Med Spa CEO
The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends. Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.
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The #1 Person You Need to Sell To in 2026
01/14/2026
The #1 Person You Need to Sell To in 2026
The #1 person you need to sell to may not even be on your radar! Today, I unpack why leaders like you need to sell yourself first in order to see massive results. How you sell yourself transforms everything: your energy, your authority, your confidence, and more. This episode will give you the tools to stop second-guessing yourself, own what you do, and change the way you show up in 2026. If you’re still not sold on yourself, here’s how to go all-in on your team, your offer, and your vision! HIGHLIGHTS The #1 person you need to sell to in 2026. What happens when you sell yourself first vs. when you don’t. How selling from self-belief changes the way you show up. Signs you’re not actually sold on yourself (+ how to fix it). 5 areas you need to be sold on + why it matters. How to find where you still need to sell yourself. RESOURCES + LINKS Apply for The Med Spa Advantage FOLLOW Heather: Website:
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The ONE Belief About Money That Is Stopping Your Growth (+ How to Fix It Fast)
01/07/2026
The ONE Belief About Money That Is Stopping Your Growth (+ How to Fix It Fast)
Generosity isn’t something you earn after success. It’s a decision that creates it. In this episode, I dive into one of the most powerful forces shaping your business, your leadership, and your experience of growth: generosity. Many leaders believe abundance will come once they hit a certain revenue milestone, but what I see over and over again is that scarcity shows up long before money ever becomes the real issue. I talk about how your beliefs around investing, paying others, pricing your work, and even receiving support directly impact how your business grows and how it feels to run it. When you decide to experience generosity now, abundance stops being something you chase and starts becoming something you create. HIGHLIGHTS Why generosity is a decision, not a reward. How scarcity quietly shows up in leadership and business growth. The story that revealed a deeper issue around entitlement and value. How early financial hardship shaped my relationship with money. Why generosity benefits the giver more than the receiver. The difference between seeing expenses as costs versus investments. RESOURCES + LINKS Try Ask Heather AI for 30 Days Apply for The Med Spa Advantage FOLLOW Heather: Website:
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The Growth Assets Every Med Spa Needs to Build Booked-Out Authority (Part 3)
12/31/2025
The Growth Assets Every Med Spa Needs to Build Booked-Out Authority (Part 3)
Growth becomes simple when every part of your business is built to produce outcomes instead of chaos. In Part 3 of this series, I talk about turning ideas into infrastructure and ensuring that your marketing, consults, offers, and helping the right patients achieve outstanding results. I break down how to build signature menus around patient avatars, why named consults and annual plans anchor authority, and how to connect paid ads, organic content, guides, and events into one cohesive system. This framework is how you build an unshakeable foundation for growth in 2026 and beyond. HIGHLIGHTS Why outcomes are the backbone of every profitable business. Tips to design offers that guide patients from point A to point B. How signature plans and named consults build authority. Use annual plans and consults to reinforce expertise. Ways to connect front-end offers to back-end revenue systems. RESOURCES + LINKS Try Ask Heather AI for 30 Days Apply for The Med Spa Advantage FOLLOW Heather: Website:
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Turn One Off Appointments Into Long-Term Patients (The 3 Pillars of Transformational Client Loyalty)
12/24/2025
Turn One Off Appointments Into Long-Term Patients (The 3 Pillars of Transformational Client Loyalty)
If your clients aren’t rebooking consistently, it’s not a motivation problem… it’s a systems problem. In this episode, I’m sharing a replay of a live training I taught in partnership with GlossGenius, where I broke down the 3 pillars of transformational client loyalty. We dive into how to move clients from one off appointments into long-term commitments, restructuring your menu around outcomes, and building an automated retention engine that works behind the scenes. I also share the CARES consultation framework, how to design a multi-million dollar menu built around solutions instead of services, and how automation can become your partner in driving rebooking, renewals, and long-term loyalty. Get ready to stop chasing rebookings and start leading with systems that make loyalty inevitable. HIGHLIGHTS The 3 pillars of transformational client loyalty. Why most consultations fail to create long-term commitment. The CARES framework that turns consults into annual plans. The sales psychology technique that increases plan and package buy-in. Automation is your partner in retention and rebooking. RESOURCES + LINKS Sign up to get a 2-week FREE trial of GlossGenius Try Ask Heather AI for 30 Days Apply for The Med Spa Advantage FOLLOW Heather: Website:
