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Life Sciences - Episode 9: Case Study - Redesigning a Marketing Organization

Alexander Group's Revenue Growth Model Podcast

Release Date: 07/26/2023

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Alexander Group's Revenue Growth Model Podcast

Profitable growth companies have 12% higher net revenue retention than their peers. Better customer data allowing companies to predict churn, which can drive churn rates below 10%. Renewals are the conduit to profitable revenue growth. Alexander Group sees the leaky bucket syndrome, where companies have a lot of new bookings, but the revenue growth they see is not where they expect it to be because they have a churn problem. Luke Mraz and Elena Ryan of the Alexander Group share the latest trends and best practices from our recent research on renewals for XaaS organizations.

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Mitch Edwards and Ann Marie Verhamme from the Alexander Group discuss the benefits of Revenue Operations from our recent research findings.  In a recent survey of revenue executives, about 61% are either in the process of completing or are actively piloting multiple AI use cases. But with so many opportunities, where are executives focusing their efforts and investments? Learn four emerging themes from the RevOps research and growth plays that high-performing organizations use to achieve commercial excellence with their go-to-market strategy.  

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Alexander Group Principals Kyle Uebelhor, Arshad Carim and Andrew Horvath share insights and seven bold 2024 predictions for the manufacturing and distribution industry. See how these predictions align with your organization's goals. Any that might need to added to your strategy?

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Mike Burnett of the Alexander Group interviews Jessica Studholme of Bustle Digital Group on her best practices for employee experience, improving talent architecture, developing strategic talent architecture, sales compensation plans, and coaching and recognition programs. 

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Gary Tubridy, principal at the Alexander Group, spoke with Angie Volk, the U.S. vice president of sales for medical solutions at 3M Healthcare, to discuss the practices of leaders and companies that display characteristics of enduring leadership. Angie shares what it means for 3M to be an enduring leadership company through its mission, culture, employees and customers. She also explains how she continues to be an enduring leader within her team.

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Life Sciences - Episode 9: Case Study - Redesigning a Marketing Organization show art Life Sciences - Episode 9: Case Study - Redesigning a Marketing Organization

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Raj Sharan and Kevan Savage of the Alexander Group share insights from a recent client where we helped redesign their marketing organization. The client was able to deploy the new model to show more accountability and attribution to the marketing team and how they impact revenue. 

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Tray Chamberlin and Ann Marie Verhamme of the Alexander Group discuss the latest trends and commercial model implications in the digital health space based on recent research, events and client work. 

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Raj Sharan and Kevan Savage of the Alexander Group share insights from a recent client where we helped redesign their marketing organization. The client was able to deploy the new model to show more accountability and attribution to the marketing team and how they impact revenue.