Med Spa CEO
The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends. Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.
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Why You’re Losing Leads—And How AI Fixes It Fast
07/30/2025
Why You’re Losing Leads—And How AI Fixes It Fast
What if you could clone your brain and have it coach your team, revamp your offers, and write high-converting marketing content 24/7? In this episode, I sit down with Mike LeMieux, founder of Med Spa Media, to break down what we call the AI ecosystem for Med Spas. We talk about the three custom GPTs I built to help my clients implement my frameworks faster, more efficiently, and with less burnout, and how Mike’s agency uses AI to automate lead booking, retention, and reactivation without sacrificing that human touch. Get ready to work smarter, grow faster, and scale like the top Med Spas! HIGHLIGHTS The 3 GPTs I built to multiply the impact of my coaching. How my custom GPT bots help clients with menu creation, consultations, and content. How team members use AI to handle objections and improve sales. Mike’s system for using AI to book, retain, and reactivate patients 24/7. The hybrid approach that keeps your brand human while scaling your systems. The one question you need to ask to know if this AI ecosystem is right for you. RESOURCES + LINKS Learn more from Mike LeMieux Apply for The Med Spa Advantage Check out Unstoppable Brand Free Training Get Ask Heather AI FOLLOW Heather: Website: Mike LeMieux:
/episode/index/show/aestheticsuccess/id/37550845
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Sell Without Discounting and What to Do Instead To Stay Premium
07/23/2025
Sell Without Discounting and What to Do Instead To Stay Premium
You don’t have to choose between selling and staying premium… YOU just need the right strategy. In this episode, I talk about why mainstream discounting doesn’t work for premium clinics. I break down the White Glove Promotion mindset to elevate your client experience, drive premium sales, and manufacture success for your signature offers. I share examples from luxury brands (like Chanel and Ritz-Carlton), how I coach my clients through launch campaigns, and how I’ve built this exact strategy into Ask Heather AI. Get ready to stop crash discounting and start selling like a premium brand. HIGHLIGHTS How crash discounting trains your audience to expect price drops. What makes a value-add irresistible without sounding salesy. The White Glove Promotion mindset that attracts high-integrity buyers. How to incentivize without cheapening your brand. How I coach clients to maintain a premium identity while increasing conversions. RESOURCES + LINKS Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly Apply for The Med Spa Advantage FOLLOW Heather: Website:
/episode/index/show/aestheticsuccess/id/37420215
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Build Early Momentum And Successfully Launch Your New Offer
07/16/2025
Build Early Momentum And Successfully Launch Your New Offer
Success doesn’t happen to you… YOU manufacture it. In this episode, I break down the mindset and moves behind building early momentum when launching something new. Whether it’s a signature package, a new membership, or a fresh campaign, I share how to generate your first big wins, create undeniable proof, and build belief both in your team and in yourself. I also share how I used this approach to successfully launch Ask Heather AI, and how you can apply the same strategy to your next big offer. Get ready to stop waiting for traction and start creating it on purpose. HIGHLIGHTS The launch boulder metaphor that changes how you show up in the early stages. How to manufacture proof, momentum, and belief in your offer. Bonus strategies to drive urgency and early results. The win-plan question I ask in every launch planning session. How I used this exact strategy to build buzz and buy-in for Ask Heather AI. RESOURCES + LINKS Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly Apply for The Med Spa Advantage FOLLOW Heather: Website:
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10 Leadership Rituals That Help Me Succeed as a CEO
07/09/2025
10 Leadership Rituals That Help Me Succeed as a CEO
Hustle doesn’t scale long-term, but your nervous system does. In this episode, I break down my 10 personal leadership rituals that have helped me lead and launch with more clarity, calm, and sustainability. I talk about how I built my support systems at home and at work, what somatic regulation looks like in real life, why I continue to invest in coaching across different areas, and MORE. These rituals have changed how I run my business, and they can change yours too. Get ready for more sustainability, joy, and freedom in your business journey. HIGHLIGHTS How building a home support team changed my business trajectory. How nervous system regulation affects clarity, energy, and decision-making. Somatic tools, coaching, and belief work I use to stay mentally strong. How I engineer “safety” before big launches or high-pressure weeks. How saying “NO” more often helped me protect my time, energy, and focus. The most overlooked ritual that’s helped me lead with more longevity and joy. The mindset shift that helps you enjoy growth instead of just surviving it. RESOURCES + LINKS Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly Apply for The Med Spa Advantage FOLLOW Heather: Website:
/episode/index/show/aestheticsuccess/id/37262785
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7 Psychological Hacks to Help You and Your Team Sell with Confidence
07/02/2025
7 Psychological Hacks to Help You and Your Team Sell with Confidence
What if the reason your team isn’t closing like you had nothing to do with talent and everything to do with psychology? In this episode, I break down 7 powerful principles that will help you train your team to sell with confidence, clarity, and conviction without sounding scripted or robotic. I share how to build a consult process that converts, energizes your team, and reflects the premium brand you’ve worked so hard to build. Plus, I share how to use Ask Heather AI to roleplay real scenarios and reinforce high-converting sales behavior on demand. Get ready to ditch robotic scripts and build a team that sells with the same energy and expertise as you! HIGHLIGHTS The 7 psychology principles that will upgrade your team’s sales skills. How to model high-converting consults without micromanaging. The crawl-walk-run method to level up consultations. Why your team’s belief, not the script, drives premium sales. How to use AI to boost confidence, refine consults, and scale results. The leadership shift that helps your team sell with YOUR conviction. The most effective way to train new team members quickly. RESOURCES + LINKS Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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Be the Enthusiastic Leader Your Business Needs
06/25/2025
Be the Enthusiastic Leader Your Business Needs
Want to know the secret behind high-performing leaders and premium sales? It’s not just your strategy, it’s your energy. In this episode, I break down how your enthusiasm, conviction, and clarity become the magnet that draws in team buy-in and client conversions. I share what it really looks like to lead with energy, how to realign quickly, and the shifts that make you the kind of leader people trust, follow, and buy from. HIGHLIGHTS Why your ENERGY is your #1 sales and leadership tool. How toxic team members lower your team’s effectiveness. Steps to audit and realign your energy with your business vision. How to embody enthusiasm without faking it. The FASTEST way to reconnect with purpose and conviction. Ways to build a workplace that energizes you and your team. RESOURCES + LINKS Save your seat for the FREE live workshop: Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
/episode/index/show/aestheticsuccess/id/37138625
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Create Content That Leads To Cash Flow
06/18/2025
Create Content That Leads To Cash Flow
Most content sounds the same, and that’s exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it’s written for “everyone and no one.” I break down what “authority-infused content” actually looks like, why your offers matter more than the algorithm, and how to write content that magnetizes your dream clients. Get ready to learn how to connect your content to cash flow using authority-infused marketing! HIGHLIGHTS The #1 content mistake Med Spa owners make. What “to whom it may concern” content looks like. How to shift from vendor-sounding copy to brand authority. The 70/30 rule for high-converting content. Tools to help you create authority-infused content faster and easier. RESOURCES + LINKS Save your seat for my FREE live workshop: Grab Cashflow Content to start creating offer-backed content that sells Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
/episode/index/show/aestheticsuccess/id/37036555
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Why Innovation is Your Real Job As a CEO
06/11/2025
Why Innovation is Your Real Job As a CEO
Great CEOs don’t wait for inspiration—they create it. In this episode, I talk about innovative leadership, and why it’s the missing link in your business growth. I share tips for how to build your “creative muscle”, the tools I use in my own business, and how to use white space and AI to amplify your genius. Remember, the BEST Med Spa CEOs aren’t just operators, they’re innovators. HIGHLIGHTS Why creative thinking IS strategic thinking for Med Spa CEOs. What it means to be the creative director of your business. Daily habits to build your creative muscle. How I use sketchbooks and Ask Heather AI to amplify creative direction. Ways to practice your daily expression. RESOURCES + LINKS Learn more about Ask Heather AI HERE Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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The 3 Pillars of an Unstoppable Brand That Sells High-Ticket Offers
