AI Marketing

Season 4: Join Mark Fidelman on "AI Marketing," where cutting-edge AI solutions meet modern marketing strategies. Each episode, we dive into the latest and most effective AI tools revolutionizing the marketing landscape. From deep dives into specific AI technologies to discussions with industry pioneers, our podcast keeps you at the forefront of AI-driven marketing innovation. Whether you're a marketing professional eager to enhance your campaigns or a tech enthusiast curious about AI's impact on marketing, "AI Marketing" is your go-to resource for staying ahead in the dynamic world of AI marketing. Tune in to explore how artificial intelligence is transforming marketing.

The Rise of GPU Investing: Owning the Backbone of AI 04/25/2025

The Rise of GPU Investing: Owning the Backbone of AI AI Marketing Podcast Schedule (Nikolay Filichkin) with Mark E Fidelman Quick recap Mark and Nick discussed the topic of Gpu alternative investments, with Nick explaining the process of funding deals and the financial aspects of investing in GPUs. They also discussed the progress of their website, the regulatory aspects of their business, and the potential of considering Dubai for their business due to its growth in tokenization and AI. The conversation concluded with an agreement to reconnect in about 90 days to assess the progress of their business. Summary Gpu Alternative Investments in AI Industry Mark and Nick discussed the topic of Gpu alternative investments. Nick, co-founder and chief business officer at Compute Labs, explained that their business helps data center operators scale their business and allows investors to invest in Gpus or compute products as a new emerging asset class. He emphasized the importance of this investment due to the massive growth of the AI industry, and the lack of direct access to the growth of the compute space. Nick also mentioned that they provide market education and use a platform to present specific Gpu offers. GPU Funding Process Explained Nick discussed the process of funding deals, including the capital expenses, operational expenses, and projected revenue. He explained that investors receive a share in an SPV that holds rights to the GPUs, which is represented by an NFT. Mark questioned the type of GPU and the payout process, to which Nick clarified that the investor receives the specific GPU they're interested in and the payout is in USDC. Nick also addressed the GPU provider's benefits, stating they receive capital to scale their business and manage net revenue. Mark inquired about purchasing multiple GPUs, to which Nick confirmed that each GPU would be represented by an NFT. GPU Investment Financials and Returns Nick and Mark discussed the financial aspects of investing in GPUs. Nick clarified that they target a minimum 20% internal rate of return (IRR) for their projections, and they manage the assets, including hardware issues, upgrades, and liquidation. Mark inquired about the average return on investment and the role of the investor in the process, to which Nick explained that the investor collects a monthly dividend, but the cash flow and dividend depend on utilization and contracted revenue. They also discussed the minimum investment amount, with Nick stating that there is no minimum at this time, but it may vary for certain deals. Follow or Contact me on X /episode/index/show/aimarketing/id/36316295