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5 Marketing Non-Negotiables for Med Spas to Scale in 2026 (Without Chasing Trends)
12/17/2025
5 Marketing Non-Negotiables for Med Spas to Scale in 2026 (Without Chasing Trends)
If your growth still depends on referrals, inconsistent content, or hoping the premium client finds you, it’s time to rethink how your marketing ecosystem is actually working. In this episode, I break down the 5 non-negotiable elements every Med Spa CEO needs in their marketing ecosystem to build trust, increase visibility, and create real demand without chasing trends or burning out. I talk about why we’re in the middle of a trust recession, what that means for your patients’ buying behavior, and how to trust-stack your marketing so you can confidently charge premium prices and stop worrying about fluctuations. HIGHLIGHTS Why 5 non-negotiables are required to build trust, visibility, and demand. The trust recession and how patient buying behavior is changing. Why word of mouth alone no longer supports scalable growth. How paid advertising creates consistent visibility in your market. Why a content hub is essential for authority and long-term growth. On demand conversion triggers that pre-sell your expertise and offers. How internal marketing maximizes the ROI of your lead. RESOURCES + LINKS Try Ask Heather AI for 30 Days Apply for The Med Spa Advantage FOLLOW Heather: Website:
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The Marketing Ecosystem Behind My 2026 Growth Strategy
12/10/2025
The Marketing Ecosystem Behind My 2026 Growth Strategy
This episode is a behind-the-scenes look at how my entire business model has evolved and exactly how we are preparing to scale in 2026. After spending 2025 rebuilding my offer suite and marketing ecosystem from the ground up, this next chapter is all about visibility, leverage, and building a business that grows without requiring more of my time. I share my full marketing ecosystem, how each offer works together, how revenue streams have shifted, and what this means for how you can grow your own med spa or aesthetic business with clarity and confidence. HIGHLIGHTS Why 2025 was all about foundation, and why 2026 is about massive visibility. The reason I rebuilt my entire business model and offer suite. Why I chose a small and mighty team over scaling a giant sales organization. The three parts of the marketing ecosystem and how they work together. How tiny offers and lead magnets drive long-term growth and revenue. The biggest revenue shift from 2024 to 2025 and what it taught me. RESOURCES + LINKS Try Ask Heather AI for 30 Days Apply for The Med Spa Advantage FOLLOW Heather: Website:
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Upgrade 4 Core Beliefs That Are Secretly Capping Your Revenue (with THIS Framework)
12/03/2025
Upgrade 4 Core Beliefs That Are Secretly Capping Your Revenue (with THIS Framework)
You cannot out-strategize your internal architecture. In this episode, inspired by a powerful mastermind experience, I share the Belief Diamond and why your success is always tied to what you believe about yourself, your offers, your market, and your clients. I break down why some practitioners scale faster than others even when their strategy isn’t better, how belief silently shapes every decision you make, and the four core areas that determine whether or not your business can actually grow beyond its current ceiling. HIGHLIGHTS Why no amount of strategy can outperform a limiting belief system. The four core belief areas that determine how far your business can actually grow. How the lack of belief silently leaks into your offers, marketing, and team performance. Why some competitors scale faster even without more expertise. How to self-score your Belief Diamond and uncover your real growth ceiling. What to look for in team members if you want confident performers, not resistance. RESOURCES + LINKS Try Ask Heather AI for 30 Days DM “SIGNATURE” on to learn about the live workshop series Apply for The Med Spa Advantage FOLLOW Heather: Website:
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End Decision Fatigue: The CEO Frameworks To Plan a Profitable 2026
11/26/2025
End Decision Fatigue: The CEO Frameworks To Plan a Profitable 2026
