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How to Compete on the invisible

All Things Growth

Release Date: 10/10/2023

The Channel IS Your Long Tail Sales Strategy show art The Channel IS Your Long Tail Sales Strategy

All Things Growth

Do you struggle with managing your channel partners and wonder why your sales strategy isn't hitting the mark? Maybe you’re trying to transition from hardware to SaaS and finding it challenging to create a one-size-fits-all program for diverse partners. In this episode, Christina and Jen are joined by channel marketing expert Heather K. Margolis to uncover the secrets of a successful channel strategy.   This episode is for you if you want to master partner enablement, streamline communication, and ensure your channel programs drive consistent revenue growth. Join us as we explore how to...

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Pushing the AI boundary. Is it all a hallucination? show art Pushing the AI boundary. Is it all a hallucination?

All Things Growth

Do you find yourself overwhelmed by the complexities of integrating AI into your business strategy? Maybe you’re a founder grappling with transitioning from managing everything to leading as a CEO or an executive trying to demystify the software development lifecycle. In this episode, hosts Christina and Jen sit down with Adam New-Watterson, founder of Teraace and principal at HYE, to discuss AI adoption and data-driven decision-making. This episode is for you if you’re eager to understand how AI can simplify your work, enhance customer experiences, and drive strategic alignment within...

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QR codes: from restaurant menus to full-lifecycle customer journeys show art QR codes: from restaurant menus to full-lifecycle customer journeys

All Things Growth

Do you want to transform your marketing strategy and engage customers like never before? Maybe you’re curious about the future of QR codes and their potential to transform the customer journey from product discovery to purchase. In this episode, Christina and Jen sit down with Leigh Choate, VP of Marketing at Blink, to dive into the game-changing capabilities of QR code technology. From enabling real-time data collection and targeted promotions to streamlining warranty registrations and offering dynamic, interactive touch points, Leigh shares her insights and experiences.   This episode...

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Content is (Still) King show art Content is (Still) King

All Things Growth

Do you struggle with making your marketing strategy stick while facing constant pressure to deliver quick results? Maybe you are grappling with the intricacies of B2B sales cycles and the pivotal role marketing plays in product creation. In this episode, Christina and guest host Jenn Steele sit down with Eric Holtzclaw, the chief strategist and Dojo master at Liger, to discuss the nuances of effective marketing strategies, the importance of storytelling, and the evolving impact of AI. This episode is for you if you're eager to learn how to align your marketing efforts with your business's core...

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Check the pulse on the market. Is it dead? Are you dead? show art Check the pulse on the market. Is it dead? Are you dead?

All Things Growth

Do you feel like your company is stuck in the past, relying on outdated strategies and assumptions? Maybe you’ve noticed a growing disconnect between your sales and marketing teams, leading to finger-pointing and lost opportunities. In this episode, Christina and Brady Jensen discuss the critical importance of customer development, market validation, and the power of a win-loss program in reviving your business's pulse.   This episode is for you if you’re a founder, manager, or part of a sales or marketing team seeking actionable insights to align your strategies, leverage customer...

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Build credibility through PR. Close more deals, faster. Ta da! show art Build credibility through PR. Close more deals, faster. Ta da!

All Things Growth

Do you struggle with getting your brand noticed by the right audience? Maybe you've tried PR tactics that don't seem to land the media coverage you need. In this episode, we talk with PR expert Mickie Kennedy about how effective, targeted press releases can build credibility and attract more customers.   This episode is for you if you want to enhance your PR strategies, increase sales conversions, and understand why alignment with relevant media is crucial for your brand’s success. Join us as we uncover actionable PR tactics that will leave your competitors wondering, "How did they do...

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Poopaganda - Chocolate frosted dog crap is still just crap show art Poopaganda - Chocolate frosted dog crap is still just crap

All Things Growth

Do you ever feel like your business is just another face in the crowd, struggling to make a lasting impression on prospects and customers? Maybe you're looking for innovative strategies to cultivate loyalty and stand out in the cluttered market of today. In this episode, we dive deep into the heart of appreciation marketing with Curtis Lewsey, a master of turning simple greeting cards into powerful business leverage.   This episode is for you if you're ready to learn how personalized gestures can transform your relationship with clients and drive your business growth sustainably.  ...

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Build Trust at Scale show art Build Trust at Scale

All Things Growth

Do you ever wonder if the relentless pursuit of website traffic and SEO optimization might be a misplaced effort in today's marketing landscape? Maybe you've seen high-profile advertising campaigns gain virality but fail to convert into meaningful sales and wondered where they went wrong. In this episode, John Miller, a pioneer in content marketing, joins Christina to challenge the overvalued emphasis on SEO and argue for trust-building at scale over sheer traffic numbers. This episode is for you if you're a marketer seeking to navigate the uncertainties of modern marketing and want to learn...

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How to Unfreeze the Cognitive Bias Against Marketing show art How to Unfreeze the Cognitive Bias Against Marketing

All Things Growth

In this episode, Christina and Jenn sit down with Adele Gambardella and Chip Massey to explore the intricate dance of negotiation, persuasion, and the crucial role of validation in the world of business. We will dive into the confluence of PR expertise and FBI negotiation strategies, offering listeners an extraordinary opportunity to revolutionize their approach to convoluted business interactions and personal communication.   This episode is for you if you're looking for practical insights on effective training, building credibility, and mastering the subtleties of persuasion to change...

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Your network is your net worth show art Your network is your net worth

All Things Growth

In the first episode of 2024, Christina and Jenn had a thought-provoking discussion with Andrea Lechner-Becker about the evolving landscape of marketing, the power of personal relationships in business, and the impact of AI on career growth. We discuss the impact of trust and influence in relationships, navigating corporate culture, and the influence of influential industry figures on our perspectives.   In this episode, you will: Gain insights into the significance of building personal relationships for business success and understanding the professional and personal aspects of...

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More Episodes
Growing a business isn't easy, especially when the battleground is often unseen, but is there really a way to compete on the invisible? In this episode, Raul Hernandez Ochoa, Founder of Do Good Work, a digital growth consulting company, joins us to uncover the vital components that every business should focus on to compete and win the invisible battles of entrepreneurship.
 
In this episode, you will be able to:
  • Find out how to design profit perspectives and align teams to drive growth.
  • Discover the true core competency and value of your business.
  • Learn how to create a strategic growth focus and use AI to automate.
 
 
 
Mentioned Resources
 
Connect with Raul Hernandez Ochoa:
 
Connect with Christina Del Villar
 
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!