body
Master Your Marketing
In today’s episode, I’m joined by Jade, founder of Wild Body – a low-tox, size-inclusive activewear brand born from one of the most terrifying seasons of her life. At just 33, a non-drinker, non-smoker and mum of four who was at CrossFit 5–6 times a week, Jade was unexpectedly diagnosed with kidney cancer after a “routine” blood test ahead of trying for baby number five. What followed was major surgery, the removal of her kidney, and a complete re-evaluation of what she was putting in and on her body. We talk about how that experience led her to question the toxicity of everyday...
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Building Easeful and Profitable Launches: Insights from Jada
Master Your Marketing
In this episode, Ashley interviews Jada, a business mentor and live launch specialist focused on helping service-based women grow their online offers. Jada shares her extensive experience in live launching, emphasizing the importance of creating easeful and profitable launch strategies. The discussion covers the significance of repeating and refining launch strategies, understanding and tracking important data, and aligning launches with business goals. Jada highlights the emotional journey of launching and offers insights into maintaining energy and motivation. She also provides...
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The Power of Pausing: What Happens When You Create Space in Your Business
Master Your Marketing
Sometimes the best thing you can do for your business… is slow down. In this episode, I open up about the season of pressing pause — after a launch that didn’t go to plan — and what it taught me about simplicity, alignment, and reimagining what success really looks like. From navigating motherhood and loss to rethinking my offers and reigniting ideas I’d tucked away for years, this chat is an honest look at what happens when you stop trying to “do it all” and start creating space for what truly lights you up. If you’ve ever felt like you’re juggling too much, questioning your...
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META’s Andromeda Update: Why Creative Variety is Now Non-Negotiable
Master Your Marketing
META just rolled out its Andromeda update, and it’s a game-changer for how ads are run, optimised, and scaled. In this episode of Master Your Marketing, I break down what the update actually means (in plain English), why Advantage+ campaigns are being pushed front and centre, and how you can navigate these shifts without losing your sanity (or your ROI). We’ll dive into: ✨ What META’s Andromeda update really does behind the scenes. ✨ Why creative diversity is now the single most important lever in your campaigns. ✨ Practical ways to test and refresh your ad creative without burning...
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Why so many women experience the impostor syndrome and how to stop letting it affect you
Master Your Marketing
If you’ve ever hit a new goal (or even thought about setting one) and suddenly started doubting whether you’re “good enough” or “qualified enough”, you’re not alone. In this episode, I’m joined by mindset coach and #1 best-selling author Christine Corcoran to chat all things impostor syndrome and how to stop it from running the show. Christine’s helped hundreds of women in business rewire the way they think, sell and show up — and today she’s breaking down why impostor syndrome keeps coming back even as you grow (and why that’s actually a good thing). We’re diving...
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The 4 Big Changes Coming to Meta Ads in 2025
Master Your Marketing
Big changes are coming to Meta Ads, and if you’re running Facebook or Instagram campaigns, you need to know what’s happening! In this episode of Master Your Marketing, we break down four major updates that could impact how you run ads on Meta’s platforms: No more choosing between Manual and Advantage+ campaigns – Meta is defaulting all campaigns to Advantage+, but does that mean you lose control? Advantage+ Shopping is now Advantage+ Sales – What does this name change really mean, and how does it affect eCommerce and service-based businesses? You can still turn Advantage+...
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Advantage Audiences & Advantage+ Shopping on Meta Ads
Master Your Marketing
Big changes are coming to Meta Ads, and if you're running campaigns on Facebook and Instagram, you need to pay attention. In this episode of Master Your Marketing, we break down the shift towards AI-driven automation with Advantage Audiences and Advantage+ Shopping. Meta is phasing out manual targeting in favor of smarter, more dynamic audience expansion, leaving advertisers with less control but more optimization potential. We’ll cover: ✅ What Advantage Audiences are and how they work ✅ The latest updates and what’s changing in Meta’s ad targeting ✅ How Advantage+ Shopping...
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What I've learnt from the past 15 months of business, life and becoming a Mum
Master Your Marketing
Life, Business & Becoming a Mum – My Journey Over the Past 15 Months Welcome back to the podcast! After a bit of a break, I’m so excited to jump back into recording and connecting with you all. In this episode, I’m getting personal and sharing a big update: what life has looked like since I became a mum, how I navigated the challenges of solo parenting during a deployment, and the highs and lows of juggling motherhood and running a business. From sleepless nights to finding balance, I reflect on the past 15 months, including: How I prepared my business for maternity leave. The...
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53: Jessie Alice - From dumpster diving, to building an eco-empire
Master Your Marketing
In this podcast interview, Ashley and Jessie discuss Jessie's inspiring journey. Jessie the owner of EverCircle advocates for sustainability and community-driven change, weaving these core values into every project she undertakes. With over 20 years experience in sales and a deep commitment to the circular economy, Jessie has made a significant impact through her work with businesses and not-for-profits alike. Key takeaways: How her first business lead to burnout Transitioning from service-based business to product based business From re-usable coffee cups to creating the world’s...
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52: How UGC and CGC are building trust with consumers in the digital age with Maddie Ragno
Master Your Marketing
Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date? I am joined by owner/Director of , Maddie is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time. The creative marketing agency founder noticed a gap in the market for organic style content that provides brands with a solid ROI. She became increasingly aware that popular strategies such as influencer engagement were starting to lose their shine, with...
info_outlineLaetitia Andrac is an energetics & strategy business mentor (aka a ‘business doula’ as she carved this name for her work). She is the founder and CEO of Essential Shift Consulting Pty Ltd. She helps women leaders & entrepreneurs in creating a soul aligned business, career & life without burning out. She believes that what you think (in your head/mind), what you feel and are passionate about (in your heart/soul), and what you are creating (with your hand and will) are deeply connected, hence the logo of her business Essential shift with the 3 circles, which represent these 3 elements. She is making ancient spiritual wisdom accessible for busy modern-day entrepreneurs. She has a solid grounding in mindfulness (started meditation at 5-year-old) and spirituality (lineage of healers), along with an authentic ‘say it as it is’ approach and impressive business savvy and strategic background. She incorporates her 15+ years in business and leadership to guide women to create soul & business alchemy. Her passion is to bring a sense of the sacred and intentionality to everyday life. She is a mother of two girls and lives in Cronulla Beach. She is attempting to practice what she teaches, coaches and mentors: creating a life that is aligned and sustainable.
Follow Laetitia @essential.shift
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