The Clear Business Growth Show
Welcome to The Clear Business Growth Show, the go-to podcast for service-based business owners who are ready to escape the overwhelm of juggling client work and marketing. If you've ever felt stuck in a cycle of inconsistent income, frustrated by a lack of clarity in how to market and grow your business, and teetered on the edge of burnout, you're not alone, and this podcast is for you. I'm your host, Esther Gretton, a business growth mentor and creator of the CLEAR Business Growth Framework. With over a decade of experience as a business owner, a background in corporate business development, and years spent mentoring and teaching business strategies, I’m here to help you gain clarity, attract great-fit clients, and grow your business, without burning out. Each week, I’ll share actionable strategies and real-world insights designed to empower you to feel on track and in control. Whether it’s finding more clients, balancing your workload, or aligning your business with your personal values, you’ll find the support and guidance you need right here. If you’re ready to transform the way you approach your business and achieve sustainable growth, you’re in the right place. Let’s dive in!
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Waiting Until Things Calm Down Is the Fastest Way to Repeat Last Year (Ep. 67)
01/14/2026
Waiting Until Things Calm Down Is the Fastest Way to Repeat Last Year (Ep. 67)
That voice that says “I’ll work on it when things calm down” sounds sensible. It is also the fastest way to stay exactly where you are. In this episode, I unpack why calm rarely arrives on its own, how waiting quietly locks in last year’s results, and why clarity is the thing that actually creates momentum, even when business feels full. In this episode Why waiting for calm keeps you stuck in the messy middle The hidden cost of deferring clarity on your offer and messaging How busyness disguises avoidance, even in successful businesses Why clarity creates calm, not the other way around The difference between readiness and decision Client story I share the story of a fully booked parent coach who knew her business and audience were evolving. Instead of waiting for a quieter season that never came, she chose to create clarity while busy. With structure and support, she launched a new aligned offer and filled 18 spots, far beyond her original goal. Key ideas Waiting does not create readiness. Deciding does You need clarity most when things feel messy, not when they feel easy You do not need to burn everything down or pause your business to grow Structure reduces overwhelm and makes growth feel lighter Practical takeaways Identify what you keep postponing “until things calm down” Create clarity alongside your current workload, not after it Focus on tightening foundations before adding more strategies Choose clarity deliberately rather than waiting for space to appear Free masterclass I'm running a free live masterclass, The 2026 Business Reset, on Thursday 22 January. Live and replay options available. Register for free Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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A Better Way to Grow Your Business in 2026: Less Chaos, More Confidence (Ep. 66).
01/06/2026
A Better Way to Grow Your Business in 2026: Less Chaos, More Confidence (Ep. 66).
If growing your business has started to feel heavier than it should, this episode is for you. Many service providers reach a stage where they are capable, busy, and experienced but growth feels inconsistent, messy, or reactive. You want more confidence, more consistency, and more space, but the idea of “doing more” just feels exhausting. In this episode, I break down a better way to grow your business in 2026. One that is grounded in clarity and structure, not hustle or overwhelm. You will learn why trying to build your next level on outdated foundations creates frustration, how clarity unlocks confidence and momentum, and what actually needs to shift so your business can feel calmer, more aligned, and easier to run. This is not about adding more offers, content, or tactics. It is about refining the foundations so everything you do works harder for you. In this episode, we cover: Why your business can feel chaotic even when you are doing everything “right.” The difference between busy growth and sustainable growth. Why clarity always comes before consistency. How outdated structures create resistance, overwhelm, and stop-start momentum. What it really takes to build a business that feels steady, confident, and aligned. Why refinement, not rebuilding, is the key to your next level. Who this episode is for: This episode is for established service-based business owners who want to grow in a way that feels confident, calm, and sustainable. Especially if you are tired of guessing, reacting, or feeling like growth always comes at the cost of your time or energy. Next step: If this episode resonates and you are ready for a clearer, more confident way to grow in 2026, you are invited to join a free 30-minute masterclass. Inside the masterclass, Esther walks you through: Why the messy middle happens. The clarity gaps that keep businesses feeling stuck or heavy. The foundations you need before planning offers, pricing, or marketing. How the CLEAR Business Growth Framework supports sustainable growth You can register Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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The Stage of Business Where Everything Starts to Feel Heavy and How to Make It Better (Ep. 65).
12/31/2025
The Stage of Business Where Everything Starts to Feel Heavy and How to Make It Better (Ep. 65).
Your business looks fine from the outside, but behind the scenes it feels heavier than it should. You’re busy, capable, and getting results, yet clarity feels elusive and growth feels overwhelming. In this episode, Esther Gretton breaks down why this stage is so common for service-based business owners a few years in, why it’s not a personal failure, and what actually needs to change to move forward with confidence and calm. This is a conversation about the messy middle of business, what causes it, and how the right foundations can turn friction into momentum. In this episode, you’ll learn: Why your business can feel messy even when you’re good at what you do. What the “messy middle” really is, and why it’s a stage, not a problem. The structural reasons growth starts to feel heavy instead of exciting. How unclear offers and messaging quietly cap your capacity. What shifts first when a business is ready for its next level. How clarity and structure make growth feel lighter, not harder. Free resources mentioned in this episode: The Next Level Business Blueprint. A free 10-minute training that walks you through the three foundational shifts you need before stepping into your next stage of growth. Access at About the show The Clear Business Growth Show is for capable service-based business owners who’ve built something real, but know their business needs better structure, clarity, and ease to grow sustainably. About the host Esther Gretton is a business mentor with over 12 years’ experience building and scaling service-based businesses. She helps business owners move out of the messy middle and into clear, structured growth that actually feels good. Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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How to Finally Run the Business You Imagined for 2026 Without Spinning Your Wheels (Ep. 64).
