Master Your Marketing
Welcome to Master Your Marketing Podcast. I'm Ashley, the founder of Unleashed Multimedia, a Facebook™ Ad and Digital Marketing Strategist for entrepreneurs. If you're looking to grow your heart-aligned business by combining holistic and practical marketing tips, you're in the right place. Enjoy these conversations about how to master your own online marketing.
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Low-Tox, Size-Inclusive & Wildly Brave: The Story Behind Wild Body
12/10/2025
Low-Tox, Size-Inclusive & Wildly Brave: The Story Behind Wild Body
In today’s episode, I’m joined by Jade, founder of Wild Body – a low-tox, size-inclusive activewear brand born from one of the most terrifying seasons of her life. At just 33, a non-drinker, non-smoker and mum of four who was at CrossFit 5–6 times a week, Jade was unexpectedly diagnosed with kidney cancer after a “routine” blood test ahead of trying for baby number five. What followed was major surgery, the removal of her kidney, and a complete re-evaluation of what she was putting in and on her body. We talk about how that experience led her to question the toxicity of everyday activewear, why she couldn’t find anything on the market that matched her standards, and how that frustration snowballed into creating Wild Body — a purpose-led, size-inclusive brand that’s already building a deeply engaged community from day one. In This Episode, We Chat About: The moment everything changed How a simple pre-pregnancy blood test on Christmas Eve led to an ultrasound, an emergency CT scan and a shock kidney cancer diagnosis as a 33-year-old mum of four. Life after a radical nephrectomy What it was really like preparing for and recovering from major surgery, navigating fear as a parent, and processing her dad’s previous cancer journey alongside her own. From “health-conscious” to low-tox obsessed How Jade moved from already being active and health-focused into a deeper audit of food, drinks, home products and clothing – including the activewear she was living in 99% of the time. The gap she couldn’t unsee in the activewear market Why most “eco” or “bamboo” activewear options didn’t cut it once she dug into how fabrics are actually made, and how that research led to the first spark of Wild Body. Building truly size-inclusive activewear (not just saying it) The reality of: Custom size charts (instead of a size 8 stretching to an 18) Designing squat-proof pieces for all sizes, not just a size 6 model Stocking 10 sizes as a startup and pushing back when manufacturers and designers told her it would “eat her margins”. Bringing people along for the journey (before she even had product) How she: Started posting about Wild Body months before launch Took her audience behind the scenes to China, fabric selection and failed samples Used vulnerability, education and storytelling instead of just “here’s the product, buy now”. Turning followers into a warm, ready-to-buy email list The simple early-access + email waitlist approach she used so that when launch day came, people weren’t just “aware” – they were invested. Launch day feels (and what actually happened) The nerves, the “no one’s going to buy” thoughts, the first cha-chings coming through, and what it meant for her kids and husband to see months of hard work pay off in real time. Community, not just commerce The recurring content pillars that now shape Wild Body’s brand: “I got cancer at 33 and learnt this…” – weekly educational posts to empower others, not just sell leggings. Appreciation Mondays – encouraging people to thank and acknowledge those who showed up for them in hard moments. Giving back: why $2 from every order goes directly to Love Your Sister and precision cancer research. Marketing lessons from a first-time founder What Jade has learnt about: The different vibes between Instagram vs TikTok Showing up daily with organic content Navigating the world of Meta ads (and why agencies are obsessed with the volume of organic content she’s already creating). Trusting your own vision (even when others don’t see it yet) From choosing unexpected brand colours and a lavender farm photoshoot, to ignoring “it won’t work” on sizing — how Jade is learning to back herself and build a brand that feels like her, not a copy-paste of everyone else. Links & Resources Connect with Jade & Wild Body Charity Mentioned Love Your Sister – precision cancer research:
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Building Easeful and Profitable Launches: Insights from Jada
11/19/2025
Building Easeful and Profitable Launches: Insights from Jada
In this episode, Ashley interviews Jada, a business mentor and live launch specialist focused on helping service-based women grow their online offers. Jada shares her extensive experience in live launching, emphasizing the importance of creating easeful and profitable launch strategies. The discussion covers the significance of repeating and refining launch strategies, understanding and tracking important data, and aligning launches with business goals. Jada highlights the emotional journey of launching and offers insights into maintaining energy and motivation. She also provides practical advice on personalising launch strategies and leveraging data to make informed decisions. The episode concludes with resources for listeners to improve their launch strategies and engage with Jada for personalised support. Follow Jada on Instagram: FREE GUIDE: - Reveal what's working, what's not, and where to focus to elevate your next launch with greater ease and success. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram Check out episodes Find out more about how you can work with me Ash x