If you struggle with self-leadership, you may have a lot of decision debt keeping you stuck in place. Today’s episode will provide you with 3 CEO frameworks to end decision fatigue for good and crush 2026. I share common signs of decision fatigue in high achievers, what causes overwhelm, and how to override it to take immediate action. I also go over the tools you need to upgrade your mindset for the new year, including how to set goals, tap into your vision, and dream bigger than you thought possible. Consider this your roadmap for a profitable 2026, starting right now! HIGHLIGHTS 3 mental frameworks for a profitable new year. What causes decision fatigue in high achievers, CEOs, and leaders. How to override decision paralysis and take action. What to audit from this year before moving into 2026. Why you need a 3-year vision plan + how to vision plan for the future. The 1 hour CEO method for small business owners. RESOURCES + LINKS Apply for The Med Spa Advantage FOLLOW Heather: Website:
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The Courageous CEO: Choose Action Over Complacency (Part 2)
11/19/2025
The Courageous CEO: Choose Action Over Complacency (Part 2)
This is part two of the Courageous CEO series, and we’re getting even more practical. In this episode, I break down five core traits of courageous CEOs and share with you how to actually build these muscles in real time inside your med spa or aesthetic practice. I share how to choose courage over complacency, take action even when your brain wants certainty, and expand the emotional capacity required to handle bigger goals, bigger responsibility, and bigger visibility. Get ready to step into the version of yourself who leads boldly, makes decisive moves, and plays the long game required to build a category-of-one practice. HIGHLIGHTS Why courageous CEOs move first and figure it out later. How fear, embarrassment, and uncertainty keep you from making big moves. The farmer vs. hunter metaphor for sustainable growth. How expanding your emotional capacity unlocks bigger goals and results. How to spot and stop the hidden “complacency buzz” that quietly caps your revenue. RESOURCES + LINKS DM "Advantage" on Instagram to get instant access to The 3 Levers to 3x Your Med Spa in 2026 Try Ask Heather AI for 30 Days Apply for The Med Spa Advantage FOLLOW Heather: Website:
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The Courageous CEO: 5 Traits That Move the Needle & Set You Apart as a Leader (Part 1)
11/12/2025
The Courageous CEO: 5 Traits That Move the Needle & Set You Apart as a Leader (Part 1)
The bigger your business grows, the more discomfort you’ll have to handle. In this episode, I break down what it truly means to be a courageous CEO and why your emotional capacity determines the size of your results. I talk about how to lead through uncertainty without losing momentum. I also share Gary Vee’s take on what separates a $700K business from a $10M one and how courage, not confidence, is the bridge between the two. Get ready to expand your capacity for discomfort, master your mindset, and lead with resilience through every season of growth. HIGHLIGHTS What Gary Vee says separates $700K and $10M business owners. How your thinking influences every result you create. How to stay in motion when client complaints, team changes, or ad fatigue hit. Coaching story on how mindset shifts changed outcomes during COVID. Why your emotional capacity determines your income capacity. RESOURCES + LINKS Try Ask Heather AI for 30 Days Apply for The Med Spa Advantage FOLLOW Heather: Website:
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Turn Strangers into Pre-Sold Patients (The Before-During-After Marketing Playbook)
11/05/2025
Turn Strangers into Pre-Sold Patients (The Before-During-After Marketing Playbook)
Visibility without trust doesn’t book premium, ready-to-buy patients. In this episode, I break down the trust-building assets every aesthetic or wellness practice needs across the entire customer journey, before, during, and after. I share how to engineer content, frameworks, guides, emails, events, and your consult flow so they shorten the trust timeline, pre-sell your authority, and lead patients directly into your signature offers. HIGHLIGHTS How to design a 3-stage trust ecosystem. The 4 content pillars that build authority. A replicable authority funnel (with opt-in + email sequence) you can spin up now. How to use the CARES consult to systematically stack trust during appointments. Follow up ideas that compound trust over time. RESOURCES + LINKS Try Ask Heather AI for 30 Days Apply for The Med Spa Advantage FOLLOW Heather: Website:
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The 4 C’s Framework to Take Your Team from Stuck to Full Buy In
10/29/2025
The 4 C’s Framework to Take Your Team from Stuck to Full Buy In