12/22/2025
How to Finally Run the Business You Imagined for 2026 Without Spinning Your Wheels (Ep. 64).
Have you ever looked at your business and thought, “This isn’t quite what I imagined it would feel like by now”? You wanted more freedom. More clarity. More ease. A business that felt good to run, not just busy to maintain. But instead, you’re capable, booked, doing the work… and still feeling like you’re spinning your wheels. In this episode, we’re talking about why that happens and, more importantly, what actually needs to shift if you want 2026 to feel different. This isn’t about doing more. It’s not about adding another offer. And it’s definitely not about pushing harder. It’s about upgrading the structure holding your business so you can finally step into the next level you imagined when you started. In this episode, we cover: • Why the business you want for 2026 can’t be built on the structure and habits you created years ago. • What the “messy middle” really is and why it’s a sign you’re ready for refinement, not reinvention. • The difference between effort-based growth and clarity-led growth. • Why doing more tasks won’t create momentum, but refining your foundations will. • The three core shifts that help your business feel calmer, clearer, and more aligned. • How upgrading your structure unlocks consistency, confidence, and space. • What it actually looks like to plan from your next-level vision, not your current limitations. If this episode resonates, you might be feeling: • Busy but not fulfilled • Capable but unclear on your next move • Frustrated by inconsistent income • Tired of rebuilding every month • Ready for a business that feels calmer, simpler, and more intentional If that’s you, this episode will help you see why nothing is “wrong” and where the real leverage point is for your next stage of growth. Your next step If this episode is landing and you’re ready to move out of the messy middle, I’d love to invite you to watch The Next Level Business Blueprint. I’ve created a free 10-minute training () designed exactly for this stage of business. It walks you through the three key shifts you need before you plan your next level. It’s short, practical and will help you instantly see what’s missing, what’s out of alignment and what needs tightening before you map out 2026. Access it via the link in the show notes. Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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Why Your Business Feels Hard Right Now (and How Refinement Fixes It). (Ep. 63)
12/16/2025
Why Your Business Feels Hard Right Now (and How Refinement Fixes It). (Ep. 63)
Does your business feel heavier than it should right now? Not in a dramatic, burn-it-all-down way, but in that quiet, constant exhaustion where you’re always busy, always delivering, always trying… and yet things still don’t feel smooth, consistent, or spacious. In this episode, I’m unpacking a belief shift that so many service-based business owners need at this stage of growth: 👉 Your business doesn’t feel hard because you need to do more. 👉 It feels hard because what you already have hasn’t been refined. Refinement is the missing piece that turns a busy business into a sustainable one. It’s the bridge out of the messy middle and the key to creating consistency, confidence, and momentum without adding more to your plate. In this episode, we cover: Why feeling stuck or frustrated at this stage isn’t failure, it’s friction. The difference between adding more strategies and refining what already exists. Why AI and automation cannot fix unclear offers or messy delivery. The three core areas that typically need refining before growth feels easier. How refinement creates more profit, more time back, and more ease. What refinement actually looks like in a real, service-based business. You’ll hear why refinement isn’t about tearing everything down, it’s about tightening, simplifying, and strengthening what’s already working so your business can finally support you. If your business feels like: You’re busy but under-earning. Delivery takes more time and energy than it should. Marketing feels inconsistent or reactive. Everything looks “fine” on the outside but chaotic on the inside. This episode will help you understand why — and what needs to shift next. 🎯 Ready to go deeper? If this episode is landing and you’re ready to move out of the messy middle, I’d love to invite you to watch The Next Level Business Blueprint. I’ve created a free 10-minute training () designed exactly for this stage of business. It walks you through the three key shifts you need before you plan your next level. It’s short, practical and will help you instantly see what’s missing, what’s out of alignment and what needs tightening before you map out 2026. Access it via the link in the show notes. Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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Before You Plan 2026, You Need to Come Back to This One Thing (Ep 62).
12/07/2025
Before You Plan 2026, You Need to Come Back to This One Thing (Ep 62).
Before you map out your 2026 offers, revenue goals or big “this year I’ll finally…” plans, there’s one thing most established business owners unintentionally skip. Your why. Your vision. The deeper driver that used to energise you… but may have quietly faded into the background. If you’ve been feeling a bit off, a bit directionless, or unsure what your next level actually looks like, this episode is your recalibration. You can’t build the next stage of your business from a version of yourself you’ve already outgrown. And planning from overwhelm, fatigue or “what you’ve always done” only leads to the same year on repeat. In this episode, we dive into how to reconnect with the deeper clarity you need before you make any decisions about 2026. Because when you reconnect with your why and vision, everything else becomes sharper: your offers, structure, pricing, messaging and business model. We explore: • The subtle signs you’ve drifted away from your original why. • Why planning from your current overwhelm keeps you stuck. • How your next level comes from remembering, not adding more. • The three pillars of reconnecting with your why, vision and identity. • Why your foundations matter more than any strategy, system or automation. • The real story behind how I rebuilt my business in a completely different season of life. • How your vision influences your offers, boundaries, pricing, energy and capacity. Expect a grounded, honest conversation about what growth really requires in this stage of business and why clarity always comes before strategy. If you’re feeling: • Booked and busy, but disconnected. • Like your business is working… but not for you. • Unsure what the next level realistically looks like. • Ready for more revenue, more space, and a more supportive structure. • Tired of planning from pressure or comparison. …this episode will help you get anchored again. If you’re listening and thinking, “I need that clarity,” I’ve created a free 10-minute training () and guided worksheet designed exactly for this stage of business. It walks you through the three key shifts you need before you plan your next level. It’s short, practical and will help you instantly see what’s missing, what’s out of alignment and what needs tightening before you map out 2026. Access it via the link in the show notes. Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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I Want You To Hear This Before You Use AI to Grow Your Business (Ep. 61).