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The Power of Pausing: What Happens When You Create Space in Your Business
11/05/2025
The Power of Pausing: What Happens When You Create Space in Your Business
Sometimes the best thing you can do for your business… is slow down. In this episode, I open up about the season of pressing pause — after a launch that didn’t go to plan — and what it taught me about simplicity, alignment, and reimagining what success really looks like. From navigating motherhood and loss to rethinking my offers and reigniting ideas I’d tucked away for years, this chat is an honest look at what happens when you stop trying to “do it all” and start creating space for what truly lights you up. If you’ve ever felt like you’re juggling too much, questioning your next move, or wondering what’s next for your business… this one’s for you. ✨ Listen in for: • Lessons from a launch that flopped — and why that’s okay • How creating space can spark your best ideas • What simplicity and alignment look like in real life • The reminder that you don’t have to wait for the “new year” to start again If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram Check out episodes Find out more about how you can work with me Ash x
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META’s Andromeda Update: Why Creative Variety is Now Non-Negotiable
09/22/2025
META’s Andromeda Update: Why Creative Variety is Now Non-Negotiable
META just rolled out its Andromeda update, and it’s a game-changer for how ads are run, optimised, and scaled. In this episode of Master Your Marketing, I break down what the update actually means (in plain English), why Advantage+ campaigns are being pushed front and centre, and how you can navigate these shifts without losing your sanity (or your ROI). We’ll dive into: ✨ What META’s Andromeda update really does behind the scenes. ✨ Why creative diversity is now the single most important lever in your campaigns. ✨ Practical ways to test and refresh your ad creative without burning out. ✨ Real client examples of what’s working (and what isn’t) right now in ads. This episode is packed with insights for agency owners, course creators, and e-commerce brands who want to stay ahead of the curve. Because let’s be real: one image and one campaign just isn’t going to cut it anymore. 👉 Plus, a quick reminder: this episode is brought to you by , my monthly membership where I teach you the Convert Method framework. Inside, we cover everything from ads, funnels, emails, and nurture sequences, to tracking what’s really working. Want to join us? You’ll find the link in the show notes. Hit play and let’s chat about how to pivot with META’s changes, so your campaigns keep winning. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram Check out episodes Find out more about how you can work with me Ash x
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Why so many women experience the impostor syndrome and how to stop letting it affect you
07/14/2025
Why so many women experience the impostor syndrome and how to stop letting it affect you
If you’ve ever hit a new goal (or even thought about setting one) and suddenly started doubting whether you’re “good enough” or “qualified enough”, you’re not alone. In this episode, I’m joined by mindset coach and #1 best-selling author Christine Corcoran to chat all things impostor syndrome and how to stop it from running the show. Christine’s helped hundreds of women in business rewire the way they think, sell and show up — and today she’s breaking down why impostor syndrome keeps coming back even as you grow (and why that’s actually a good thing). We’re diving into: How impostor syndrome actually protects you, and why it’s time to stop fearing it Why high-achieving women feel it the most Practical ways to shift your mindset and show up even when you’re doubting yourself The power of using fear as a growth tool Why your inner critic is not the truth (and what to do instead) We also chat about Christine’s #1 best-selling book Turn Impostor Syndrome Into Your Superpower — a must-read if you’re ready to stop second-guessing and start owning your brilliance. Whether you’re just getting started or you’ve been in business for years, this one will give you the mindset refresh you didn’t know you needed. Links & Resources: Find Christine on Instagram: Learn more at:
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The 4 Big Changes Coming to Meta Ads in 2025
02/23/2025
The 4 Big Changes Coming to Meta Ads in 2025
Big changes are coming to Meta Ads, and if you’re running Facebook or Instagram campaigns, you need to know what’s happening! In this episode of Master Your Marketing, we break down four major updates that could impact how you run ads on Meta’s platforms: No more choosing between Manual and Advantage+ campaigns – Meta is defaulting all campaigns to Advantage+, but does that mean you lose control? Advantage+ Shopping is now Advantage+ Sales – What does this name change really mean, and how does it affect eCommerce and service-based businesses? You can still turn Advantage+ “off” with customisations – Learn how to tweak your campaigns to maintain control where it matters most. Opportunity Score is back! – Meta is reintroducing this feature to help advertisers optimise campaigns more efficiently. What do these changes mean for your ad strategy? We dive deep into how these updates could impact performance, campaign customisation, and overall ad effectiveness. Don’t miss this crucial episode! Tune in now to stay ahead of the curve and make sure your Meta Ads strategy is ready for 2025. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. KEY EPISODE TAKEAWAYS Follow me on Instagram Check out episodes Find out more about how you can work with me Ash x