Introducing new systems in your Med Spa? You’re almost guaranteed to meet resistance. But that doesn’t mean your team is lazy or broken. In this episode, I talk about how to lead your team through the discomfort of doing things differently with clarity, encouragement, and structure. I break down Dan Sullivan’s 4Cs framework and how to build a positive accountability system that drives results (without creating resentment). Get ready to turn resistance into momentum and become the kind of leader your business needs for its next level. HIGHLIGHTS Why resistance is a normal (and expected) part of growth. The reason your team avoids change (hint: it’s not laziness). Dan Sullivan’s 4 C’s framework to help you and your team build confidence. What to do when a team member resists selling premium packages. How to tell if someone’s coachable or just not the right fit. How to build a growth mindset culture in your practice. RESOURCES + LINKS Try Ask Heather AI for 30 Days Apply for The Med Spa Advantage FOLLOW Heather: Website:
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How to Create the Signature Menu That Makes It Easy for Clients to Say Yes
10/22/2025
How to Create the Signature Menu That Makes It Easy for Clients to Say Yes
If your menu is just a list of services, you’re leaving serious money on the table. In this episode, I talk about how to create a transformation-based menu that doesn’t just inform your clients but influences their decisions, increases retention, and raises your average visit value. I share the mindset shift that helped me ditch “à la carte chaos” and build a consult system around outcomes instead of treatments. I also break down how the right visual frameworks, package names, and messaging all tie together to create a profitable patient journey. Tune in to learn how to make your menu your strongest sales tool! HIGHLIGHTS Why your menu should sell outcomes, not just treatments. What the data says about bundling, decision fatigue, and patient spend. A breakdown of problems vs. outcomes for better marketing hooks. The “Patient 365” visual that simplifies the menu and marketing strategy. How to tie your menu into marketing, consults, and team accountability. What high-performing Med Spas are doing differently with packages. RESOURCES + LINKS Try Ask Heather AI for 30 Days DM “SIGNATURE” on to learn about the live workshop series Apply for The Med Spa Advantage FOLLOW Heather: Website:
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What to DO When You are Feeling Defeated in Your Business
10/15/2025
What to DO When You are Feeling Defeated in Your Business
Let’s be real, there are weeks in business that will test you. Team tension, client issues, revenue dips, or plain old fatigue can throw you off your game if you’re not anchored into something deeper. In this episode, I share how to lead your business through moments of defeat without spiraling into self-doubt or burnout. I break down the exact mindset shifts I teach inside Med Spa Advantage and how I personally lead myself when things feel hard. Tune in to how to reframe setbacks as leadership data, coach your team without resentment, and why your feelings can’t run the show. HIGHLIGHTS How to lead when emotions are high but results feel low. Why your feelings are valid but can’t drive business decisions. A new way to view tough feedback, team turnover, or slow sales. Why holding the vision matters more than having every answer. How to zoom out, reset expectations, and build real momentum. RESOURCES + LINKS Try Ask Heather AI for 30 Days Apply for The Med Spa Advantage FOLLOW Heather: Website:
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How to Protect Your Profit as You Grow
10/08/2025
How to Protect Your Profit as You Grow
Just because your revenue is growing doesn’t always mean your profit is. In this episode, I talk about the exact moment most Med Spa owners get stuck when they shift from a solo referral-based model into a growing team and multi-channel marketing machine, but forget to upgrade their backend systems. I break down the trap of customization on the fly and why high revenue often hides low margins. I also share the Profit Engine Formula that helps you scale with clarity and control. Tune in to learn how to design a menu, consult process, and team accountability structure that actually supports sustainable profitability without the overwhelm. HIGHLIGHTS Why 50% of small businesses fail. The client's story that inspired this episode. Two metrics every Med Spa owner must track. What AMSPA data says about profit drops when scaling. Ways to use habit data to coach your team effectively. How to keep team performance consistent across providers. RESOURCES + LINKS Try Ask Heather AI for 30 Days http://heatherterveen.com/trial Apply for The Med Spa Advantage FOLLOW Heather: Website:
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Future-Proofing Your Business & Team With AI
10/01/2025