12/03/2025
I Want You To Hear This Before You Use AI to Grow Your Business (Ep. 61).
So many service providers are turning to AI and automation hoping it will finally help them stay consistent, market more, and grow faster. But here’s the truth most people miss: AI can’t fix a lack of clarity. It can’t fix a scattered offer. And it can’t fix a business that’s running on custom work, inconsistent pricing or ill-fit clients. 🎁 Get the FREE 15-minute training: Learn the three simple shifts you need before stepping into your next stage of growth. Clarify what’s out of alignment, what’s missing and what needs tightening so you can plan for 2026 with confidence. Grab it instantly AI simply speeds up whatever is already happening. If things feel messy, rushed or inconsistent… AI will make that happen faster. In this episode, I breaks down the three core foundations every service-based business needs before AI can actually become a growth tool rather than a band-aid. You’ll walk away knowing exactly what to tighten so AI supports you instead of overwhelming you. What We Cover: • The real reason AI isn’t fixing your marketing, sales or consistency problem • Why your issue isn’t content or visibility... it’s clarity and structure • The three foundations AI can’t create for you: Clarity on you Clarity on your GreatFit client A clear signature offer + signature framework • Why AI becomes powerful only after these pieces are in place • How clarity and structure create the conditions for sustainable, steady growth • What business feels like when the foundations are right: lighter, more confident, more consistent Why This Matters: If you’ve been in business for a couple of years and things still feel reactive or inconsistent… you don’t have a marketing problem. You have a clarity-and-structure problem. And when you fix that first, AI actually helps you streamline your workload, stay consistent and grow sustainably, rather than amplifying the chaos. This message sits at the heart of Esther’s CLEAR Business Growth Framework — the same framework inside Get Clear & Grow, her 12-month mentorship program helping service providers attract more great-fit clients, refine their offers and grow with confidence. Free Resource Mentioned: 🎁 Get the FREE 15-minute training: The Next Level Business Blueprint Learn the three simple shifts you need before stepping into your next stage of growth. Clarify what’s out of alignment, what’s missing and what needs tightening so you can plan for 2026 with confidence. Grab it instantly Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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The One Thing You Must Fix Before You Can Create Consistent Months in Business.
11/24/2025
The One Thing You Must Fix Before You Can Create Consistent Months in Business.
Trying to grow by adding more offers, more marketing, or more effort is like pouring water into a leaky bucket. This episode explores the real issue underneath inconsistent results and why fixing your focus, not your workload, is what turns unpredictable months into steady, sustainable growth. What we cover in this episode: Why doing more isn’t solving the problem: Many service providers feel pressure to be more visible, create more content, or launch new offers. When the foundation underneath isn’t solid, this only amplifies overwhelm. If you’ve been avoiding growth activities because your current business already feels too heavy, you’re not alone. That resistance is a signal, not a flaw. 2. The core shift you need to make: Growth comes from clarity, not volume. When business feels clunky, inconsistent, or exhausting, it’s usually because the foundations need tightening. You’re skilled, capable, experienced, and excellent at your craft. The next chapter simply requires a different level of clarity and structure. 3. Why simplicity creates consistency: Simplicity sells. Businesses that grow sustainably are the ones built on clear offers, clear messaging, and a clear pathway for the right clients to find and buy from you. The right things, done consistently, outperform doing everything. A client example of what becomes possible: You’ll hear the story of a parent coach who rebuilt her foundations, created one aligned offer, and went on to sell eighteen spots. Not by doing more, but by doing the right things in the right order. The one thing you must fix before consistent months are possible: Your focus. Scattered focus produces scattered results. When you align three core pieces, your growth stabilises: • Simplified signature offers that fit your strengths and capacity • Deep clarity on your great fit client and their real journey • Repeatable marketing and sales rhythms designed to work even when life is full When these click, your business stops leaking time, money, and energy. What this creates for you A business that feels lighter and more grounded. Confidence in your direction. A daily rhythm that feels clear instead of chaotic. You’ll hear Lisa’s experience using the Clear Business Growth Framework and how it allowed her to grow sustainably without overwhelm. You’ll also learn how this framework was built, drawing on years of experience across sales, business development, marketing, coaching, education, entrepreneurship, and the very human lessons that come from loss, transitions, values-led decisions, and rebuilding. These threads shaped the CLEAR Business Growth Framework and the five pillars that hold it together: • Clarity • Laser focused messaging • Execution • AI and Automation • Review and refinement Join the December intake of Get Clear & Grow Applications are open for the final round at 2025 pricing. This six month program is for service based business owners who want steady, fulfilling, profitable months built on clarity and structure, not hustle. There are five places available. Apply at esthergretton.com/getclearandgrow. Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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Why I Believe Selling Isn’t About Persuading. It’s About Helping the Right People Make the Right Decision. (Ep. 59).
11/18/2025
Why I Believe Selling Isn’t About Persuading. It’s About Helping the Right People Make the Right Decision. (Ep. 59).
