The Channel IS Your Long Tail Sales Strategy
All Things Growth
Do you struggle with managing your channel partners and wonder why your sales strategy isn't hitting the mark? Maybe you’re trying to transition from hardware to SaaS and finding it challenging to create a one-size-fits-all program for diverse partners. In this episode, Christina and Jen are joined by channel marketing expert Heather K. Margolis to uncover the secrets of a successful channel strategy. This episode is for you if you want to master partner enablement, streamline communication, and ensure your channel programs drive consistent revenue growth. Join us as we explore how to...
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Pushing the AI boundary. Is it all a hallucination?
All Things Growth
Do you find yourself overwhelmed by the complexities of integrating AI into your business strategy? Maybe you’re a founder grappling with transitioning from managing everything to leading as a CEO or an executive trying to demystify the software development lifecycle. In this episode, hosts Christina and Jen sit down with Adam New-Watterson, founder of Teraace and principal at HYE, to discuss AI adoption and data-driven decision-making. This episode is for you if you’re eager to understand how AI can simplify your work, enhance customer experiences, and drive strategic alignment within...
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QR codes: from restaurant menus to full-lifecycle customer journeys
All Things Growth
Do you want to transform your marketing strategy and engage customers like never before? Maybe you’re curious about the future of QR codes and their potential to transform the customer journey from product discovery to purchase. In this episode, Christina and Jen sit down with Leigh Choate, VP of Marketing at Blink, to dive into the game-changing capabilities of QR code technology. From enabling real-time data collection and targeted promotions to streamlining warranty registrations and offering dynamic, interactive touch points, Leigh shares her insights and experiences. This episode...
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Content is (Still) King
All Things Growth
Do you struggle with making your marketing strategy stick while facing constant pressure to deliver quick results? Maybe you are grappling with the intricacies of B2B sales cycles and the pivotal role marketing plays in product creation. In this episode, Christina and guest host Jenn Steele sit down with Eric Holtzclaw, the chief strategist and Dojo master at Liger, to discuss the nuances of effective marketing strategies, the importance of storytelling, and the evolving impact of AI. This episode is for you if you're eager to learn how to align your marketing efforts with your business's core...
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Check the pulse on the market. Is it dead? Are you dead?
All Things Growth
Do you feel like your company is stuck in the past, relying on outdated strategies and assumptions? Maybe you’ve noticed a growing disconnect between your sales and marketing teams, leading to finger-pointing and lost opportunities. In this episode, Christina and Brady Jensen discuss the critical importance of customer development, market validation, and the power of a win-loss program in reviving your business's pulse. This episode is for you if you’re a founder, manager, or part of a sales or marketing team seeking actionable insights to align your strategies, leverage customer...
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Build credibility through PR. Close more deals, faster. Ta da!
All Things Growth
Do you struggle with getting your brand noticed by the right audience? Maybe you've tried PR tactics that don't seem to land the media coverage you need. In this episode, we talk with PR expert Mickie Kennedy about how effective, targeted press releases can build credibility and attract more customers. This episode is for you if you want to enhance your PR strategies, increase sales conversions, and understand why alignment with relevant media is crucial for your brand’s success. Join us as we uncover actionable PR tactics that will leave your competitors wondering, "How did they do...
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Poopaganda - Chocolate frosted dog crap is still just crap
All Things Growth
Do you ever feel like your business is just another face in the crowd, struggling to make a lasting impression on prospects and customers? Maybe you're looking for innovative strategies to cultivate loyalty and stand out in the cluttered market of today. In this episode, we dive deep into the heart of appreciation marketing with Curtis Lewsey, a master of turning simple greeting cards into powerful business leverage. This episode is for you if you're ready to learn how personalized gestures can transform your relationship with clients and drive your business growth sustainably. ...
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Build Trust at Scale
All Things Growth
Do you ever wonder if the relentless pursuit of website traffic and SEO optimization might be a misplaced effort in today's marketing landscape? Maybe you've seen high-profile advertising campaigns gain virality but fail to convert into meaningful sales and wondered where they went wrong. In this episode, John Miller, a pioneer in content marketing, joins Christina to challenge the overvalued emphasis on SEO and argue for trust-building at scale over sheer traffic numbers. This episode is for you if you're a marketer seeking to navigate the uncertainties of modern marketing and want to learn...
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How to Unfreeze the Cognitive Bias Against Marketing
All Things Growth
In this episode, Christina and Jenn sit down with Adele Gambardella and Chip Massey to explore the intricate dance of negotiation, persuasion, and the crucial role of validation in the world of business. We will dive into the confluence of PR expertise and FBI negotiation strategies, offering listeners an extraordinary opportunity to revolutionize their approach to convoluted business interactions and personal communication. This episode is for you if you're looking for practical insights on effective training, building credibility, and mastering the subtleties of persuasion to change...
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Your network is your net worth
All Things Growth
In the first episode of 2024, Christina and Jenn had a thought-provoking discussion with Andrea Lechner-Becker about the evolving landscape of marketing, the power of personal relationships in business, and the impact of AI on career growth. We discuss the impact of trust and influence in relationships, navigating corporate culture, and the influence of influential industry figures on our perspectives. In this episode, you will: Gain insights into the significance of building personal relationships for business success and understanding the professional and personal aspects of...
info_outlineHow do you define go-to-market strategy? Is your organization leveraging its partners? Is storytelling important to everyone in your organization? The reason I ask these questions is because I've had incredible guests on the podcast over the past year discussing these topics, go-to-market strategies, and more.
Top reasons to listen to the entire episode:
- Your customers are the heroes of the story.
- It’s important for marketers to understand their revenue target.
- Storytelling is key across your organization – from CEO to marketing.
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