06/04/2025
The 3 Pillars of an Unstoppable Brand That Sells High-Ticket Offers
Most aesthetic businesses blend in, but unstoppable brands stand out. In this episode, I break down what it really takes to create a brand so magnetic that premium clients seek you out. I share how I built a category-of-one brand, why branding is your biggest asset, and the 3 core pillars I coach clients to focus on to create an identity so strong it makes the competition irrelevant. Plus, I share a BTS peek at the upcoming free workshop I created to help you build your own unstoppable brand. HIGHLIGHTS Why most Med Spa owners unintentionally create a commodity business. The 3 pillars of an unstoppable brand. What Habit Salon does differently that draws clients from across the country. Why unique intellectual property is the foundation of brand authority. The mindset shift to help you stop thinking about competitors. What belief-driven sales really means. RESOURCES + LINKS Join our free live training to Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
/episode/index/show/aestheticsuccess/id/36840400
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The Fast-Action Framework to Go From IDEA to Launching NEW OFFERS
05/28/2025
The Fast-Action Framework to Go From IDEA to Launching NEW OFFERS
There’s a belief that the more you THINK about something, the better it will be. But in business? That’s RARELY true. In this quickie episode, I break down the concept of Minimum Viable Magic—the mindset and strategy I use (and teach my clients) to stop overthinking and start doing. Plus, I also share the BTS of how I recently launched a brand new program BEFORE it was “perfect,” why early feedback matters, and MORE. Tune in to learn the fastest way to get momentum and improve as you go. HIGHLIGHTS What Minimum Viable Magic means. Why action creates confidence and NOT research! How to pre-sell new packages, programs, or offers with intention. The mindset shift top-performing CEOs use to launch faster. ONE question to help you identify what you’ve been avoiding. Why you don’t need a funnel or website to start selling your next offer. RESOURCES + LINKS Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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Your Top Med Spa Questions Answered! Pricing, Team Buy-In, Social Media + More
05/21/2025
Your Top Med Spa Questions Answered! Pricing, Team Buy-In, Social Media + More
Back by popular demand — it’s another Q&A episode! I answer some of the most common questions I’ve received from clients and podcast listeners just like you. I talk about the new practice in today’s market, the mindset shift that helped me scale faster, launching offers, and MORE. Whether you’re curious about pricing menus or creating effective social media content, I’ve got you covered to make your med spa stand out above the rest. Get ready to think more strategically about how you're building your practice. HIGHLIGHTS What I’d focus on FIRST if I were launching a new practice today. Why building a “concept” clinic gives you a premium edge over commodity-based practices. The #1 mindset shift that helped me scale faster. How to get team buy-in when launching new services or packages. The BIGGEST mistake med spas make with social media content. RESOURCES + LINKS Submit a question for a future episode, email us at with the subject line: Podcast Question. Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
/episode/index/show/aestheticsuccess/id/36648395
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The Hidden Cost of Underpricing Your Med Spa Services (How to Charge Premium Prices with Confidence)
05/14/2025
The Hidden Cost of Underpricing Your Med Spa Services (How to Charge Premium Prices with Confidence)
Pricing is subjective, and the truth is, you’re probably undercharging. In this episode, I talk about the exact framework I teach my private clients to help them create sustainable and high-profit businesses. I dive deep into your beliefs around money, the power of positioning, and how to price with intention. Tune in to learn how to identify when it’s time to raise your prices, how to coach your team on premium offers, and why pricing is about so much more than the number on the tag. HIGHLIGHTS The 3 filters of the Pricing Matrix. How your pricing beliefs influence your team’s performance. The big mistake most providers make when launching memberships. What to do if your market feels “too rural” or “too competitive”. How to stop projecting your money stories to your clients. Why your signature menu is your most powerful pricing tool! RESOURCES + LINKS Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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Big Announcement! I Created A Tool to Simplify Your Marketing, Save Time, and Make You More Money!