Selling gets a bad rap, mostly because many of us have experienced the pushy, uncomfortable version of it. In this episode, my aim is to reframesselling entirely. Instead of trying to convince people, she breaks down how to sell in a way that feels grounded, ethical, and human. You’ll hear why great sales conversations are built on connection, clarity, and understanding your great-fit clients. I shares stories from my years in business development, including how focusing on empathy and fit helped me exceed sales targets and build long-term trust. This episode is especially for service-based business owners who believe deeply in their work but hesitate when it’s time to talk about their offer. If selling feels awkward or heavy, this conversation will help you shift the pressure off persuasion and back onto genuine support. In this episode, we cover: • Why so many business owners feel resistance around selling. • The belief shift that makes selling feel natural, not forceful. • How connection, fit and clarity change the entire sales experience. • Why sales calls can feel energising instead of draining. • What integrity looks like in a real sales conversation. Free Training: If you want a clearer, more structured approach to marketing and selling your services, register for my upcoming free live masterclass From Scattered to Structured. You’ll learn how to create consistent months using the CLEAR Business Growth Framework and build a simple system that supports your marketing, sales, and delivery. Register at Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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The Hidden Step To Standing Out in a Saturated Market That A Lot Of People Miss (Ep. 58).
11/11/2025
The Hidden Step To Standing Out in a Saturated Market That A Lot Of People Miss (Ep. 58).
You know that feeling when you’re doing great work, your clients love it, your results speak for themselves, but somehow, it feels like people online don’t see it? You’ve refined your offers, rewritten your messaging, niched down (more than once)… and yet, you’re still not standing out in the way you know you could. Here's what I beleive to be true: Standing out isn’t about being louder or doing more. It’s about being clearer. And that’s where your Signature Framework comes in: the structure that makes your expertise visible, memorable, and easier to sell without shouting for attention. In this episode, I share: Why your brilliance might be invisible right now (and how to change that). What a Signature Framework actually is and how it turns quiet expertise into clear authority. The 3 biggest benefits of building your framework: clarity, confidence, and consistency. How your framework becomes the foundation for your marketing, sales, and delivery. You’ll walk away knowing exactly how to turn what you do naturally into something tangible that clients can instantly understand and trust. Because when your process is clear, your business flows. And when your business flows, you stand out, not because you’re louder, but because you’re unmistakably you. Free Masterclass: Join my live masterclass, From Scattered to Structured, where I’ll walk you through how to create consistent months and sustainable growth without adding more to your plate. You’ll learn how to bring clarity and structure to your offers, clients, and delivery and discover how your Signature Framework ties it all together. Register free at or tap the link in the show notes. Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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Forget "Ideal Clients." Here’s What Really Goes Into Attracting Great-Fit Clients (and It’s Not Just Ideal Client Avatars).
11/04/2025
Forget "Ideal Clients." Here’s What Really Goes Into Attracting Great-Fit Clients (and It’s Not Just Ideal Client Avatars).
You’ve probably heard it a thousand times: “Know your ideal client.” “Get clear on your niche.” And while that advice isn’t wrong, it’s not the whole story. Because you can know exactly who your ideal client is on paper, their age, coffee order, favourite podcasts, and still end up working with clients who drain your energy, stretch your boundaries, or make business feel heavier than it should. In this episode, I’m unpacking what really goes into attracting Great-Fit Clients... the ones who energise you, value your expertise, and make business feel light and fulfilling again. 🎧 Listen now to learn: How to identify and attract clients who feel good to work with. What boundaries signal to the right people (and how they filter out the wrong ones). Why redefining your “ideal client” as a great-fit partner changes everything about how you sell, serve, and grow. I also share my own behind-the-scenes story of what happened when I said “yes” to the wrong clients and how I turned things around by getting clear on what I wanted, how I worked best, and who my services were truly for. Because here’s the truth: Attracting Great-Fit Clients isn’t luck. It’s a result of clarity, structure, and boundaries that make your business work for you, not the other way around. Links mentioned in this episode: 👉 Register for my free live webinar From Scattered to Structured You’ll learn how to create consistent months and sustainable growth without adding more to your plate. Inside, I’ll walk you through my CLEAR Business Growth Framework, the foundation for building clarity, structure, and systems that support you and your business long-term. Register free at Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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3 Signs You’ve Outgrown Your Business Goals (And How to Create New Ones Before You Burn Out). Ep. 56.
10/30/2025
3 Signs You’ve Outgrown Your Business Goals (And How to Create New Ones Before You Burn Out). Ep. 56.
You’ve hit the goals you once dreamed about yet something feels off. The spark’s gone, the “why” feels fuzzy, and you’re wondering whether the version of success you built still fits. In this episode, Esther unpacks what it means to outgrow your old goals and how to realign your business with what actually feels fulfilling now. You’ll learn how to reconnect with your motivation, reshape your vision, and make space for the version of you who’s evolved since you started. What We Cover: The invisible burnout of achieving everything you wanted. How fast growth can quietly pull you off track. Three reflection questions to help you realign with your current “why.” A client story that shows how clarity creates momentum again. The surprising truth: growth without direction isn’t success, it’s noise. Reflection Questions: What do I actually want now? Why does that matter to me? What needs to shift for that to become real? These questions help you rebuild alignment between your time, energy, and goals, so your business supports your life, not the other way around. Links Mentioned: If this episode resonated, go deeper with Esther’s , a free 12-minute training that helps you measure what truly matters: the balance between income, time, and energy. Instant access available Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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The Truth About "10K / 20K Months" and Why They Don’t Mean What You Think. [Ep. 55]
10/23/2025
The Truth About "10K / 20K Months" and Why They Don’t Mean What You Think. [Ep. 55]
You’ve hit those big months, maybe 10k, 20k, or more, but it doesn’t feel the way you thought it would. You’re proud of what you’ve built, but also a little tired, stretched, and wondering if this is what success is supposed to feel like. In this episode, we’re flipping the script on the traditional “more is better” mindset and talking about what sustainable success really looks like, through something I call your Fulfilment Figure. Your Fulfilment Figure is that personal sweet spot where your income, time, and energy align, so your business supports your life, not the other way around. It’s not about working harder, it’s about getting clearer. If you’ve been feeling like you can’t keep doing it this way, this conversation is your permission slip to redefine success on your terms. In This Episode, You’ll Learn: Why “hitting big months” isn’t the problem, and what the real issue is. The signs your business has outgrown the model of success you started with. How to shift from “more” to “aligned” growth. What your Fulfilment Figure is and how it becomes your blueprint for sustainable success. A powerful client story that shows how small clarity shifts can completely change how you feel in your business. 🔗 Resources Mentioned: Free 10-Minute Training: It's Time To Redefine Success Beyong The 10k / 20k Month Hustle. Discover Your Fulfilment Figure. Find your balance between income, time, and energy and build a business that finally fits your life. Instant access Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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The Confidence Shift: How Raising Your Prices Attracts Better Clients, Not Fewer. (Ep 54).
