All Things Growth
Welcome to All Things Growth, where we discuss how Marketing, Sales, and Product, enable your Go-To-Market success. This show is for CEOs, sales leaders, product management leaders, strategy and planning, customer success leaders, and more. Each week, we'll share industry-leading and emerging best practices to drive revenue growth and pragmatic solutions that you can execute within your enterprise and role setting. Don't miss an episode and follow now on your preferred podcast platform. Be sure to rate and review so we know if the content is resonating with you. Also, feel free to send us a message if you want a particular topic covered or would like to be a guest on the show.
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The Channel IS Your Long Tail Sales Strategy
10/22/2024
The Channel IS Your Long Tail Sales Strategy
Do you struggle with managing your channel partners and wonder why your sales strategy isn't hitting the mark? Maybe you’re trying to transition from hardware to SaaS and finding it challenging to create a one-size-fits-all program for diverse partners. In this episode, Christina and Jen are joined by channel marketing expert Heather K. Margolis to uncover the secrets of a successful channel strategy. This episode is for you if you want to master partner enablement, streamline communication, and ensure your channel programs drive consistent revenue growth. Join us as we explore how to transform your channel into your long-tail sales strategy! Connect with Heather Margolis: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Pushing the AI boundary. Is it all a hallucination?
09/10/2024
Pushing the AI boundary. Is it all a hallucination?
Do you find yourself overwhelmed by the complexities of integrating AI into your business strategy? Maybe you’re a founder grappling with transitioning from managing everything to leading as a CEO or an executive trying to demystify the software development lifecycle. In this episode, hosts Christina and Jen sit down with Adam New-Watterson, founder of Teraace and principal at HYE, to discuss AI adoption and data-driven decision-making. This episode is for you if you’re eager to understand how AI can simplify your work, enhance customer experiences, and drive strategic alignment within your company. In this episode, you will: Understand the importance of AI in modern business strategies Gain insights into leadership and team dynamics Navigate the complexities of implementing a successful AI strategy Adam's predictions of conversational interactions with AI personalities Connect with Adam New-Waterson: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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QR codes: from restaurant menus to full-lifecycle customer journeys
08/13/2024
QR codes: from restaurant menus to full-lifecycle customer journeys
Do you want to transform your marketing strategy and engage customers like never before? Maybe you’re curious about the future of QR codes and their potential to transform the customer journey from product discovery to purchase. In this episode, Christina and Jen sit down with Leigh Choate, VP of Marketing at Blink, to dive into the game-changing capabilities of QR code technology. From enabling real-time data collection and targeted promotions to streamlining warranty registrations and offering dynamic, interactive touch points, Leigh shares her insights and experiences. This episode is for you if you’re a marketer, business owner, or tech enthusiast looking to stay ahead of the curve with cutting-edge innovations that not only enhance customer engagement but also drive growth and revenue. In this episode, you will: Learn about the upcoming transition from traditional barcodes to QR codes by 2027, which will affect everything from point-of-sale systems to marketing. Hear about real-time data collection on buying habits, immediate data access throughout the supply chain, and the potential to streamline warranty registration and gather user feedback for more accurate event and product tracking. Understand the importance of aligning marketing with sales to avoid end-of-quarter blame games and the benefits of branded links that allow message changes and personalized interactions to enhance consumer trust and engagement. Connect with Leigh Choate: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Content is (Still) King
07/09/2024
Content is (Still) King
Do you struggle with making your marketing strategy stick while facing constant pressure to deliver quick results? Maybe you are grappling with the intricacies of B2B sales cycles and the pivotal role marketing plays in product creation. In this episode, Christina and guest host Jenn Steele sit down with Eric Holtzclaw, the chief strategist and Dojo master at Liger, to discuss the nuances of effective marketing strategies, the importance of storytelling, and the evolving impact of AI. This episode is for you if you're eager to learn how to align your marketing efforts with your business's core values, optimize content for conversions, and embrace new technologies to stay ahead. In this episode, you will: Learn how paid search marketing offers flexibility and immediate impact on traffic and sales, making it less risky for startups that may need to adjust their strategies frequently. Gain insights into the importance of small conversions throughout the sales pipeline and how focusing on these can optimize long-term success without constantly changing strategies. Understand the impact and potential of AI in automating marketing tasks, assisting in creative processes, and its significance in the evolving marketing landscape. Connect with Eric Holtzclaw: Connect with Christina Del Villar Connect with Jenn Steele Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Check the pulse on the market. Is it dead? Are you dead?