Future-Proofing Your Business & Team With AI
AI is moving fast, but that doesn’t mean you need to lose your values, creativity, or human touch along the way. In this episode, I talk about how entrepreneurs can approach AI ethically, intentionally, and creatively in our businesses. I also share a conversation I had with my 16-year-old daughter Reese, who recently launched a nonprofit and was hesitant to use AI or even social media… until she realized how it could help her nonprofit thrive. Get ready to embrace tools that give you more time, more creativity, and more leadership capacity because smart AI strategy is the new CEO skillset. HIGHLIGHTS Why my 16-year-old daughter resisted using ChatGPT for her nonprofit. Why I’m doubling down on AI agents (and not hiring humans). The ethical question I ask before implementing AI tools. Why “old souls” may resist AI. How to future-proof your business (and your kids) without losing the human element. What GPS, autocorrect, and your car reveal about how we’ve already adopted AI. RESOURCES + LINKS Try Ask Heather AI for 30 Days AI Agents Episode with Mike LeMieux Apply for The Med Spa Advantage FOLLOW Heather: Website: Art for Art (Reese’s Nonprofit):
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How to Create a Sustainable Business that Sells More
09/24/2025
How to Create a Sustainable Business that Sells More
You didn’t start your business just to burn out in the treatment room. In this episode, I break down the common “founder’s traps” that keep you overbooked and overwhelmed, and the mindset shifts and margin-building moves to finally lead like a CEO. I share how to coach your team without expecting them to sell like you, how to restructure your schedule and pricing without a revenue cliff, and create the white space required to actually lead. Get ready to confidently step out of the room, scale with intention, and grow your business on purpose and not just survive the week. HIGHLIGHTS Why coaching your team doesn't mean waiting for perfection. The #1 mindset trap that keeps Med Spa owners stuck in the room. How to set an actual date to reduce your treatment hours. The 3 part pricing matrix I use to raise rates strategically. How to coach your team to 80% sales performance without micromanaging. RESOURCES + LINKS Try Ask Heather AI for 30 Days Apply for The Med Spa Advantage FOLLOW Heather: Website:
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Turn Tox Patients Into Premium Comprehensive Clients With This Business Model Shift
09/17/2025
Turn Tox Patients Into Premium Comprehensive Clients With This Business Model Shift
If your calendar is packed with Tox appointments but your revenue isn’t scaling, it’s time to rethink your model. In this episode, I share exactly how to transition from a high-volume, low-margin business to a scalable premium model using signature offers, annual consultations, and intentional client journey design. I break down the mindset and systems you need to turn your transactional Tox clients into high-value relationships. Tune in to learn how to package your expertise into a long-term premium pathway. HIGHLIGHTS Why “Tox clients” don’t automatically convert into your premium packages. The mindset shift to go from high volume to high value. How to build an ecosystem of signature offers. The role of the Annual Consultation in retention and clarity. How to build back-end systems that support premium retention. RESOURCES + LINKS Try Ask Heather AI for 30 Days Apply for The Med Spa Advantage FOLLOW Heather: Website:
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Building a Powerhouse Team that Doubles Down on Integrity, Client Retention & Signature Packages with Tara VanderValk, Kristin Whittington, Ana Broadwater, and Sarah Griffin
09/10/2025
Building a Powerhouse Team that Doubles Down on Integrity, Client Retention & Signature Packages with Tara VanderValk, Kristin Whittington, Ana Broadwater, and Sarah Griffin
Behind every thriving Med Spa is a team that believes in the mission. In this episode, I sit down with the powerhouse team from Radiance Beautiful Skin, CEO Tara VanderValk, Kristin Whittington, Ana Broadwater, and Sarah Griffin, to talk about how implementing a signature menu and annual consultation process transformed their retention, confidence, and alignment. We dive into what it’s like to be coached together inside Med Spa Advantage, how they shifted from on-the-fly treatment plans to confidently presenting signature packages, and how the CARES consult process has strengthened their client relationships. We also break down the mindset shifts around selling with integrity, growing leadership, and building a team culture that lasts. Tune in to hear how this team moved from sales resistance to service-aligned confidence. HIGHLIGHTS Why clients expect expert recommendations. What made them join Med Spa Advantage (MSA) despite already being successful. How having a signature menu gives providers clarity and confidence. Using the signature consult with returning clients to increase retention. Mindset shifts from the MSA team coaching calls. How to shift from selling to prescribing outcomes. Advice for hiring high-integrity team members. RESOURCES + LINKS Learn more about Radiance Beautiful Skin Try Ask Heather AI for 30 Days Apply for The Med Spa Advantage FOLLOW Heather: Website: Radiance Beautiful Skin:
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Want to Attract Premium Clients? Make the Shift from Suggestive to Assumptive Marketing
09/03/2025
Want to Attract Premium Clients? Make the Shift from Suggestive to Assumptive Marketing
If your marketing, consults, or offers feel watered down, chances are you're stuck in suggestive mode when what you really need is assumptive authority. In this episode, I talk about why assumptive marketing, used by premium brands like Apple and Chanel, builds trust, attracts high value clients, and scales your business. I also break down the difference between assumptive and suggestive marketing, plus why this subtle mindset shift completely changes how your brand is perceived. Tune in to discover expert tips to upgrade your offers, consults, pricing, and packages to the next level. HIGHLIGHTS What happens when assumptive marketing is missing. The danger of recommending “safe” starter plans. Why pricing based on time and effort limits your growth. What Apple and Chanel teach you about confident marketing. How neutrality and confidence create sales safety. Pricing rooted in outcomes vs. product/time. The psychology behind why assumptive messaging converts better. RESOURCES + LINKS Try Ask Heather AI Apply for The Med Spa Advantage FOLLOW Heather: Website:
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How I Made $340K From A $97 Offer
08/27/2025
How I Made $340K From A $97 Offer
Ads get a bad reputation in the Med Spa world, but it’s not the ads that fail… it’s the lack of a smart back-end system to make them work. In this episode, I share the exact strategy that helped me turn a $97 front end offer into over $340K in less than seven months. I talk about why you shouldn’t try to convert everyone, how to filter intentionally, and what really separates cold traffic that works from cold traffic that wastes your money. I also share how one of my clients went from doubting to tripling her revenue. Get ready to convert the right ones into lifetime clients. HIGHLIGHTS Converting everyone should not be the goal of your ads. How a single $97 offer generated $340K+ in revenue. What makes a back-end system truly profitable. The ad agency costs I confidently pay. Why Meta, Google, and YouTube ads do work (if done right). The two non-negotiables for converting cold traffic. RESOURCES + LINKS Apply for The Med Spa Advantage FOLLOW Heather: Website:
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Why Every Premium Practice Needs A Media Arm (& How to Build Yours Without Overwhelm)
08/20/2025
Why Every Premium Practice Needs A Media Arm (& How to Build Yours Without Overwhelm)
Visibility is no longer optional, it’s required. In this episode, I break down why every Med Spa and aesthetic practice needs a media arm to scale sustainably and attract your dream clients consistently. I share the exact mindset shifts, examples, and strategies you need to start building a media presence that reflects your expertise and book more of your signature offers. Get ready to simplify your content strategy, boost your visibility, and finally become known for what you do best. HIGHLIGHTS What my daughter's nonprofit store taught me about visibility and impact. How college sports and creative careers now require a media presence. The one thing your business can’t ignore in 2025. 3 mindset shifts to make media work for your business. Ways to make your video content echo your core offers. How Ask Heather AI can help you with ideation, offers, and content messaging. RESOURCES + LINKS Try Ask Heather AI Apply for The Med Spa Advantage FOLLOW Heather: Website:
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Your 2025 Business Growth Audit: 20 Questions To Show You What’s Working And What’s Not
08/13/2025
Your 2025 Business Growth Audit: 20 Questions To Show You What’s Working And What’s Not