05/07/2025
Big Announcement! I Created A Tool to Simplify Your Marketing, Save Time, and Make You More Money!
We're at the beginning of a new era, and how you adapt will determine how fast you grow. In this part two of my AI mini-series, I share how to use custom-developed AI (not your average ChatGPT!) to help you implement and scale your marketing, sales, and signature offers faster than ever. I talk about how Ask Heather AI was born, how it works, and why it’s the future of strategic support for aesthetic CEOs. Tune in to discover how to stay ahead of the curve and become a leader in your industry! HIGHLIGHTS Why AI is the most disruptive tool for the internet. How I use custom-developed GBTs (not basic plug-ins!) to accelerate client results. How Ask Heather AI supports faster implementation of signature systems. The 3 core AI assistants we've built. How technology helps you train team members and standardize high performance outcomes. Why AI won’t replace human coaching. RESOURCES + LINKS Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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Use AI to Dramatically Increase Productivity and Go From Overwhelmed to Optimized
04/30/2025
Use AI to Dramatically Increase Productivity and Go From Overwhelmed to Optimized
Are you ready to unlock the power of AI to grow your business FASTER? In this episode, I'm pulling back the curtain on how I'm personally using artificial intelligence to supercharge my productivity. I'll share real-world strategies that'll help you leverage AI to grow your practice, save time, and create more space for what truly matters. Whether you're a tech newbie or curious about AI's potential, you'll walk away with actionable insights that can transform how you work and live. HIGHLIGHTS Tools to become faster and more efficient in your work (and life!) How to use AI as a content creation brainstorming partner. What I’m doing with custom AI for my business. Ways voice riffing with AI can improve strategic thinking. Using AI to enhance human connection, not replace it. RESOURCES + LINKS Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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The Event Strategy to BOOST Revenue without Giving Away Tons of Discounts (or Losing Your Sanity)
04/23/2025
The Event Strategy to BOOST Revenue without Giving Away Tons of Discounts (or Losing Your Sanity)
Tired of exhausting, discount-driven events that drain your team and barely move the needle? I've got a game-changing strategy for you! In this episode, I'm sharing my approach for events that will help you attract your dream patients, position yourself as an absolute expert, and triple your event revenue — all while keeping your sanity intact. I'll walk you through my SPA framework that transforms in-person events from big, chaotic shebangs to focused, premium experiences that actually grow your business. Trust me, you do NOT want to miss these insights that could completely transform how you approach marketing and client engagement in your practice! HIGHLIGHTS My event strategy to boost revenue (without giving away tons of discounts). The power of doing quarterly focused events to attract premium, dream clients. Tips to create more meaningful connections with your patients. How to position yourself as the expert authority. The benefit of focusing on a very specific type of dream patient/client. How to host events without all the stress. RESOURCES + LINKS Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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The Mindset and Strategy Behind Converting $15K Treatment Plans with Tommie Jo
04/16/2025
The Mindset and Strategy Behind Converting $15K Treatment Plans with Tommie Jo
Ever wonder how to confidently present high-ticket treatment plans without overwhelming your clients — or yourself? In this episode, I sit down with one of my incredible clients, Tommie Jo, owner of Driftless Aesthetics. We talk about the mindset, systems, and strategies that will take you from doing it all yourself to confidently presenting $15–$18K comprehensive treatment plans that your clients say YES to. We also share tips on how to eliminate decision fatigue, train your team into the ultimate conversion machine, and position yourself as an authority within your industry. HIGHLIGHTS How Tommie Jo went from solo provider to confident CEO of a growing Med Spa. Strategies to confidently present $15–18K treatment plans. How to eliminate decision fatigue for your patients. Structure treatment plans that clients say YES to. Tips to train your team for consistent and high-level outcomes. Why having a clear POV positions you as an industry authority. RESOURCES + LINKS Learn more about Driftless Aesthetics Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website: Follow Driftless Aesthetics:
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The Proven Quarterly Planning Strategy To Create Clarity and Drive Revenue In Your Next 90 Days
04/09/2025
The Proven Quarterly Planning Strategy To Create Clarity and Drive Revenue In Your Next 90 Days
If quarterly planning sounds boring, you’ve been doing it WRONG. In this episode, I give a sneak peek into what I teach in The Med Spa Advantage for how to have your most profitable next 90 days. I break down how to do a thinking audit, how to get clear on your biggest priorities, and why inaction is costing you more than imperfect execution. I also share what I’ve learned about making decisions as a CEO, how to plan promotions that actually support your signature offers, and what to avoid if you’re stuck in overthinking mode. Get ready to take radical ownership of your next quarter. HIGHLIGHTS Why quarterly planning outperforms yearly goal-setting. Why you need to plan for failure. How to know which strategies to listen to (and which to cut). What to include in your quarterly game plan. The strategic questions I ask when planning quarterly promotions and events. Why every team member needs clarity on what’s coming next. RESOURCES + LINKS Apply for The Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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Do I NEED Funnels? (How to Build Organic Funnels that Attract Premium Clients on Autopilot!)
04/02/2025
Do I NEED Funnels? (How to Build Organic Funnels that Attract Premium Clients on Autopilot!)
If you think that funnels are only for online marketers running paid ads, THINK AGAIN. In this episode, I break down the strategy around organic funnels and share exactly how to build one that attracts premium clients who are already pre-sold on what you do. Whether you’ve been relying on word of mouth, paid ads, or social media with no real structure, I break down a simple way to create an organic funnel that builds your authority, showcases your signature offers, and pulls in the right people without being salesy. Plus, I also share a lesson from the luxury brand Burberry and how it applies to your practice. HIGHLIGHTS Why you need ORGANIC funnels. What an organic funnel actually is (and how it's different from paid ads). Examples of how you can use real-life funnels. 3 part content strategy to see your signature offers. Tools to automate your DMs and email opt-ins RESOURCES + LINKS Apply for Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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Answering Your Hottest Questions on How to Handle Price Objections, Raise Your Rates, and Attract High-End Clients
03/26/2025
Answering Your Hottest Questions on How to Handle Price Objections, Raise Your Rates, and Attract High-End Clients
I’ve been collecting your HOTTEST questions over the past few months and I’m answering the ones I get asked the most. I’ll share the mindset and strategy shifts that need to happen if you want to raise your prices, confidently sell your signature packages, and attract high-end clients who DON’T question your rates. I also share my favorite metaphor for navigating underperforming team members, why most owners delay scaling, and how to rewire your beliefs to attract premium clients. Tune in for answers that are going to help you protect your peace and your profit. HIGHLIGHTS What to do when someone isn’t ready to buy your signature package. How to raise your prices without losing loyal clients. How to attract high-end clients who don’t question your pricing. The #1 mistake Med Spa owners make when trying to scale. Whether you should start with packages OR memberships. Why you need to raise prices BEFORE launching a membership. Ways to handle underperforming team members (especially when you don’t want to fire them). The #1 priority every Med Spa CEO must remember. RESOURCES + LINKS Apply for Med Spa Advantage The Med Spa Courses and Programs FOLLOW Heather: Website:
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How to Confidently Sell Premium Packages Without Feeling Salesy with Dr. Gabrielle Freedman
03/19/2025
How to Confidently Sell Premium Packages Without Feeling Salesy with Dr. Gabrielle Freedman