The Death of Traditional Marketing Automation and Rise of AI Agents 04/11/2025

The Death of Traditional Marketing Automation and Rise of AI Agents Mark Fidelman and Eugene Vyborov discuss the differences between traditional automation and agentic AI in marketing. Eugene, founder of Ability AI, explains that agentic AI can make decisions and execute them, unlike traditional automation, which is rule-based. Ability AI's media buying agent simulates a media buyer's work, understanding audiences, creating value propositions, and launching campaigns on Facebook. Eugene highlights that agentic AI is a paradigm shift, with potential for significant efficiency gains. He advises marketers to learn about AI to stay competitive and suggests testing AI for competitive intelligence. Ability AI's media buying agent is in beta, with general availability soon. Introduction and Guest Introduction Mark Fidelman introduces the topic of the discussion, focusing on the differences between traditional automation and agentic AI in marketing. Mark Fidelman introduces Eugene Vyborov, a serial entrepreneur and founder of Ability AI, who is currently in Portugal. Eugene Vyborov provides a brief introduction about himself and his company, Ability AI, which focuses on AI automation for marketing, particularly media buying with Facebook. Eugene Vyborov explains his interest in agentic AI and entrepreneurship, highlighting his expertise in this area. Differences Between Traditional Automation and Agentic Automation Eugene Vyborov explains that traditional automation is rule-based and lacks intelligence, while agentic automation can make decisions and execute them. Agentic automation can analyze information, make judgments, and take actions to achieve better results. Eugene Vyborov emphasizes the importance of content creation in marketing and how agentic automation can create content at scale. Mark Fidelman asks for clarification on the term "agentic," and Eugene explains that an agent can be proactive or follow instructions, depending on the business use case. Paradigm Shift in Marketing Automation Eugene Vyborov believes that agentic automation represents a full paradigm shift, larger than the introduction of the internet. Mark Fidelman shares a statistic from a previous episode where only 10% of marketers were using ChatGPT a year ago. Mark Fidelman and Eugene discuss how agentic automation can make marketing more relevant and directed to individuals in real-time. Eugene Vyborov provides examples of how agentic automation is already being used in media buying, SEO, and cold emailing. Case Studies and Practical Examples Eugene shares that his own marketing for Ability AI is run by their agent, which books demos at a decent cost. Mark Fidelman provides an example of how agentic automation could personalize emails in real-time based on information found on the internet. Eugene discusses how agentic automation can create SEO-optimized content at scale, leading to significant traffic for websites. Eugene explains how their media buying agent works, from understanding the audience to launching and optimizing campaigns on Facebook. Autonomy and Trust in AI Agents Mark Fidelman asks about the level of autonomy marketers should allow their AI agents to have. Eugene explains that currently, the level of autonomy is relatively low due to the need for trust and the risk of mistakes. Eugene believes that over time, agents will become more autonomous and take over more decision-making responsibilities. Mark Fidelman and Eugene discuss the performance metrics and KPIs used to judge agentic automation, such as return on ad spend and CPC. Technical Stack and Market Trends Eugene explains that there is no single tech stack for agentic automation, with various solutions available. Eugene mentions generic solutions like Make and Natin that can help build agentic workflows. Mark Fidelman asks about the biggest objections or misconceptions marketers have about agentic automation. Eugene identifies mistrust, desire to control, and fear of replacement as major concerns among marketers. Future of Marketing with Agentic Automation Eugene believes that agentic automation will introduce more opportunities than it will take away, leading to a fragmented market with more solopreneurs and small teams. Mark Fidelman and Eugene discuss the potential impact of AGI on marketing and the importance of marketers learning to work with AI. Mark Fidelman suggests a use case for marketers to test: having an agent constantly scour the internet for competitive moves. Eugene advises marketers to spend time learning about and working with agentic systems to stay ahead of the curve. Rapid Fire Questions and Closing Remarks Eugene identifies ChatGPT as the most overhyped AI tool, as it may limit exploration of other AI capabilities. Eugene Vibraf suggests that the role of go-to-market engineer will become more important in the future. Eugene believes that while AI can handle basic strategy, humans will still be needed to approve and commit to the strategy. Eugene expresses concern about the uncertainty and potential misuse of agentic AI, emphasizing the need for control. Contact Information and Final Thoughts Eugene provides information about Ability AI and their media buying agent for Meta. Mark Fidelman shares his contact information and encourages listeners to reach out to Eugene and test Ability AI's products. Mark Fidelman concludes by emphasizing the importance of agentic automation in marketing and the potential it has to revolutionize the industry. /episode/index/show/aimarketing/id/36103635