Ready to grow a business that feels as good as it performs? In this special Q&A-style episode, I’m joined by Danny from The Good in Media (my production team), as he puts me on the spot with 20 questions about all things Med Spa growth, marketing, and mindset. We talk about how to create signature offers that attract the right clients, boost confidence in your pricing, and position your Med Spa as the clear premium choice in your market. I also share how we’ve built these exact strategies into our Heather AI tools to help your team train faster, close with more confidence, and MORE. Get ready to stand out, charge more confidently, and attract your best-fit clients in 2025 and beyond. HIGHLIGHTS What a signature menu is and why every Med Spa needs one. The marketing mistake most clinics make with à la carte menus. How decision fatigue affects your patients. Why my most controversial ad worked. The danger of being “affordable” without a pricing strategy. How I help teams shift their mindset around charging more. The most important strategy for competition-proofing your Med Spa. What it really looks like to become a category of one. The growth shift top clinics are already making for 2026. RESOURCES + LINKS Apply for The Med Spa Advantage Get Ask Heather AI FOLLOW Heather: Website:
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What Separates The Top 1% of MedSpas, Plus How to Fix Your Generic Offers and Stand Out In A Saturated Market
08/06/2025
What Separates The Top 1% of MedSpas, Plus How to Fix Your Generic Offers and Stand Out In A Saturated Market
Feel like your services are getting lost in a saturated market? It’s not about reinventing the wheel, it’s about branding it. In this episode, I break down what I call the Brand Power Ladder framework that shows you exactly how to move from generic services to signature branded solutions. I share how I turned basic tote bags into a viral product line and why that same strategy applies to your microneedling, Botox, or skincare packages. Get ready to charge more, create a loyal client base, and step into category-of-one status! HIGHLIGHTS The difference between Red Ocean and Blue Ocean in marketing. How “zhuzhing” existing services can 10x your perceived value. The 3 levels of the Brand Power Ladder. How to go from generic to branded CSPs. How Keller’s Brand Equity Model applies to your med spa offers. Examples of products with premium pricing power. RESOURCES + LINKS Apply for The Med Spa Advantage FOLLOW Heather: Website:
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Why You’re Losing Leads—And How AI Fixes It Fast
07/30/2025
Why You’re Losing Leads—And How AI Fixes It Fast
What if you could clone your brain and have it coach your team, revamp your offers, and write high-converting marketing content 24/7? In this episode, I sit down with Mike LeMieux, founder of Med Spa Media, to break down what we call the AI ecosystem for Med Spas. We talk about the three custom GPTs I built to help my clients implement my frameworks faster, more efficiently, and with less burnout, and how Mike’s agency uses AI to automate lead booking, retention, and reactivation without sacrificing that human touch. Get ready to work smarter, grow faster, and scale like the top Med Spas! HIGHLIGHTS The 3 GPTs I built to multiply the impact of my coaching. How my custom GPT bots help clients with menu creation, consultations, and content. How team members use AI to handle objections and improve sales. Mike’s system for using AI to book, retain, and reactivate patients 24/7. The hybrid approach that keeps your brand human while scaling your systems. The one question you need to ask to know if this AI ecosystem is right for you. RESOURCES + LINKS Learn more from Mike LeMieux Apply for The Med Spa Advantage Check out Unstoppable Brand Free Training Get Ask Heather AI FOLLOW Heather: Website: Mike LeMieux:
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Sell Without Discounting and What to Do Instead To Stay Premium
07/23/2025
Sell Without Discounting and What to Do Instead To Stay Premium
You don’t have to choose between selling and staying premium… YOU just need the right strategy. In this episode, I talk about why mainstream discounting doesn’t work for premium clinics. I break down the White Glove Promotion mindset to elevate your client experience, drive premium sales, and manufacture success for your signature offers. I share examples from luxury brands (like Chanel and Ritz-Carlton), how I coach my clients through launch campaigns, and how I’ve built this exact strategy into Ask Heather AI. Get ready to stop crash discounting and start selling like a premium brand. HIGHLIGHTS How crash discounting trains your audience to expect price drops. What makes a value-add irresistible without sounding salesy. The White Glove Promotion mindset that attracts high-integrity buyers. How to incentivize without cheapening your brand. How I coach clients to maintain a premium identity while increasing conversions. RESOURCES + LINKS Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly Apply for The Med Spa Advantage FOLLOW Heather: Website:
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Build Early Momentum And Successfully Launch Your New Offer
07/16/2025
Build Early Momentum And Successfully Launch Your New Offer