09/07/2025
The Confidence Shift: How Raising Your Prices Attracts Better Clients, Not Fewer. (Ep 54).
In Australia today, women still earn just 78 cents for every dollar a man earns, and yet, women are starting nearly half of all new businesses. The truth? If we’re undervaluing our work, we’re reinforcing the very pay gap we’re trying to close. In this episode of The Clear Business Growth Show, I dig into the fears, myths, and shifts around pricing so you can finally charge with confidence and attract the right clients. We’ll cover: Why discounting doesn’t serve you or your clients The real reason raising your prices creates more space and better results How to simplify your offers so clients say “yes” with ease Why the right clients aren’t scared off by higher prices—they’re drawn to them The secret to anchoring your pricing in transformation, not time The takeaway: Raising your prices isn’t about greed, it’s about alignment, sustainability, and creating space for your best work. Discounting holds you back, but clarity and simplicity set you free. If you’re ready to package your services into a compelling Signature Offer that makes sales easier and allows you to confidently raise your prices, book your today. In just 90 minutes, we’ll repackage your services into a premium offer with a Signature Framework—and within three days, you’ll receive your personalized 12-Month Clear Growth Game Plan. ✨ Coming up next week: We’ll tackle the “confidence gap” that keeps so many service providers playing small. If you’ve been craving more confidence and clarity in how you show up, you won’t want to miss this one. Thanks for listening, Esther Gretton Instagram: Email:
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Are Referrals Keeping You Small? Here’s How to Break Free and Finally Grow With Confidence. (Ep 53).
09/02/2025
Are Referrals Keeping You Small? Here’s How to Break Free and Finally Grow With Confidence. (Ep 53).
Referrals feel like a dream at first, they show up warm, pre-sold, and it feels like proof you’re doing great work. But if referrals are your only growth strategy, they’ll keep you stuck: ❌ Your income is capped. ❌ You feel out of control, waiting for clients to come to you. ❌ And too often, you end up working with people who aren’t the right fit. I know, because I’ve been there. And in this episode, I share the wake-up call that changed everything for me and the exact strategy I used to stop waiting on referrals and start signing better-fit clients consistently. You’ll learn: The hard lesson I learned from a “bad-fit” referral client (and why I’ll never ignore my gut again). The hidden dangers of relying only on referrals (no one talks about these until you’re stuck in them). The three biggest reasons referrals keep service providers capped. The simple fixes to clarify, package, and price your offers so clients come in consistently. How to create a marketing rhythm that puts you in control of your growth. If you’ve been waiting for business growth to happen instead of leading it yourself, this episode will show you how to shift from reactive to proactive, and open up space for more great-fit clients, stronger offers, and a business that finally feels like yours. 👉 my 12-month business growth program for coaches, consultants, creatives, and service professionals. Each month I welcome in five service providers. Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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The Bucket With Holes: Why Your Income Ceiling Isn’t About Effort. (Ep 52.)
08/23/2025
The Bucket With Holes: Why Your Income Ceiling Isn’t About Effort. (Ep 52.)
If you’ve ever felt like you’re working harder than ever but your income still isn’t moving, you’re not alone. Many established service providers hit a frustrating revenue ceiling, not because they’re lazy or disorganised, but because their business has structural “holes” that hustle alone can’t fix. In this episode of The Clear Business Growth Show, I share: The biggest mistake service providers make when trying to grow (and why it keeps you stuck). A real client story of how restructuring her pricing and offers gave her back one full day a week, while increasing her income. The “bucket with holes” analogy that will completely shift how you think about growth. A simple action step you can take right now to start plugging the leaks and creating more breathing room in your business. You’ll walk away knowing that your growth doesn’t have to come from longer hours, late nights, or discounting your services. Instead, it comes from putting clear structure around your offers, pricing, and marketing rhythm so you can finally earn more while working less. ✨ Free Resource: If today’s episode hit home, grab your free copy of my Confident Pricing Guide. Inside, you’ll learn the five-step method I use with private clients to repackage, reprice, and reposition their offers — so they can consistently attract higher-paying, great-fit clients without feeling salesy. 👉 Download it
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The 3 Hidden Signs You’re Undercharging (Even If You’re In Demand). (Ep 51.)
08/15/2025
The 3 Hidden Signs You’re Undercharging (Even If You’re In Demand). (Ep 51.)