06/11/2024
Check the pulse on the market. Is it dead? Are you dead?
Do you feel like your company is stuck in the past, relying on outdated strategies and assumptions? Maybe you’ve noticed a growing disconnect between your sales and marketing teams, leading to finger-pointing and lost opportunities. In this episode, Christina and Brady Jensen discuss the critical importance of customer development, market validation, and the power of a win-loss program in reviving your business's pulse. This episode is for you if you’re a founder, manager, or part of a sales or marketing team seeking actionable insights to align your strategies, leverage customer feedback, and ultimately, improve your win rate. Tune in to discover how continuous adaptation and understanding of your buyers can transform your company's success. In this episode, you will: Learn why continuous customer development is crucial for scaling and how neglecting this can lead to stagnation. Discover how to set up a win-loss program to gather valuable insights to significantly improve your business’s win rate and align sales, marketing, product, and customer success. Gain insights into differentiation validation processes and how a litmus test can help determine the uniqueness, durability, and provability of your key differentiators. Links & Mentioned Resources: Connect with Brady Jensen: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Build credibility through PR. Close more deals, faster. Ta da!
05/14/2024
Build credibility through PR. Close more deals, faster. Ta da!
Do you struggle with getting your brand noticed by the right audience? Maybe you've tried PR tactics that don't seem to land the media coverage you need. In this episode, we talk with PR expert Mickie Kennedy about how effective, targeted press releases can build credibility and attract more customers. This episode is for you if you want to enhance your PR strategies, increase sales conversions, and understand why alignment with relevant media is crucial for your brand’s success. Join us as we uncover actionable PR tactics that will leave your competitors wondering, "How did they do that?" In this episode, you will: Understand the PR landscape and learn the current state of play Discover how to utilize surveys for press releases Learn how to harness the power of earned media Links & Mentioned Resources: Connect with Mickie Kennedy: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Poopaganda - Chocolate frosted dog crap is still just crap
04/09/2024
Poopaganda - Chocolate frosted dog crap is still just crap
Do you ever feel like your business is just another face in the crowd, struggling to make a lasting impression on prospects and customers? Maybe you're looking for innovative strategies to cultivate loyalty and stand out in the cluttered market of today. In this episode, we dive deep into the heart of appreciation marketing with Curtis Lewsey, a master of turning simple greeting cards into powerful business leverage. This episode is for you if you're ready to learn how personalized gestures can transform your relationship with clients and drive your business growth sustainably. In this episode, you will: Understand the importance of authentic customer relationships Discover the power of appreciation marketing Learn strategies for effective client follow-up and retention Links & Mentioned Resources: Connect with Curtis Lewsey: Connect with Christina Del Villar Connect with Jenn Steele Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Build Trust at Scale
03/12/2024
Build Trust at Scale
Do you ever wonder if the relentless pursuit of website traffic and SEO optimization might be a misplaced effort in today's marketing landscape? Maybe you've seen high-profile advertising campaigns gain virality but fail to convert into meaningful sales and wondered where they went wrong. In this episode, John Miller, a pioneer in content marketing, joins Christina to challenge the overvalued emphasis on SEO and argue for trust-building at scale over sheer traffic numbers. This episode is for you if you're a marketer seeking to navigate the uncertainties of modern marketing and want to learn how to make bold, informed decisions that resonate with your audience and build lasting relationships in the B2B sector. In this episode, you will: Learn why building trust at scale is crucial for successful marketing, especially in B2B and enterprise products, and how focusing solely on traffic may undermine this trust. Dive into the conversation about the tension that often exists between sales and marketing departments, especially regarding lead readiness and the importance of collaboration for better lead conversion. Discover John Miller’s concept of courageous marketing, with its four pillars, and how to apply these principles to be bold and stand firm in marketing decisions during uncertain times. Links & Mentioned Resources: Connect with John Miller: Connect with Christina Del Villar Connect with Jenn Steele Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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How to Unfreeze the Cognitive Bias Against Marketing
02/14/2024
How to Unfreeze the Cognitive Bias Against Marketing
In this episode, Christina and Jenn sit down with Adele Gambardella and Chip Massey to explore the intricate dance of negotiation, persuasion, and the crucial role of validation in the world of business. We will dive into the confluence of PR expertise and FBI negotiation strategies, offering listeners an extraordinary opportunity to revolutionize their approach to convoluted business interactions and personal communication. This episode is for you if you're looking for practical insights on effective training, building credibility, and mastering the subtleties of persuasion to change the game in how you negotiate both in and out of the boardroom. In this episode, you will: Gain Insight into Professional Interactions Learn Negotiation Techniques Explore the Importance of Validation Understand the Consequences of Communication Styles Develop Skills in Crisis Management and PR Improve Sales and Marketing Approaches Links & Mentioned Resources: Connect with Adele Gambardella & Chip Massey: Connect with Christina Del Villar Connect with Jenn Steele Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like us to cover, send us a DM! If you enjoy the show, please give me a follow, rating, or review, and come back for more exciting episodes!