The Death of SEO and Rise of AI Search 04/10/2025

The Death of SEO and Rise of AI Search Mark Fidelman and Chris Andrew discuss the shift from traditional SEO to AI-driven search. Chris, co-founder and CEO of Scrunch AI, emphasizes that AI search is becoming more prevalent, offering personalized and less biased answers. He highlights the importance of optimizing for AI models by focusing on text-based content and understanding customer personas. Chris notes that AI search is driving significant conversion rates, often outperforming traditional SEO. Scrunch AI helps businesses monitor and improve their AI search presence, with an average 40% growth in AI referral traffic. They also discuss the potential for AI to introduce new ad formats and the need for marketers to adapt to these changes. Introduction and Participant Backgrounds Mark Fidelman introduces the topic of AI marketing and expresses his preference for AI search over traditional SEO. Chris Andrew introduces himself as the co-founder and CEO of Scrunch AI, emphasizing the shift towards AI-first customer journeys. Mark Fidelman shares his personal experience of using AI for searches, noting the custom and direct answers provided by AI. Chris Andrew mentions his favorite AI tools for marketing and sales, including Google's LM product, Granola note-taking app, and various GPT models. The Shift from Traditional Search to AI Search Chris Andrew explains why he believes search will be replaced by AI, highlighting the simplicity and personalization AI offers. He discusses the limitations of traditional browsing and the advantages of AI in providing direct answers and understanding user intent. Chris Andrew shares his personal experience of relying on AI for research and how it has changed his customer journey. He emphasizes that AI is better for humans as it provides less biased and more accurate information. Impact of AI on SEO and Customer Journey Chris Andrew clarifies that SEO is not dead but has evolved with AI, which now evaluates content based on human intent. He explains the importance of text-based content like FAQs, knowledge bases, and glossaries for optimizing AI models. Chris Andrew discusses the role of large language models in evaluating content and the need for organizations to bring new data sets online. He highlights the importance of understanding customer personas and how AI can provide personalized results based on user background and sophistication. Optimizing for AI Models and Privacy Considerations Chris Andrew explains how AI models rely on traditional search indices to determine credibility and relevance. He discusses the role of Google's index and the introduction of OpenAI's own index in the AI search landscape. Chris Andrew emphasizes the need for organizations to bring up-to-date and relevant data sets online to improve their AI presence. He addresses privacy concerns by focusing on non-confidential internal data sets that can enrich AI models' understanding of brands and products. The Role of AI in Customer Journey Mapping Chris Andrew discusses the importance of understanding customer personas and how AI can provide personalized results based on user background. He shares examples of how AI models can cater to different user needs, such as high-end fashion shoppers versus budget-conscious consumers. Chris Andrew highlights the potential for AI to create deeply personalized experiences and the need for organizations to map their customer journeys accordingly. He mentions his participation in a panel on neurodiversity in AI, which explores how models can help people with different thinking styles. Marketing Strategies for AI-First Customer Journeys Chris Andrew advises marketers to monitor and understand AI search trends, including the frequency of AI agent visits to their websites. He emphasizes the importance of tracking referral visits, conversion rates, and citations in AI search results. Chris Andrew suggests that marketers should focus on providing content that aligns with AI models' language-based processing. He highlights the need for organizations to adapt their content strategies to cater to AI models and improve their AI presence. Introduction of Scrunch AI and Its Value Proposition Chris Andrew introduces Scrunch AI, a platform that helps organizations optimize for AI-first customer journeys. He explains how Scrunch AI provides deep monitoring, insights, and recommendations to improve AI presence. Chris Andrew shares that Scrunch AI's average customer sees a 40% growth in AI referral traffic and a 3-4x improvement in overall AI presence. He encourages marketers to book a meeting with Scrunch AI to understand their AI search performance and receive actionable recommendations. Final Thoughts and Future Trends Mark Fidelman and Chris Andrew discuss the potential for AI models to introduce ads and the importance of maintaining neutrality. Chris Andrew shares his thoughts on the future of AI search, including the potential for micro-transactions for referral visits. Mark Fidelman emphasizes the need for marketers to start thinking about AI optimization and the potential impact on customer journeys. Chris Andrew concludes by expressing his excitement about the future of AI in marketing and the importance of understanding and adapting to AI search trends. /episode/index/show/aimarketing/id/36077395