You’ve got clients, you're delivering brilliant results… but your income hasn’t moved in months (or even over 1 year). It’s probably not your workload. It’s your pricing. In today’s episode, I’m sharing 3 clear (and commonly missed) signs that you might be undercharging, even with a waitlist of clients. We’ll talk about what those signs look like in real life, why overdelivering and under-earning often go hand in hand, and how to shift your pricing without losing your integrity (or your clients). If you’re ready to earn more without working more, this one’s for you. What You’ll Learn: The 3 signs you’re underpricing (and how to spot them in your business). Why being fully booked doesn’t always mean you’re profitable. How confident pricing helps attract better-fit, higher-paying clients. A simple starting point to realign your pricing without overhauling everything. Mentioned in this episode: 👉 Book your Clear Growth Game Plan: A 90-minute strategy session to help you refine your pricing, position your offers, and grow without burnout. Subscribe & Review: If you found this episode helpful, make sure to hit follow so you don’t miss the next one, and if you’re feeling generous, leave a quick review. It helps us reach more brilliant service-based business owners like you. Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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Ep 50: The Pricing Shift That Helped My Client Drop a Day a Week and Earn More
08/09/2025
Ep 50: The Pricing Shift That Helped My Client Drop a Day a Week and Earn More
If you’ve been working harder than ever but your income hasn’t moved in months (or even years), this episode is for you. Discover the exact pricing shift that helped my client cut one full day from her work week while earning more, without burning out or attracting the wrong clients. Inside, I’ll share: The #1 mistake service providers make that keeps them stuck at the same income level. How to restructure your offers and pricing so you can earn more without adding more hours. A simple step you can take this week to confidently raise your prices and attract better-fit clients. Whether you’re a done-for-you service provider, coach, consultant or creative or you’ll walk away with a clear next step to break through your income ceiling and create more time freedom, without feeling salesy. Links & Resources: 🎯 Grab your free Confident Pricing Guide: https://esthergretton.com/pricingguide 📩 Let’s connect on Instagram:
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Ep 49: 3 Signs Your Business Is Keeping You Stuck and How to Fix It.
08/02/2025
Ep 49: 3 Signs Your Business Is Keeping You Stuck and How to Fix It.
Do you feel like your business is running you instead of the other way around? In this episode of The Clear Business Growth Show, I share three signs your business might be unintentionally keeping you stuck and how to break free. You’ll learn how to shift from “freelancer mode” to “CEO mode” so you can: • Create more clarity and control in your day-to-day • Simplify your offers and marketing • Build a business that supports your life, not consumes it This episode is for established service-based business owners who want growth without adding more hustle or overwhelm. What You’ll Learn: • Why many service providers secretly still operate like freelancers • The mindset shift that moves you from reactive to intentional CEO • One weekly habit that gives you space to lead your business confidently Resources & Links: • The business growth program for service providers ready to grow without burning out • Find out if the program is a good fit for you. Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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Ep 48: How to Stop the Marketing Roller Coaster and Grow Consistently.
07/26/2025
Ep 48: How to Stop the Marketing Roller Coaster and Grow Consistently.
Discover why burst marketing keeps you stuck in feast-or-famine and how to build a simple weekly marketing rhythm that brings consistent leads. Are you stuck on the marketing roller coaster trying to grow your service-based business? One week you’re posting everywhere, sending emails, chasing referrals… and the next week you disappear because client work takes over. If you’ve ever wondered why your income feels inconsistent (despite being busy) and how to finally create a marketing rhythm that actually works, this episode is for you. Inside, I’m sharing: Why “burst marketing” keeps you in feast-or-famine mode. The simple shift that creates consistent leads without hustling harder. How to build a minimum marketing rhythm that fits your busiest week. Easy marketing actions you can do in minutes (not hours). You don’t need more hustle or just a “positive mindset” (eye roll). You need a realistic, repeatable approach that keeps your business growing, even when life gets busy. Links & Resources mentioned in this episode: Join my free newsletter, Get Clear Weekly: your Tuesday dose of clarity with one mindset shift + one practical step to grow your business (without the hustle). Subrscribe for free Connect with me on Instagram for weekly business growth tips and behind-the-scenes. Thanks for listening, Esther Gretton Website: Instagram: @esther.gretton Email:
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Ep 47: Got Marketing Anxiety? Here’s What You’re Likely Missing (and How to Fix It).
07/19/2025
Ep 47: Got Marketing Anxiety? Here’s What You’re Likely Missing (and How to Fix It).
Feel like you’re second-guessing every post, pitch, or piece of content? It’s not you, it’s a clarity gap. Let’s fix that. Description: Marketing anxiety is real and if you’ve ever spiralled after hitting publish, deleted a draft for the fifth time, or wondered if you just don’t have the “confidence gene,” this episode is for you. In this episode, I’m walking you through the real reasons marketing feels shaky (hint: it’s not your talent or your offer), the 3 most common clarity gaps that keep service-based business owners stuck in second-guessing mode, and how to shift into grounded, confident action. We’ll cover: Timestamps: • [00:08] The inner spiral: why second-guessing feels so exhausting • [03:03] Why caring deeply can make marketing harder—not easier • [05:00] The surprising reason you feel “unsafe” hitting post • [06:42] Clarity Gap #1: Not being clear on your great-fit client • [07:45] Clarity Gap #2: Your voice sounds more like “shoulds” than you • [09:56] Clarity Gap #3: A fuzzy offer message that feels shaky to sell • [10:22] Why second-guessing is a momentum killer—and what to do about it • [12:00] The antidote: How clarity builds confidence, consistency, and trust • [13:00] A gentle reminder if you’re stuck on the marketing hamster wheel Resources Mentioned: • The Get Clear Weekly Newsletter: • Curious to work with me? Check out my signature program: Like what you hear? Subscribe, share, and leave a review. It helps more service-based business owners find their clarity and ditch the burnout. 👉 For full show notes and transcript, click here: Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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Ep 46: More Clients, Less Chaos: How to Market Without Burning Out.
07/13/2025
Ep 46: More Clients, Less Chaos: How to Market Without Burning Out.