Have you struggled to confidently sell high-ticket treatments or felt the need to justify your rates? In this episode, I sit down with Dr. Gabrielle Freedman, a chiropractor who transformed her sales approach and saw a massive increase in package conversions. She shares the common mistake that was holding her back, the mindset shift that changed everything, and the simple tweaks that made her patients excited to invest in premium treatments. Tune in for strategies to close more sales and deliver outstanding patient results. HIGHLIGHTS 00:00 Meet Dr. Gabrielle Freedman, a family chiropractor. 03:00 How a patient’s reaction sparked the launch of her weight loss program. 07:00 The packaging treatments that changed her approach to sales. 10:00 What keeps seasoned practitioners excited? 13:30 How excitement and enthusiasm make patients say YES. 18:15 Why presenting the full solution (NOT just parts of it) improves sales and results. 23:30 How to remove financial hesitation to sell with ease. 26:00 What to do when lead flow drops and how to make every consultation count. 32:15 How do you present treatments so patients feel excited (not overwhelmed)? 34:00 What’s next for Dr. Gabrielle and her growing business. RESOURCES + LINKS Apply for Med Spa Advantage Book a Strategy Call with us FOLLOW Gabrielle: Heather: Website:
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Create Steady Business Growth with Comprehensive Packages That Reduce Decision Fatigue with Christa Elza
03/12/2025
Create Steady Business Growth with Comprehensive Packages That Reduce Decision Fatigue with Christa Elza
Wondering how to truly differentiate your practice? You've got to listen to my conversation with Christa Elza, a functional medicine powerhouse who's cracked the code on creating comprehensive health packages that actually get results. We dive into how packaging your services, whether in functional medicine or aesthetics, can transform your patient experience and your bottom line. Christa also shares her journey from feeling frustrated in primary care to building a holistic practice that empowers patients and gives providers confidence. It’s time to stands out, serve at a higher level, and break free from the one-size-fits-all approach. HIGHLIGHTS 01:28 - Who is Christa Elza? 03:15 - How does she work with patients as a functional medicine practitioner? 07:15 - Why are more women wanting help with their testosterone? 09:08 - What were your biggest lessons learning to run a practice? 11:00 - How did telehealth change the medical field? 13:05 - What have been her biggest wins in Heather’s “Med Spa Advantage” program? 15:45 - Why all providers would see better results if they sold in packages vs one-off services. 20:40 - How to help your patients avoid decision fatigue. 25:30 - The most impactful lessons “Med Spa Advantage” helped her implement in her practice. 29:20 - Why having support is the secret to success! 31:00 - How to overcome the drama and fear in your own mind. 34:00 - Where to connect with Christa Elza. RESOURCES + LINKS Apply for Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website: Christa:
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The Smartest Way to Package & Sell Your High Ticket Treatments with Mike LeMieux
03/05/2025
The Smartest Way to Package & Sell Your High Ticket Treatments with Mike LeMieux
If your Med Spa membership is just a discount program, you’re missing a huge opportunity. In this episode, featuring my interview on Mike LeMieux’s Behind the Needle podcast, I talk about how to create a results-driven membership that makes it easier for your team to sell high ticket treatment plans, enhance patient compliance, and drive long-term results. I also share the strategy we use to package treatments into signature offers that eliminate decision fatigue and make it easier for clients to say yes. HIGHLIGHTS Why most Med Spa memberships fail. How to design a membership that increases patient retention and loyalty. The framework to create signature packages that drive higher value sales. How to eliminate decision fatigue and make it easy for clients to say yes. The mindset shift your team needs to sell premium treatments with confidence. A consult process that makes selling feel effortless. RESOURCES + LINKS Apply for Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website: Mike LeMieux: Mike’s MedSpa Marketing:
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Build a Magnetic Funnel that Converts Social Media Into Revenue
02/26/2025
Build a Magnetic Funnel that Converts Social Media Into Revenue