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Advantage Audiences & Advantage+ Shopping on Meta Ads
02/16/2025
Advantage Audiences & Advantage+ Shopping on Meta Ads
Big changes are coming to Meta Ads, and if you're running campaigns on Facebook and Instagram, you need to pay attention. In this episode of Master Your Marketing, we break down the shift towards AI-driven automation with Advantage Audiences and Advantage+ Shopping. Meta is phasing out manual targeting in favor of smarter, more dynamic audience expansion, leaving advertisers with less control but more optimization potential. We’ll cover: ✅ What Advantage Audiences are and how they work ✅ The latest updates and what’s changing in Meta’s ad targeting ✅ How Advantage+ Shopping campaigns can streamline your e-commerce strategy ✅ Best practices to maximize results while trusting Meta’s AI ✅ Who benefits the most—and who needs to rethink their approach Whether you’re an e-commerce brand, a small business, or a performance marketer, these updates could impact how you run ads. Tune in to stay ahead of the curve and make the most of Meta’s AI-powered advertising shift. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram Check out episodes Find out more about how you can work with me Ash x
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What I've learnt from the past 15 months of business, life and becoming a Mum
01/29/2025
What I've learnt from the past 15 months of business, life and becoming a Mum
Life, Business & Becoming a Mum – My Journey Over the Past 15 Months Welcome back to the podcast! After a bit of a break, I’m so excited to jump back into recording and connecting with you all. In this episode, I’m getting personal and sharing a big update: what life has looked like since I became a mum, how I navigated the challenges of solo parenting during a deployment, and the highs and lows of juggling motherhood and running a business. From sleepless nights to finding balance, I reflect on the past 15 months, including: How I prepared my business for maternity leave. The surprising challenges of working while becoming a Mum. The tough decision to pause my membership program in 2024. Embracing self-care rituals and leaning on support systems to get through. I also share what’s ahead for 2025! From new daycare routines (hello, 2 days of focus time!) to exciting shifts in the business, including more work in Meta ads and supporting VAs, OBMs, and course creators—there’s a lot to look forward to this year. Thank you for being part of this journey, and for your ongoing support. I’d love to hear what you’d like to see more of on the podcast this year—send me your thoughts or let me know if you’d like to be a guest! Tune in to catch up, reflect, and step into this exciting new chapter together. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram Check out episodes Find out more about how you can work with me Ash x
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53: Jessie Alice - From dumpster diving, to building an eco-empire
10/06/2024
53: Jessie Alice - From dumpster diving, to building an eco-empire
In this podcast interview, Ashley and Jessie discuss Jessie's inspiring journey. Jessie the owner of EverCircle advocates for sustainability and community-driven change, weaving these core values into every project she undertakes. With over 20 years experience in sales and a deep commitment to the circular economy, Jessie has made a significant impact through her work with businesses and not-for-profits alike. Key takeaways: How her first business lead to burnout Transitioning from service-based business to product based business From re-usable coffee cups to creating the world’s first truly sustainable hair ties How Jessie is now supporting businesses with her Circular Economy Assessment to become more sustainable Instagram: Link to assessment tool - Contact is this email -
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52: How UGC and CGC are building trust with consumers in the digital age with Maddie Ragno
08/27/2023
52: How UGC and CGC are building trust with consumers in the digital age with Maddie Ragno
Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date? I am joined by owner/Director of , Maddie is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time. The creative marketing agency founder noticed a gap in the market for organic style content that provides brands with a solid ROI. She became increasingly aware that popular strategies such as influencer engagement were starting to lose their shine, with results from these campaigns not as strong as they were a few years ago. Many consumers were shifting to more organic style content in their purchase decision-making process – in fact, consumers find it than influencer content when making a purchase decision. Key takeaways from this episode: The disappointing reality of working with influencers Showcasing products through UGC Using UGC in paid ad campaigns and organic strategies Using UGC for long-term collaborations Including UGC video on product pages Links mentioned: - Swipe files for inspiration from other brands If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram: Check out episodes: Find out more about how you can work with me Ash x