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Your network is your net worth
01/16/2024
Your network is your net worth
In the first episode of 2024, Christina and Jenn had a thought-provoking discussion with Andrea Lechner-Becker about the evolving landscape of marketing, the power of personal relationships in business, and the impact of AI on career growth. We discuss the impact of trust and influence in relationships, navigating corporate culture, and the influence of influential industry figures on our perspectives. In this episode, you will: Gain insights into the significance of building personal relationships for business success and understanding the professional and personal aspects of individuals. Understand the impact of AI on marketing and career growth and the importance of continuous skill development, particularly in AI, to stay ahead in the industry. Learn about the significance of owned content in B2B marketing and integrate owned media with non-owned media platforms to enhance visibility and branding. Links & Mentioned Resources: Connect with Andrea Lechner-Becker: Connect with Christina Del Villar and Jenn Steele Connect with Jenn Steele Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, DM us on LinkedIn! If you enjoy the show, please give us a follow, rating, or review, and come back for more exciting episodes!
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The Year in Review with Special Guest Jenn Steele - The Good, The Bad and the WTF?!?
12/19/2023
The Year in Review with Special Guest Jenn Steele - The Good, The Bad and the WTF?!?
It is almost the end of the year. Are you curious to know what really happened in 2023? Jenn Steele joins us as a guest co-host to unravel the thrilling, challenging, and WTF moments that made 2023 a year to remember. In this episode, Christina and Jenn take a deep dive into the business highlights, challenges, and lessons of 2023 while offering a compelling outlook for 2024. They share their experiences and discuss crucial aspects of business growth, from leveraging AI to navigating economic turbulence. This episode is packed with insights and business tips to help you plan and strategize for a better 2024. Listen in! In this episode, you will be able to: Find out the economic impact of layoffs without strategic planning. Discover the roles of fractional teams in startup businesses. Learn the 2024 top priorities that can support business growth. Mentioned Resources Connect with Jenn Steele: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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The Future State Is, Um Here
12/05/2023
The Future State Is, Um Here
Do you struggle to understand the intricate world of marketing? Maybe you want to have predictable results but are tired of reinventing the marketing wheel. Well, you're in the right place because in this episode, Sean M Doyle, the Principal Sales and Client Strategy of FitzMartin, joins us to talk about the future state of marketing and sales and how to achieve remarkable RESULTS! In this episode, you will be able to: Find out the power of centricity in your marketing and sales growth. Discover how to equip the buyer and leverage your team for success. Learn how to utilize the AI tools without losing your intellectual property. Mentioned Resources Connect with the Sean M Doyle: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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How to Compete on the invisible
10/10/2023
How to Compete on the invisible
Growing a business isn't easy, especially when the battleground is often unseen, but is there really a way to compete on the invisible? In this episode, Raul Hernandez Ochoa, Founder of Do Good Work, a digital growth consulting company, joins us to uncover the vital components that every business should focus on to compete and win the invisible battles of entrepreneurship. In this episode, you will be able to: Find out how to design profit perspectives and align teams to drive growth. Discover the true core competency and value of your business. Learn how to create a strategic growth focus and use AI to automate. Mentioned Resources Connect with Raul Hernandez Ochoa: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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I’m sorry, Dave, I’m afraid I can’t do that.