Feeling like the more you grow, the more exhausted you get? You’re not imagining it and you’re definitely not alone. In this heart-to-heart episode, I’m pulling back the curtain on what it actually takes to grow a service-based business sustainably. I’m sharing my honest story of burnout (and what I’d do differently now), plus the practical shifts I’ve made to protect my energy and continue growing. You’ll hear: Why burnout often shows up right when you’re trying to grow The subtle ways hustle culture sneaks into your business How I structure my weeks, systems, and marketing to reduce overwhelm The first steps to creating more capacity and breathing room in your business Whether you’re teetering on the edge of burnout or just want a more sustainable way forward, this episode is for you. Links + Mentions: → Join the free weekly reset: → Learn more about the Get Clear & Grow program: → Let’s connect on Instagram: Full episodes shownotes and transcript
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Ep 45: This One Shift Will Make Your Marketing Feel Easier & Get You Better Results.
07/05/2025
Ep 45: This One Shift Will Make Your Marketing Feel Easier & Get You Better Results.
Been told to just “post more,” “show up consistently,” or “try harder” if you want to grow your business and book more clients. And while there’s some truth to that, it completely skips a crucial step. In this episode, I’m sharing what really needs to happen before you take more marketing action and why this one shift can change everything about how your content lands, how confident you feel showing up, and how quickly your marketing starts working. We’ll talk about: ✨ The real reason your marketing might feel hard, flat, or frustrating ✨ Why doing more doesn’t work if your message isn’t clear ✨ What clarity really means (it’s not just having a niche!) ✨ How to know if your message is too broad and how to fix it ✨ The 3 foundations every service-based business needs before scaling If you’re spinning your wheels, second-guessing your posts, or tired of feeling like you’re saying all the right things with no traction, this episode is for you. Mentioned in this episode: Ready to get clear and grow? Enrollment for my signature program is open now. If you want to stop guessing and start growing, with a marketing and sales strategy tailored to you, . Subscribe + Review If this episode resonated with you, I’d love it if you subscribed and left a review. It helps other service-based business owners find the show and get the clarity they need too. 💛 Transcript and full show notes available Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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Ep 44: You’re Not Bad at Marketing. You’re Just Missing This One Thing.
06/28/2025
Ep 44: You’re Not Bad at Marketing. You’re Just Missing This One Thing.
If marketing for your service business feels awkward, overwhelming, or just plain gives you the ick, you’re not alone. Whether it’s showing up on Instagram, sending a sales email, or prepping for a webinar, many brilliant business owners hit a wall when it’s time to market themselves. In this episode of The Clear Business Growth Show, I’m unpacking the real reason why marketing can feel so hard (hint: it’s not because you’re bad at it) and the powerful mindset shift that can help you find your voice, connect more confidently, and start attracting the right clients. You’ll discover how to shift from “one-to-many” marketing that feels forced, to human-first marketing that’s grounded in empathy and real connection. If you’re tired of guessing what to say, this episode will help you simplify your message, speak directly to your dream clients, and build trust, without the burnout. Inside this episode: • Why even experienced service providers struggle with content confidence • The hidden power of 1:1 connection (and how to translate that into your content) • A simple way to make your marketing feel like a real conversation • How to use a Client Empathy Map to clarify your messaging and content strategy • Why marketing with empathy leads to more great-fit clients and steady business growth Perfect for you if: You’re a service-based business owner who wants to grow your business with clarity and ease, not more hustle. You’re craving a clear marketing strategy that feels aligned, effective, and natural. You want to simplify your content plan and attract premium clients without trying to be everywhere at once. Resources & Links: • Get your Tuesday reset: • Learn about my coaching program: Connect with Me: • Instagram: • Website: www.esthergretton.com • Email: esther@esthergretton.com Loved this episode? Please leave a 5-star review and share with a fellow business owner, it helps more great-fit listeners find us!
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Ep 43: Marketing Feeling Awkward? Here’s the Mindset Shift You Need.
06/21/2025
Ep 43: Marketing Feeling Awkward? Here’s the Mindset Shift You Need.
Struggling to show up online confidently? You’re not alone. For many service-based business owners, marketing feels awkward, unnatural, or even a bit icky... especially if you care about integrity and real connection. In this episode of The Clear Business Growth Show, I’m sharing a powerful mindset shift that helps you move from overwhelmed and inconsistent to confident and clear in your marketing and sales. We’ll explore: Why marketing feels hard when you’re a heart-led service provider. The reason sales often feel pushy and what to do instead. A mindset + messaging strategy that helps you market like you’re talking to just one person (because you are). How to create authentic content that connects and converts. If you’re tired of second-guessing your content or feeling stuck when it comes to marketing your services, this episode is packed with clarity and practical tips to help you grow your business, without burning out or faking it. 🎧 Hit play now and start showing up in your marketing with more clarity, confidence, and ease. ✨ Subscribe to The Get Clear Weekly: Want mindset support and simple marketing strategies sent straight to your inbox? Subscribe to my free newsletter designed for service-based business owners who want to attract great-fit clients with less stress and more clarity. Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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Ep 42: The Myth of ‘Good Work Speaks for Itself’ (And What to Do Instead).
06/14/2025
Ep 42: The Myth of ‘Good Work Speaks for Itself’ (And What to Do Instead).
You’re great at what you do. Your clients get amazing results. But… marketing? It still feels like a mystery. If you’ve ever said, “I just don’t know how to talk about what I do” or “Marketing feels like shouting into the void,”you’re not alone, and this episode is for you. We’re unpacking one of the biggest myths in service-based business: the idea that good work speaks for itself. It sounds noble. But it keeps too many brilliant business owners stuck, undercharging, and attracting the wrong clients (if any at all). In this episode, I’ll walk you through: ✔️ Why being good at what you do isn’t enough to grow, ✔️ The real reason your marketing might not be landing, ✔️ Three foundational shifts to help your message finally click with your great-fit clients. You’ll leave with clarity on what’s really going on behind that stuck feeling—and practical next steps to move forward. Links Mentioned: 🎓 Free Masterclass: Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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Ep 41: What to Do When Referrals Slow Down (and You’re Craving Consistency).