Is your social media actually bringing in paying clients or just engagement? If you're posting without a clear roadmap to sales, you're leaving money on the table. In this episode, I break down a powerful system that guides potential clients from your content to your offers. I share how to use ManyChat, email sequences, and strategic content that boosts both engagement and conversions. Say goodbye to random content that doesn’t convert and start building an automated sales system that consistently attracts high-value clients. HIGHLIGHTS The difference between random content and content that actually drives revenue. How to create magnetic funnels that convert followers into paying clients. The framework to turn social media engagement into booked appointments. The best way to use lead magnets to pre-sell premium treatments. How to double your consultation bookings without constantly chasing leads. The secret to make social media work for you. RESOURCES + LINKS DM me “Authority” on for more details on The Authority Method Apply for Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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The Content Strategy That Turns Followers into Paying Clients
02/19/2025
The Content Strategy That Turns Followers into Paying Clients
What if your content could sell and serve at the same time? One of the biggest mistakes I see Med Spa owners making with social media is treating content like it’s either educational or promotional — when in reality, the best content does BOTH. In this episode, I break down how to create a social media strategy that pre-sells your premium clients on your signature offers before they even book a consultation. I share the common mistakes I see most aesthetic practices making, why your content needs a clear roadmap to your offers, and how to shift your social media strategy so your best-fit clients are coming in ready to buy. HIGHLIGHTS The four biggest mistakes Med Spa owners make with social media. Tips to create content that both serves and sells at the same time. How to create a content roadmap that leads directly to your offers. Ways to build an intentional magnetic content ecosystem. Strategic content shifts to boost your revenue in 2025. RESOURCES + LINKS Get on the waitlist for The Authority Method → Apply for Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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The ROI on Paid Ads, If Influencer Marketing Still Works, and Turning Leads to Loyal Patients with Mike LeMieux
02/12/2025
The ROI on Paid Ads, If Influencer Marketing Still Works, and Turning Leads to Loyal Patients with Mike LeMieux
Are you wasting money on ads? If your paid ads aren’t converting into bookings, the problem isn’t just targeting — it’s what happens after the lead comes in. This is my first-ever in-person guest episode as I sit down with Mike LeMieux to discuss the biggest mistakes Med Spas make with paid ads, why boosting posts is a waste of ad spend, and how your lead follow-up process is likely costing you thousands. He shares why clients actually say no to treatments (hint: it’s not price!), and how AI-driven follow-up can increase your bookings while reducing your workload. Plus, we dive into the influencer marketing mistake most Med Spas make and what actually works instead. HIGHLIGHTS 00:00 Meet Med Spa marketing expert, Mike LeMieux. 06:15 The biggest mistake Med Spa owners make with paid ads. 13:30 How to get the best ROI on your paid ads. 19:30 The best follow-up system for turning leads into loyal patients. 24:00 The #1 thing the most successful MedSpa owners do differently. 26:30 Why boosting posts isn’t enough (and what to do instead). 28:45 The two types of content every Med Spa owner should focus on. RESOURCES + LINKS Learn more + work with Mike Apply for Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website: Mike LeMieux: Mike’s MedSpa Marketing:
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How to Sell Premium Solutions Without Feeling Sleazy
02/05/2025
How to Sell Premium Solutions Without Feeling Sleazy
Selling is NOT sleazy — it’s an act of service. In this episode, I debunk common misconceptions about selling and explain why it’s critical to your med spa’s success. I share how to build trust with clients while maximizing profitability with the right pricing. Plus, I break down my proven CARES consult framework and signature menu strategies to empower your team to sell premium solutions confidently and consistently. Get ready to turn every consultation into a five-figure opportunity. HIGHLIGHTS Why selling is the ultimate act of service for your clients. The hidden costs of under-recommending treatments. The reason why 70% of businesses fail. The CARES consult framework for selling premium solutions. How increasing ticket values by 5% can boost profits by up to 95%. Strategies to boost team confidence and consistency in sales. RESOURCES + LINKS Learn more about the Five-Figure Consults System Apply for Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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Why Being Affordable is Killing Your Med Spa (and What to Do Instead)
01/29/2025