09/12/2023
I’m sorry, Dave, I’m afraid I can’t do that.
Have you ever communicated with a chatbot where you feel so frustrated about its limited understanding and inflexibility to remember what you previously said? In this episode, we are joined by Peter Voss, CEO and Chief Scientist of , to explore Artificial General Intelligence (AGI) and its power to think and converse like humans and make our lives easier. In this episode, you will be able to: Find out how technology transforms the way of conversation. Discover how Peter Voss developed the first and only chatbot with a brain. Learn to revolutionize your overall business success with Artificial Intelligence. Mentioned Resources Connect with Peter Voss: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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How to make brand a revenue generating weapon with Kate Dileo
08/08/2023
How to make brand a revenue generating weapon with Kate Dileo
Is your brand struggling to create conversations that connect with your ideal customer? You may be thinking of doing a rebrand. But you see, rebranding is not always the answer. Most of the time, it's the realignment of your messaging. In this episode, Kate DiLeo joins us to talk about how to sharpen and simplify the brand messaging to open pathways to actual dialogue that converts. Top reasons to listen to the entire episode: Find out how to build a brand that drives tangible results. Discover how to move away from ineffective storytelling and start making brand conversations. Learn to set the stage for a team conversation and relationship building. Mentioned Resources Connect with Kate DiLeo: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Build Trust, Embrace AI and Hire a Fractional CMO
06/06/2023
Build Trust, Embrace AI and Hire a Fractional CMO
The world is going through many changes right now, isn't it? Banks are collapsing, there is talk about a recession, and there are a lot of questions and concerns about AI software taking over our jobs. My guest in this episode, Stephanie Nivinskus, tackles the hard-hitting questions about creating a brand that stands out in a noisy marketplace, embracing AI and fractional CMOs. Top reasons to listen to the entire episode: People do business with those they like and trust, so make sure your brand, company, employees, management and overall strategy focus on building trust We need to stop fearing and start embracing AI In uncertain economic times, consolidate, don’t cut Mentioned Resources Connect with Stephanie Nivinskus Connect with Christina Del Villar Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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“M”arketing with a capital “M”
05/09/2023
“M”arketing with a capital “M”
Have you ever read a job description for a CMO that started off great, but turned out to be a little rocky? It may have said they wanted you to run strategy, which is great! But then did it add on tasks that aren't part of the responsibilities of a CMO? A good CMO is not here to do tactical work, they are here to do strategic work. My guest, Brett Schklar, focuses a lot on fractional CMOs and works with growth phase CEOs, CROs, and entrepreneurs. Top reasons to listen to the entire episode: There is an assumption that because product market fit exist the market come to you, but this is not a good, sustainable or predictable method of ensuring goals are met. Think big! Not just annual revenue. Marketing should own revenue, but more importantly predictable revenue growth and VALUATION of the company Connect with Brett Schklar Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you want me to cover a topic, DM me on LinkedIn! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Don’t Quit Your Day Job: How to Invest for Passive Income
04/11/2023
Don’t Quit Your Day Job: How to Invest for Passive Income
When you hear the term franchising, do you automatically think of fast food? Believe it or not, there are actually many other franchising opportunities that exist outside of Burger King. My guest, Jon Ostenson, specializes in this area that he has coined “Non-Food Franchising” and understands the interest is at an all-time high. Whether you're looking to semi-retire or generate some passive income, this market has a lot to offer. Top reasons to listen to the entire episode: Franchising is a good way to diversify Investing in franchising is a great way for B2B executives to generate passive income Be open-minded – there are opportunities you might not have thought of or didn’t know existed Mentioned Resources Connect with Jon Ostenson Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you want me to cover a topic, DM me on LinkedIn! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Focus on Results, Not Goals in 2023 with Dr. Jean Oursler
03/21/2023
Focus on Results, Not Goals in 2023 with Dr. Jean Oursler