06/07/2025
Ep 41: What to Do When Referrals Slow Down (and You’re Craving Consistency).
If your business has been growing thanks to word of mouth and referrals, well that's amazing! That’s a big win. But what happens when those referrals start to slow down? Or worse, dry up completely? In this episode, we’re having a real (and necessary) chat about moving from reactive to proactive in your marketing, so you’re not left wondering where your next client is coming from. I’m sharing why relying solely on referrals can keep you stuck in unpredictability, and the exact steps to help you take back control, attract more great-fit clients, and grow with clarity and confidence. What we cover in this episode: Why referrals aren’t a sustainable long-term growth strategy How to know when it’s time to build more predictable systems The first step to creating a marketing + sales strategy that actually works for you What your great-fit clients need to hear (and how to say it so it lands) How to feel more in control of your income and business growth Mentioned in this episode: Free Masterclass:The 3 Simple Fixes to Help More Great-Fit Clients Say “Yes I’m In” Join me Thursday, 19 June at 10am AEST
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Ep 40: Why Your Offer Isn’t Landing (It’s Not the Price).
06/01/2025
Ep 40: Why Your Offer Isn’t Landing (It’s Not the Price).
Feeling like your once-successful offer is getting crickets instead of client enquiries? It’s not just you, and it’s not just your price. In this episode, I’m diving into the clarity gaps that sneak in as we evolve in business and how a subtle shift in your offer or messaging can make all the difference. You’ll learn: The real reason your offer might not be converting like it used to The clarity gap that creeps in after the first couple of years in business Why over-tweaking or under-tweaking your offer misses the mark How to realign your messaging and offer with your great-fit client (without scrapping everything and starting from scratch) Whether you’re getting fewer enquiries or feeling disconnected from your current mix of clients, this episode will help you zoom out, reconnect with your strengths, and make the clarity tweaks that bring those joyful “I’m in!” messages back to your inbox. QUOTE TO REMEMBER: “A confused mind doesn’t buy—clarity is what helps people say yes with confidence.” TUNE IN IF YOU’RE THINKING: “My offer used to work… why isn’t it now?” “I feel like I can help lots of people, but I’m struggling to clearly say what I do.” “I’ve got different offers for different clients, and now everything feels messy.” Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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Ep 39: The Truth About AI? It Can’t Fix Confused Marketing. Here’s What to Get Clear On First.
05/24/2025
Ep 39: The Truth About AI? It Can’t Fix Confused Marketing. Here’s What to Get Clear On First.
Let’s talk about something I know many of you have been wondering: how do you use AI in your business without sounding robotic or losing the real you in your marketing? In this episode, I’m diving into how to use AI as a creative tool, not a crutch. I’ll share how I personally use it (yep, even for family meal planning with hidden veggies), and how I support my clients to use it inside Get Clear & Grow in a way that actually strengthens their message, rather than diluting it. We’ll chat about using AI for brainstorming and organising your thoughts, how to train a custom GPT to sound like you, and why that human-to-human connection in your marketing still matters more than ever. This isn’t about handing over your voice, it’s about knowing how to keep it front and centre while letting AI do some of the heavy lifting. In this episode, you’ll learn: • [00:02:45] How I use AI in everyday life (and the funny ChatGPT moment with my husband) • [00:06:50] Why I guide clients through using AI inside Get Clear & Grow • [00:10:30] The best way to brainstorm with AI without losing your message • [00:15:00] How to create a custom GPT that sounds like you • [00:18:20] Why authenticity is still your most powerful marketing asset • [00:21:10] What AI can’t fix: clarity and message must come first • [00:24:00] My favourite ways to keep your marketing human in an AI-heavy world Thanks for listening: Esther Gretton www.getclearandgrow.com
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Ep 38: Stuck In A Business Slump? Here’s How To Get Out Of It.
05/17/2025
Ep 38: Stuck In A Business Slump? Here’s How To Get Out Of It.
If you’ve ever found yourself staring at your laptop, wondering why everything feels so hard, even though you’re doing all the things, you’re not alone. In this episode, we’re talking real talk about business slumps: why they happen, how to recognise the hidden causes (hint: it’s not just about strategy), and what to do when the spark feels like it’s gone. Whether you’re feeling a bit burnt out, off-track, or just plain over it, this episode will help you pause, reflect, and reconnect with the parts of your business that actually matter. You’ll walk away with a practical lens to assess where things might be out of alignment and some gentle but powerful ways to shift back into clarity and momentum. Because this isn’t about burning it all down, it’s about getting clear again. What’s in this episode: 0:06 – What a business slump really feels like (and why it’s so common) 2:59 – My first real experience with burnout in business—and what it taught me 6:45 – Three key areas to assess when your spark feels missing 9:28 – Why reconnecting with your great-fit client can reignite your marketing mojo 11:50 – The real role your energy and wellbeing plays in business momentum 13:35 – What a slump is really trying to tell you (spoiler: it’s not failure) 15:34 – The two types of misalignment that can quietly drain your motivation 17:55 – The strategy gaps that might be keeping you stuck (and how to fix them) 22:12 – Why your offer, audience, and energy need to work together 24:00 – A reminder: you don’t have to do this alone Thanks for listening, Esther Gretton Instagram: @esther.gretton Email:
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