Why Being Affordable is Killing Your Med Spa (and What to Do Instead)
Premium patients won’t trust you with their results if you don’t trust yourself to charge what you’re worth. In this episode, I reveal why being accessible to everyone may be limiting your profits, client outcomes, and authority in your market. I share how premium pricing not only builds trust with high-value clients but also positions your med spa as the go-to solution for outstanding results. Plus, I break down the ripple effect of your pricing mindset on your team and sales strategies to stand out as a provider and attract loyal clients. HIGHLIGHTS Why affordability is unsustainable for your businesses. The mindset shift you need to attract premium patients. How your pricing conveys your expertise and authority. The hidden cost of under-recommending treatments. Why premium pricing increases loyalty and profits. How to overcome your team’s price sensitivity beliefs. RESOURCES + LINKS Learn more about the Premium Patient Magnet Toolkit Apply for Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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My Signature Menu Framework to Maximize Your Med Spa’s Revenue
01/22/2025
My Signature Menu Framework to Maximize Your Med Spa’s Revenue
What if your current client base could generate hundreds of thousands of dollars more in revenue — WITHOUT adding a single new client? In this episode, I talk about the powerful potential of implementing an irresistible signature menu in your med spa. I break down the CBS Menu Framework, my proprietary system designed to transition your generic a la carte offerings into elevated client outcomes that empower your team and increase profits. Tune in to learn what it takes to make all the difference for your profitability and client loyalty this 2025. HIGHLIGHTS The framework to transition your generic offerings into comprehensive packages. Why transitioning clients from $2K/year to $10K/year is easier than you think. How decision fatigue impacts client loyalty. Methods to establish your med spa as a market leader. Strategies to elevate team consistency and client outcomes. RESOURCES + LINKS Learn more about Signature Menus That Sell Apply for Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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Why Customization is Hurting Your Sales and Client Outcomes (and How to Fix It)
01/15/2025
Why Customization is Hurting Your Sales and Client Outcomes (and How to Fix It)
Did you know that franchise businesses have a survivability rate of nearly 70%, compared to just 35-38% for independent small businesses? In this episode, I talk about how the secret behind their success applies directly to MedSpas. I dive into what could be holding you back from scaling, and how you can create signature offers to increase consistency, revenue, and client loyalty. I also provide examples of how MedSpa owners are transforming their clinical protocols into standout packages that WOW their clients and reduce dependency on individual providers. Let’s make 2025 the year you scale with ease, impact, and confidence! HIGHLIGHTS How franchise businesses outperform independent small businesses 2-to-1. Why customized treatment plans are slowing your growth potential. The key to building client loyalty. Ways to adapt clinical protocols that maintain personalization. Strategies to empower your team and reduce provider-dependent results. RESOURCES + LINKS Apply for Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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The Strategic Shifts to Scale Your MedSpa in 2025
01/08/2025
The Strategic Shifts to Scale Your MedSpa in 2025
Happy New Year, my friend! Are you ready to unlock exponential growth and clarity for your MedSpa in 2025? In this episode, I take a BTS look at my business, including the pivots and lessons from 2024 that have shaped my bold plans for 2025. I dive into why I shifted away from the traditional book-a-call funnel, how I transformed my client experience with smaller training offers, and what I use to attract premium clients. Get ready to take bold steps, make powerful decisions, and trust yourself as the CEO of your business. HIGHLIGHTS Why I transitioned away from book-a-call funnels and what replaced them. How to attract the right clients and filter out the wrong ones. Lessons I learned from doubling down on specificity and unique genius in 2024. How video content and polarizing hooks drive visibility and sales. How to build revenue-generating teams with confidence. My ultimate goal for 2025! RESOURCES + LINKS Apply for Med Spa Advantage Book a Strategy Call with us FOLLOW Heather: Website:
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