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51: Turning A Passion Into A Global Brand with Alice from Personail
08/06/2023
51: Turning A Passion Into A Global Brand with Alice from Personail
Inside this episode, I interview Alice, the owner and founder of Personail. Personail is an online nail wrap company based in Sydney, Australia. Persoanil was started by Alice, a lover of cool designs, great nails and all things nail art. Alice became tired of waiting for the polish to dry and set out to look for a faster, better, more efficient way to get great nails. Each and every single one of their nail art designs are created and designed by Alice along with illustrators around the world for limited edition collaborations. I met Alice 7 years ago at The Grounds of Alexandria markets and am a big lover of Personail. Key Takeaways from the episode: Starting out at local markets Sourcing manufacturers Building a community Using upsells & bundles Opening a shop front Receive $10 off your first order: Follow Instagram: If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news Follow me on Instagram: Check out episodes: Find out more about how you can work with me Ash x
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50: What exactly does a Facebook Ad & Digital Marketing Strategist do?
07/26/2023
50: What exactly does a Facebook Ad & Digital Marketing Strategist do?
Welcome to the latest podcast episode where I dive into the exciting world of being a Facebook ad & Digital Marketing strategist. I share with you the key role of a digital marketer and if you've ever wondered exactly what it is I do, this episode is for you. I uncover what goes on prior to launching Facebook ad campaigns, and how its more then just taking an offer and targeting an audience. I share with you the strategic approach of a digital markter, starting from understanding the funnel, the audience and market research to effectively use Facebook ads. This podcast episode was sponsored by Traffic Ads Mastery, an online membership where you can learn how to manage your paid Facebook ads to grow and scale your business consistently. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram Check out episodes Find out more about how you can work with me Ash x
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49: How your money mindset has a huge impact on your marketing & business
07/09/2023
49: How your money mindset has a huge impact on your marketing & business
Meaghan Jean Smith is a Money Mindset & Life Coach for women and creator & host of the Money Mindful podcast. She helps you change your relationship with money and yourself, so you can create your unique money & life goals and live a glorious, magnificent, delicious, awesome life. And... Love being you. She is the creator & host of the Money Mindful podcast, with over 100,000 downloads! The podcast helps women all over the globe transform their relationship with money and themselves so they can reach their money goals and feel amazing. She works exclusively and privately with women in her 1:1 coaching program. She is certified through The Life Coach School and has coached clients in Australia, Canada, the US and Europe. Meaghan lives in Port Macquarie, Australia with her partner, two daughters and whippet. In her natural habitat she can usually be found hiking, horse riding, running or hanging at the beach with her family. Website: Instagram: Facebook:
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48: Insights Into Live Launching
06/25/2023
48: Insights Into Live Launching
In this episode of Master Your Marketing, I share with you my insights to live launching and how I feel like after 4 years I've finally found what aligns with me and my energy. Some people love live launching but for me I find that by the end of it I'm completley exhausted and feel like I need a holiday. This time around I did things a little different and ensured I listened to my body when I needed to rest, took time out for a hair appointment and pre-planned my content leading up to the launch. Key Episode Takeaways: Launching with a masterclass Planning out content in advance Making time to prioritise myself and rest Why you should complete a launch debrief Surrounding yourself with a mentor or support duirng launch If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram Check out episodes Find out more about how you can work with me Ash x
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47: Marketing Strategies For Maximising End Of Financial Sales
06/05/2023
47: Marketing Strategies For Maximising End Of Financial Sales
Are you planning on running an End of Financial Year sale? I've been seeing Facebook™ and Instagram™ ads popping up in my feed and what I am seeing are a lot of mistakes been made, I wanted to share with you some key strategies to implement into your marketing to maximise your sales and return on paid ads. Key episode takeaways: Set a date for your sale & promote it on social media Build your email list Choose the type of offer you will promote Focus on running paid ads to your warm audience Schedule your ads in advance The ads should reflect the products on sale and link directly to the product page Abandoned cart ads to capture your add to carts Want to learn more about how to create a paid Facebook™ ad strategy for your business? If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes Find out more about how you can work with me Ash x
