How AI Is Transforming Marketing Analytics
AI Marketing
Host: Mark Fidelman Guest: Aksel Bedikyan, marketing research and analytics practitioner based in Montreal, Canada Episode description How is AI changing marketing analytics—and what remains valuable when AI can write code, analyze data, and automate reports? Mark Fidelman talks with Axel Benikian about AI agents, the changing role of data science, and practical ways marketers can get more insight from the data they already have. Axel explains how his team uses AI to automate recurring analysis and presentation work, while emphasizing that useful insights still depend on access to good...
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AI Agents, Dashboards, and Work Slop: What Marketers Need to Know
AI Marketing
Stop Chasing AI Tools: What Marketers Should Actually Do With AI AI marketing is moving fast and the constant stream of new tools can leave even experienced marketers feeling behind. In this episode, Mark Fidelman talks with marketing educator Will Francis about how to put AI to work without getting swept up in the hype. Will shares why he recommends starting with one primary AI assistant, how desktop apps can help marketers work directly with their files, and why he prefers practical workflows over complicated agent hierarchies. He also walks through his own AI-powered dashboard,...
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Answer Engine Optimization (AEO): How to Rank in AI & Capture 4–12x
AI Marketing
AI Marketing Podcast – AEO (Answer Engine Optimization) with Elina Panteleyeva Guest: Elina Panteleyeva, Founder of ShowUpWithAI Host: Mark Fidelman Topic: How to rank in AI answers (AEO) and capture high-intent leads from ChatGPT, Claude, Gemini, etc. Episode Overview In this episode, Mark and Elina break down Answer Engine Optimization (AEO)—how to become the brand that AI agents and chatbots recommend first. Elina shares: Why AI-driven leads convert 4–12x better How to optimize your website, content, and off-site signals for AI What’s changing from...
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Meet the AI Agent Running His Entire Company
AI Marketing
What happens when an AI agent stops answering questions and starts running the business? In this episode of AI Marketing, Mark Fidelman talks with veteran marketing automation expert Gary Henderson about Luna, the AI agent his company built to handle podcast outreach, customer service, community management, content creation, social media, direct messages and marketing funnels. Luna has contacted approximately 700 podcasts, booked Gary on more than 20 shows and opened conversations with dozens more. She also replaced a seven-person concierge team, now resolves roughly 95% of customer-service...
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Cloning Your Brain with AI
AI Marketing
Episode Description In this episode of AI Marketing Today, host Mark Fidelman sits down with legendary copywriter and AI entrepreneur Jon Benson (benson.ai) to unpack what it really takes to: Make AI sound human Clone your brain into a 24/7 digital worker Use specialty AI to out-market and out-sell your competitors Jon shares how he went from fitness author to inventor of the Video Sales Letter (VSL), why generic LLMs will never be enough for serious marketers, and how his “You Cloned” system builds AI versions of yourself that...
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Building an AI-Centric Business
AI Marketing
In this episode, host Mark talks with James Thornton, CEO of Daz 3D / Tafi, about what it really means to build an AI-centric business. James shares how his company evolved from a 3D content and avatar business into a key AI data provider for some of the world’s largest tech and gaming brands. They discuss: The shift from scraping web data to bespoke, rights-clean AI training data Using AI across product, marketing, and customer service workflows Real-world applications in VR, robotics, gaming, and product visualization How AI is...
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How Humanoid Robots Will Transform Marketing
AI Marketing
In this episode of the AI Marketing Podcast, host Mark Fidelman sits down with David Amar, founder of Makina (a new conference dedicated to physical AI), to explore how robots and humanoids will change the future of marketing. They discuss why robots are such powerful brand activations, when we might see in‑home humanoid housekeepers, how China is leading on hardware while the West leads on software, and why 2025–2026 feels like the “GPT moment” for physical AI. David also shares what to expect at Makina in Paris on July 7 and...
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Do You Need an AI Chief of Staff for Marketers
AI Marketing
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Why AI Marketing Is Failing (And How Smart Companies Fix It)
AI Marketing
AI is moving faster than most marketing organizations can handle and many AI initiatives are quietly failing. In this episode of the AI Marketing Podcast, host Mark Fidelman sits down with Steve Wunker, innovation expert, former collaborator of Clayton Christensen, and author of AI and the Octopus Organization, to break down: Why treating AI like a “tech upgrade” is a massive mistake How most companies are “AI-ifying broken processes” instead of rethinking them The difference between pilots that learn vs. pilots that waste time Why AI doesn’t replace great marketers, it...
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The Rise of Agentic Marketing
AI Marketing
In this episode of AI Marketing Today, host Mark Fidelman sits down with Diego Lomanto, Chief Marketing Officer at Writer, to explore the frontier of Agentic Marketing. They move beyond simple "personal productivity" tools and dive into how AI agents are orchestrating complex team workflows, transforming how enterprises like Qualcomm and American Eagle operate. Get our Book on becoming 🎙️ Episode Highlights Defining Agentic Marketing: Diego explains the shift from using AI as a personal assistant (writing a blog post faster) to process orchestration. It’s about building autonomous...
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Host: Mark Fidelman
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Guest: Richard Savoy, Co-founder and CEO of Adiona (enterprise logistics optimization company)
Main Discussion Points:
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B2B Marketing Transformation
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Deals have become more complex (increased from 11 to 17 touchpoints)
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Slower technology adoption in logistics and supply chain sectors
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Buyers are more cautious and selective about technology solutions
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AI's Role in Marketing
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Top of Funnel:
* Hyper-targeted lead generation * Automated lead qualification * Identifying potential leads through organizational changes
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AI Marketing Strategies
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Website content optimization based on visitor's geographic location
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Automated content rearrangement based on user journey
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Real-time feedback loops for customer interactions
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Future of B2B Marketing
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Shift from in-person events to digital AI-enabled interactions
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Relationship-based selling remains crucial
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AI will enhance, not completely replace human interactions
Key Advice:
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Professionals should become AI experts to remain relevant
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Embrace AI tools to improve marketing and sales processes
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Prepare for significant changes in marketing strategies
Contact: Richard Savoy's company website: https://www.adionatech.com/ Recommended Action:
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Learn and integrate AI tools into marketing strategies
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Stay adaptable to technological changes
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Focus on relationship-building while leveraging AI capabilities