A Cookiepocalypse Survival Guide | Jeff Greenfield on the imminent "Cookie Collapse"
Release Date: 03/05/2024
A Cookiepocalypse Survival Guide | Jeff Greenfield on the imminent "Cookie Collapse"
The GROWTH GAME by Drimify
The GROWTH GAME on YouTube: https://www.youtube.com/channel/UCwGT4tQ1dhpHiujT3NCryyQ?sub_confirmation=1 With the long-feared cookie collapse now imminent, how are you planning to shift gears in your marketing strategy? Join us as we chat with attribution aficionado and serial entrepreneur, Jeff Greenfield. Among some broader insights from his impressive career, we talk specifically about a renaissance of classic, or "old school" marketing techniques as we look to ween ourselves off our dependence on data. If you’re tooling up to face down the wastelands of the "Cookiepocalypse," consider...
info_outline
How you turn clicks into customers | Conversion rate optimisation (CRO) with Will Laurenson
The GROWTH GAME by Drimify
The GROWTH GAME on YouTube: https://www.youtube.com/channel/UCwGT4tQ1dhpHiujT3NCryyQ?sub_confirmation=1 Are you looking for ways to boost conversions for your eCommerce site? Join us as we chat with Will Laurenson, the CEO and lead consultant behind Customers Who Click, to go on a deep dive of Conversion Rate Optimisation (CRO). Amongst other high-level insights, discover the processes behind enhancing user journeys, and the methods behind tailoring CRO strategies for different eCommerce businesses. Think you already know CRO? Think again. To find out more about conversion rate optimisation,...
info_outline
What are Serious Games? How to level up training and education with gamification
The GROWTH GAME by Drimify
The GROWTH GAME on YouTube: https://www.youtube.com/channel/UCwGT4tQ1dhpHiujT3NCryyQ?sub_confirmation=1 Join Damien and Chris as they explore the world of serious games: from origins, definitions, and benefits, to their use in healthcare, education, training, and recruitment. Serious games trigger emotions and drive engagement, making them effective tools to encourage desired behaviours, improve skills, and enhance learning. Don’t miss this discussion about how gamification and serious games can benefit your business. To learn more about serious games:...
info_outlineWith the long-feared cookie collapse now imminent, how are you planning to shift gears in your marketing strategy? Join us as we chat with attribution aficionado and serial entrepreneur, Jeff Greenfield. Among some broader insights from his impressive career, we talk specifically about a renaissance of classic, or "old school" marketing techniques as we look to ween ourselves off our dependence on data. If you’re tooling up to face down the wastelands of the "Cookiepocalypse," consider this an essential port of call.
Check out Jeff’s attribution certification programme here: https://provalytics.com/attribution-certification/
#cookiecollapse #cookies #marketingstrategy #cookiecollapse #marketingdigital #adtech #attribution #entrepreneurship #datacollection #gamification #gamificationsuperpowers #podcast
CHAPTERS
0:00 Attribution
7:30 How we got addicted to data
10:20 The job of marketing
17:50 Schrodinger’s Startup
25:05 The cookie collapse
32:20 A return to classic marketing
34:30 Gamification in the new arena of marketing
35:50 Macaroon or Maca-ruin?
40:35 Final insights
GAMIFICATION TO CHANGE THE WORLD
Everyone loves to play. It’s part of human nature.
At Drimify, play means pushing the limits of creativity and innovation.
Our goal is to give people anywhere the power to create supercharged gamification experiences for any audience, age group or sector - without the need for coding skills. The Drimify platform enables anyone to gamify communications in a way that aligns with our core values and reflects who we are: innovative, driven, responsible and always approachable.
Playful experiences break down borders and allow us to connect with one another in a positive and meaningful way. Wherever you are in the world and wherever games may take us in the future, Drimify is by your side.
Take gamification superpowers into your own hands to level up your goals.
#GamificationSuperpowers
TRY THE DEMOS → https://drimify.com/en/apps/
FOLLOW US ON SOCIAL MEDIA → https://linktr.ee/drimify_com
OUR FAVORITE GEAR → https://kit.co/Drimify/drimify-s-favorite-gear
Disclaimer - Some of the links in our video description are affiliate links, which means we will make a small commission if you click them and make a qualifying purchase, at no extra cost to you :)
Thanks for your support!
See you soon on Drimify → https://drimify