Why Being Affordable is Killing Your Med Spa (and What to Do Instead)
Release Date: 01/29/2025
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The Fast-Action Framework to Go From IDEA to Launching NEW OFFERS
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There’s a belief that the more you THINK about something, the better it will be. But in business? That’s RARELY true. In this quickie episode, I break down the concept of Minimum Viable Magic—the mindset and strategy I use (and teach my clients) to stop overthinking and start doing. Plus, I also share the BTS of how I recently launched a brand new program BEFORE it was “perfect,” why early feedback matters, and MORE. Tune in to learn the fastest way to get momentum and improve as you go. HIGHLIGHTS What Minimum Viable Magic means. Why action creates confidence and...
info_outlinePremium patients won’t trust you with their results if you don’t trust yourself to charge what you’re worth. In this episode, I reveal why being accessible to everyone may be limiting your profits, client outcomes, and authority in your market. I share how premium pricing not only builds trust with high-value clients but also positions your med spa as the go-to solution for outstanding results. Plus, I break down the ripple effect of your pricing mindset on your team and sales strategies to stand out as a provider and attract loyal clients.
HIGHLIGHTS
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Why affordability is unsustainable for your businesses.
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The mindset shift you need to attract premium patients.
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How your pricing conveys your expertise and authority.
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The hidden cost of under-recommending treatments.
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Why premium pricing increases loyalty and profits.
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How to overcome your team’s price sensitivity beliefs.
RESOURCES + LINKS
Learn more about the Premium Patient Magnet Toolkit HERE
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com