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Ep 43: Marketing Feeling Awkward? Here’s the Mindset Shift You Need.

The Clear Business Growth Show

Release Date: 06/21/2025

Waiting Until Things Calm Down Is the Fastest Way to Repeat Last Year (Ep. 67) show art Waiting Until Things Calm Down Is the Fastest Way to Repeat Last Year (Ep. 67)

The Clear Business Growth Show

That voice that says “I’ll work on it when things calm down” sounds sensible. It is also the fastest way to stay exactly where you are. In this episode, I unpack why calm rarely arrives on its own, how waiting quietly locks in last year’s results, and why clarity is the thing that actually creates momentum, even when business feels full. In this episode Why waiting for calm keeps you stuck in the messy middle The hidden cost of deferring clarity on your offer and messaging How busyness disguises avoidance, even in successful businesses Why clarity creates calm, not the other...

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The Clear Business Growth Show

If growing your business has started to feel heavier than it should, this episode is for you. Many service providers reach a stage where they are capable, busy, and experienced but growth feels inconsistent, messy, or reactive. You want more confidence, more consistency, and more space, but the idea of “doing more” just feels exhausting. In this episode, I break down a better way to grow your business in 2026. One that is grounded in clarity and structure, not hustle or overwhelm. You will learn why trying to build your next level on outdated foundations creates frustration, how clarity...

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The Clear Business Growth Show

Your business looks fine from the outside, but behind the scenes it feels heavier than it should. You’re busy, capable, and getting results, yet clarity feels elusive and growth feels overwhelming. In this episode, Esther Gretton breaks down why this stage is so common for service-based business owners a few years in, why it’s not a personal failure, and what actually needs to change to move forward with confidence and calm. This is a conversation about the messy middle of business, what causes it, and how the right foundations can turn friction into momentum. In this episode, you’ll...

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The Clear Business Growth Show

Have you ever looked at your business and thought, “This isn’t quite what I imagined it would feel like by now”? You wanted more freedom. More clarity. More ease. A business that felt good to run, not just busy to maintain. But instead, you’re capable, booked, doing the work… and still feeling like you’re spinning your wheels. In this episode, we’re talking about why that happens and, more importantly, what actually needs to shift if you want 2026 to feel different. This isn’t about doing more. It’s not about adding another offer. And it’s definitely not...

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The Clear Business Growth Show

Does your business feel heavier than it should right now? Not in a dramatic, burn-it-all-down way, but in that quiet, constant exhaustion where you’re always busy, always delivering, always trying… and yet things still don’t feel smooth, consistent, or spacious. In this episode, I’m unpacking a belief shift that so many service-based business owners need at this stage of growth: 👉 Your business doesn’t feel hard because you need to do more. 👉 It feels hard because what you already have hasn’t been refined. Refinement is the missing piece that turns a busy business into a...

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The Clear Business Growth Show

Before you map out your 2026 offers, revenue goals or big “this year I’ll finally…” plans, there’s one thing most established business owners unintentionally skip. Your why. Your vision. The deeper driver that used to energise you… but may have quietly faded into the background. If you’ve been feeling a bit off, a bit directionless, or unsure what your next level actually looks like, this episode is your recalibration. You can’t build the next stage of your business from a version of yourself you’ve already outgrown. And planning from overwhelm, fatigue or “what you’ve...

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The Clear Business Growth Show

So many service providers are turning to AI and automation hoping it will finally help them stay consistent, market more, and grow faster. But here’s the truth most people miss: AI can’t fix a lack of clarity. It can’t fix a scattered offer. And it can’t fix a business that’s running on custom work, inconsistent pricing or ill-fit clients. 🎁 Get the FREE 15-minute training: Learn the three simple shifts you need before stepping into your next stage of growth. Clarify what’s out of alignment, what’s missing and what needs tightening so you can plan for 2026 with confidence....

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The Clear Business Growth Show

Trying to grow by adding more offers, more marketing, or more effort is like pouring water into a leaky bucket. This episode explores the real issue underneath inconsistent results and why fixing your focus, not your workload, is what turns unpredictable months into steady, sustainable growth. What we cover in this episode: Why doing more isn’t solving the problem: Many service providers feel pressure to be more visible, create more content, or launch new offers. When the foundation underneath isn’t solid, this only amplifies overwhelm. If you’ve been avoiding growth activities because...

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Why I Believe Selling Isn’t About Persuading. It’s About Helping the Right People Make the Right Decision. (Ep. 59). show art Why I Believe Selling Isn’t About Persuading. It’s About Helping the Right People Make the Right Decision. (Ep. 59).

The Clear Business Growth Show

Selling gets a bad rap, mostly because many of us have experienced the pushy, uncomfortable version of it. In this episode, my aim is to reframesselling entirely. Instead of trying to convince people, she breaks down how to sell in a way that feels grounded, ethical, and human. You’ll hear why great sales conversations are built on connection, clarity, and understanding your great-fit clients. I shares stories from my years in business development, including how focusing on empathy and fit helped me exceed sales targets and build long-term trust. This episode is especially for service-based...

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You know that feeling when you’re doing great work, your clients love it, your results speak for themselves, but somehow, it feels like people online don’t see it? You’ve refined your offers, rewritten your messaging, niched down (more than once)… and yet, you’re still not standing out in the way you know you could. Here's what I beleive to be true: Standing out isn’t about being louder or doing more. It’s about being clearer. And that’s where your Signature Framework comes in: the structure that makes your expertise visible, memorable, and easier to sell without...

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More Episodes

Struggling to show up online confidently? You’re not alone. For many service-based business owners, marketing feels awkward, unnatural, or even a bit icky... especially if you care about integrity and real connection.

In this episode of The Clear Business Growth Show, I’m sharing a powerful mindset shift that helps you move from overwhelmed and inconsistent to confident and clear in your marketing and sales.

We’ll explore:

  • Why marketing feels hard when you’re a heart-led service provider.

  • The reason sales often feel pushy and what to do instead.

  • A mindset + messaging strategy that helps you market like you’re talking to just one person (because you are).

  • How to create authentic content that connects and converts.

If you’re tired of second-guessing your content or feeling stuck when it comes to marketing your services, this episode is packed with clarity and practical tips to help you grow your business, without burning out or faking it.

🎧 Hit play now and start showing up in your marketing with more clarity, confidence, and ease.

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Thanks for listening,

Esther Gretton

Join the waitlist to my signature program: Get Clear & Grow.

Instagram: @esther.gretton

Email: esther@esthergretton.com