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46: Changes Coming to Conversion Campaigns
05/28/2023
46: Changes Coming to Conversion Campaigns
Meta has announced new changes to Website Conversion Events. What does this mean? You won’t need to prioritise 8 Conversion events There is no need to turn on value sets to optimise for value The Aggregated Event Measurment tab will be removed, and I’ve already seen this within some ad accounts. You won’t be required to verify your domain Previously, you had to verify your domain to prioritise for Eeb Events to confirm you own it. This won’t be required. Although domain verification won’t be required, I still suggest you do this for domain and link ownership. There is no need to select a conversion domain under your ad creative tracking. This will no longer be required. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news Follow me on Instagram Check out episodes Find out more about how you can work with me https://www.ashleybostonhq.com Ash x
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45: Master Your Marketing Intro
05/14/2023
45: Master Your Marketing Intro
Welcome to Master Your Marketing Podcast. I am so excited to be relaunching the Podcast with a brand-new name. I'm excited to be sharing more about online marketing strategies with you rather than just focusing on paid Facebook™ ads. I've been lucky to of worked with a range of different businesses, and I'm excited to share that knowledge with you. Enjoy these conversations about different marketing strategies that you can implement and feel inspired by for your business. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news Follow me on Instagram Check out episodes Find out more about how you can work with me Ash x
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Ep 44: 3 things I wish I'd new when I started Ad Management
01/31/2023
Ep 44: 3 things I wish I'd new when I started Ad Management
When I first started as an Ad Manager I really felt like I was trying to figure it out all on my own. It felt challenging and lonely at times. Today there is a lot more support and communties that you can be apart of to help you along in your journey. I share in this episode my 3 things I wish I had implemented sooner when I started out, but we all learn along the way. I hope that one of these you will implement or help you to consider the type of business you would like to create. Key Episode Takeways: Joining a community or finding a Facebook™ Ad mentor Knowing what your strengths are so that you can hire your weaknesses Setting boundaries with your clients and yourself, plus learning to say NO when something doesn't feel right If you loved the epsidoe, make sure you share this on Instagram stories and tag me @ashleybostonhq. Ash
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Ep 43: Setting Intentions & My Word For 2023
01/26/2023
Ep 43: Setting Intentions & My Word For 2023
Welcome to the first episode for 2023. We have just got back from 12 days spent in New Zealand travelling and enjoying switching off. I feel refreshed and excited to be back! I share with you how I like to start my year and why I'm committing to starting it this way in the future. I share how I set my goals and my intentions for the year ahead as well as why I choose a word to focus on for the 12 months. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Join Impact Ad Academy Waitlist: Facebook: Instagram: P.S. Love Ads Unleashed Podcasts? Review me on Iiunes!
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EP 42: Lessons learnt from managing a $100k Ad Spend launch with Tash Gohari.
12/06/2022
EP 42: Lessons learnt from managing a $100k Ad Spend launch with Tash Gohari.
Tash first fell into digital marketing by way of being told that her journalism degree was a complete waste of time. So, she decided that marketing would her 'back up option'. After scoring her first role as a digital assistant straight out of uni, a spark was ignited and she instantly fell in love with all things related to online marketing. She's now found her place in the industry where she can make a real impact to people’s lives by working as a Marketing Manager in a cutting-edge leadership development company, Your CEO Mentor. One of her main responsibilities there is to lead the strategy and the execution of their bi-yearly launches of their flagship program, Leadership Beyond the Theory. In October this year, they had their biggest course launch to date, with a $100k budget for ad spend. The results? $800K in revenue! While she enjoys the digital advertising side of things, she’s a firm believer in having a holistic view when it comes to marketing, and looking at every point in the customer value journey. Outside of work, you can probably find her at the local café taking her dog, Jimmy out for a puppuccino date. Your CEO Mentor is looking for a Marketing Coordinator job description on LinkedIn: . Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web: Facebook: Instagram: P.S. Love Ads Unleashed Podcasts? Review me on iTunes!