The $100K Sales Secret: AI Agents That Never Sleep 04/08/2025

The AI Jobpocalypse: How AI Agents & AGI Will Change Everything 03/19/2025

The AI Jobpocalypse: How AI Agents & AGI Will Change Everything AI isn’t coming—it’s already here, and it’s moving faster than anyone expected. Autonomous AI agents are being deployed right now, AGI (Artificial General Intelligence) could be here by 2027, and 80% of today’s jobs could be gone within the next decade. In this episode, Mark Fidelman, CMO of Exabits, breaks down: ✅ AI Agents: How OpenAI’s latest SDK and China’s Manus AI are leading the charge in fully autonomous AI workers. ✅ AGI’s Timeline: Why experts like Sam Altman and Elon Musk think AGI could be here before 2030—and what happens when it arrives. ✅ The Death of Human Jobs: Why most jobs will disappear, which industries will be hit first, and what this means for your career. ✅ How to Stay Ahead: The three things you MUST do to thrive in the AI-driven economy. ✅ The Role of Exabits: How high-performance compute will power the next AI revolution, and why cloud giants like AWS, Google, and Microsoft can’t keep up. Key Takeaways: 🔹 AI agents aren’t just chatbots—they’re autonomous workers running businesses, optimizing supply chains, and replacing human labor. 🔹 AGI could arrive within the next five years, completely reshaping industries, innovation, and the global economy. 🔹 The first jobs to go: Coders, lawyers, analysts, and financial traders. Next? Manufacturing, logistics, and white-collar roles. 🔹 The new economy belongs to those who OWN AI infrastructure—compute power is the new gold. 🔹 If you’re not learning AI, investing in AI, or building with AI right now, you’re already falling behind. Resources Mentioned: 📌 OpenAI’s AI Agent SDK – The framework allowing developers to build fully autonomous AI agents. 📌 Manus AI – China’s breakthrough in AI automation, pushing the boundaries of self-executing AI workflows. 📌 Tesla’s Optimus Robot – A look at AI-powered robotics set to replace human labor in factories. 📌 Exabits – The AI compute backbone, providing faster, cheaper, and scalable GPU power to fuel AI’s future. Connect with Us: 🚀 Follow me on X: 📢 Join the Conversation on LinkedIn: 🌐 Learn More About AI Compute Power: /episode/index/show/aimarketing/id/35770935

The Real Reason DeepSeek Went Viral 02/01/2025

The Real Reason DeepSeek Went Viral What You’ll Learn in This Episode DeepSeek’s AI breakthrough didn’t just happen—it was engineered for maximum impact. This episode dives into the real reasons DeepSeek went viral, why their approach is a direct threat to OpenAI and Anthropic, and how AI compute demand is about to explode by 1000X. If you think Big Tech is in control of AI’s future, think again. The battle for Artificial General Intelligence (AGI) and AI compute power is just beginning, and you need to know who’s really in charge. 🔹 Topics Covered: ✅ How DeepSeek became an AI sensation by open-sourcing their models () ✅ Why DeepSeek’s $5.6 million training cost was a marketing masterstroke ✅ How Jevons’ Paradox proves AI compute demand is about to skyrocket ✅ Why you can’t trust Google, Amazon, or Microsoft to power the future of AI ✅ The real future of AGI & AI Agents – and how much compute we’ll need to make them work ✅ The rise of Exabits as an independent AI compute provider () 🧩 Segment Breakdown & Links 1️⃣ The DeepSeek Disruption – What Happened? 🔹 DeepSeek is a Chinese AI company that trained a ChatGPT-4 level model for just $5.6 million—while OpenAI and Anthropic spend hundreds of millions. 🔹 Their strategy? Go open-source, build a community, and make AI cheaper. 🔹 The result? Mass panic in Big Tech & a 17% drop in Nvidia’s stock price. 🔗 🔗 2️⃣ How DeepSeek Engineered Their Own Virality 🔹 They didn’t just launch a model—they launched a movement. 🔹 Their secret sauce? A "David vs. Goliath" narrative against OpenAI & Anthropic. 🔹 Twitter (X) exploded with comparisons to Sputnik, fueling the story. 🔹 The now-infamous tweet from Wall Street Engine (@wallstengine) compared DeepSeek’s launch to the AI “moonshot” moment. 🔗 3️⃣ The $5.6M AI That Exposed OpenAI’s Bloated Costs 🔹 Compare the costs: DeepSeek R1 Model – $5.6M Anthropic Claude – $50M+ OpenAI GPT-4 – Estimated $100M to $1B 🔹 This fueled investor panic, leading to market sell-offs for Nvidia and Big Tech. 🔗 🔗 4️⃣ Jevons' Paradox: Why AI Compute Demand is About to Skyrocket 🔹 The Cloud Storage Parallel: When storage got cheap, demand exploded 1000X. 🔹 The same thing is happening with AI compute: More efficiency → More AI adoption → More GPU demand. 🔹 AI compute demand is now doubling every 6 months. 🔗 🔗 5️⃣ Why You Can’t Trust Google, Amazon, or Microsoft with AI Compute 🔹 Amazon Web Services (AWS) deplatformed Parler overnight—so what happens if they don’t like your AI startup? 🔹 Google already has a history of politically-motivated censorship. 🔹 Microsoft Azure is deeply embedded in OpenAI’s operations and prioritizes corporate/government interests over startups. 🔹 The only solution? Independent AI infrastructure like Exabits. 🔗 🔗 🔗 6️⃣ The Future: AGI, AI Agents, and the Race for Compute Power 🔹 AGI (Artificial General Intelligence) is the AI that can think, reason, and learn like a human. 🔹 AI Agents will run businesses, negotiate deals, and replace entire industries. 🔹 To train AGI, we’ll need 1000X more compute than today—the equivalent of a small country’s energy output. 🔹 Exabits & Other Independent Compute Providers will be the only alternative to Big Tech monopolies. 🔗 🔗 💡 Key Takeaways ✅ DeepSeek didn’t just go viral—it was engineered to disrupt AI’s biggest players. ✅ The $5.6M training cost exposed OpenAI & Anthropic’s bloated spending. ✅ AI compute demand is about to skyrocket—Jevons' Paradox proves it. ✅ Google, Amazon, and Microsoft can’t be trusted with AI’s future. ✅ Independent compute providers like Exabits are the real future of AI. 📢 Get Involved: 🔹 Follow Mark Fidelman on Twitter (X): 🔹 Join the AI Marketing Podcast Community – 🔹 Learn More About AI Compute Alternatives: 🔥 Want More AI Insider Content? Subscribe to our newsletter for exclusive insights on AI, tokenization, and disruptive tech. 📩 Sign Up Here → 🎙️ Rate & Review: Enjoyed this episode? Leave a 5-star review and let us know what you think! /episode/index/show/aimarketing/id/35106415