Are you and your team goal-oriented or results-oriented? Are you wondering what the difference is? According to my guest in this episode, Dr. Jean Oursler, goals don't work, but results do. In fact, to achieve your goals, you must fight your “caveman brain.” If you don’t, it will stand in your way every single time. Christina, what in the world is a caveman's brain? I'm glad you asked. It involves brain science and business growth systems. Dr. Jean explains all of that and more, so this is a conversation you don't want to miss. Top reasons to listen to the entire episode: Focus on the “what,” not the “how” Don’t get addicted to money, revenue, or sales. Get addicted to better sales, company, and life balance Change your vocabulary and overcome the Caveman Brain. Instead of “hard,” use “challenge.” Instead of “goals,” say “results” Connect with Dr. Jean Oursler Connect with Christina Del Villar Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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Everything is Marketing with Bobby Gillespie
03/07/2023
Everything is Marketing with Bobby Gillespie
When people talk about "brand," do you think of "brand" and "messaging" as one? Branding is more than just the visual aspect, it's also verbal. What's the tone of the company as a whole? What's the tone of the CEO and other executives? Though branding and messaging are often an afterthought, it's really critical. My guest, Bobby G, is an expert in brand growth, so don't miss hearing his insights! Top reasons to listen to the entire episode: Don’t dilute your brand equity Hiring revolves around your business's values Everything is marketing –– what it inspires them to do is brand Connect with Bobby Gillespie Connect with Christina Del Villar Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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Tame Your Marketing Chaos
02/21/2023
Tame Your Marketing Chaos
In today's tech-driven world, organizations can easily overspend on technology while underutilizing it. Whether that's intentional or not, it’s important to understand that your martech stack is actually unique to your company. Because your organization is unique, the different systems you integrate together, how you use them, and how you set up your workflows will all be unique as well. My guest, Ryan Ruud, has some thoughts on this and much, much more... Top reasons to listen to the entire episode: The purpose of technology is to help, not hinder. Tools and technologies make it easy for you to scale. Not only can technology be used to reach and target the right people, but it can also help with alignment. Connect with Ryan Ruud Connect with Christina Del Villar Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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We Know All(ish) of the Answers Now
02/07/2023
We Know All(ish) of the Answers Now
How do you define go-to-market strategy? Is your organization leveraging its partners? Is storytelling important to everyone in your organization? The reason I ask these questions is because I've had incredible guests on the podcast over the past year discussing these topics, go-to-market strategies, and more. Top reasons to listen to the entire episode: Your customers are the heroes of the story. It’s important for marketers to understand their revenue target. Storytelling is key across your organization – from CEO to marketing. Connect with All Things Growth Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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So you want to be a marketer?
01/24/2023
So you want to be a marketer?
How hard is it to get into marketing? Is marketing right for me? My guess is if you're considering pursuing this career path, you're asking yourself these very questions. When starting out in your marketing career, finding the right company, the right boss, and the right team for your skills are essential. So, if you’re thinking about getting into this field of work and are wondering if marketing is a good career, our guest, Christoph Trappe, has written the book on that (literally). You won’t want to miss this one… Top reasons to listen to the entire episode: You need to align with everyone and bring in a variety of tactics when launching. To be at your best, you need to be in the right job, in the right company, and in a position to use your skills effectively. Building campaigns and programs that are sustainable is crucial. Mentioned Resources Connect with Christoph Trappe Connect with All Things Growth Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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Start Building a Blueprint for 2023
01/12/2023
Start Building a Blueprint for 2023
Since we've entered 2023, I have to ask, have you already created your marketing plan and tactical strategy? If you haven’t, this first episode of 2023 is for you. My guest, Kip Knight, discusses everything you need to consider while building out this plan. Listen in even if you have your plan set since it’s still early enough in the year for you to make changes! Top reasons to listen to the entire episode: Marketers must feel comfortable talking numbers with the CFO and talking strategy with the CEO and Board Check alignment with executives and other teams - what are key metrics, what are you held accountable for? You have to be empathetic and sympathetic as you're trying to persuade people to do something different. Connect with Kip Knight Connect with All Things Growth Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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Creating a Thumbs-stopping Experience
12/29/2022
Creating a Thumbs-stopping Experience