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Ep 41 How to navigate creative industries for your business needs with Amy Lee Carlon
11/14/2022
Ep 41 How to navigate creative industries for your business needs with Amy Lee Carlon
This is founder Amy, 27 years young. Having relocated to Geelong from Wagga Wagga, NSW mid-2019 she has been working in the creative industry full time since. With both and we are now able to offer a range of services with photography being our first true love, Amy believes every image has a story and is worth sharing! Amy has a passion for capturing unique and candid moments. Creating content in all forms that bring your business and memories to life! Amy enjoys meeting and connecting with new people making them feel as comfortable as possible during the creative process. Amy has a Bachelor in Creative Arts and Design majoring in Photography and has completed a Graduate Certificate in Marketing. Having worked as a Social Media Officer for her university she understands the importance of creative services and the impact they can have on your business. Amy is here to take your photos as well as project manage your creative projects and find you the best subcontractor for the job within our team or by further outsourcing to meet your needs! Podcast referenced: Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web: Facebook: Instagram: P.S. Love Ads Unleashed Podcasts? Review me on iTunes!
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Special Holiday Ad-dition! Planning your ad campaigns for the holiday season
11/10/2022
Special Holiday Ad-dition! Planning your ad campaigns for the holiday season
In this special holiday episode, I share with you ideas on to start creating your offers if you are participating in Black Friday, Cyber Monday or any promotions you plan on doing this year. I walk through the different types of offers you can do for your business and you do not have to have a sale! I share with you how to maximise your brand exposure and build your email list prior to the sales. I talk about how to best structure your ad campaigns and who to target during this busy time of year and how to increase your sales by converting those abandoned carts. If you'd like the step-by-step process, I have revamped my Holiday Ad-dition mini series training that will help you to get organised and schedule your ads ahead of time so that you can focus on packing all those orders! Don't leave them to the last minute. Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web: Facebook: Instagram: P.S. Love Ads Unleashed Podcasts? Review me on iTunes & Spotify!
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Ep 40 Content Queen designing her business around her passion for travel with Mariah MacInnes
11/06/2022
Ep 40 Content Queen designing her business around her passion for travel with Mariah MacInnes
Mariah MacInnes, the Founder of Content Queen is a passionate traveller, digital nomad, serial rambler and big dreamer with a purpose to inform and educate. Mariah has been in the marketing industry for over 5 years and has a background in Journalism and Public Relations. A go-getter with huge energy and passion for writing, Mariah has recently found more of a balanced lifestyle after being diagnosed with 2 tumours in her bowel and pancreas. This health scare sent her on a self-health awareness journey, which she is always keen to talk about on social media and other content channels. Mariah started Content Queen in 2019 after feeling a pull to live a life travelling and exploring what the world has to offer. She now lives the digital nomad lifestyle while building her content marketing agency! Mariah shares with us her journey of taking the leap and starting her own business, which allows her the flexibility to work while being able to travel as a digital nomad. Instagram: Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web: Facebook: Instagram: P.S. Love Ads Unleashed Podcasts? Review me on iTunes!
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Ep 39 Selling her online e-commerce store to starting her own agency with Anna Shipley
10/30/2022
Ep 39 Selling her online e-commerce store to starting her own agency with Anna Shipley
Anna is the owner of Flourish Digital and a passionate e-commerce marketer and coach. Previously owned an e-commerce store for 5 years before transitioning to digital marketing. Now in her 3rd year of business, Anna has helped dozens of brands grow and scale their business. Anna shares her journey after selling her e-commerce business in 2019 and being approached by e-commerce businesses to help them grow their social media and website presence so that they could spend more time doing what they love and less time fluffing around with marketing funnels and advertising campaigns. Instagram: Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web: Facebook: Instagram: P.S. Love Ads Unleashed Podcasts? Review me on iTunes!
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Ep 38 Creating a soul aligned business, career & life without burning out.
10/16/2022
Ep 38 Creating a soul aligned business, career & life without burning out.
Laetitia Andrac is an energetics & strategy business mentor (aka a ‘business doula’ as she carved this name for her work). She is the founder and CEO of Essential Shift Consulting Pty Ltd. She helps women leaders & entrepreneurs in creating a soul aligned business, career & life without burning out. She believes that what you think (in your head/mind), what you feel and are passionate about (in your heart/soul), and what you are creating (with your hand and will) are deeply connected, hence the logo of her business Essential shift with the 3 circles, which represent these 3 elements. She is making ancient spiritual wisdom accessible for busy modern-day entrepreneurs. She has a solid grounding in mindfulness (started meditation at 5-year-old) and spirituality (lineage of healers), along with an authentic ‘say it as it is’ approach and impressive business savvy and strategic background. She incorporates her 15+ years in business and leadership to guide women to create soul & business alchemy. Her passion is to bring a sense of the sacred and intentionality to everyday life. She is a mother of two girls and lives in Cronulla Beach. She is attempting to practice what she teaches, coaches and mentors: creating a life that is aligned and sustainable. Follow Laetitia Connect with me below: Web: Facebook: / Instagram: P.S. Love Ads Unleashed Podcasts? Review me on iTunes!