4 Steps to Accelerate AI Innovation 01/24/2025

4 Steps to Accelerate AI Innovation Host: Mark Fidelman Guest: Matt Leta, Author of The Leap Guide and Founder of Future Works In this episode of AI Marketing, we sit down with Matt Leta, a tech entrepreneur and AI strategist, to discuss his 4 steps to accelerate innovation in the age of AI. Matt shares insights from his book, The Leap Guide, and provides actionable strategies for organizations looking to embrace AI and drive innovation. Episode Highlights: 1. Meet Matt Leta Matt's journey from starting his first startup at 19 to working with industrial, energy, and aerospace companies. How his experience in AI and digital product development has shaped his approach to innovation. 2. The 4 Steps to Accelerate Innovation Matt introduces a practical, repeatable 12-week framework to help businesses successfully implement AI-driven innovation: Locate: Find an innovation champion within the organization. Form diverse groups to identify AI opportunities. Evaluate: Use a proven framework to quickly assess and prioritize ideas. Focus on high-impact opportunities that align with business goals. Action Planning: Develop a roadmap to gain stakeholder buy-in and present AI initiatives effectively. Progress: Prototype solutions and communicate value to drive organizational adoption. 3. Matt's Favorite AI Tool Matt shares his current favorite AI solution: OpenAI's GPT-4o Pro, which he uses for strategic thinking, idea generation, and problem-solving. 4. Key Takeaways AI success is not just about technology—it's about people, communication, and buy-in. The importance of a structured yet flexible approach to AI adoption. How small AI-driven wins can lead to company-wide transformation. Resources Mentioned: Matt Leta's Book: Future Works Blog: AI Coach Tool: Available with the book at Follow & Subscribe Don't forget to subscribe to the AI Marketing Podcast for more insights on leveraging AI to transform your business. Listen & Subscribe: Spotify Apple Podcasts Google Podcasts Connect with Us: Mark Fidelman on LinkedIn: /episode/index/show/aimarketing/id/34989880