Are you creating a "thumb-stopping experience" on social media for your business? You may have heard this referred to as "stopping the scroll." How about growth marketing? Are you relying on a data-driven approach? Our guest, Brian Davidson, believes conversions should precede likes and impressions when driving a brand forward. Brian and I dive into all this and much more, so stay tuned! Top reasons to listen to the entire episode: Everything is trackable. Everything can be optimized. The last thing you should cut is marketing. Connect with Brian Davidson Connect with All Things Growth Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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Marketing is anything but linear
12/15/2022
Marketing is anything but linear
Have you recently passed a shopping mall and noticed how full the parking lot was? Are you wondering what that means for eCommerce? Shopping online is still popular and continues to grow over the years, whether you ship directly to yourself, click and collect, or ship to a recipient. How does that affect e-commerce marketers? Keep listening. Our guest, Robert Gilbreath, talks about these topics and more. Top reasons to listen to the entire episode: Be open to taking chances as a marketing leader. For 2023 planning, tweaking and testing are key. You must understand how your software works and how consumers or merchants use it as a marketer. Connect with Robert Gilbreath Connect with All Things Growth Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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Revenue, Go-to-market and Strategy - Oh My
12/01/2022
Revenue, Go-to-market and Strategy - Oh My
Is there a natural progression from CMO to CEO? Are there any unique skill sets or jobs that a CMO should have in order to become CEO? As a CMO, you're deep into sales, marketing, customer success and work extensively with B2B. Our guest, Jenn Steele, shows us what it takes to transition from CMO to CEO, even when the path isn't linear. Top reasons to listen to the entire episode: You need to tell your CEO what to think. The CEO points the way to go-to-market strategy, but the marketing executive needs to see further. You need to choose a strategy or a subset of strategies, and then you need buy-in from everyone from the CEO on down. Connect with Jenn Steele Connect with All Things Growth Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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Leap frog your competitors with a good media strategy
11/15/2022
Leap frog your competitors with a good media strategy
How well do you know your customers beyond demographics? Do you find any commonalities or habits among your customers? What behaviors go with them as individuals? As we consume media at an increasing rate, you need to know your audience, their habits, and their favorite channels. With an extensive career in marketing, especially in media strategy, Mary Ann Pruitt is here to share some of her incredible marketing wisdom. Top reasons to listen to the entire episode: A good media buying strategy requires a long-term partner to audit, implement, and manage it. Now is NOT the time to pull back. Investing in media buying is essential. Otherwise, you risk losing momentum. Incorporate the media buying strategy into the overall short and long-term go-to-market strategy. Connect with Mary Ann Connect with All Things Growth Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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Frenemies: The New (Old) Way to Drive Revenue
11/01/2022
Frenemies: The New (Old) Way to Drive Revenue
Does your sales team feel threatened by partners? Or do you think partners shouldn't be feared or perceived as competitors? Like our guest, Charla Session-Reed, you may view the partnership as a strategy. Charla’s goal is to create marketing strategies with partners, so stay tuned... Top reasons to listen to the entire episode: Companies can leverage partner and channel programs during a downturn or recession for expansion, especially into areas where they don't yet have a presence. Rather than being feared or considered competitors, partners should be considered an extension of your sales team. Consider a partner as an extension of your sales team rather than a competitor. Connect with Charla Connect with All Things Growth Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rate and review to help us reach more thought leaders and industry experts.
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Help Me, Help You Persuade Yourself
10/18/2022
Help Me, Help You Persuade Yourself
Was there ever a time when you talked to a potential customer who didn't know they had a problem? Or maybe they knew they had a problem but needed to figure out how bad it was. It's possible they didn't realize what would happen if they didn't act to resolve their issue! Our guest for this episode is Jeremy Miner, an sales and human behavior expert. Top reasons to listen to the entire episode: Find out the differences between boiler room, consultative, and dialog sales and which type is best for you. The role of a salesperson should be to find problems and then solve them. Communication can trigger a fight-or-flight response in the other person. Connect with Jeremy Connect with All Things Growth Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rate and review to help us reach more thought leaders and industry experts.
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