Do I NEED Funnels? (How to Build Organic Funnels that Attract Premium Clients on Autopilot!)
Release Date: 04/02/2025
Why You’re Losing Leads—And How AI Fixes It Fast
Med Spa CEO
What if you could clone your brain and have it coach your team, revamp your offers, and write high-converting marketing content 24/7? In this episode, I sit down with Mike LeMieux, founder of Med Spa Media, to break down what we call the AI ecosystem for Med Spas. We talk about the three custom GPTs I built to help my clients implement my frameworks faster, more efficiently, and with less burnout, and how Mike’s agency uses AI to automate lead booking, retention, and reactivation without sacrificing that human touch. Get ready to work smarter, grow faster, and scale like the top Med Spas!...
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Sell Without Discounting and What to Do Instead To Stay Premium
Med Spa CEO
You don’t have to choose between selling and staying premium… YOU just need the right strategy. In this episode, I talk about why mainstream discounting doesn’t work for premium clinics. I break down the White Glove Promotion mindset to elevate your client experience, drive premium sales, and manufacture success for your signature offers. I share examples from luxury brands (like Chanel and Ritz-Carlton), how I coach my clients through launch campaigns, and how I’ve built this exact strategy into Ask Heather AI. Get ready to stop crash discounting and start selling like a premium...
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Build Early Momentum And Successfully Launch Your New Offer
Med Spa CEO
Success doesn’t happen to you… YOU manufacture it. In this episode, I break down the mindset and moves behind building early momentum when launching something new. Whether it’s a signature package, a new membership, or a fresh campaign, I share how to generate your first big wins, create undeniable proof, and build belief both in your team and in yourself. I also share how I used this approach to successfully launch Ask Heather AI, and how you can apply the same strategy to your next big offer. Get ready to stop waiting for traction and start creating it on purpose. HIGHLIGHTS ...
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10 Leadership Rituals That Help Me Succeed as a CEO
Med Spa CEO
Hustle doesn’t scale long-term, but your nervous system does. In this episode, I break down my 10 personal leadership rituals that have helped me lead and launch with more clarity, calm, and sustainability. I talk about how I built my support systems at home and at work, what somatic regulation looks like in real life, why I continue to invest in coaching across different areas, and MORE. These rituals have changed how I run my business, and they can change yours too. Get ready for more sustainability, joy, and freedom in your business journey. HIGHLIGHTS How building a home support...
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7 Psychological Hacks to Help You and Your Team Sell with Confidence
Med Spa CEO
What if the reason your team isn’t closing like you had nothing to do with talent and everything to do with psychology? In this episode, I break down 7 powerful principles that will help you train your team to sell with confidence, clarity, and conviction without sounding scripted or robotic. I share how to build a consult process that converts, energizes your team, and reflects the premium brand you’ve worked so hard to build. Plus, I share how to use Ask Heather AI to roleplay real scenarios and reinforce high-converting sales behavior on demand. Get ready to ditch robotic scripts and...
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Be the Enthusiastic Leader Your Business Needs
Med Spa CEO
Want to know the secret behind high-performing leaders and premium sales? It’s not just your strategy, it’s your energy. In this episode, I break down how your enthusiasm, conviction, and clarity become the magnet that draws in team buy-in and client conversions. I share what it really looks like to lead with energy, how to realign quickly, and the shifts that make you the kind of leader people trust, follow, and buy from. HIGHLIGHTS Why your ENERGY is your #1 sales and leadership tool. How toxic team members lower your team’s effectiveness. Steps to audit and realign your...
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Create Content That Leads To Cash Flow
Med Spa CEO
Most content sounds the same, and that’s exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it’s written for “everyone and no one.” I break down what “authority-infused content” actually looks like, why your offers matter more than the algorithm, and how to write content that magnetizes your dream clients. Get ready to learn how to connect your content to cash flow using authority-infused marketing! HIGHLIGHTS The #1 content mistake Med Spa owners make. What “to whom it may concern” content looks like. How...
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Why Innovation is Your Real Job As a CEO
Med Spa CEO
Great CEOs don’t wait for inspiration—they create it. In this episode, I talk about innovative leadership, and why it’s the missing link in your business growth. I share tips for how to build your “creative muscle”, the tools I use in my own business, and how to use white space and AI to amplify your genius. Remember, the BEST Med Spa CEOs aren’t just operators, they’re innovators. HIGHLIGHTS Why creative thinking IS strategic thinking for Med Spa CEOs. What it means to be the creative director of your business. Daily habits to build your creative muscle. How I use...
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The 3 Pillars of an Unstoppable Brand That Sells High-Ticket Offers
Med Spa CEO
Most aesthetic businesses blend in, but unstoppable brands stand out. In this episode, I break down what it really takes to create a brand so magnetic that premium clients seek you out. I share how I built a category-of-one brand, why branding is your biggest asset, and the 3 core pillars I coach clients to focus on to create an identity so strong it makes the competition irrelevant. Plus, I share a BTS peek at the upcoming free workshop I created to help you build your own unstoppable brand. HIGHLIGHTS Why most Med Spa owners unintentionally create a commodity business. The 3...
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The Fast-Action Framework to Go From IDEA to Launching NEW OFFERS
Med Spa CEO
There’s a belief that the more you THINK about something, the better it will be. But in business? That’s RARELY true. In this quickie episode, I break down the concept of Minimum Viable Magic—the mindset and strategy I use (and teach my clients) to stop overthinking and start doing. Plus, I also share the BTS of how I recently launched a brand new program BEFORE it was “perfect,” why early feedback matters, and MORE. Tune in to learn the fastest way to get momentum and improve as you go. HIGHLIGHTS What Minimum Viable Magic means. Why action creates confidence and...
info_outlineIf you think that funnels are only for online marketers running paid ads, THINK AGAIN. In this episode, I break down the strategy around organic funnels and share exactly how to build one that attracts premium clients who are already pre-sold on what you do. Whether you’ve been relying on word of mouth, paid ads, or social media with no real structure, I break down a simple way to create an organic funnel that builds your authority, showcases your signature offers, and pulls in the right people without being salesy. Plus, I also share a lesson from the luxury brand Burberry and how it applies to your practice.
HIGHLIGHTS
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Why you need ORGANIC funnels.
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What an organic funnel actually is (and how it's different from paid ads).
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Examples of how you can use real-life funnels.
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3 part content strategy to see your signature offers.
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Tools to automate your DMs and email opt-ins
RESOURCES + LINKS
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com