Exploring AI in Software Development and Marketing 01/24/2025

7 Linkedin AI Predictions for 2025 and How They Will Impact Marketers 12/16/2024

7 Linkedin AI Predictions for 2025 and How They Will Impact Marketers 📌 Key Topics Discussed: 1️⃣ From Hype to Practical AI Use Cases AI will shift from speculation to measurable outcomes. I share why clear goals are essential and where I think businesses need to focus to stay competitive. 2️⃣ The Battle for AI Hardware: Will Nvidia Be Dethroned? New challengers like AMD, Intel, and startups are taking aim at Nvidia’s monopoly. Hear my thoughts on whether Nvidia can keep its lead or if 2025 will be a turning point. 3️⃣ Digital Twins and the Four-Day Workweek AI-powered digital assistants could free up our Fridays. I explore what this means for productivity and how realistic this vision is. 4️⃣ Robots in Your Home: Sci-Fi No More AI advancements are bringing robots mainstream for tasks like cleaning, cooking, and more. I discuss the opportunities and challenges of this robotic revolution. 5️⃣ AI’s Role in Building Inclusive Workforces How assistive AI tools will empower disabled workers and unlock massive business value. I weigh in on how leaders can integrate these tools effectively. 6️⃣ Fractional CAIOs: The Future of AI Leadership With a shortage of AI executives, fractional CAIOs are stepping in. I share why this model could be the solution for smaller businesses to scale AI initiatives. 7️⃣ AI Systems Engineers: The Hottest Job of 2025 As AI agents proliferate, oversight roles like AI systems engineers will become critical. I give my take on why this role matters and how to position yourself for success. 💡 Why You Should Listen: This isn’t just another AI predictions episode — I’m giving you my take on every trend: What’s realistic, what’s overhyped, and what it means for you and your business. Actionable insights to leverage these predictions and stay ahead of the AI curve. Straight talk for leaders, marketers, and innovators who need to know where to focus in 2025. 📚 Resources & Links: for more AI insights and updates. Don’t miss the full list of AI predictions we discuss, sourced from LinkedIn News. 🎧 Call to Action: If you enjoyed today’s show, subscribe, share, and leave a review. I want to hear your thoughts on these predictions — do you agree, disagree, or have your own bold ideas for AI in 2025? Let’s keep the conversation going and lead the charge into the AI-driven future. 🚀 Stay curious. Stay bold. Stay AI-forward. 🎙️ Listen Now: Available on Spotify, Apple Podcasts, and wherever you get your podcasts. /episode/index/show/aimarketing/id/34462055

3 Game-Changing AI Marketing Tools to Elevate Your Content Strategy 11/22/2024

3 Game-Changing AI Marketing Tools to Elevate Your Content Strategy In this episode of AI Marketing, Mark Fidelman dives into the transformative power of AI tools designed to help marketers save time and amplify their output. Mark shares his insights on three standout platforms—Opus Clip, AdCreative.ai, and Canva—breaking down how each can fit seamlessly into your marketing workflow. Key Takeaways: Opus Clip What It Does: Extracts 15-second to 3-minute clips from long-form content based on custom prompts. Why You Should Use It: Generates up to 30 shareable video clips with minimal effort, complete with editing and publishing capabilities for all major social platforms. Pro Tip: Perfect for marketers producing long-form content who want to repurpose it across Instagram, TikTok, LinkedIn, and more. AdCreative.ai What It Does: Creates ad campaigns with the help of AI by analyzing your website, prompts, and visuals. Why It’s Not Ready Yet: While promising, its results in the B2B space fall short of industry standards. Pro Tip: Keep an eye on its development but stick to tried-and-true methods for now. Canva What It Does: Offers an intuitive design platform with robust AI tools for generating images, videos, and templates. Why It’s Essential: Empowers marketers to produce high-quality content faster, including video and animations, at a fraction of the cost. Pro Tip: Leverage Canva’s extensive library of templates to churn out professional-grade marketing materials quickly and efficiently. Why It Matters: Mark emphasizes that in today’s fast-paced, AI-driven landscape, creating consistent and engaging content is non-negotiable. With tools like these, marketers can scale their efforts, focus on strategy, and deliver results without breaking the bank. Get in Touch: Mark invites listeners to share their experiences with these tools or suggest others. As a Fractional CMO and AI marketing enthusiast, he’s eager to explore what’s working (and what’s not) in the ever-evolving world of marketing. Outro: Stay tuned for the next episode, where Mark will uncover three more AI tools to revolutionize your marketing game. Connect with Mark: Website: Socials: , , CTA: Don’t forget to subscribe and leave a review if you found this episode helpful! /episode/index/show/aimarketing/id/34100471