Success doesn’t happen to you… YOU manufacture it. In this episode, I break down the mindset and moves behind building early momentum when launching something new. Whether it’s a signature package, a new membership, or a fresh campaign, I share how to generate your first big wins, create undeniable proof, and build belief both in your team and in yourself. I also share how I used this approach to successfully launch Ask Heather AI, and how you can apply the same strategy to your next big offer. Get ready to stop waiting for traction and start creating it on purpose. HIGHLIGHTS The launch boulder metaphor that changes how you show up in the early stages. How to manufacture proof, momentum, and belief in your offer. Bonus strategies to drive urgency and early results. The win-plan question I ask in every launch planning session. How I used this exact strategy to build buzz and buy-in for Ask Heather AI. RESOURCES + LINKS Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly Apply for The Med Spa Advantage FOLLOW Heather: Website:
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10 Leadership Rituals That Help Me Succeed as a CEO
07/09/2025
10 Leadership Rituals That Help Me Succeed as a CEO
Hustle doesn’t scale long-term, but your nervous system does. In this episode, I break down my 10 personal leadership rituals that have helped me lead and launch with more clarity, calm, and sustainability. I talk about how I built my support systems at home and at work, what somatic regulation looks like in real life, why I continue to invest in coaching across different areas, and MORE. These rituals have changed how I run my business, and they can change yours too. Get ready for more sustainability, joy, and freedom in your business journey. HIGHLIGHTS How building a home support team changed my business trajectory. How nervous system regulation affects clarity, energy, and decision-making. Somatic tools, coaching, and belief work I use to stay mentally strong. How I engineer “safety” before big launches or high-pressure weeks. How saying “NO” more often helped me protect my time, energy, and focus. The most overlooked ritual that’s helped me lead with more longevity and joy. The mindset shift that helps you enjoy growth instead of just surviving it. RESOURCES + LINKS Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly Apply for The Med Spa Advantage FOLLOW Heather: Website:
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7 Psychological Hacks to Help You and Your Team Sell with Confidence
07/02/2025
7 Psychological Hacks to Help You and Your Team Sell with Confidence
What if the reason your team isn’t closing like you had nothing to do with talent and everything to do with psychology? In this episode, I break down 7 powerful principles that will help you train your team to sell with confidence, clarity, and conviction without sounding scripted or robotic. I share how to build a consult process that converts, energizes your team, and reflects the premium brand you’ve worked so hard to build. Plus, I share how to use Ask Heather AI to roleplay real scenarios and reinforce high-converting sales behavior on demand. Get ready to ditch robotic scripts and build a team that sells with the same energy and expertise as you! HIGHLIGHTS The 7 psychology principles that will upgrade your team’s sales skills. How to model high-converting consults without micromanaging. The crawl-walk-run method to level up consultations. Why your team’s belief, not the script, drives premium sales. How to use AI to boost confidence, refine consults, and scale results. The leadership shift that helps your team sell with YOUR conviction. The most effective way to train new team members quickly. RESOURCES + LINKS Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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Be the Enthusiastic Leader Your Business Needs
06/25/2025
Be the Enthusiastic Leader Your Business Needs
Want to know the secret behind high-performing leaders and premium sales? It’s not just your strategy, it’s your energy. In this episode, I break down how your enthusiasm, conviction, and clarity become the magnet that draws in team buy-in and client conversions. I share what it really looks like to lead with energy, how to realign quickly, and the shifts that make you the kind of leader people trust, follow, and buy from. HIGHLIGHTS Why your ENERGY is your #1 sales and leadership tool. How toxic team members lower your team’s effectiveness. Steps to audit and realign your energy with your business vision. How to embody enthusiasm without faking it. The FASTEST way to reconnect with purpose and conviction. Ways to build a workplace that energizes you and your team. RESOURCES + LINKS Save your seat for the FREE live workshop: Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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