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Ep 37 Ready to start your Facebook Ad Agency?
10/02/2022
Ep 37 Ready to start your Facebook Ad Agency?
I'm excited to share with you the brand new project I've been working on behind the scenes. If you are a Virtual Assistant, Social Media Manager or Digital Marketer ready to up-level your marketing skills and learn one of the most in-demand paid advertising platforms then this is for you! Launching on the 10th October Impact Ad Academy, to celebrate I'll be kicking off with a 3-Day Free challenge where I'll share my strategies and insights to running an agency that aligns with your life. To join us you can sign up Connect with me below: Web: Facebook: / Instagram: P.S. Love Ads Unleashed Podcasts? I would love for you to leave a review me on iTunes!
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Ep 36 Augmented Reality Facebook™ Ad Creatives
09/18/2022
Ep 36 Augmented Reality Facebook™ Ad Creatives
Rich Watson is a strong force in Augmented Reality Marketing. He has spoken all over the world about the future of eCommerce and how it will be brought into Web 3.0. Rich has over 8 years of Facebook ad media buying experience, and he is an avid believer in the potential of Non-Fungible Tokens and the metaverse. When he's not working or speaking, Rich enjoys spending time with his wife in the coastal city of Da Nang in the centre of Vietnam. How To Crush Competition with Augmented Reality Marketing Why does AR stand out in the paid ads auction Why will your customers remember you and not them How to use AR for retention and reconnecting with lapsed audiences https://www.augmentedhype.com/ https://www.instagram.com/augmentedhype/
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Ep 35 Creative That Drives The Click Through
09/04/2022
Ep 35 Creative That Drives The Click Through
Joining me on this episode is Lauren from The Loft 325. Lauren is a thought leader in creating profitable strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space. She was a speaker at the AdWorld Conference in 2020, 2021 and 2022. In this episode Lauren shares with us: How to identify your hook in the first 3 seconds Tips on gathering all of the most stand-out content to use for your 15-sec ad Telling your story in 15 seconds or less to make your brand stand out If you'd like to follow Lauren. Instagram - Facebook - LinkedIn - Enjoying Ads Unleashed? Connect with me here: Web: Facebook: Instagram: P.S. Love Ads Unleashed Podcasts? I would love for you to leave a review.
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Ep 34 New Beginnings
08/14/2022
Ep 34 New Beginnings
Have you ever wanted to change direction in your business but it's felt hard to make that final decision? I'm sharing with you the change in direction I am taking in my business, it feels scary and unknown but I've had that little voice in the back of my head for a few years and so now it feels like the right time to take the leap. I'll be sharing with you why I'm removing Facebook™ Ad Management from my services, how you can still access my programs and why I'm choosing to work with Virtual Assistants, Social Media Managers and Facebook Ad Managers. Connect with me here: Find my programs here at or on insta at P.S. Love Ads Unleashed Podcasts? Review me on ITunes!
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Ep 33 Case Study Averaging a 0.57 to a 2.78
07/03/2022
Ep 33 Case Study Averaging a 0.57 to a 2.78
In this episode, I share with you insights into working with a new client in a 1:1 Consulting role. Prior to working together, they were averaging a 0.57 return on ad spend, their cost per purchase was double if not triple in some cases, and there was no real strategy involved. I want to share with you the very simple changes we made and the steps I took to help them not only generate sales but average a 2.78 return on ad spend across the funnel. I share with you that Detailed Interests are still working and that I believe now more than ever why messaging and creatives are key to ad success. Ready to take your Facebook Ads to the next level? Join me in my 5-Day Facebook Ad Challenge kicking off on the 18th of July! https://www.ashleybostonhq.com/adchallenge HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: Instagram: P.S. Love Ads Unleashed Podcasts? If you enjoyed this episode I would love it if you could take a minute to leave a review for me.
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