Here Are My 3 Favorite ChatGPT Use Cases For Marketing 04/19/2024

The Killer AI App for Finance 04/15/2024

The Killer AI App for Finance Join host Mark Fidelman as he dives into the transformative world of artificial intelligence in the latest episode of "AI Unveiled." with Jas Dhillon of FinanceIQ.ai This episode is a treasure trove of insights for enthusiasts and professionals alike, exploring the cutting-edge applications of AI tools like Jasper in content production, team collaboration, and beyond. Mark and Jas kick off the discussion by examining how Jasper and similar AI tools are not just facilitating but revolutionizing content creation, making it simpler for businesses to communicate their value propositions and establish authority in their respective fields. They share personal anecdotes and professional experiences, revealing how these tools enhance efficiency and drive traffic. The conversation then pivots to the intriguing potential of AI in marketing and its significant impacts on the college application process, a topic that resonates with many parents and students today. Listen in as they discuss the reliability of AI detectors and the next generation's advanced AI capabilities, providing a comparative analysis of popular AI writing tools such as Jasper, Claude 3 Opus, and GPT-4. Jas also provides an exclusive look into his company, Finance IQ, and its pioneering AI-powered tools designed to automate business processes in the asset management sector. He highlights a notable project with Franklin Templeton, showcasing how their AI technology has streamlined tax processing, reduced error risks, and enhanced overall efficiency. The episode doesn't shy away from the challenges either. Jas and Mark address the hurdles in developing AI systems, the ongoing need for improvements, and the exciting future of AI applications in legal and financial sectors. Moreover, Jas shares his excitement about his upcoming presentation at the prestigious 'Imagination and Action' AI conference in Boston, inviting listeners to join him for what promises to be an enlightening experience. Tune into "AI Unveiled" for a compelling journey through the landscape of artificial intelligence with two seasoned experts, Jas Dhillon and Mark Fidelman, who not only reveal the current state of AI technology but also its promising future. Whether you're an AI novice or a veteran, this episode is packed with valuable insights and practical advice to help you harness the power of AI in your professional endeavors. Want to hire Mark Fidelman, contact him at or on LinkedIn at /episode/index/show/aimarketing/id/30823488

This AI Marketing Tool Will Change Everything 04/13/2024

This AI Marketing Tool Will Change Everything Brought to you by Topic: AI in marketing and the transformative potential of AI technology, specifically focusing on tokenization and content creation. Key Points Discussed: AI's Role in Marketing: Mark shared insights from his presentation at the Digimarc conference about using AI in marketing, particularly how his small team effectively promotes Smartblocks, a real estate tokenization platform. He highlighted the low adoption rate of AI among professional marketers, noting that only 20% of attendees from major corporations use AI daily, which surprised him given their advanced technological environment. Future of AI and Marketing: Mark predicts significant growth in the AI sector, expecting it to reach a market size of $214 billion by 2030 up from $20 billion today. He emphasized its rapid development pace compared to other technologies. He stressed the need for marketers to evolve from basic implementers to architects of sophisticated AI-driven marketing strategies. Innovative AI Tools and Applications: Introduction of "Open AI Sora," an advanced tool capable of generating realistic short films and scripts from simple prompts, demonstrating the potential of AI in creating dynamic and engaging marketing content. Mark encouraged marketers to leverage AI for personalized advertising, envisioning a future where ads are tailored to individual preferences, potentially enhancing customer engagement and effectiveness. Notable Quotes: On AI Adoption: "Only 20%...these are professional marketers or people from Netflix, from big healthcare companies... I was kind of shocked by that." On AI's Potential: "AI, the AI business to be 214 billion, which is a CAGR of 26.7% that's growing as fast if not faster than tokenization is." On Content Creation with AI: "Imagine how many iterations of a video ad you could show people... if you find that one is resonating more... then that's something that you could send out to everybody else in your database." On Personalization: "Imagine videos tailored to you and your likes and dislikes and needs and cultural preferences. Essentially, it's developed on the fly to suit what that potential customer... likes or doesn't like, How incredible is that?" Conclusion: The podcast effectively showcases the intersection of AI technology with modern marketing practices, emphasizing the transformative impact AI can have on content creation and personalization. Mark's discussion serves as a call to action for marketers to embrace and become proficient with AI tools to stay competitive and innovative in the rapidly evolving digital landscape. /episode/index/show/aimarketing/id/30806523